About marketing concepts
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About marketing concepts
Marketing concepts. Ideas of branding, copywriting, videomarketing, neuromarketing, etc.
Curated by corneja
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Rescooped by corneja from Just Story It! Biz Storytelling
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Wearable devices track your reactions to stories - Wired.co.uk

Wearable devices track your reactions to stories - Wired.co.uk | About marketing concepts | Scoop.it
Wired.co.uk Wearable tech can change the way we tell stories Wired.co.uk He said that until now, digital storytelling had been largely about taking existing media and putting it online -- so movies are now streamed online and books can be read in...

Via Karen Dietz
corneja's insight:

"Technology has the potential to change the way that we can optimise storytelling, according to Adrian Hon, co-founder and CEO of Six to Start." He talked about Magic Band, an app that Disney is trialling.

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Karen Dietz's curator insight, March 6, 2013 2:50 PM

Wow -- not sure what to make of this new development. Do I really want one of my personal devices to measure my reactions to stories and send them to some company or political party?


Since we constantly engage with stories on a daily basis, the amount of info could be staggering. And is nothing private anymore?


Still, how amazing it would be if I could guage the reactions to the biz stories I am sharing through one of these devices. If I was a big business spending tons of cash on story marketing/branding, I can see how this could be desirable.


Of course, if I'm sharing stories in person and I have had the proper training, I should be able to guage reactions to any part of the story instantly and don't need a device.


Well, as you can see I am on the fence about all of this. Call me old school :)


Ay yi yi -- what is your reaction to this latest tech development?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Annette Simmons's comment, March 7, 2013 8:46 AM
Hmmm. It is very disturbing to think that reactions of our amygdala would run anyones decision making. I understand that human's aren't rational...but geez, monitoring blood pressure or GVC to adapt your story is sort of scary. I'm a big fan of A-B testing. I started life as a direct marketer. I think this is far more useful in the short term for testing stories. And better still, as you say, is that we storytellers naturally do this when we practice. This telling was better than "that" telling. So we adjust.
Karen Dietz's comment, March 7, 2013 11:07 AM
I agree Annette. This post gave me the willies. I really like A-B testing myself. This bio hack in the article seems a bit over the top to me.
Rescooped by corneja from Just Story It! Biz Storytelling
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We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity | About marketing concepts | Scoop.it
Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps?

Via Karen Dietz
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ManagingAmericans's comment, February 16, 2013 12:45 AM
Thanks Karen, insightful indeed.
Oakville Deals's curator insight, February 16, 2013 2:56 PM

This is an article that I was going to write. I think it is an American thing.

Karen Dietz's comment, February 18, 2013 12:05 PM
Glad you enjoyed the article and found it useful!