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Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | A Social, Tech, Market, Geek addicted | Scoop.it

Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media.

This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...

 

Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...


Via Lauren Moss
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Inside Google Search Updates

Inside Google Search Updates | A Social, Tech, Market, Geek addicted | Scoop.it
It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As a matter of fact, some major changes in Google search algorithms this year have been named after nothing at all.
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Google AdWords Says Sitelinks Policy to be More Proactively Enforced

With Google AdWords, Sitelinks gives users a choice of destinations on your website that they can reach directly from your text ads.
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What is Google AuthorRank? #infographic #SEO

What is Google AuthorRank? #infographic #SEO | A Social, Tech, Market, Geek addicted | Scoop.it
What is Google AuthorRank?#infographic #SEO For the average writer, marketer or content producer, AuthorRank...
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AdWords Introduces Ability To Share Budgets Across Campaigns

AdWords Introduces Ability To Share Budgets Across Campaigns | A Social, Tech, Market, Geek addicted | Scoop.it
Google’s AdWords has released a new feature that will let an advertiser share daily budgets between multiple campaigns in a single account.
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Google Doesn't Require Google Search On Android, Despite What FairSearch & Microsoft Want You To Believe

Google Doesn't Require Google Search On Android, Despite What FairSearch & Microsoft Want You To Believe | A Social, Tech, Market, Geek addicted | Scoop.it
Fairsearch, a group backed by Microsoft and other Google competitors to lobby that Google isn’t “fair” to them with its search results, has been having a event today to push its view of all that’s wrong with Google.
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Bing | People Prefer Bing Web Search Results Over Google Nearly 2:1 – Bring on the Bing It On Challenge!

Bing | People Prefer Bing Web Search Results Over Google Nearly 2:1 – Bring on the Bing It On Challenge! | A Social, Tech, Market, Geek addicted | Scoop.it
Since we launched Bing we’ve been hard at work to deliver relevant, useful search results that help you go from searching to doing. Awhile ago, we began to notice an interesting trend in our internal testing – for the first time our testing...
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An SEO’s Ultimate Post-Penguin Checklist [INFOGRAPHIC] | Search Engine Journal

An SEO’s Ultimate Post-Penguin Checklist [INFOGRAPHIC] | Search Engine Journal | A Social, Tech, Market, Geek addicted | Scoop.it
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Google Charges Retailers to Appear on Shopping Site

Google Charges Retailers to Appear on Shopping Site | A Social, Tech, Market, Geek addicted | Scoop.it
As it inches into e-commerce, Google is now charging retailers to appear on its site, a move it says will improve product listings.
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Google Drops Its Veil At Times, Reveals Ecommerce Ambitions -

Google Drops Its Veil At Times, Reveals Ecommerce Ambitions - | A Social, Tech, Market, Geek addicted | Scoop.it
Google has been dropping lots of hints lately about their desire to become not just a leader in advertising, but a leader in ecommerce as well. A recent Forrester report claims that 30% of all ...
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How Google Glasses Make A Persistent, Pervasive Surveillance State Inevitable - Forbes

How Google Glasses Make A Persistent, Pervasive Surveillance State Inevitable - Forbes | A Social, Tech, Market, Geek addicted | Scoop.it
If we all start wearing glasses with cameras, the process of seeing and recording will become that much easier and possibly continual.
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“Why did our PageRank go down?”

Recently a newspaper contacted me. Their PageRank had dropped from 7 to 3, and they wanted to know why. They genuinely didn’t seem know what the issue was, so I took some time to write them an in-depth reply. Part of the motivation for my blog is to provide information in more scalable ways, so I figured I’d strip any identifying information from my email and post it. Here’s what I wrote

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How Google Went From Search Engine To Content Destination

How Google Went From Search Engine To Content Destination | A Social, Tech, Market, Geek addicted | Scoop.it
Of things I imagined when I first started writing about Google as a hot new search engine in 1998, the idea that about 15 years later, Google would buy the venerable Frommer’s travel guides or sell “Google Play” gift cards weren’t remotely on the...
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Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries

Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries | A Social, Tech, Market, Geek addicted | Scoop.it
Google’s Matt Cutts used Twitter this afternoon to announce that Google is launching the latest “data refresh” of its Penguin spam-fighting algorithm today and that it will affect searches across multiple languages.
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Istruzioni per i webmaster - Guida di Strumenti per i Webmaster

Istruzioni per i webmaster - Guida di Strumenti per i Webmaster | A Social, Tech, Market, Geek addicted | Scoop.it
Violazioni relative a contenuti webspam
Ti consigliamo di attenerti a queste istruzioni per consentire a Google di trovare, indicizzare e posizionare il tuo sito.
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Why You Should Use the New Google Remarketing Code

Why You Should Use the New Google Remarketing Code | A Social, Tech, Market, Geek addicted | Scoop.it
Remarketing is one of the most powerful tools and campaign types available to online marketers in terms of driving additional conversions and positive ROI. Here are three reasons you should be excited about Google’s new universal remarketing code.
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Google News Blog: A newly hatched way to tag your news articles

The day after the historic 1929 stock market crash, Variety bannered their front page with these words: “WALL ST. LAYS AN EGG.” It’s a great headline: pithy, catchy, and expressive of the substance of the story as well as the scale of its consequences. It’s also worth noting thatVariety’s editors had a full day to write the headline—millions of readers weren’t trying to search for the story within seconds of hearing about it.

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How to Take Advantage of Google AdWords’ Improved Geotargeting

How to Take Advantage of Google AdWords’ Improved Geotargeting | A Social, Tech, Market, Geek addicted | Scoop.it
Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is also a great way to take a step deeper into the data available to make smarter optimizations.
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Google Algorithm Changes, Mobile Internet Have Most Significant Impact On Search Marketers [SEMPO]

Google Algorithm Changes, Mobile Internet Have Most Significant Impact On Search Marketers [SEMPO] | A Social, Tech, Market, Geek addicted | Scoop.it
About nine out of 10 search marketers say Google’s recent algorithm changes have had a significant impact on them, and about the same amount say that the rise of the mobile internet and local search are also having a significant impact.
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Zuckerberg On Building A Search Engine: Facebook Is Pretty Uniquely Positioned, At Some Point We’ll Do It | TechCrunch

Zuckerberg On Building A Search Engine: Facebook Is Pretty Uniquely Positioned, At Some Point We’ll Do It | TechCrunch | A Social, Tech, Market, Geek addicted | Scoop.it
Mark Zuckerberg is on stage at Disrupt talking about the potential for Facebook to get serious about creating a search engine, saying...
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Must-Have Browser Tools For Link Builders

Must-Have Browser Tools For Link Builders | A Social, Tech, Market, Geek addicted | Scoop.it
Of all the tasks associated with content advocacy (I have never actually liked the term link building, and my business card has never included those words, plus doesn’t ‘content advocacy’ just sound better than link building?
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How Important is SEO? New Research + Infographic | Brent Price Carnduff

How Important is SEO? New Research + Infographic | Brent Price Carnduff | A Social, Tech, Market, Geek addicted | Scoop.it
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Above-The-Fold Browser Analytics: Google Launches Browser-Size Analysis

Above-The-Fold Browser Analytics: Google Launches Browser-Size Analysis | A Social, Tech, Market, Geek addicted | Scoop.it

Robin Good: If you are interested in understanding more about what your web site visitors effectively see, when they land on one of your pages, this newly launched tool for optimizing your site content by visualizing relevant data right on your web pages, will be definitely helpful.

 

As part of its free Google Analytics service, Google has just announced the release of a new tool, replacing the old Browsersize tool they offered before, with a new one capable of visualizing on top of any of your web site pages data refelecting the amount of the page that your visitors are actually seeing upon landing on it.

 

To access this new function do as follows: "Simply navigate to the Content section in Google Analytics, and click In-Page Analytics.


A new information layer is available (the feature is bing rolled out gradually over the next few weeks, so please be patient if you don’t see it yet).


Click Browser Size to shade portions of the page that are below the fold.


You can now click anywhere on the screen to see what percentage of visitors can see it, or control the threshold percentage by using the slider."

 

 

Find out  more: http://analytics.blogspot.ca/2012/06/new-feature-conduct-browser-size.html

 

 


Via Robin Good
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Google Results Position: How Much Is First Place Really Worth?

Google Results Position: How Much Is First Place Really Worth? | A Social, Tech, Market, Geek addicted | Scoop.it
Google page position has long been considered one of the holy grails for site owners, advertisers, or marketers running campaigns to increase the level of exposure for their site.
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How To Manage A Small Budget Account | PPC Hero®

How To Manage A Small Budget Account | PPC Hero® | A Social, Tech, Market, Geek addicted | Scoop.it
This is the Second article in our PPC Hero Series - How To Manage a ___ Account. Otimize your accounts that have small budgets! Read for great suggestions!
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