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Marketing concepts. Ideas of branding, copywriting, videomarketing, neuromarketing, etc.
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Rescooped by corneja from Just Story It! Biz Storytelling

Wearable devices track your reactions to stories - Wired.co.uk

Wearable devices track your reactions to stories - Wired.co.uk | About marketing concepts | Scoop.it
Wired.co.uk Wearable tech can change the way we tell stories Wired.co.uk He said that until now, digital storytelling had been largely about taking existing media and putting it online -- so movies are now streamed online and books can be read in...

Via Karen Dietz
corneja's insight:

"Technology has the potential to change the way that we can optimise storytelling, according to Adrian Hon, co-founder and CEO of Six to Start." He talked about Magic Band, an app that Disney is trialling.

Karen Dietz's curator insight, March 6, 2013 2:50 PM

Wow -- not sure what to make of this new development. Do I really want one of my personal devices to measure my reactions to stories and send them to some company or political party?

Since we constantly engage with stories on a daily basis, the amount of info could be staggering. And is nothing private anymore?

Still, how amazing it would be if I could guage the reactions to the biz stories I am sharing through one of these devices. If I was a big business spending tons of cash on story marketing/branding, I can see how this could be desirable.

Of course, if I'm sharing stories in person and I have had the proper training, I should be able to guage reactions to any part of the story instantly and don't need a device.

Well, as you can see I am on the fence about all of this. Call me old school :)

Ay yi yi -- what is your reaction to this latest tech development?

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Annette Simmons's comment, March 7, 2013 8:46 AM
Hmmm. It is very disturbing to think that reactions of our amygdala would run anyones decision making. I understand that human's aren't rational...but geez, monitoring blood pressure or GVC to adapt your story is sort of scary. I'm a big fan of A-B testing. I started life as a direct marketer. I think this is far more useful in the short term for testing stories. And better still, as you say, is that we storytellers naturally do this when we practice. This telling was better than "that" telling. So we adjust.
Karen Dietz's comment, March 7, 2013 11:07 AM
I agree Annette. This post gave me the willies. I really like A-B testing myself. This bio hack in the article seems a bit over the top to me.
Rescooped by corneja from Just Story It! Biz Storytelling

The One Conversational Tool That Will Make You Better At Absolutely Everything (Evoking Stories)

The One Conversational Tool That Will Make You Better At Absolutely  Everything (Evoking Stories) | About marketing concepts | Scoop.it
Ask yourself: If you could interview like Walter Cronkite, would you get more value from your meetings? Would your mentors become more valuable?

Via Karen Dietz
corneja's insight:

The most useful advices that I have received in  many years. Thanks!

corneja's comment, February 21, 2013 6:08 PM
Thanks a lot!
Karen Dietz's comment, February 21, 2013 8:07 PM
You are welcome! Have a wonderful day.
streetsmartprof's curator insight, February 28, 2013 9:25 AM

How many of your customer facing people are trained to be able to ask the right questions to get the whole story before we jump in and state our "opinions" of what is going on.


Whether in sales and/or technical support, one of the worst things we can do is "tell" a customer where they are at. We do not know without asking questions first. Remember the saying, "There is more to the story than meets the eye".


NOTE: Read the input from Karen Dietz on how using questions helps to "evoke the customer's story". http://sco.lt/6wO3QP