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Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more

Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

See what they found at the link...


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Issy Wiggins's curator insight, June 24, 10:26 AM

#socialmediatips

Sophie Undreiner's curator insight, June 25, 5:02 AM

tres jolie infographie suur l'état des social medias....

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GM’s new app lets you scan license plates and text the Drivers

GM’s new app lets you scan license plates and text the Drivers | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it
The folks at GM’s China R&D division have been hard at work thinking up new ways to connect drivers, and the by-product is ...

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Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes

Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list.

 

Top ten points of influence:

Word of mouth (74%)Retailers and store visits (69%)You Tube – how-to videos, product visualisation, entertainment (64%)Twitter (61%)Company/brand websites (59%)Facebook (56%)Pinterest (56%)Newspapers and magazines (55%)TV and movies (51%)Search (51%).


The study – revealed at the Google Beach Pavilion in Cannes – notes that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests....


Via Jeff Domansky
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Orlando Delgado's curator insight, June 23, 7:54 AM

And we thought traditional human means of communications was dead...

Two Pens's curator insight, June 23, 9:05 PM

This is not new news. Word-of-mouth has always been the nirvana of business. Question is: how do you generate it.

Hassan Aslam Vohra's curator insight, June 24, 2:53 AM

Like & Comment..... :)

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The 6 Biggest Acquisitions of 2014 Marketers Need to Know About

The 6 Biggest Acquisitions of 2014 Marketers Need to Know About | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

In the past year, there’ve been a flurry of headline-busting acquisitions in the technology segment. Facebook spent $19 billion to buy WhatsApp, App Annie snapped up Distimo for better mobile metrics, marketing, and Twitter bought Gnip for more social data power.

But atop the biggest transactions of the year, you might have missed some of the more crucial ones for marketers, or the reasons they’re important for marketers.

 


Via Kamal Bennani
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Android and Windows add 'kill switch'

Android and Windows add 'kill switch' | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Google and Microsoft will add a "kill-switch" feature to their Android and Windows phone operating systems.

The feature is a method of making a handset completely useless if it is stolen, rendering a theft pointless.

Authorities have been urging tech firms to take steps to help curb phone theft and argued that a kill-switch feature can help resolve the problem.

Apple and Samsung, two of the biggest phone makers, offer a similar feature on some of their devices.

The move by Google and Microsoft means that kill switches will now be a part of the three most popular phone operating systems in the world.


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Amazon Takes On Apple With 'Fire' Smartphone

Amazon Takes On Apple With 'Fire' Smartphone | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it
Amazon boss Jeff Bezos unveils the online retailer's first smartphone, saying "it's time to whip the crown from Apple".

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How is the net generation growing up?

How is the net generation growing up? | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

My children live in the digital world as much as they live in the real one.

Whether they are chatting to their friends on Xbox Live or FaceTime or viewing their profiles on Instagram, these days it seems that there is always a virtual guest in our house.

Their expectations of life are fundamentally different to mine at their ages - eight and 10. They were among the first generation to swipe a dumb screen and wonder why nothing happened; the first to say when a toy was broken: "Don't worry, we can just download a new one"; and the first to be aware that the real world runs seamlessly into the digital one.

These digital natives understand the etiquette of the digital world - how to text, how to email, how to get wi-fi and how to watch whatever they want, whenever they want. And homework is a whole lot easier now that they have the virtual font of all knowledge at the their fingertips - Google.

As the author of the book Growing Up Digital, Don Tapscott has spent a lot of time looking at how the generation born in the age of computing will differ from those before.

"Generation M [mobile] are growing up bathed in bits," he says. "Their brains are actually different."

For him, the way the brain is wired is dictated by how you spend your time.

"My generation grew up watching TV - we were passive recipients. Today children come home and turn on their mobile devices, they are listening to MP3s, chatting to their friends, playing video games - managing all these things at the same time."


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How Content Impacts Digital Marketing (And What It Means for Social)

How Content Impacts Digital Marketing (And What It Means for Social) | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

With the continued rise of content marketing (a recent study from Content Marketing Institute found that 58% of businesses plan to increase their content marketing budget in 2014), businesses have had to adjust their digital marketing strategies. It’s no longer enough to send a press release in an e-mail blast, hoping that a journalist will bite and write a little something up. Digital marketing has become much more detailed and multi-faceted. As a result, digital marketers are becoming more creative in the way they develop and market content, and it’s impacting the way we do business on social media.

 


Via Kamal Bennani
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Dental device will bring an end to filling & Drilling

Dental device will bring an end to filling & Drilling | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it
Fillings and the dentist's drill could soon become just an unpleasant memory now that scientists have developed a technique to rebuild teeth using tiny electrical pulses that could be a

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Build Your Digital Writing Toolbox: Collaboration Edition

There's more to writing than writing. This is the deck from my 2014 talk at the Web Conference at Penn State. It describes the importance of the "workflow" mindset for approaching your writing, a framework for analyzing your workflows and choosing appropriate tools, and a number of tool recommendations for each section. 


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Stefano Principato's curator insight, June 16, 10:51 AM

Links to many of the tools mentioned can be found at http://kubie.co/dwt ;

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Converting your written content to a SlideShare deck

As a professional who is using written content to market your products or services, you probably have many articles, special reports, and white papers. How can…

Via Guillaume Decugis
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Marc Kneepkens's curator insight, June 15, 8:33 AM

Slideshare is a great way to present, tell your story, create information. Here is the 'how-to'! Great stuff.

Jeremy Pollard's curator insight, June 22, 8:48 PM

We all gained a great communications channel when LinkedIn bought Slideshare. Once you get past update posting on LinkedIn, and posting other peoples' pictures of other peoples' quotes - posting your own actual content is a great goal (and one of my New Year resolutions)

 

This is a good, practical article on how to re-purpose current content into a usable format for promotion via SlideShare

Jane Gardner's curator insight, July 17, 5:20 PM

i need an easy peasy way to convert written to other format

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Tech Giants Join Microsoft In Calling For US Gov To End Use Of Warrants To Demand Overseas Data

Tech Giants Join Microsoft In Calling For US Gov To End Use Of Warrants To Demand Overseas Data | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it
Microsoft's case to prevent the United States government from using search warrants to demand data that is not stored in the United States has picked up a..

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Investors Europe Stock Brokers's curator insight, September 1, 1:30 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
http://www.investorseurope.net/en/managing-director ;
http://www.investorseurope.net/en/nominee-accounts

Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

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Mobile Stats and Proximity Tips for Your Next Marketing Campaign

Mobile Stats and Proximity Tips for Your Next Marketing Campaign | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

More than half of American adults own smartphones, and many of them own tablets, as well. Whenever you take public transportation, stop for a pint at the pub or even walk down the street, it’s hard to locate someone who is not glued to his or her mobile device. This, coupled with the fact that one could reasonably conclude that even more adults will have mobile devices as time passes, should lead marketers to a single conclusion: Mobile is here to stay, and businesses can no longer afford to ignore it when they figure out how to divvy up their budgets.

Still not sold on the necessity of forging a mobile strategy? Let’s take a look at some statistics relating to mobile marketing, as well as some proximity marketing strategies, to see if you change your mind.

Vital Mobile Marketing Statistics

Recent research indicates that mobile advertising spending is expected to grow more than75 percent to $31.45 billion in 2014 – and that’s after it grew more than 100 percent the year prior. Pundits predict that the market will continue to accelerate during the foreseeable future, growing into nearly a $95 billion industry by 2018.


Via Brian Yanish - MarketingHits.com
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the360man's curator insight, June 14, 9:48 PM

"Get your mobile optimized website now, or you will be in dark in the future! (and the future is now)" ~Luis Ayala 

http://tiny.cc/ayfimobweb 

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Amazon's Phone Will Be All About Content And Control

Amazon's Phone Will Be All About Content And Control | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Expect the control-obsessed retail giant to slash prices, push content and go after a unique set of fringe customers.


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15 Ways These “Fill-in-the-Blank” Blog Titles Will Get You More Clicks

15 Ways These “Fill-in-the-Blank” Blog Titles Will Get You More Clicks | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

1) The top 7 ____
People love lists. It lets your readers know what to expect by appropriately setting their expectations.


2) 3 Extraordinary ____ to Set You Apart
No, people really love lists. Use buzzwords to help increase curiosity.


3) 7 Secrets of ____
People love “secrets”, so frame your advice in the form of a secret.


4) 5 Reasons ____ is ____
Explain to people why something is the way it is. It will increase your perceived expertise.


5) How to ____ in 7 Days Flat!
Explain how to do things and tell your readers how long it will take.

 And this list goes on
Via Brian Yanish - MarketingHits.com
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Google Gesture App Translates Sign Language Into Spoken Language

Google Gesture App Translates Sign Language Into Spoken Language | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it
A Google Feature app will bridge the gap between the deaf and those who don't understand sign language.

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15 Storytelling Techniques to Transform Your Audience Today | Wakingstar

15 Storytelling Techniques to Transform Your Audience Today | Wakingstar | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Whether it's personal or organizational stories, the techniques to find and tell your story are similar.  Read the full article to find out more about these 15 techniques to beef up your storytelling skills:

Know the changeOwn your messageBridge itDetails, details!Surprise!Travel across timeGet thyself a story buddyFind the lessonMake visual stepping stonesSet a low bar for yourself as you beginRemember, it’s a journeyFind 5 storiesPracticeListenSet your sights on your end line[bonus] Tell it before you write it
Via Kim Zinke (aka Gimli Goose)
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PMNB's curator insight, June 22, 8:39 AM

Storytelling is a wonderful weapon to get people involved in what you are doing. Here you can find some tips.

Michelle Gilstrap's curator insight, June 23, 2:52 PM

Good insights for anyone who does Public Speaking for their business or for their company.

Alfonso Gomez's curator insight, June 23, 8:04 PM
All kind of journey means a transformation opportunity
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13 Fail Proof Ways to Streamlining the Hiring Process

13 Fail Proof Ways to Streamlining the Hiring Process | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

To avoid costly, time-consuming hiring mistakes—and how to streamline the overall process—we asked 13 founders to share their best tips for hiring smart.


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Convert your Twitter followers in to subscribers using Twitter lead generation cards

Convert your Twitter followers in to subscribers using Twitter lead generation cards | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Few tweets we've sent out from @NiemanLab have gotten as much attention in the media world as this one:

Want to understand the future of news?

 

The it in question is a Twitter Card, which is the same tool you use to make your article pages look nice in expanded view on Twitter, with a nice headline, image, and description. But in this case, you want to use the Lead Generation Card, which allows you to connect your Twitter account to whatever service you use for your email newsletter. (We are happy Mailchimp customers; instructions for Mailchimp are here.)

 

One reason publishers aren’t using Lead Generation Cards as much as they might is that it’s a little confusing. You need to have a Twitter Ads account to build a Lead Generation Card — but you don’t need to actually buy an ad....


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Jeff Domansky's curator insight, June 19, 2:18 AM

Convert your Twitter followers to email subscribers with a Twitter Lead Generation Card.

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INFOGRAPHIC: Advertisers Using TV To Reach Millennial Males Are Spending Too Much

INFOGRAPHIC: Advertisers Using TV To Reach Millennial Males Are Spending Too Much | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

... According to a study by YuMe and Nielsen, between 2010 and 2012, millennial males have cut their TV viewership by 10% — more than any other demographic. YuMe found that if advertisers moved 10 to 30% of their TV budgets to Internet and cross-platform campaigns, they increased their reach up to 11%. 


Check out the "shift happens" infographic to find out more about reaching millennial males in the digital age and to get the full story on digital advertising. Click to get the complete study.


Via Jeff Domansky
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Jeff Domansky's curator insight, June 18, 10:07 AM

Advertisers are spending way too much trying to reach millennial males. A shift in marketing thinking is critical.

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40 Maps That Explain The Internet

40 Maps That Explain The Internet | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

The internet increasingly pervades our lives, delivering information to us no matter where we are. It takes a complex system of cables, servers, towers, and other infrastructure, developed over decades, to allow us to stay in touch with our friends and family so effortlessly. Here are 40 maps that will help you better understand the internet — where it came from, how it works, and how it's used by people around the world.


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Well Connected Mom's curator insight, August 22, 8:04 PM

Curious how the Internet started?  These maps of servers show the progression.

Coolwired's curator insight, August 31, 10:04 AM

This informative site sheds light on the pervasive workings of the Internet.

Mel Leggatt's curator insight, November 20, 11:36 AM

A really excellent visual resource for understanding how the Internet has and continues to evolve.

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A Quick Guide to Handling Negative Feedback on Social Media

A Quick Guide to Handling Negative Feedback on Social Media | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

As hard as you might try, it’s impossible to keep everyone happy and social media is the go-to destination for disgruntled users.

The tricky part is that your social profiles act as the face of your brand. So how do you keep it blemish free? You don’t – people will always complain. It’s what you do after the complaint  that matters. These tips will help you keep your cool and handle negative feedback in the best way possible.


Via Kamal Bennani
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Creating customers for life: 50 resources on loyalty, churn and customer retention

Creating customers for life: 50 resources on loyalty, churn and customer retention | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Earning customer loyalty is an uphill battle, but it is always worth the effort.

You’ve seen the data: the Harvard Business School report that showcased how, on average, increasing customer retention rates by 5 percent increases profits by25 percent to 95 percent.


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Amazon Prime Adds Music: The Good And The Bad

Amazon Prime Adds Music: The Good And The Bad | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

As predicted, Amazon Prime has joined the ranks of music streaming services today as its new Prime Music service has now gone live. Let’s look at the pros and cons of the Prime Music as it now appears.

 

Although it’s not publicly stated, it’s reported that Amazon Prime currently has somewhere around 10 million subscribers in the US and around 20 million worldwide. If all were to suddenly engage in Prime Music that would immediately make the service one of the major players in the streaming music world.

 

The big question is, how many of its subscribers will actually care that they even have the music feature available? Will adding music discourage subscriber churn or even increase its subscriber base? These are just a few of the more interesting questions when it comes to Amazon Prime Music. That said, there’s another new streaming music service now available, and that’s a good thing for the music business....


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Jeff Domansky's curator insight, June 15, 2:02 AM

Will you like Amazon's new music ?

KacperOgielski's curator insight, June 15, 4:20 AM

I like girls with guitarrr :)

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Treadmill Washes Your Clothes

Treadmill Washes Your Clothes | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it
This washing machine/treadmill mashup is an entry for the 2014 Electrolux Design Lab competition. Continue reading →

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Georgie Drury's curator insight, June 15, 8:10 AM

What a brilliant idea. Makes doing the laundry just that little bit more interesting!