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AASL Branding Task Force
Resources for the work of the Task Force
Curated by Judi Repman
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The Disney Way

Walt Disney inspired generations with his creative genius and shrewd business acumen. While delighting us with the magic of Mickey Mouse, he also introduced cor
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Simon Sinek: How great leaders inspire action | Video on TED.com

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...
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The Higher Education Association for Librarians: Branding ACRL

The Higher Education Association for Librarians: Branding ACRL | AASL Branding Task Force | Scoop.it
Judi Repman's insight:

ACRL's approach to the rebranding challenge-includes a link to a promotional video.

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Pam Colburn Harland's comment, July 2, 2013 7:43 AM
Thanks for sharing! Interesting ideas for school librarians!
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ALA, It’s Time to Step Up for School Libraries | Editorial | School Library Journal

ALA, It’s Time to Step Up for School Libraries | Editorial | School Library Journal | AASL Branding Task Force | Scoop.it
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The Adventures of Library Girl: School Library Marketing 101: It's About Students Not Stuff.

The Adventures of Library Girl: School Library Marketing 101: It's About Students Not Stuff. | AASL Branding Task Force | Scoop.it
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Pam Colburn Harland's comment, April 23, 2013 4:55 PM
Great post! I especially like the part about setting goals... I want all of our goals to be "user-centered" goals!
Megan Hall's curator insight, June 9, 2013 4:30 PM

ideas for marketing the library so others know what is available

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What is Branding? - Define Branding

What is Branding? - Define Branding | AASL Branding Task Force | Scoop.it
To understand branding, it is important to know what brands are. A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.
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The Most Important Question You're Forgetting To Ask | The Story of Telling

The Most Important Question You're Forgetting To Ask | The Story of Telling | AASL Branding Task Force | Scoop.it
The thing you take away leaves room for the things that really matter.
Judi Repman's insight:

Key question for our profession!

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6 Successors to the Elevator Pitch | Daniel H. Pink

1. The Question Pitch 2. The Email Pitch 3. The Rhyming Pitch (more coming soon!) Click this link to download a copy of the Six Pitches
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School library infographics: research and advocacy — @joycevalenza NeverEndingSearch

School library infographics: research and advocacy — @joycevalenza NeverEndingSearch | AASL Branding Task Force | Scoop.it
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Pam Colburn Harland's curator insight, July 2, 2013 7:40 AM

I especially like the infographic on student achievement,

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Show Me the Awesome: Advocate or Vacate

Show Me the Awesome: Advocate or Vacate | AASL Branding Task Force | Scoop.it
Nearly a month ago, I stumbled across a blog post on Kelly Jensen's  Stacked about a library program promotion entitled "Show Me the Awesome: 30 Days of Self-Promotion." The premise is great. Give ...
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5 Marketing Lessons From Lady Gaga

5 Marketing Lessons From Lady Gaga | AASL Branding Task Force | Scoop.it
You may love Lady Gaga. You may hate her. But no matter what, it's hard not to respect what she's done as an artist. With 23 million albums sold, five Grammy Awards, and Forbes’ distinction as
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CHANGE NEEDS A BRAND: don’t fear labels, leverage them - The Ubiquitous Librarian - The Chronicle of Higher Education

CHANGE NEEDS A BRAND: don’t fear labels, leverage them - The Ubiquitous Librarian - The Chronicle of Higher Education | AASL Branding Task Force | Scoop.it
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The Library Marketing Toolkit

The Library Marketing Toolkit | AASL Branding Task Force | Scoop.it
A website full of ideas and techniques to help you market your library successfully.
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Amy Barr's curator insight, April 23, 2013 9:22 AM

Learning Hub

Carey Leahy's curator insight, April 23, 2013 5:39 PM

. . . to be investigated further . . .

Rita Godwin's curator insight, April 24, 2013 6:06 AM

Insight as to what people like/do not like about the library.

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What is a Brand, Anyway? - Forbes

What is a Brand, Anyway? - Forbes | AASL Branding Task Force | Scoop.it
(Flickr image from Coca-Cola South Africa) Language is supposed to illuminate meaning, but it doesn’t always work that way.  As usage evolves, definitions become unmoored, and different people start using the same word to mean entirely different...
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Survival Is Not Enough

Survival Is Not Enough | AASL Branding Task Force | Scoop.it
Just in case you weren't paying attention: We live in turbulent times. In five months, Napster went from having 1 million to 10 million users. Eleven months later, it had 80 million users -- the most successful technology introduction of all time.
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