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Why death is not the end of your social media life - The Guardian (blog)

Why death is not the end of your social media life - The Guardian (blog) | About marketing concepts | Scoop.it
The Guardian (blog) Why death is not the end of your social media life The Guardian (blog) Much like last week's episode of Charlie Brooker's Black Mirror, in which a grieving woman uses a digital service to communicate with her deceased boyfriend,...
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To provide services for staying online after death.. somehow is a kind of up-selling, doesn't it? :-/

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About marketing concepts
Marketing concepts. Ideas of branding, copywriting, videomarketing, neuromarketing, etc.
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5 Signs Your Marketing Isn’t Integrated

5 Signs Your Marketing Isn’t Integrated | About marketing concepts | Scoop.it
corneja's insight:

Interesting observations. For example: "Do you have social media ideas, TV ideas or event ideas? Oops. The channels and tactics used should be a natural outgrowth of an audience centric idea."

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Daniel Benoy's curator insight, April 9, 2013 7:08 AM

This article looks at a different angle, it discussed how hard it is to perform integrated marketing. It tells us that integrated marketing isn’t an exact science, there is not a simple test that tells you if your marketing is integrated. It gives five basic unique signs to show whether or not your particular market is integrating. Firstly if your website landing page does not fit, you have a problem and you are missing one of the most simplest places to integrate your market. If a company's database isnt broad enough this too can create problems, along with channel specific goals or ideas. The article looks to give solid reviews and advice on integrating a specific market.

Ta-Ral Jhagroo's comment, April 9, 2013 7:19 AM
The article presents some good points. One being that there is no set science to knowing that your company has achieved integrated marketing. Furthermore, the 5 steps used to identify that your company is not achieving integrated marketing are helpful. Tip number 5, "Your still ignoring mobile" I agree with wholeheartedly. Ignoring this is missing a crucial part of integrated marketing and for todays marketers is a must.
alex's comment, April 9, 2013 7:36 AM
The article really addresses what is needed to be done to have a successful IMC campaign. it address the problems that are being had today like companies ignoring mobile marketing, with so many smart phones out there it is stupid not to address them as a channel of communication. I feel as that these five points are key to a good campaign. With the social media always changing and the different medias around us changing I feel this article helps to see what are important and what is less.
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Target and Lancome Produce Snapchat's First Ecommerce Ads

Target and Lancome Produce Snapchat's First Ecommerce Ads | About marketing concepts | Scoop.it
After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target started running shoppable ads today within Cosmopolitan's Discover channel—the hub of the app where media brands publish daily stories.
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Ikea se prepara para lanzar su ecommerce

Los directivos de mayor rango de Ikea están finalizando la mayor revisión del imperio sueco del mueble en más de 30 años, informa Reuters. E
corneja's insight:
Qué hará IKEA? Cómo solucionará la recogida de ventas por #ecommerce? Habrá tiendas o puntos de recogida IKEA en centro de las ciudades? Será muy interesante observar esta marca.
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El 26% de los españoles usa ‘adblockers’

El 26% de los españoles usa ‘adblockers’ | About marketing concepts | Scoop.it
Existen 5,6 millones de usuarios de adblockers en España aunque siete de cada diez internautas se plantearía abandonar su uso si mejorara la publicidad online.
corneja's insight:
"Abandonar el uso de addblockers si mejorara la publicidad online": ¿mejorar? ¿cómo?
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Lujo de segunda mano: la empresa que surgió a partir de una compra por capricho

Lujo de segunda mano: la empresa que surgió a partir de una compra por capricho | About marketing concepts | Scoop.it
Las compras “por capricho” de su esposa le dieron al empresario Sebastien Fabre una idea multimillonaria: un negocio de venta en línea de artículos de lujo de segunda mano.
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Antiguo paradigma vs nuevo paradigma

Antiguo paradigma vs nuevo paradigma | About marketing concepts | Scoop.it
corneja's insight:

La información de lectura gráfica, más que de lectura textual, también es parte del nuevo paradigma. Infografías para la información.

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Fastacash’s XOPO app will Allow Users to Transfer Funds via Social Media

Fastacash’s XOPO app will Allow Users to Transfer Funds via Social Media | About marketing concepts | Scoop.it
XOPO will be the first app that allows its users to transfer funds across borders. Senders will simply need a debit card and a smart phone (or other smart device).
corneja's insight:

"XOPO will be the first app that allows its users to transfer funds across borders. Senders will simply need a debit card and a smart phone (or other smart device)."

The struggle for positioning as a 'money canals' is hard. There are banks, transfer agencies, phone companies, apps, and... what else?

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The Smartphone is Eating the TV, Nielsen Says

The Smartphone is Eating the TV, Nielsen Says | About marketing concepts | Scoop.it
corneja's insight:

La TV creció siempre, desde 1949 hasta 2009-2010. Desde esa temporada ha comenzado a disminuir. En la franja 18-34 esa disminución es muy acentuada. ¿Cómo serán los canales de distribución de contenidos media en el próximo decenio? ¿Cómo será la relación entre creadores de media y consumidores? ¿Los canales estarán especializados según tipo de contenidos?

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El showrooming, el webrooming y los móviles

El showrooming, el webrooming y los móviles | About marketing concepts | Scoop.it
corneja's insight:

El webrooming ha crecido un 60 % en el último año en el mercado británico. La cifra impresiona, pero no sorprende. Si bien los retailers temían al showrooming, ahora están observando que  en las tiendas aumenta, no sólo la afluencia de público, sino también las ventas. Es el showrooming inverso o webrooming que ha crecido de la mano del uso de los móviles.

Con los móviles se han desarrollado también tecnologías de localización. Un recurso y al mismo tiempo un escenario que los retailers deben aprovechar para interactuar con su público.

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¿Quién imaginaba que el GPS influiría en las ventas de comida a domicio?

¿Quién imaginaba que el GPS influiría en las ventas de comida a domicio? | About marketing concepts | Scoop.it
corneja's insight:

El negocio de las comidas a domicilio va a más.

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Vodafone Romania Launches “Sunday Grannies” to Beat Loneliness

Vodafone Romania Launches “Sunday Grannies” to Beat Loneliness | About marketing concepts | Scoop.it
How do you reach an audience that is not your usual target group, in a way that is also listening to their actual needs? Vodafone Romania has decided to ap
corneja's insight:

Vodafone detects a social need. Then, Vodafone and McCann use that social need for teaching people how they can be happier using Vodafone services and McCann products. Interesting and creative social task in order to achieve marketing goals,

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Las siete divisiones de Google

Las siete divisiones de Google | About marketing concepts | Scoop.it
La compañía pasará a llamarse Alphabet y se dividirá en siete empresas
corneja's insight:

La división Google seguirá generando ingresos por publicidad. Las demás divisiones ¿cuál será el plan de monetización?

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Defining Your Brand’s Tone Of Voice | Branding Strategy Insider

Defining Your Brand’s Tone Of Voice | Branding Strategy Insider | About marketing concepts | Scoop.it
A brand may speak in multiple languages – but it should look as much as possible to speak in one distinctive tone of voice everywhere. In defining that a brand must consider these three things.
corneja's insight:

Formality, dialect, rhythm: esentials for an effective brand language.

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Eat a burguer and use a Samsung Galaxy tablet at McDonald’s.

McDonald’s UK is rolling out a new sales tactic enticing consumers to visit its stores and take advantage of new Samsung Galaxy tablets that enable users to browse the Internet, play games or interact on social media networks.
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Así es Elon Musk, el hombre que quiere cambiar el futuro de la...

Así es Elon Musk, el hombre que quiere cambiar el futuro de la... | About marketing concepts | Scoop.it
Esta es la historia y biografía de Elon Musk, protagonista de Tesla, SpaceX o Hyperloop, entre otras empresas innovadoras que cambiarán nuestro futuro próximo.
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Is Messenger eating Facebook?

Is Messenger eating Facebook? | About marketing concepts | Scoop.it
Facebook's Messenger app was the company's fastest-growing platform in 2015, chief executive Mark Zuckerberg said earlier today at the annual F8 developers conference, and is the secon
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Amazon Vine, donde los usuarios recomiendan productos

Amazon Vine, donde los usuarios recomiendan productos | About marketing concepts | Scoop.it
Amazon Vine
corneja's insight:
Escoger el producto que quieres probar y recibirlo gratis es un poderoso estímulo para crear una comunidad. Amazon está creando un club de testers-usuarios-seguidores-generadores de contenidos. ¿Cómo evolucionará? ¿Qué saldrá de esto? Interesante.
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Amazon Could Bring More Pick-Up Lockers to Europe

Amazon Could Bring More Pick-Up Lockers to Europe | About marketing concepts | Scoop.it
Amazon has posted jobs ads in continental Europe that appear connected to its pick-up locker service.
corneja's insight:

I love this because in 1999 I tried to develop a business plan named "Red de consignas" in Barcelona. The idea was to place electronic lockers as a vending system for standing in public places like metro stations or squares. The customers will be people needing to leave their stuff for being handfree during a while in the city.

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La uberización de la economía: una de las noticias más importantes de 2015

La uberización de la economía: una de las noticias más importantes de 2015 | About marketing concepts | Scoop.it
Cuando me preguntan cuáles fueron las noticias mundiales más importantes del 2015, mi respuesta es que –además del terrorismo del Estado Islámico– fueron varios acontecimientos que en algunos casos no generaron grandes titulares.
corneja's insight:

Que una aplicación que funciona como red social sea considerada una de las noticias más importantes del año demuestra que en la base de los cambios estructurales de la economía están las personas interconectadas mediante dispositivos mòviles.

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Para acelerar las ventas, el retail debe ser un popurrí de ingredientes offline y online

Para acelerar las ventas, el retail debe ser un popurrí de ingredientes offline y online | About marketing concepts | Scoop.it

Si quiere dar un empujón a sus ventas, el retail debe apostar por una combinación de elementos offline y online.

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Why Wallapop CEO Agustin Gomez Doesn’t Want To Talk About Fundraising

Why Wallapop CEO Agustin Gomez Doesn’t Want To Talk About Fundraising | About marketing concepts | Scoop.it
Wallapop, so far, has reportedly raised a ton of money. But despite that, Wallapop CEO Agustin Gomez doesn't want to talk about it because he thinks it's a..
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Blogger o Vlogger (Video Blogger): Qué te interesa más

Blogger o Vlogger (Video Blogger): Qué te interesa más | About marketing concepts | Scoop.it
¿No sabes si conviene más a tu empresa o proyecto hacer un blog o un vídeoblog? Es decir, ¿ser blogger o vlogger? Pues te voy a repasar todos los pros y co
corneja's insight:

Comparativa entre los requerimientos y alcance de un blog y de un videoblog. Muy útil para proyectar estrategia de comunicación.

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Blanco da marcha atrás y abandona el nombre de marca Suite Blanco

Blanco da marcha atrás y abandona el nombre de marca Suite Blanco | About marketing concepts | Scoop.it
Blanco, la empresa española de distribución de moda adquirida en 2014 por el grupo saudí Alhokair, da marcha atrás en el...
corneja's insight:

Blanco y no SuiteBlanco. El nombre de marca.

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Why the Company Behind 'Call of Duty' Spent $5.9 Billion on 'Candy Crush'

Why the Company Behind 'Call of Duty' Spent $5.9 Billion on 'Candy Crush' | About marketing concepts | Scoop.it
It's all about mobile
corneja's insight:

La dona e mobile? Nowadays ==>> the business is mobile

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Why consumers use retail mobile apps while shopping

Why consumers use retail mobile apps while shopping | About marketing concepts | Scoop.it
Why consumers use apps while shopping
corneja's insight:

Infographics about 2015 survey in USA

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¿ NECESITA TU HOTEL UN GROWTH HACKER ?

¿ NECESITA TU HOTEL UN GROWTH HACKER ? | About marketing concepts | Scoop.it
El growth hacker sería el responsable de crear contenido viral para conseguir con presupuestos reducidos importantes crecimientos para el establecimiento.
corneja's insight:

Growt hacking: qué es y cuáles son las cualidades de un growthacker.

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