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Jagermeister vies to break from party perception | News | Marketing Week

Jagermeister vies to break from party perception | News | Marketing Week | a2 Marketing | Scoop.it
Marketing campaign aims to distance drink from Jager Bombs.
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Tesco to rebrand all digital entertainment as Blinkbox | News | Marketing Week

Tesco to rebrand all digital entertainment as Blinkbox | News | Marketing Week | a2 Marketing | Scoop.it
Supermarket to bring WE7 music streaming and Mobcast e-book platform under Blinkbox brand.
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Advertising, media, marketing and PR news & jobs - Brand Republic

Advertising, media, marketing and PR news & jobs - Brand Republic | a2 Marketing | Scoop.it
Brand Republic features marketing, media, advertising and PR news, blogs, videos & research plus jobs...
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Facebook to launch ROI tool | News | Marketing Week

Facebook to launch ROI tool | News | Marketing Week | a2 Marketing | Scoop.it
Facebook claims measurement tool will help advertisers measure ROI and improve future campaigns.
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Can the marketing industry perform a confidence trick? | In-Depth Analysis | Marketing Week

Can the marketing industry perform a confidence trick? | In-Depth Analysis | Marketing Week | a2 Marketing | Scoop.it
Despite concerns over marketing budgets, new research shows marketers are optimistic about 2013. Are their expectations viable?
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Co-Branding and how it help with relationships and retention!

Co-Branding and how it help with relationships and retention! | a2 Marketing | Scoop.it
In this latest video courtesy of Paradiso Presents LLC, the team discusses a simple yet incredibly profitable technique which contributes to lasting relationships and retention. If you would like to see more, check out the...
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