No one can deny the rapid rate in which Mobile Commerce is growing.
A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources.
Mobile Online Spending is the Way of the Future.People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending....
What’s the difference between disruptive tech and that of emergent or innovative technology?
...Instead of reacting to technology trends at departmental levels, some progressive, brave and tireless strategists (aka change agents) are investing in a more comprehensive campaign of digital transformation.
The goal is to invest in informed models that help businesses recognize opportunities, overcome challenges, and make decisions to stay in step, if not ahead of digital customers. Digital transformation is in fact, the next big thing in customer experience and ultimately how business is done....
If your job has anything to do with digital marketing, whether its creating online content, doing SEO or running social media campaigns, by now you have heard of Inbound Marketing. Its a very popular marketing methodology that encapsulates various online tactics and strategies to attract visitors to your site, convert them into leads, turn them into customers and create advocates for your brand.
Forget the funnel. Take that outmoded sales model and hide it in the back of the drawer. These days, marketing to consumers is a fundamentally different process. A recent webinar, Marketing Performance Accountability – evolving from campaign to customer-centric perspectives, sheds light on a new paradigm that forward thinking marketers are adopting.
Customers have changed, and are now far more in control. “It’s very chaotic,” said Cory Munchbach, an analyst at Forrester Research. “Consumers have so much control over the information they consume. It’s an intentional chaos.”
The path from prospect to buyer has morphed into a nonlinear process. Customers are outrunning traditional marketing campaigns, according to Munchbach. “Their needs arise without being prompted by traditional campaigns.”...
Now that you know the rules for posting on Facebook, Twitter, and Pinterest, lets discuss Instagram. Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, it’s potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.
Via Brian Yanish - MarketingHits.com
Most organizations have a huge blind spot when it comes to social media. Sure, we’re well past the days of people ignoring social altogether – and that’s great. But most organizations still haven’t given social customer feedback the spotlight it deserves, and that translates into missing huge opportunities for the bottom line.
How do you use LinkedIn? As a stalking tool to see what former colleagues are up to? Or for its actual purpose: as a networking and job-hunting tool? This widely circulated story from yesterday includes data showing just how important … Read more
In the movie “Her” (starring Joaquin Phoenix and Amy Adams), the lead character falls in love with a Siri-like virtual assistant.
The only difference between Siri and “Her” is that the movie version is simply more advanced -- as advanced as such assistances will inevitably get. It’s only a matter of time before Siri, Google Now, Cortana and others can all pass the Turing test.
In the movie, Joaquin Phoenix's character develops what he believes is a satisfying relationship with the virtual assistant entirely through a Bluetooth earpiece that fits almost entirely into his ear. He puts it in his ear and forgets about it. He talks, the assistant listens. The assistant talks, he listens. They have conversations.
If you can imagine sufficiently advanced A.I., you can imagine that this interface to the world of computers and the Internet is just about all you would need. Think about what you do with computers -- browse the Internet, do social networking, make calls, buy things, schedule meetings, maintain contacts, create business reports -- it could and I believe will be handled almost entirely by talking to a virtual assistant.
Predictive media-optimization-technology provider Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined key metrics and benchmarks for paid search and social advertising in the first quarter.
Do you want more people to visit your site and consume the content for longer? Stop distracting them and making them click away from your main goal. Simplicity is not only beautiful and elegant but it is also effective. It helps you tweak and perfect the user experience. It leads to decluttering of your site, makes it faster to load and more focused on your targets. Following are the simple methods you can use optimize and fine-tune your site to make it more strategically effective....
If you're going to launch a "War on Fox News" -- and decide to appear on the Fox News Channel anyway -- you should have been prepared better than this.
...The first lesson is this, as stated by Political Wire’s Taegan Goddard: “Pro tip: If you’re running for Congress and pledging a “war on Fox News” then it’s probably best not to appear on Fox News.”
But I only agree with that partially. Appearing on Fox News while pledging a war on the network could have turned this local Democratic candidate into a popular national Democratic hero—if he was a skilled debater who could have held his own against an experienced host....
wwwSydney Morning Herald Make innovation part of your day Sydney Morning Herald Whether it's evolutionary – continuous, incremental advancements – or revolutionary – new, disruptive innovation – we're all looking for the ideas that will help us...
One of the best features of Scoop.it is the ability to add so many types of visual content to your scoops, images, videos, infographic, charts, maps, SlideShares and the list goes on.
Over the years I've tested using small images beside the text or using a full size image with text below. I have found that using a full size image not only gets the scoop more clicks but also more rescoops.
Try a video and have your reader stick around and maybe give your a rescoop. Like I did when I saw this great scoop that @Tyler Negus Snidow found on The New York Times site. http://sco.lt/8IeP1V
I was what they call in America an asshole." Do what you want to do. | Slomo
You only have seconds to grab your readers attention, make those seconds visual!