In 2014 we can expect to see growth in influencer marketing including investment in identifying influencers and in the growth of outreach strategies to engage such influencers.According to InNetwork around $240m is spent in North America each year on influencer marketing. This is a figure we can expect to grow in 2014, partly because there is so little trust in advertising, but primarily because people trust people.
Surveys have consistently shown a low a level of trust in marketing such as advertisements, with some surveys finding up to 75% people do not believe advertisements. This is in marked contrast to recommendations from other people. The 2011 Neilson survey asked people what sources of information were most relevant to them when seeking information about products and services. The response was overwhelmingly recommendations from people. Over 90% of people felt that recommendations from friends were highly or somewhat relevant to them and 75% felt that consumer opinions posted online were were highly or somewhat relevant to them. This compared to ads on social networks being down at 36%....
Aviat Aircraft of Afton, Wyo., and Minneapolis-based Aviation Foundation of America introduced a dual fuel, piston-powered aircraft that operates on either compressed natural gas (CNG) or aviation gasoline (avgas) this week at EAA AirVenture Oshkosh.
We found that aircraft noise is statistically significantly associated with higher relative rate of hospitalization for cardiovascular disease among older people residing near airports. Further research should refine these associations and strengthen causal interpretation by investigating modifying factors at the airport or individual level.
Bienvenidos a la marina del futuro Se trata de un innovador sistema de atraque formado por módulos flotantes que pueden combinarse hasta obtener la forma que requiere cada puerto sin causar ningún impacto ambiental.
Pablo Roux's insight:
'Marinna' un innovador sistema de atraque, un "Lego" flotante. Un proyecto de la diseñadora Dominika Drezner.
Usually when companies merge, they get right to work on rebranding. In the case of airlines, the combined entity’s new logo quickly finds its way onto repainted planes, restyled uniforms, and fresh airport signage.
General aviation encompasses most of aviation: business aviation, industrial development, recreational flying, support for offshore oil and gas installations, tourism, agricultural services such as crop dusting, firefighting, animal control, hydrographic surveying, geophysical surveying, traffic reporting, search and rescue, police work, and medical transport, among many others. Author: James Fielding Smith
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