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How to Make Your How-To Content More Helpful

How to Make Your How-To Content More Helpful | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Whether you're writing a how-to post for your blog, documentation for your software, or instructions on how to use your product, it's important to make your content easy to read. Otherwise, you'll lose your readers' attention and they'll never even get to the end of your post.

 

This article features  tactics will help you create more helpful how-to posts that your readers will love (and hopefully even finish reading):


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Millennials Are Not Impressed With Your Content Marketing

Millennials Are Not Impressed With Your Content Marketing | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it
Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times.While the oft-ridiculed generation may seem easy to dismiss, millennials have a lot of purchasing power and are expected to shell out $1.4 trillion by 2020. It would behoove marketers to win them over, hence the issue in this study. The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers.So what does this all mean for you, as a marketer? For starters, you’ll need to bring your A-game because millennials expect you to understand their needs, their preferences, and their passions. It’s all about them – they are a generation of selfie-takers, after all. Take a look at some best practices for winning over Gen Y according to the study, as well as some other content marketing thought leaders....
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Jeff Domansky's curator insight, July 15, 2014 10:10 AM

Learn smarter marketing to millennials.

BrianBurnett's curator insight, July 15, 2014 11:01 AM

Don't assume you know your audience's interests, passions, values and beliefs. Do your homework. We are all busy managing the streams of information coming at us. Some are more savvy than others and Gen Y is much more.

LocalMark's curator insight, July 16, 2014 8:40 AM
Millenials are not impressed, because they want transparency. A lot of content marketing is salesmen dressed up like clowns, hoping to attract someone rich, to make one sale and boom. Instant clown fame.
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Understanding Twitter Analytics: What You Need to Know!

Understanding Twitter Analytics: What You Need to Know! | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details of your owned presence details along with the post level activity, we always had to rely on third party estimated data for Twitter. Now with Twitter going public and aiming to generate more money via advertising, they have certainly stepped up their game with the introduction of Twitter Analytics for different components on Twitter.

 

 


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Social Media Marketing Tips, Tricks for Facebook, Twitter, Google+, More

Social Media Marketing Tips, Tricks for Facebook, Twitter, Google+, More | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. 


The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:...


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Erado Press's curator insight, July 14, 2014 1:17 PM

Sharing photos to drive engagement

Joshua McCarty's curator insight, July 14, 2014 1:48 PM

Fantastic #inforgraphic about how social media is being used. To those that continue to ignore social media...good luck with that!

Roger L. Gill's curator insight, July 16, 2014 7:26 AM

A useful article!

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5 Strange Patents owned by Google - Electronic Products

5 Strange Patents owned by Google - Electronic Products | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

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Chef LeeZ's curator insight, July 13, 2014 9:15 PM

What could Google be up to?

jave's curator insight, July 14, 2014 4:57 AM

who's developing in these areas?...

IV Technology's curator insight, July 18, 2014 11:28 AM

LVwebpage.com

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What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest

What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

According an infographic from Qmee in 60 seconds, 293K statuses are updated on Facebook, WordPress bloggers share 1.8K new blog posts, web users download 15K songs, and Instagramers upload 67K photos.

 

"We all know activity on the Internet on a daily basis moves at lightening speed, but there's something about having the numbers in front of you that makes it just a little bit more fascinating."

 

This infographic looks at what happens in just one minute on social web...


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Jodi Dichter Kaplan's curator insight, July 14, 2014 10:19 AM

What happened in your business the last 60 seconds?  Let Peak Reputation, Inc. enhance your online reputation and help you to convert better. #peakreputation #effectivemarketing

Елена Гончарова's curator insight, July 14, 2014 12:58 PM

добавить понимание ...

Frank J. Papotto, Ph.D.'s curator insight, July 15, 2014 1:29 PM

Gives you a real sense of the kinds of change we must must deal with every day

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Facebook vs. LinkedIn: which is better for B2B marketing?

Facebook vs. LinkedIn: which is better for B2B marketing? | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

 

Do you ever wonder which social network is best for B2B marketing?


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Google+ Turned 3 Last Saturday. Here’s How It’s Changed The Web.

Google+ Turned 3 Last Saturday. Here’s How It’s Changed The Web. | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it
You may have heard this past Saturday (June 28), Google+ has turned three years old.

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5 Ways to Ensure Blogging Failure and How to Avoid Them

5 Ways to Ensure Blogging Failure and How to Avoid Them | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

The vast majority of blogs are failures. Many of these mistakes are taught by blogging “gurus” Here are 5 ways to blogging failure you need to avoid


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By 2045 'The Top Species Will No Longer Be Humans,' And That Could Be A Problem

By 2045 'The Top Species Will No Longer Be Humans,' And That Could Be A Problem | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it
“Today there’s no legislation regarding how much intelligence a machine can have, how interconnected it can be. If that continues, look at the exponential trend. We will reach the singularity in the timeframe most experts predict. From that point on you’re going to see that the top species will no longer be humans, but machines.”

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Kit Newton's curator insight, July 9, 2014 8:44 AM

Usually, these kinds of predictions are way off. What about augmented humans? Wouldn't they outdo the machines?

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How Creating an Emotional Response Helps Drive Action With Video

How Creating an Emotional Response Helps Drive Action With Video | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

After watching your videos, your audience should feel something. You don't need to be controversial, but you do need to elicit emotion to inspire your viewers into action....

 

While some content lends itself to emotion more easily than others (a whiteboard video might not be “emotional” in the traditional sense), your content is far more likely to inspire downloads, trials, demos, etc. if it elicits a powerful response fuelling your prospects’ follow through.

 

And remember, at the end of the day, “emotional” or inspiring content is simply stuff that makes you feel something. It doesn’t really matter if your audience is laughing or crying at the end of your video, but they better be feeling something or you’ll be easily forgotten or skipped over. Ultimately, if your on-screen personas, comedy, or message gets people to like the implied character of your brand, you’ve got the right idea....


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Jeff Domansky's curator insight, July 9, 2014 8:55 AM

Useful video tips to get more from your video marketing.

Erado Press's curator insight, July 9, 2014 10:21 AM

"..strategic video marketing (the kind that produces ROI in the form of influenced deals) begins when you use content to trigger targeted emotions and then tie these high-power feelings to a specific action."

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How to Target Ads on Twitter and LinkedIn

How to Target Ads on Twitter and LinkedIn | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Do you find it difficult to generate organic leads with Twitter and LinkedIn? This article shows six options to target ads on Twitter and LinkedIn.


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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

...Before we jump into these recommendations, let me make one more point perfectly clear. These are not necessarily recommendations for the perfect LinkedIn profile if you're looking for a job. I am writing this from my own perspective, as someone who is using their LinkedIn profile to connect with influencers, partners or prospects. I already have a business and I am counting on LinkedIn to help me grow that businessand reach more of their nearly 200 million active monthly users.

 

All of the recommendations below are just that, recommendations. Take 'em or leave 'em however you'd like. Each can be implemented by going to LinkedIn, logging in, clicking on Profile in the top menu and then clicking on the greyEdit button. This will put your profile in edit mode, and you'll be able to change anything you need to. You may also want to take advantage of LinkedIn's suggestions and recommendations by clicking on the blue Complete My Profile button. LinkedIn will ask you a series of probing questions designed to get your profile even more complete....


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Howard Fox's curator insight, July 8, 2014 7:54 PM

A nice perspective about creating the perfect LinkedIn Profile.

Charlie Dare's curator insight, July 9, 2014 12:54 AM

"Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Jayme Soulati shows how to optimize your LinkedIn profile for success."

Susan Fisher's curator insight, July 9, 2014 12:57 PM

I like LinkedIn. It is professional, friendly and collegial. This is a pretty comprehensive guide to managing your profile. 

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Role-playing games: Games such as Dungeons and Dragons could help to solve some of the greatest technological challenges of our time

Role-playing games: Games such as Dungeons and Dragons could help to solve some of the greatest technological challenges of our time | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it
Games such as Dungeons and Dragons could help to solve some of the greatest technological challenges of our time

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Gary Hayes's curator insight, July 15, 2014 12:55 AM

Quote "What role-playing games do so beautifully is to provide a structure for non-writers, people who might say they're not very imaginative, to create characters. Those dice rolls, those bare-bones statistics – like the two dots and a line that suggest a face – start to encourage anyone to imagine a character. If this woman has come out through some random number generation to be physically agile, not very attractive, but skilled at thievery, how did she end up working in this library?If this man's got a lot of money, is quite bright, but is only averagely strong and catastrophically clumsy, what's he doing on an Arctic expedition? So much of storytelling is in the gaps, in allowing the imagination to work.

Chris Carter's curator insight, July 16, 2014 10:20 PM

Make me an elven ranger!

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What Happens In A Facebook Minute | infographic

What Happens In A Facebook Minute | infographic | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Learn some crazy stats about what happens every minute on Facebook...


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Phillip Newsome's curator insight, September 26, 2014 10:25 AM

The lesson here is simply don't be overwhelmed by the volume of activity.  Narrow your focus, define your audience as tightly as possible, talk to them in terms relevant to their lives and be creative.

John Norman's curator insight, January 11, 2015 11:22 PM

Nearly as busy as a New York minute! Lots of interesting facts to discuss at your next coffee break. 

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Irish Small Business Employment indicators at highest level since 2007

Irish Small Business Employment indicators at highest level since 2007 | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it
A fragile recovery is being felt by small businesses while employment indicators in the sector are at their highest since Autumn 2007, the ISME latest quarterly survey shows.

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How to Use Google Analytics to Craft Content

How to Use Google Analytics to Craft Content | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Using Google Analytics to write relevant content for your audience.


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14 Marketing Automation Tools That Can Save You Precious Time

14 Marketing Automation Tools That Can Save You Precious Time | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

New businesses are often faced with a near-Herculean task when it comes to advertising and gaining market presence in an already saturated online environment. The question becomes, how to effectively market a new business with the limited resources of a startup company.

Market Automation Tools provide an Effective SolutionMarketing automation is a very broad term that can refer collectively or separately to a number of behaviors and actions. In general, marketing automation tools refer to the online software and tools that provide business owners with the opportunity to effectively market their products online and to automate repetitive tasks.


What those actions and tasks are differs depending on the specific business.


Marketing automation tools include basic tasks like advertising and promotion, and also includes marketing tasks completed over the Internet, via email, SMS (text messaging) and social media. More complicated marketing automation includes the tracking and categorizing of customer data, lead generation, monitoring customer behaviors and choosing appropriate responses to help earn maximum profit.

 


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Nancy Barnett's curator insight, July 13, 2014 10:52 AM

Finding ways to manage your social media is always a challenge.  Here are some options. 

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Twitter Revamps Analytics To Show Impressions & Engagement On Organic Tweets

Twitter Revamps Analytics To Show Impressions & Engagement On Organic Tweets | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Twitter gave its analytics dashboard a major upgrade today, offering advertisers a deeper look at how well their organic tweets are performing.

 
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Privacy integral to future of the Internet of Things

Privacy integral to future of the Internet of Things | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it
As the Internet of Things promised to explode by 2020 into a $15 billion market, technologist gathered in Palo Alto to discuss the privacy issues raised by an army of connected personal devices.

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10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search engines.

 

Another category of online tool that relies on search are content discovery tools (just like Google is a content discovery tool).  Except this category of content discovery weights content shared on social media channels more heavily and often provides the ability to organize and flavor search results based on an analysis of what your own social networks are posting and sharing links to.Real-Time content discovery tools are handy for a number of reasons, namely being able to identify upward trending content aligned with topics or entities you are tracking.

 

The idea is that if you can be part of sharing upward trending content early and even add to the conversation, you can capture the draft of that upward swing in attention – reaching new audiences and better connecting with those you are already engaged with....


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Jeff Domansky's curator insight, July 11, 2014 4:22 AM

These tools are a great selection to add to your curation and content discovery toolkit.

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Facebook Psychology 101 [COMIC]

Facebook Psychology 101 [COMIC] | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it
Facebook officials have recently apologized for their experimentation with people’s News Feeds. As the Smashing Pumpkins once suggested, though, are we all just rats in a cage here?
Facebook: The largest social network or psychological experiment?

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malek's curator insight, July 10, 2014 8:41 AM

Facebook’s now infamous emotion manipulation study is the start of new dawn in social media.

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Everything You Need to Know About Tumblr Sponsored Posts

Everything You Need to Know About Tumblr Sponsored Posts | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

If you’re not already advertising on Tumblr, here’s more information about Sponsored Posts and how brands are using them.


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How to Use Twitter Better [Infographic]

How to Use Twitter Better [Infographic] | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it
 
We admit it, we love Twitter. And we’re suckers for infographics that give us tips and tricks that will help us love Twitter even more.

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Treathyl Fox's curator insight, July 9, 2014 3:40 PM

With 140 character limit you can't help but keep it short.  Keeping it real?  I try.  Keeping them honest?  That's Anderson Cooper's job. :)

Aaron J D McDowell's curator insight, August 6, 2014 12:41 AM

This goes to show that Twitter is more than just a piece of social media entertainment but there are systematic ways to use this platform to help increase brand awareness and appeal to your customer network.

Elena Pitic's curator insight, September 10, 2014 8:07 PM

Twitter is a great social media platform for which a company can use in order to create brand awareness. Hence about 250 million people are active on Twitter why not using it for the purpose of creating brand awareness by advertising a company's brand on Twitter. Go where the traffic is!

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30 Tips To Build Your Personal Brand From 37 Experts #infographic

30 Tips To Build Your Personal Brand From 37 Experts #infographic | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it
When it comes to building your brand online, the most important thing to do from the beginning is to define your identity and be original. Many businesses make the mistake of trying to be everyone’s best friend.

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Nancy Barnett's curator insight, July 8, 2014 9:42 AM

Some good information.