Content curationis applicable to three interrelated content marketing goals: driving targeted website traffic; generating thought or brand leadership; and nurturing leads.
To drive traffic, you can curate to your blog, an industry news or niche topic site which links to your website and social media sharing. To generate thought and brand leadership, you produce both original content and add your expert commentary to curated industry news and blog posts. Then post these curated excerpts on your company blog and share via social media. Also, sharing other peoples high quality content that you curate via social media and an industry niche site promotes your brand. Curated content is also great for nurturing lead in both an email newsletter of sharing via social media.
- Content Curated Industry Site
- Content Curated Newsletters
- Social Media Sharing
- Nurture Leads
An “all in” curation strategy for content marketers consists of:
- A niche topic site
- Social media sharing
- A newsletter of curated content
- Curated content snippets for blog posts such as:
-- Top 10 lists
-- Wrap-up posts
-- Researched snippets and quotes.
All four of these strategies will drive traffic and position your business as a thought leader in your industry niche. Content curation is also a great accelerator in content marketing.