My recent conversation with Brigitte Borja de Mozota focused on the necessity of a renewed model for innovation, and her view of “design thinking” inside. Brigitte believes that working with designers is what made her a better manager. She has made her life’s goal to try to prove, convince, and share with people the “joy of working with designers.”
Via Richard Andrews
Old, tired ideas long in limbo are reframed as "innovative"; Any small change to an existing product or service is labelled "innovation"; A completely irrational, disruptive idea is justified on the basis that it is "innovative"; Soon every thing ...
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