Presentations are part and parcel of our lives. Whether it’s a university assignment, monthly sales meeting or pitching a product to potential investors, a presentation has to look good and have great content.
Whether you’ve hired the best UX designer in town, carefully laid out your page architecture and first month of content, or plan on jumping in and tailoring content according to audience reaction, one thing’s for certain: social media (along with SEO) is your new best friend.
A content marketing plan can be daunting to put together. It is a lot of work, involves hours of research, takes input (at least it should) from various areas of your organization, and requires some deep thinking. Sometimes I have trouble diving into a content marketing plan, and I do lots of them.
"In 2012, most of the pedagogical and technological community were taken by storm from a report by One Laptop Per Child (OLPC) that laptops dropped off in rural Ethiopia had been learned from in ways the contributors never imagined.
Not only did the children who received the laptops, many of whom were pre-literate and had no prior exposure to digital technology, make use of the programs the developers uploaded, they began to hack the Android-based operating system that the laptops used, reenabling the webcam and modifying the laptop desktops—an application that was previously blocked by the developers working on the specialized laptops."
wwwSeth Godin wrote, “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.”After all, there are brands we as consumers absolutely love. And there are brands we as consumers can’t stand.So what’s the difference between those we admire versus the ones we despise? And is there something we do to monitor the course our brand is taking in this battle between love and hate?...
Earlier this year, Matt Cutts declared guest blogging dead, and the interwebs erupted. At its core, what Matt was trying to say is that guest blogging simply to get in-/out-bound links has gotten out of hand.
Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.
Update: To be perfectly clear, none of this will affect the average Facebook user's ability to freely use Facebook—only entities that use Facebook as a promotional tool.
A source professionally familiar with Facebook's marketing strategy, who requested to remain anonymous, tells Valleywag that the social network is "in the process of" slashing "organic page reach" down to 1 or 2 percent. This would affect "all brands"—meaning an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16 million Facebook likes, would only be able to affect of around a 160,000 of them when it pushes out a post. Companies like Gawker, too, rely on gratis Facebook propagation for a huge amount of their audience. Companies on Facebook will have to pay or be pointless....
The entire online marketing industry is still up in arms after Matt Cutt’s post on his blog title: The Decay and Fall of Guest Blogging for SEO. Guest Blogging was one of the last horizons that people considered safe for “White Hat” link building. So what now? Is guest blogging truly dead?
When you think about conversion optimization, what comes to mind? Testing colors, call-to-action buttons, headlines, and other elements including text, right?
Although those elements do affect conversions, what about other design aspects such as typography?
I know what you are thinking. How the heck does typography affect conversions? Well, certain font types will affect people’s decisions in different ways. For example, if you are trying to get your users to agree with a passage, they are more likely to do so if you use the font type Baskerville....
The super-digital native will be bold. The super-digital native will be fearless. The super-digital native will be equipped with best practices for engaging critically with technology for teaching and learning....