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Marketing concepts. Ideas of branding, copywriting, videomarketing, neuromarketing, etc.
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Presentations Aren't Always the Right Way to Share a Story

Presentations Aren't Always the Right Way to Share a Story | About marketing concepts | Scoop.it
Sometimes you just need to start a conversation.

Via Karen Dietz, Murhaf Taia
corneja's insight:

"The best conversations will happen when you’ve briefed everyone ahead of time on the information you’re going to discuss. ....To get everyone up to speed, create a visual document in presentation software — what I call a slidedoc – and circulate it before the meeting." copied from the post.

 

The slidedoc idea is a good idea. Thanks!

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Karen Dietz's curator insight, March 18, 2:23 PM

I've noticed that articles on different business story topics come in waves, and this recent wave seems to be focused on presentations. So here is another article, this one from HBR, that questions the need for presentations. Hallelujah!


Too often we think that presentations and storytelling are synonymous. While it is true that the best way to give a presentation is to include stories, giving a presentation is not the default choice for sharing stories.


In fact, one of the highest leverage points folks have in business is when stories are shared in conversation. I love this article because it gets us thinking about the question: "Do I really need to give a presentation about this? Or would a conversation -- or conversations with several people -- be better?"


So think about any upcoming presentations you've got scheduled. How would you answer the question above?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Sophie Boissier's curator insight, March 19, 6:58 AM

What caught my eye : “Our brain is mainly an image processor (much of our sensory cortex is devoted to vision), not a word processor. In fact, the part of the brain used to process words is quite small in comparison to the part that processes visual images.”

 

Regarding the use of slides, I personnaly like to use paperboards : it's old fashined, but allows to really create the conversation by "improvising" - the only imperative being : TRAIN before you present!

Rescooped by corneja from Just Story It Biz Storytelling
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The Science of Storytelling: 6 Ways to Write More Persuasive Stories : @ProBlogger

The Science of Storytelling: 6 Ways to Write More Persuasive Stories : @ProBlogger | About marketing concepts | Scoop.it
Guest post by Gregory Ciotti. When it comes to crafting words that sell, the research shows us that stories are ...

Via Karen Dietz
corneja's insight:

Thanks for share the post and and comments!

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Karen Dietz's comment, February 21, 2013 5:02 PM
So true Renee! I concur with comeja -- thanks for both of your comments!
ozziegontang's curator insight, February 21, 2013 5:03 PM

Read Karen Dietz's insights

Ignacio Conejo Moreno's curator insight, February 22, 2013 6:49 AM

Seis claves para contar historias perfectas:

1- Audiencia (target)

2- Realismo

3- Engadgement

4- Imágenes

5- Estructura

6- Contexto

Rescooped by corneja from Just Story It Biz Storytelling
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How To Create Stories That Sell Video

How To Create Stories That Sell Video | About marketing concepts | Scoop.it

Via Karen Dietz
corneja's insight:

A master class!

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Janet Vasil's curator insight, March 21, 2013 1:53 PM

Just a good story isn't enough if you want to profit from video...

malek's curator insight, March 21, 2013 2:04 PM

Once is never enough with a video like this

Kim Zinke (aka Gimli Goose)'s curator insight, March 22, 2013 8:37 PM

Thanks Karen Dietz for finding this.  See her comments below for a great description of what is covered in the video, powerpoint, story template, and the bad and good story example.