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How to Calculate the Value of a Like

How to Calculate the Value of a Like | A Social, Tech, Market, Geek addicted | Scoop.it

Over my decade working in web marketing, I've spent a ton of time at various marketing conferences, and I've read countless books and blogs about new media. I've noticed a disturbing trend over the past few years in the social media end of the communications world. Much of the advice and strategy I hear boils down to little more than "unicorns and rainbows" superstitions like "engage in the conversation" and "be awesome." Not only has much of the industry ignored hard metrics and dollars-and-cents ROI math; there has actually been a vocal opposition to measurement and accountability.

Effective marketers expect to see clear cut, positive ROI for every other channel of online marketing including email, search, and display advertising. But for some reason, many seem to forget about return when it comes to channels like Facebook and Twitter.

At HubSpot, the inbound marketing software company where I work, we're obsessed with hard data and metrics for every inch of our business. So it seemed like a no-brainer to me that we should understand exactly what the value of each social networking connection is to our bottom line. It was out of that love of numbers that I began work on the value of a like (VOAL) formula.

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Make better decisions in AdWords with your Google Analytics data - Inside AdWords

Make better decisions in AdWords with your Google Analytics data - Inside AdWords | A Social, Tech, Market, Geek addicted | Scoop.it
Google's official blog for news, information, and tips on AdWords...
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Google Analytics Shortcuts: Tricks, Tools, keyboard & APIs

Google Analytics Shortcuts: Tricks, Tools, keyboard & APIs | A Social, Tech, Market, Geek addicted | Scoop.it
I am going to give you some quick tips and shortcuts to use Google Analytics more efficiently which I have discovered/developed over time.
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How To Use Analytics Custom Reports To Optimize E-Commerce Accounts & Increase ROAS | PPC Hero®

How To Use Analytics Custom Reports To Optimize E-Commerce Accounts & Increase ROAS | PPC Hero® | A Social, Tech, Market, Geek addicted | Scoop.it
So, to meet this end, I've started using a custom report in Analytics that tells me all of my AdWords information, shows me conversion rates along the conversion funnel so I can easily identify areas to concentrate optimization efforts, and shows...
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Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | A Social, Tech, Market, Geek addicted | Scoop.it

Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media.

This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...

 

Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...


Via Lauren Moss
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Analytics Case Study: When your Conversions don’t matter

Analytics Case Study: When your Conversions don’t matter | A Social, Tech, Market, Geek addicted | Scoop.it

The first question you may ask after reading the headline is, how it can be possible that conversions don’t matter. “Conversions always matter. If my website is getting conversions then it is impacting the business bottomline.”

Yes conversions always matter if they are ecommerce transactions. But if your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline.  In fact it is more likely than you think.


Read more: http://www.seotakeaways.com/analytics-case-study-conversions-dont-matter/#ixzz25alYtQ4K
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Let’s Stay Together: Merging AdWords & Analytics Reporting | PPC Hero®

Let’s Stay Together: Merging AdWords & Analytics Reporting | PPC Hero® | A Social, Tech, Market, Geek addicted | Scoop.it
Learn how to merge your AdWords PPC account metrics with Google Analytics revenue data to make effectively make bid changes on keyword ROI and not just click data.
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Automate Google Analytics Reporting using Google Apps Script - Analytics Blog

Automate Google Analytics Reporting using Google Apps Script - Analytics Blog | A Social, Tech, Market, Geek addicted | Scoop.it
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