A Voice of Our Own
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A Voice of Our Own
"How are women around the world finding their own voice.... between ingrained traditions and pop culture stereotypes"
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LEGO's messy history of marketing to girls

LEGO's messy history of marketing to girls | A Voice of Our Own | Scoop.it
"In 1981, LEGOs were simple and gender-neutral, and the creativity of the child produced the message. In 2014, it’s the reverse: the toy delivers a message to the child, and this message is weirdly about gender." What happened in between?
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Ugh, Get Out of Here With Your Bullshit Lady-Marketing

Ugh, Get Out of Here With Your Bullshit Lady-Marketing | A Voice of Our Own | Scoop.it

Hard-selling women on pinkified lady-bullshit is a condescending, self-perpetuating cycle, in which we convince women that they're obsessed with pink shit by incessantly telling them to buy pink shit, which they then assume they must be obsessed with because—look!—they just bought it

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Selling vagina insecurity

Selling vagina insecurity | A Voice of Our Own | Scoop.it
“A clean beaver always finds more wood”. And other problems with Playtex's Fresh 'n' Sexy wipes.
Agnès Poirier K's insight:

“If there’s a cleaning product available for this body part, it must be dirty!"

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Hey Ladies, Want Some Jerky? Unusual Marketing Efforts Aimed Just at Women

Hey Ladies, Want Some Jerky? Unusual Marketing Efforts Aimed Just at Women | A Voice of Our Own | Scoop.it
It seems like women are the target market, and the results can sometimes raise eyebrows...
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