A Social, Tech, Market, Geek addicted

If you’re selling online, are you happy with your ecommerce solution? If not, there are lots of senior and new players to choose from. Check out this infographic from Lexity, a provider of online marketing solutions for small merchants...

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.When 42% of owners...

Forrester predicts that consumer purchases via smartphones will grow from $10 billion in 2012 to $31 billion in 2016 and smartphones will account for 3% of e-commerce in 2012 and 7% in 2016. With holiday shopping right around the corner, marketers need to have a mobile strategy that enables them to deliver the right impression on the right device.

Todays digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression.

Here is a fun infographic asking the digital media world "Are you serving the right impression?"

Which is a better conduit for awareness and sales, online influencers or customer advocates? This detailed social media infographic breaks down pros and cons.

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Has social media so changed the seo landscape that social shares are most important and do other seo strategies even count?

To understand the rising importance of social media on search, let’s backtrack to two interesting developments to Search:

1) The launch of Social Search (Content that is shared within your social networks is given priority) and

2) The general inclusion of social signals in rankings (The amount of likes, shares, reddits etc. that an article receives has a direct impact on its rankings).

Read More: http://webcontentblog.com/seo/is-socialmedia-new-seo/

Ken's Key Takeaways:

I really like this framework of three phases and 6 reasons why images are important.

I really like this statisic only for press materials

Photos lead to 14% more attention

Video leads to 20% more attention

Videos with photo leads to 48% more attention.  Obviously more than the expected 34% increase in attention

Ken

We live in the increasingly visual age and web where there is camera in nearly everyone's pocket and with more than 2.5 billion camera phones in use we are entering a new dynamic era around image creation and content.