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Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | A Social, Tech, Market, Geek addicted | Scoop.it

Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media.

This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...

 

Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...


Via Lauren Moss
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The Definitive Guide to Increase Rankings with These 4 Content Freshness Tips -

The Definitive Guide to Increase Rankings with These 4 Content Freshness Tips - | A Social, Tech, Market, Geek addicted | Scoop.it
Freshness is one of the more recent factors that Google has added to their algorithm in the last couple of years. In fact, the Caffeine web indexing system was meant to help them find and identify ...
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Measuring SEO Success via Google Analytics -

Measuring SEO Success via Google Analytics - | A Social, Tech, Market, Geek addicted | Scoop.it
By Jill Whalen If you've been reading much of what I've written over the years, you'll know that I'm not a fan of using search engine rankings as a measure of success for SEO. Thankfully, we have ...
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LinkedIn Unveils Redesigned Company Pages: Simpler, More Visual, And More Relevant -

LinkedIn Unveils Redesigned Company Pages: Simpler, More Visual, And More Relevant - | A Social, Tech, Market, Geek addicted | Scoop.it
LinkedIn plans to roll out a redesigned version of its company pages today, part of a broader attempt to redesign and simplify everything, including its homepage .
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Inbound Marketing Rising

This infographic presents research and data that both suggest a fundamental shift in consumer behavior toward "inbound" marketing/advertising.
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A conversion rate optimisation case study - Smart Insights Digital Marketing Advice

A conversion rate optimisation case study - Smart Insights Digital Marketing Advice | A Social, Tech, Market, Geek addicted | Scoop.it
How Conversion Rate Experts helped Top Cashback optimise sign-up We recently shared this case study of one of our clients, Top Cashback, who are ranked m. Marketing topic(s):Conversion optimisation strategy.
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Using content marketing to support SEO by James Gurd | Smart Insights

Using content marketing to support SEO by James Gurd | Smart Insights | A Social, Tech, Market, Geek addicted | Scoop.it
In the 10th post in his SEO series for Smart Insights, James Gurd explains how you can use content marketing to support your SEO program.
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Twitter Launches Interest Based Targeted Advertising

Twitter Launches Interest Based Targeted Advertising | A Social, Tech, Market, Geek addicted | Scoop.it
About the launch of Twitter’s new targeting for promoted tweets and accounts for advertising based on interests...
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What's the cost of not getting involved in social media?

What's the cost of not getting involved in social media? | A Social, Tech, Market, Geek addicted | Scoop.it
Yesterday I wrote about a new report by Altimeter Group on the risks involved in social media and how you can mitigate against them.  One risk they didn't...
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How to Build an Email List

How to Build an Email List | A Social, Tech, Market, Geek addicted | Scoop.it
Buffer How to Build an Email List It’s no secret. Today without a growing email list your business is handicapped. Doors will open for you faster when you have the power of a loyal subscriber base behind you.
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Facebook acquires Swaylo, the social influence tool

Facebook acquires Swaylo, the social influence tool | A Social, Tech, Market, Geek addicted | Scoop.it
Swaylo is the digital community for a new kind of influencer: you. At Swaylo we measure your social influence, we call Sway. To date, 6.2M have used Swaylo to measure their social influence and we...
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“Why did our PageRank go down?”

Recently a newspaper contacted me. Their PageRank had dropped from 7 to 3, and they wanted to know why. They genuinely didn’t seem know what the issue was, so I took some time to write them an in-depth reply. Part of the motivation for my blog is to provide information in more scalable ways, so I figured I’d strip any identifying information from my email and post it. Here’s what I wrote

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How To Manage A Small Budget Account | PPC Hero®

How To Manage A Small Budget Account | PPC Hero® | A Social, Tech, Market, Geek addicted | Scoop.it
This is the Second article in our PPC Hero Series - How To Manage a ___ Account. Otimize your accounts that have small budgets! Read for great suggestions!
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Google Drops Its Veil At Times, Reveals Ecommerce Ambitions -

Google Drops Its Veil At Times, Reveals Ecommerce Ambitions - | A Social, Tech, Market, Geek addicted | Scoop.it
Google has been dropping lots of hints lately about their desire to become not just a leader in advertising, but a leader in ecommerce as well. A recent Forrester report claims that 30% of all ...
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HootSuite CEO: We're Buying Seesmic For The Users, Not The Tech [Interview] -

HootSuite CEO: We're Buying Seesmic For The Users, Not The Tech [Interview] - | A Social, Tech, Market, Geek addicted | Scoop.it
TechCrunch first reported earlier today that enterprise social media platform HootSuite is buying another social media platform, Seesmic . That fact has now been confirmed by HootSuite itself .
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Instagram for Small Business: The Perfect Compliment to Any Social Strategy -

Instagram for Small Business: The Perfect Compliment to Any Social Strategy - | A Social, Tech, Market, Geek addicted | Scoop.it
Instagram, the top photo-sharing app of the mobile and social world should be utilized by every small business marketing strategy.
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Mobile Ecommerce - threat or opportunity for retailers? | The Chatonomics Blog

Mobile Ecommerce - threat or opportunity for retailers? | The Chatonomics Blog | A Social, Tech, Market, Geek addicted | Scoop.it
What do you take with you when you go out shopping? The prerequisite is, of course, a wallet and cards – or at the very least, cash - but the chances are you also take a mobile phone.
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34 Enlightening Statistics Marketers Should Know About Multi-Screen Usage [Google Data]

34 Enlightening Statistics Marketers Should Know About Multi-Screen Usage [Google Data] | A Social, Tech, Market, Geek addicted | Scoop.it
Review some compelling statistics about multi-screen usage and how it affects your marketing.
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Let’s Stay Together: Merging AdWords & Analytics Reporting | PPC Hero®

Let’s Stay Together: Merging AdWords & Analytics Reporting | PPC Hero® | A Social, Tech, Market, Geek addicted | Scoop.it
Learn how to merge your AdWords PPC account metrics with Google Analytics revenue data to make effectively make bid changes on keyword ROI and not just click data.
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The Future of Retail – According to Shoppers [Infographic and Report]

The Future of Retail – According to Shoppers [Infographic and Report] | A Social, Tech, Market, Geek addicted | Scoop.it
Based on Cap Gemini's recent global report on the future of retail (free download), local shopping search engine Milo has produced an infographic on how consume...
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The Internet vs. Facebook in 10 Years, and Other Marketing Stories of the Week

The Internet vs. Facebook in 10 Years, and Other Marketing Stories of the Week | A Social, Tech, Market, Geek addicted | Scoop.it
Catch up on the top five inbound marketing stories of the week!
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4 strategies advertisers are using for Facebook’s search ads

4 strategies advertisers are using for Facebook’s search ads | A Social, Tech, Market, Geek addicted | Scoop.it
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How Obama Won the Internet -- in an Hour

How Obama Won the Internet -- in an Hour | A Social, Tech, Market, Geek addicted | Scoop.it
In the cold calculus of presidential politics, here's how things are supposed to work.
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Social Media Customer Service Is Failing, and Other Marketing Stories of the Week

Social Media Customer Service Is Failing, and Other Marketing Stories of the Week | A Social, Tech, Market, Geek addicted | Scoop.it
Here at HubSpot, we've been super busy preparing for INBOUND 2012 . Weekend? What weekend?
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Twitter: A Day in the Life [INFOGRAPHIC]

Twitter: A Day in the Life [INFOGRAPHIC] | A Social, Tech, Market, Geek addicted | Scoop.it
This infographic reveals some surprising findings about what we share on Twitter -- and how we do it.
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