A Virtual Future through AR
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A Virtual Future through AR
Augmented Reality brand rewards platform
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Goldrun Makes Augmented Reality Easy!

Goldrun Makes Augmented Reality Easy! | A Virtual Future through AR | Scoop.it

GoldRun V2 is now in the iTunes store! Download the free app HERE and start snapping pics and sharing photos. It’s been a busy few months working with Bloomingdale’s, NBC, Sony, HBO and OMGPOP to bring their campaigns to life using Augmented Reality.

 

If you’re a brand or an ad agency and are thinking about integrating AR into your upcoming campaigns, please email us, we’d love to hear from you!

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Move Over Social Media - Here Comes Augmented Reality - Forbes

Move Over Social Media - Here Comes Augmented Reality - Forbes | A Virtual Future through AR | Scoop.it

"...So what next for social media and how do companies and brands engage more strategically amid the plethora of established and emerging platforms?

 

In a recent marketing campaign, Swedish clothing retailer H&M and a mobile application called GoldRun created a virtual photo scavenger hunt allowing users to take a picture, using GPS-synced smartphones, of virtual items that appeared in front of certain H&M stores in Manhattan. Doing so unlocked a 10 percent discount for an in-store purchase. Then, with photo integration, shoppers could see how they looked in those clothes and upload the altered images onto the social networking site Facebook to share with friends..."

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GoldRun Founder & CEO Talks True HD and Augmented Reality in the Second Installment of On Display

GoldRun Founder & CEO Talks True HD and Augmented Reality in the Second Installment of On Display | A Virtual Future through AR | Scoop.it
Hand-held devices are revolutionizing the way we interact with the world, and pioneers like Vivian Rosenthal, Founder & CEO of GoldRun, a mobile augmented reality (AR) platform, have taken cues from the technological advancements of the LG Nitro HD.
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Get a Life Outside Your Start-up: 22 Tips

Get a Life Outside Your Start-up: 22 Tips | A Virtual Future through AR | Scoop.it
Work-life balance a little out of whack? We asked busy entrepreneurs to give us their best tricks for coping with the daily grind.
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New York Tech: 12 people to watch in 2012

New York Tech: 12 people to watch in 2012 | A Virtual Future through AR | Scoop.it
The Daily News names 12 people to watch in New York Tech in 2012.

 

As the number of new companies explodes, we’ve chosen twelve people in New York tech you should keep an eye on in 2012. These individuals are shaking up major industries, changing the way things are done in education, retail, media, investing, event planning, computing, and more. They work in dramatically different fields but each one is an integral part of the tech community, and they share a drive and determination to be on the cutting edge...

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Augmented Reality Crystallization

Augmented Reality Crystallization | A Virtual Future through AR | Scoop.it

Promoted on the busy streets of Rodeo Drive in Beverly Hills, California, the Swarovski ‘Let It Sparkle’ campaign comprises both in-store and mobile marketing that centers on an augmented reality app created by GoldRun. The app lets customers get a sneak peek at limited edition Swarovski products that were made in collaboration with designers like La Perla, Missoni and Stuart Weitzman, describes PSFK.

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Top 10 luxury marketing ideas in 2011 - Luxury Daily - Advertising

Top 10 luxury marketing ideas in 2011 - Luxury Daily - Advertising | A Virtual Future through AR | Scoop.it

There were a lot of marketing ploys this year – some were good, some were bad and others even went unnoticed. However, there were a few game-changing ideas that irrevocably changed the luxury industry.

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Nike Wants Holiday Shoppers to Get Their Kicks Via AR

Nike Wants Holiday Shoppers to Get Their Kicks Via AR | A Virtual Future through AR | Scoop.it

Just in time for last-minute holiday shopping, Nike has teamed up with augmented reality specialists GoldRun, Akoo (an out of home TV network) and U.S. running apparel retailer Finish Line for an AR-based treasure hunt and sweepstakes. The contest's prize package is sure to please sneakerheads and runners alike: Nike’s Air Max Flash Pack, a collection of 15 shoe designs and colors.


Shoppers in 106 malls with Finish Line stores can download the free GoldRun app, find a virtual Nike shoe, snap a picture of the shoe in front of a Finish Line store and have a chance to win one of the 15 pairs of Nike shoes awarded daily.


“By sharing branded photos and earning rewards (such as winning a new pair of Nikes or getting a discount on a product), the consumer is incentivized and the brand wins, because they're seeing engagement in the mobile and social space while driving awareness and revenue,” GoldRun Founder and CEO Vivian Rosenthal told brandchannel.

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Nike: Air Max Flash Pack Treasure Hunt

Nike: Air Max Flash Pack Treasure Hunt | A Virtual Future through AR | Scoop.it

Nike has teamed up with AR specialists GoldRun, out of home TV network Akoo and retailer Finish Line for an augmented reality 'treasure hunt'.

 

Consumers download the GoldRun app from iTunes, go to any one of 106 malls with a Finish Line store, find a virtual Nike shoe in the mall using GoldRun, and snap a picture of the shoe in front of a Finish Line store. They have a chance to win one of 15 pairs of Nike shoes awarded every day, as well as sharing their photos via Facebook and Twitter.

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TEDxSiliconAlley, 2011 - Vivian Rosenthal - Augmenting Our Reality

Vivian Rosenthal, CEO of GoldRun, speaks about the intersection of technology and creativity and the implications of augmented reality at TedxSiliconAlley

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Augmented Reality Designer Toy Scavenger Hunt Happening NOW! | Jeremy Loves Popjects

Augmented Reality Designer Toy Scavenger Hunt Happening NOW! | Jeremy Loves Popjects | A Virtual Future through AR | Scoop.it

Right now, if you live in San Francisco, New York, Chicago or London, there are designer toys in your midst. They’re all around you in fact, but in order to see them, you need to open a window into the plane of reality in which they exist. Good news for some and sad news for others: you CAN do this without the aid of psychedelic drugs. You just need your iPhone and a free [download] augmented reality app called GoldRun. -Jeremy Brautman

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GoldRun’s new app features Smurfs in augmented reality

GoldRun’s new app features Smurfs in augmented reality | A Virtual Future through AR | Scoop.it

GoldRun just launched an augmented reality app that places a virtual Smurf inside your iPhone photos. The app extends the recent movie experience into reality, affording kids and parents the ability to see themselves standing right next to their favorite Smurf characters.

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Smartphone Scavenger Hunts: 10 Best-In-Class Examples @PSFK

Smartphone Scavenger Hunts: 10 Best-In-Class Examples @PSFK | A Virtual Future through AR | Scoop.it

"Marketers are combining location-based data with augmented reality to create interactive games that take place over distances."

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Vivian Rosenthal, Augmented Reality’s Leading Woman & Tech Guru | ElectricTV.com

Vivian Rosenthal, Augmented Reality’s Leading Woman & Tech Guru | ElectricTV.com | A Virtual Future through AR | Scoop.it
An informative and entertaining interview with Vivian Rosenthal the Founder & CEO of GoldRun, on location at CES 2012.

 

GPS Navigation, Photos, Shopping, Virtual Real-Estate and Interactive Television are some of the subjects covered in this video. She also discusses her early and fascinating inspirations leading her to creating GoldRun.

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50 Augmented Reality Marketing Ideas

50 Augmented Reality Marketing Ideas | A Virtual Future through AR | Scoop.it

"As the world becomes increasingly digital-focused, having augmented reality as part of a marketing initiative will become more of a necessity than a supplementary option. Take a look through this collection of augmented reality marketing tactics to get an idea of how this special technology is redefining today’s marketing landscape."

*GoldRun Mention: #7, #14, #41

 

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Y&R NY Nabs YoungGuns’ 2011 Digital AOY Honors - AgencySpy

Y&R NY Nabs YoungGuns’ 2011 Digital AOY Honors - AgencySpy | A Virtual Future through AR | Scoop.it

Y&R NY Nabs YoungGuns’ 2011 Digital AOY Honors...

 

Y&R global CCO Tony Granger and his crew got some love from the 12-year award outfit that is YoungGuns International (not to be confused with ADC Young Guns), which has bestowed the “2011 Digital Agency of the Year” honors upon the WPP operation. The agency says that its New York office’s “Airwalk Popup Store” collaboration with GoldRun (watch Venice Beach, CA version above) played a major part in helping the YoungGuns crew come to its decision.

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Digital Seduction! Augmenting Our Reality by Vivian Rosenthal of GoldRun | ElectricTV.com

Digital Seduction! Augmenting Our Reality by Vivian Rosenthal of GoldRun | ElectricTV.com | A Virtual Future through AR | Scoop.it

Vivian Rosenthal, CEO of GoldRun, speaks about the intersection of technology and creativity and the implications of augmented reality at TedxSiliconAlley

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5 Tech Trends to Watch in 2012

5 Tech Trends to Watch in 2012 | A Virtual Future through AR | Scoop.it
2012 promises to be a very busy year in all things digital. Here are 5 trends likely to make a big impact in our technologically enhanced lives.
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Swarovski Elements Adds a Sparkling Message to Rodeo Drive for the 2011 Holiday Season

Swarovski Elements Adds a Sparkling Message to Rodeo Drive for the 2011 Holiday Season | A Virtual Future through AR | Scoop.it

In order to celebrate the exclusive designs, Swarovski partnered with Goldrun for a special "Let it Sparkle" augmented reality application. The app allows everyone strolling on Rodeo Drive to snap pictures of the limited edition products in front of the stores in new and innovative ways. Shopping becomes fun and playful with these virtual outfits and accessories.

 

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Angel-Funded GoldRun Helps Nike Augment Its Reality | Xconomy

Angel-Funded GoldRun Helps Nike Augment Its Reality | Xconomy | A Virtual Future through AR | Scoop.it
Shoppers with iPhones will be able to discover Nike products in a virtual way at Finish Line stores today, thanks to technology from GoldRun in New York.
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Nike uses augmented reality tech in Finish Line promotion - Portland Business Journal

Nike uses augmented reality tech in Finish Line promotion - Portland Business Journal | A Virtual Future through AR | Scoop.it

Nike Inc. is using technology from New York startup GoldRun that will allow consumers to spot virtual versions of its Nike Air Max shoes within Finish Line stores.

 

Athletic footwear retailer Finish Line is using the technology as part of a promotion in which it's offering consumers a chance to win a pair of shoes. 

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Win a pair of Nike Air Max Flash Pack shoes with GoldRun’s augmented reality App | ElectricTV.com

Win a pair of Nike Air Max Flash Pack shoes with GoldRun’s augmented reality App | ElectricTV.com | A Virtual Future through AR | Scoop.it

“Akoo TV, the largest out-of-home television network in the U.S., today announced its involvement supporting Nike’s limited edition Air Max Flash Pack shoe collection with a national advertising campaign and augmented reality promotion. Akoo chose mobile augmented reality platform GoldRun to implement the promotion, which will reach millions of consumers in U.S. shopping malls this holiday season. Beginning December 12, Akoo TV will feature the ad campaign in 106 shopping malls with a Finish Line retailer, for whom Nike developed the Air Max Flash Pack, a collection of 15 shoe designs and colors.

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Take the GoldRun Challenge

Take the GoldRun Challenge | A Virtual Future through AR | Scoop.it
GoldRun if you haven’t tried it is an augmented reality application for the iPhone that enables you to interact with virtual objects placed around the city.
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VOTERIZE: VISUALIZE YOUR VOTE WITH AR

VOTERIZE: VISUALIZE YOUR VOTE WITH AR | A Virtual Future through AR | Scoop.it

Voterize is a groundbreaking campaign that provides a voice to the youth of America by allowing anyone of any age to "vote" by taking a photo with the candidate of their choice. 

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