Morning! Here's the news of the day: Facebook is holding its first developer conference since 2011 on April 30. Google is trying to figure out how to do search for mobile apps. It's harder because apps aren't connected like websites.
Videogames, digital pens, holograms and tactile learning platforms could all become the norm as education looks set to change dramatically over the next 30 years. With technology dominating in and outside the classroom, interconnectivity is likely to play a key role in helping students adapt to the changing world around them
In the world of content marketing, “link building” often seems like a bad word. Link building is dangerous. Link building can get you penalized. Content is king. When done right, content can help you earn some amazing links and not the kinds that are going to get you penalized! Here I’ve shared a few examples of content marketing earning amazing links. Try out these tactics yourself for success with leveraging content for maximum SEO benefit.
The practice of using subdomains is similar to inserting keywords in website domains. This is even better though because your website won’t be viewed with the same leery regard users often have for keyword-stuffed URLs. What’s more, Google and other search engines will treat your pages with subdomains as entirely new websites and index them separately.
.aanve.comEach year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them.
This year's roster of finalists, being announced today, includes nominees in categories ranging from "Best Brand on Vine" to the delightfully meta "Best Use of Social Media by One Brand Responding to Another Brand."
"New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "We'll be celebrating their creations on every form of social media."
One of the biggest challenges that content marketers and blog owners face is trying to get readers to their content. We asked 40 top bloggers and content marketers the following question: Name something that most bloggers and content marketers can do to improve their effectiveness when promoting their content....
The hashtag: what an incredible invention. Many people credit Twitter with its origination, but that isn’t true. It was used on programs like IRC long before, allowing users to switch from room to room on their network.
However, when Twitter needed a way to group conversations and implement and effective, live search feature, they chose the hashtag as their foundation. Not only did they successfully integrate the grouping method, but they made it into something entirely new and innovative.
Now hashtags are everywhere, even being used in popular culture where there is no direct significance. You can use them for any number of things, but you always want to do so smartly. These tools will help you out:
If your business has an online presence, then Google+ is impacting your revenue. Love it or hate it, interacting with Google+ is an important piece of an online marketing strategy. As the second largest social platform (behind Facebook), it is important to integrate Google+ into your regular social marketing activity. For those new to the platform, here are some quick tips and best practices to get you started.
As power shifts to consumers—who can program their own content using powerful technology and simple interfaces—curation moves out of the hands of professionals and into communities, platforms and algorithms.
Technology: Rise of the replicants Financial Times Warren – the name given to the system, in homage to investor Warren Buffett – is part of a new army of “smart” machines that are threatening to invade office life.
Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready?
Getting the upper hand on your competition can be difficult and even more so when you’re not sure how your own website is performing. There are many tools available online that help you see how you’re doing with your SEO, and most importantly where your website needs to improve. All website owners should take advantage of these free tools to discover your website’s strengths and weaknesses, and to see how you compare against your competitors.
Engagement is an emotional connection. It's the DNA of the relationship. The intensity of the emotion is equal to the connection to your brand. If you don’t put your heart into engaging customers, your competitors gladly will. The apathetic shall walk alone.
Would you like to attract more Pinterest website traffic?Pinterest can be a great source of traffic even better than Facebook as seen on some sites. So I created this infographic with 17 easy to absorb tips which can be used to drive more Pinterest website traffic. You can use the tips in this infographic to drive traffic to both websites and blogs. If you would like to get more Pinterest website traffic make sure you read this infographic, it should take you very little time…
Via Jeff Domansky
During 2010-12, noted AI researcher and long-time Humanity+ Board member Ben Goertzel conducted a series of textual interviews with researchers in various areas of cutting-edge science — artificial general intelligence, nanotechnology, life extension, neurotechnology, collective intelligence, mind uploading, body modification, neuro-spiritual transformation, and more. These interviews were published online in H+ Magazine, and are here gathered together in a single volume. The resulting series of dialogues treats a variety of social, futurological and scientific topics in a way that is accessible to the educated non-scientist, yet also deep and honest to the subtleties of the topics being discussed.
Between Ape and Artilect is a must-read if you want the real views, opinions, ideas, muses and arguments of the people creating our future.
In the past 5 years social media growth has exploded around the globe and, as platforms such as Twitter and Facebook expand and begin to increasingly mirror and reflect “real life”, they take on many of the problems of the offline world, too.
For example: security. With millions of social media views, updates and registrations taking place literally each and every minute, the potential for identify thieves, hackers and good, old-fashioned burglars to exploit your personal information has never been greater.
Which means it’s solely your responsibility to ensure you’re protecting yourself when using these channels...
For the past few years marketing has revolved around mobile app development and social media marketing. This year, however, will be the year we focus on digital video. Industry trends point to an increase in accessibility, content, and audience. For the media industry, increased demand for digital video will yield higher-than-ever advertising revenue. For marketers, opportunities to advertise in digital video will finally be practical.
Imagine a ribbon roughly one hundred million times as long as it is wide. If it were a meter long, it would be 10 nanometers wide, or just a few times thicker than a DNA double helix. Scaled up to the length of a football field, it would still be less than a micrometer across — smaller than a red blood cell. Would you trust your life to that thread? What about a tether 100,000 kilometers long, one stretching from the surface of the Earth to well past geostationary orbit (GEO, 22,236 miles up), but which was still somehow narrower than your own wingspan?
The idea of climbing such a ribbon with just your body weight sounds precarious enough, but the ribbon predicted by a new report from the International Academy of Astronautics (IAA) will be able to carry up to seven 20-ton payloads at once. It will serve as a tether stretching far beyond geostationary (aka geosynchronous) orbit and held taught by an anchor of roughly two million kilograms. Sending payloads up this backbone could fundamentally change the human relationship with space — every climber sent up the tether could match the space shuttle in capacity, allowing up to a “launch” every couple of days.
The report spends 350 pages laying out a detailed case for this device, called a space elevator. The central argument — that we should build a space elevator as soon as possible — is supported by a detailed accounting of the challenges associated with doing so. The possible pay-off is as simple as could be — a space elevator could bring the cost-per-kilogram of launch to geostationary orbit from $20,000 to as little as $500.
Not only is a geostationary orbit intrinsically useful for satellites, but it’s far enough up the planet’s gravity well to be able to use it in cheap, Earth-assisted launches. A mission to Mars might begin by pushing off near the top of the tether and using small rockets to move into a predictably unstable fall — one, two, three loops around the Earth and off we go with enough pep to cut huge fractions off the fuel budget. Setting up a base on the Moon or Mars would be relatively trivial, with a space elevator in place.
Those are not small advantages, and are worth significant investment from the private sector. Governments and corporations spend billions installing infrastructure in space — an elevator could easily pay for itself, and demand investment from anyone with an interest in ensuring cheap access to it down the line. A space elevator is relevant to scientists, telecoms, and militaries alike — and with Moon- and asteroid-based miningbecoming less hare-brained by the minute, Earth’s notorious resource sector could get on-board as well. It will certainly be expensive, probably the biggest mega-project of all time, but since a space elevator can offer a solid value proposition to everyone from Google to DARPA to Exxon, funding might end up being the least of its problems.
It’s safe to say that Crimson Hexagon and the rest of the social media research industry would be missing its heart and soul without Twitter. The platform is always striving to expand its impact on the world of social media and online technology. A fundamental aspect of Twitter’s success and popularity is its true competency of how to most effectively reach its users.
"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"
wLinkedIn can be the best tool for building your brand. I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort....