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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.

 

Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.

 

OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 10, 2014 1:12 AM

Interesting research on how storytelling affects your brain and why it matters to marketing.

Kavita Sahgal's curator insight, June 10, 2014 3:13 AM

The why behind the impact of Story Telling..

Beri Creative's curator insight, June 10, 2014 3:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

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THIS Is How You Do Brand Storytelling | Danny Brown

THIS Is How You Do Brand Storytelling | Danny Brown | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

...The problem is, too many brands use storytelling poorly – the McDonald’s “Writer” ad being one such example where you were left questioning what the brand values were (a  key part in successful brand storytelling).


Get brand storytelling right, however, and you connect not just the dots between customer and brand, but the audience overall. Which is why the “Moments of Warmth” ad from Duracell Canada is so successful....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 31, 2014 10:50 PM

Nice business storytelling example from Danny Brown.

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A Girl Created the Perfect Boyfriend Using Snapchat

A Girl Created the Perfect Boyfriend Using Snapchat | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Instagram user @meandmyboifriend invented a boyfriend via Snapchat doodles.

 

Social media can be depressing: watching all your perfect friends lead their perfect lives on Facebook, Twitter or Instagram.


But a large part of social media is keeping up with appearances.


Instagram user @meandmyboifriend redefined the phrase "my boyfriend who lives in Canada" by creating an entire relationship with a  Snapchatdoodle. All her selfies, lonely landscapes and general escapades are accompanied by a series of colorful squiggles....


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Jeff Domansky's curator insight, May 2, 2014 11:33 AM

Now that's one way to find the perfect boyfriend. Very creative storytelling in social media using Instagram.

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5 Ways to Use Pictures to Tell Visual Stories With Social Media |

5 Ways to Use Pictures to Tell Visual Stories With Social Media | | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Find out how telling visual stories with images or video on Twitter, Instagram, Pinterest, Tumblr and YouTube will help you reach connect with your audience.

 

Are you sharing your stories with your fans?

 

Do you use pictures in your social marketing?

 

People want pictures in their social channels.

 

When done right, these pictures become visual stories.

 

In this article, I’ll show you how five brands are using pictures to share their stories and why that’s important....


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Bookmarking Librarian's curator insight, March 12, 2014 9:16 PM

ICT - integrating technology into teaching

Ali Anani's curator insight, March 13, 2014 4:26 PM

Images and videos are connecting bridges with your fans

Michele Tsoi's curator insight, March 17, 2014 4:17 PM

Often we gloss over a picture as a last thought to a post, or we load one up to do some hard selling.

 

If we are imaginative, we write a thought provoking line or make some funny remark and then let the picture sit like some ornament on our web page.

 

This post illustrates some good points as to why that is a big missed opportunity to tell your story. After all, what's a story without pictures? and the more compelling your pictures, the most engrossed the readers will be.

 

Take them on a journey, their journey with you as a guide; and like the pied piper, you will gain many followers.