Since a picture is worth a thousand words, these creative Instagram marketing ideas are a fantastic way for brands to share stories with consumers, especially as sharing on social media becomes more oriented towards strong visuals over text.
Even though attention spans are short, Instagram by nature is a fast way to grab someone's attention, whether it's in photo or video format. Some of these creative uses of Instagram include taking advantage of the grid view on a mobile device to create collages, flipbook-style animations, app-based shops, auctions or even an elaborate interactive choose-your-own-adventure experience.
There's quite a range in how easy or complex it would be to put together these campaigns, but with a little creative thinking, there are plenty of ways to promote a product or service on any budget, which is part of the beauty of social media—plus, there's always the chance that a campaign could go absolutely viral....
We come across tons of new apps on a daily basis for different platforms, and some of them go beyond their advertised features and provide a few extra seconds of entertainment. We’re talking about Easter eggs here, if you’re on the same page as us.
Infographics? Yawn. Press Releases? Boring. Instagram? Bingo! Long gone are the days of outdated tactics. Infuse some selfie-platform engagement in to your marketing strategy. Instagram is arguably the social media platform with the most opportunity for brands, but don’t post what the CEO had for lunch, or gasp, a gym selfie! Take a few notes on these kinds of Instagram photos your current and future followers want to see.
The goal of any eCommerce website is to drive increasing numbers of transactions – whether they be from a desktop, tablet, or smartphone.
With the rapid rise in tablet and smartphone adaptation by online shoppers, there has been a huge surge in m-commerce retail sales. Unfortunately, many eCommerce stores still face significant barriers when understanding and adapting m-commerce trends to increase site traffic and ultimately conversions and sales.
In our latest eGuide, M-commerce: Mobile Trends Impacting eCommerce, we identify must-know m-commerce trends and how you can apply them for your store. Below we have highlighted a few overall trends and five unique m-commerce trends within the Magento ecosystem – specific to Springbot customers....
Whether you're writing a how-to post for your blog, documentation for your software, or instructions on how to use your product, it's important to make your content easy to read. Otherwise, you'll lose your readers' attention and they'll never even get to the end of your post.
This article features tactics will help you create more helpful how-to posts that your readers will love (and hopefully even finish reading):
Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times.While the oft-ridiculed generation may seem easy to dismiss, millennials have a lot of purchasing power and are expected to shell out $1.4 trillion by 2020. It would behoove marketers to win them over, hence the issue in this study. The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers.So what does this all mean for you, as a marketer? For starters, you’ll need to bring your A-game because millennials expect you to understand their needs, their preferences, and their passions. It’s all about them – they are a generation of selfie-takers, after all. Take a look at some best practices for winning over Gen Y according to the study, as well as some other content marketing thought leaders....
Via Jeff Domansky
One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details of your owned presence details along with the post level activity, we always had to rely on third party estimated data for Twitter. Now with Twitter going public and aiming to generate more money via advertising, they have certainly stepped up their game with the introduction of Twitter Analytics for different components on Twitter.
People remember stories for a lot longer than they remember corporate talk. They often don’t remember the ingredients in your product, or that it now has added fiber or even many of the new bells and whistles added.
Imagine you are building a new home. You are in the planning stages with your architect. I’m sure you have a lot of input on the layout of your home due to the fact that you are about to make a huge investment and ….well IT’S YOUR HOME FOR CRYING OUTLOUD. So you show up to the design meetings, you share your opinions, you review the blueprints, give your feedback and together the two of you come to an agreement on a final blueprint. Then the contractor shows up and implements the entire shebang. You do daily or weekly walk throughs to make sure everything is status qou. You’re involved.
Now Imagine if you took a back seat in all of this. The Architect would draft up designs based on what he thinks is best and the contractor would implement them with no supervision. Then you show up to your new home. Did you know it is Gothic inspired because your architect fell in love with Gothic architecture in colleg? Yup, you have gargoyles loitering over your front door. Oh and the contractor built your walls with cement. You essentially live in a mini scary castle with no cell service. Congrats on that gem.
Social signals are influencing SEO Rank. 7 out of top 8 SEO Ranking factors today are social in nature. Marketers using back-links and keyword optimization to drive SEO are still not aware of the full potential of social for their SEO needs.
To help marketers unlock this latent power of social, ShopSocially and Americaneagle.com conducted a webinar to showcase proven strategies to boost SEO Rank using social signals. Below is the recording of the webinar and the presentation used....
If you are tired of looking for great alternatives to Prezi – look no further, because I have the ultimate comprehensive list of PowerPoint alternatives right here. No more boring presentations. With this list you can pick the perfect presentation tool or software for your presentation (be it on stage in-front of an audience or online for sharing). We tested these 10 different alternatives to Prezi and PowerPoint and summarized what we thought about each one.