About marketing concepts
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About marketing concepts
Marketing concepts. Ideas of branding, copywriting, videomarketing, neuromarketing, etc.
Curated by corneja
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Rescooped by corneja from Just Story It! Biz Storytelling
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The One Conversational Tool That Will Make You Better At Absolutely Everything (Evoking Stories)

The One Conversational Tool That Will Make You Better At Absolutely  Everything (Evoking Stories) | About marketing concepts | Scoop.it
Ask yourself: If you could interview like Walter Cronkite, would you get more value from your meetings? Would your mentors become more valuable?

Via Karen Dietz
corneja's insight:

The most useful advices that I have received in  many years. Thanks!

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corneja's comment, February 21, 2013 6:08 PM
Thanks a lot!
Karen Dietz's comment, February 21, 2013 8:07 PM
You are welcome! Have a wonderful day.
streetsmartprof's curator insight, February 28, 2013 9:25 AM

How many of your customer facing people are trained to be able to ask the right questions to get the whole story before we jump in and state our "opinions" of what is going on.

 

Whether in sales and/or technical support, one of the worst things we can do is "tell" a customer where they are at. We do not know without asking questions first. Remember the saying, "There is more to the story than meets the eye".

 

NOTE: Read the input from Karen Dietz on how using questions helps to "evoke the customer's story". http://sco.lt/6wO3QP

Rescooped by corneja from Just Story It! Biz Storytelling
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We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity | About marketing concepts | Scoop.it
Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps?

Via Karen Dietz
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ManagingAmericans's comment, February 16, 2013 12:45 AM
Thanks Karen, insightful indeed.
Oakville Deals's curator insight, February 16, 2013 2:56 PM

This is an article that I was going to write. I think it is an American thing.

Karen Dietz's comment, February 18, 2013 12:05 PM
Glad you enjoyed the article and found it useful!