There is a lot of information out there, and the people in your network are probably feeling overwhelmed by it all. This can be an unfortunate source of stress for them, but it’s also an important opportunity for you.
Content curation is the process of scouring the Internet, filtering out the junk (unfortunately there’s a lot of that), and discovering the most valuable, relevant and helpful content about a particular topic. By sharing those gems with your network, you accomplish these important objectives:
Build your personal brand (reputation) as an expert in the topicBe more active and visible on social mediaEnhance your relationships by being helpful
(Guess what? Those are also three of the most important goals of business blogging!)
Whether you share other people’s content on your own blog, on social media, or in other ways (we’ll cover these options in a separate post), it’s worth learning how to do it well.
Here are the three steps I recommend for getting started with content curation:
Via Brian Yanish - MarketingHits.com