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Panda 4.0: Good news for content, bad news for link-stuffing

Panda 4.0: Good news for content, bad news for link-stuffing | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Google’s latest Panda algorithm will not spell the death of press releases. Rather, it will ensure they contain higher-quality content that consumers and members of the media are looking for, say major wire services.

 

Google rolled out Panda 4.0, an algorithm designed to prevent sites with poor-quality content from ranking high in its search results. While the company has updated Panda several times throughout the years, a recent report by Search Engine Land claimed wire sites lost "significant rankings" on Google, between 60% and 85%, after the most recent update....


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Jeff Domansky's curator insight, July 5, 1:14 AM

When it comes to Panda 4.0, no news is bad news. News releases with useful information and valuable content will still deliver but it's bad news for link-stuffing.

wanderingsalsero's curator insight, July 6, 2:25 AM

I'm sure I'm not the only person who asks this question, but, "What about what 'we the people' think is 'good content'?"

 

In this article, I read the phrase (something about), 'what Google considers good content'.  Actually I think this is another case where Google is stacking the deck and putting this business of internet marketing more out-of-reach or normal people.

 

It's not their right to determine what's 'normal'.  What are they going to do next, start penalizing us for spelling and punctuation?

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See The Devastated Landscape Of The Alberta Tar Sands From 1,000 Feet Above

See The Devastated Landscape Of The Alberta Tar Sands From 1,000 Feet Above | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Hidden in plain sight, the controversial oil fields are an industrial expanse where forests once stood....

 

...Even when you round a certain bend and see some of the view, it’s hard to grasp the scale: This is a place where trucks are literally the size of houses, storage tanks are the size of football fields, and machines for processing the oil are the size of small office buildings. When the oil fields are fully developed, they'll cover an area the size of the state of Florida....


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Jeff Domansky's curator insight, May 19, 9:49 AM

Powerful impact and a wake up call for industry and the public.

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Six Things To Do When You're Stumped By A Question | Mr. Media Training

Six Things To Do When You're Stumped By A Question | Mr. Media Training | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it
One of the greatest fears public speakers have is being confronted by questions they don’t know the answer to. Here are six great ways to handle that situation.

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Jeff Domansky's curator insight, April 12, 5:13 PM

Solid media training tips from Brad Phillips.

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The technologies of public relations are on their way.... | ZDNet

The technologies of public relations are on their way.... | ZDNet | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

...PR needs to figure out how to automate some of its capabilities and keep up with the changing trends affecting their clients. The major trend is in helping companies become media companies simply because there are fewer reporters around to help tell the stories of clients.


I’ve worked with Intel on its Intel Free Press and other media projects, for example. And PR firms need to do the same, help every company to be a media company and how best to use the media technologies available....

 

But the publishing, etc, is not enough. There needs to be a large technology component inside the future successful PR firm. It needs technologies of promotion that can scale the work of its practitioners in the service of its clients....


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Jeff Domansky's curator insight, March 21, 4:19 PM

Tom Foremski looks at the critical need for PR firms to embrace technology and smarter automation.

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Here Are the Finalists for the Year's Best Brands on Twitter, Vine and Everywhere Else

Here Are the Finalists for the Year's Best Brands on Twitter, Vine and Everywhere Else | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

.aanve.comEach year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them.

 

This year's roster of finalists, being announced today, includes nominees in categories ranging from "Best Brand on Vine" to the delightfully meta "Best Use of Social Media by One Brand Responding to Another Brand."

 

"New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "We'll be celebrating their creations on every form of social media."

 

Check out the full list of finalists below....


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Jeff Domansky's curator insight, March 8, 3:33 AM

Lots of social marketing and content marketing inspiration from these finalists in the Shorty Awards.

Ludovic Ronchaud's curator insight, March 9, 2:11 PM

Des sources d'inspiration pour mettre en place des stratégies marketing/communication sur les réseaux sociaux.

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Lessons Learned from CEO's Painful Email Meltdown

Lessons Learned from CEO's Painful Email Meltdown | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

It's the golden rule and the core of all communications etiquette: If you can't say something nice, don't say anything. On Tuesday, Kelly Blazek, who runs the Cleveland Job Bank, learned that lesson the hard way when her email smackdown of a young job seeker named Diana Mekota, who contacted her through LinkedIn, went viral.

 

"Love the sense of entitlement in your generation. And therefore I enjoy denying your invite," read Blazek's poison pen letter, in part. "You're welcome for your humility lesson of the year. Don't ever reach out to senior practitioners again and assume their carefully curated list of connections is available to you, just because you want to build your network."

 

Mekota posted the complete email on Reddit, Imgur, and Facebook, along with these comments: "Guess us twenty somethings should bow down to senior professional because clearly we have nothing to offer," and "Let's call this lady out." From there, it was like a torch thrown into a desert of parched tumbleweeds...


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Jeff Domansky's curator insight, March 1, 1:36 AM

What reasonable CEO would respond in such a mean-spirited way to a young student looking for a job? Obviously, on LinkedIn all she had to do was delete the request. To go farther was just incomprehensible. As reported later in the story this was not the first instance her insensitivity. What a tinpot despot!

Mark E. Deschaine, PhD's curator insight, March 1, 7:22 AM

It's easy for mistakes to go viral.

Vicky Dobbin's curator insight, March 1, 12:54 PM

Add to the fact that she didn't realize the bitchy response would be shared, and I'd call her incompetent.

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B2B Decision-Making: The Proof Is In the Influencers

B2B Decision-Making: The Proof Is In the Influencers | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

A major goal for B2B companies is reaching decision-makers to keep their product top-of-mind and ultimately result in sales. However, given the proliferation of content and general noise in the B2B industry, it’s hard to keep track of who is actually influencing buying decisions.

 

Based on surveying more than 1,900 decision-makers, our Influence Index revealed the major influencers impacting business decision-makers and what they purchase.

 

...So the question is: once you’ve identified these top influencers, how do you make an impact? You need to ensure these influencers have the right information on your product when decision-makers are doing research/asking questions and then making their decisions. The key to being part of the conversation is a steady stream of relevant content....


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Jeff Domansky's curator insight, June 1, 11:55 PM

Influencers need useful content.

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7 Questions to Ask When Planning an Earned Media Strategy

7 Questions to Ask When Planning an Earned Media Strategy | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Looking to plan an earned media strategy? Here are 7 essential questions that you need to answer.

 

Earned media strategies are the bread and butter of effective content promotion, and creating and promoting a successful piece of content comes with a lot of work.

 

If you fail to construct a solid strategy, your content may miss the mark—and more importantly, it may miss your audience all together. But how can you be sure you’ve built a foolproof strategy? Before working on your next campaign, ask yourself these seven questions....


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Jeff Domansky's curator insight, April 30, 2:04 AM

Valuable tips for PR and marketing strategists.

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STUDY: Employees May Be the Best Brand Advocates - PRNewser

STUDY: Employees May Be the Best Brand Advocates - PRNewser | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Who can best defend a brand’s reputation on social? According to a newly published Weber Shandwick study, the answer may come from within.


The study, conducted in collaboration with KRC Research (full PDF here), concerns trends in “employee activism”, or the ability of those within an organization to become its most prominent defenders.

An online survey of 2,300 employees in 15 different markets around the world found that:


50% of respondents have shared something relating to their employers on social33% of the sample did so on their own without encouragement from their bosses....
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Jeff Domansky's curator insight, April 3, 10:33 PM

Mobilizing your employees may be a challenge but it may also have a huge payback. That is, if senior management can get its communications act together to make it happen.

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5 Ways to Use Pictures to Tell Visual Stories With Social Media |

5 Ways to Use Pictures to Tell Visual Stories With Social Media | | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

Find out how telling visual stories with images or video on Twitter, Instagram, Pinterest, Tumblr and YouTube will help you reach connect with your audience.

 

Are you sharing your stories with your fans?

 

Do you use pictures in your social marketing?

 

People want pictures in their social channels.

 

When done right, these pictures become visual stories.

 

In this article, I’ll show you how five brands are using pictures to share their stories and why that’s important....


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Bookmarking Librarian's curator insight, March 12, 9:16 PM

ICT - integrating technology into teaching

Ali Anani's curator insight, March 13, 4:26 PM

Images and videos are connecting bridges with your fans

Michele Tsoi's curator insight, March 17, 4:17 PM

Often we gloss over a picture as a last thought to a post, or we load one up to do some hard selling.

 

If we are imaginative, we write a thought provoking line or make some funny remark and then let the picture sit like some ornament on our web page.

 

This post illustrates some good points as to why that is a big missed opportunity to tell your story. After all, what's a story without pictures? and the more compelling your pictures, the most engrossed the readers will be.

 

Take them on a journey, their journey with you as a guide; and like the pied piper, you will gain many followers.

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WFA Develops First Global Media Transparency Index | MediaPost

WFA Develops First Global Media Transparency Index | MediaPost | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

The World Federation of Advertisers has devised what it says is the first Global Media Transparency Index. The index provides scores to the top 20 markets, based on buying practices and the relative ease or difficulty of deciphering how media rebates are applied to media purchases.

 

Currently, France is top-ranked in terms of transparency and openness about how its buying rebate policies work. At the other end of the scale, China, Japan and the Ukraine have been deemed “opaque,” with virtually no insight or effort to divulge the specifics of rebate practices....


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Jeff Domansky's curator insight, March 3, 2:13 PM

Interesting advertising research study...

Nevermore Sithole's curator insight, March 10, 1:41 PM

WFA Develops First Global Media Transparency Index

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Seven mobile statistics that should spur digital publishers to action | IJNet

Seven mobile statistics that should spur digital publishers to action | IJNet | AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi | Scoop.it

www...What small and large digital publishers ought to learn from these figures is that the public is moving so quickly to mobile consumption of news and social sharing that they need to take action.

 

In this kind of environment that requires rapid shifts in tactics and strategy, small news organizations that live only on the web have an advantage. They can move faster without having to worry about generating revenue to service debt or other legacy costs.

 

The rise of mobile and the rise of social media sharing represent a huge opportunity for those who are ready for it. And a huge missed one for those who are not.


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Jeff Domansky's curator insight, February 25, 3:41 AM

Can publishers, not to mention marketers, PR and advertising agencies catch their breath long enough to catch up to mobile consumers?

Diego Luengo's curator insight, February 26, 3:21 AM

...empieza a ser raro ir por la calle y ver a alguien que no esté mirando el móvil...