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Beyond SEO: Inbound Marketing in a Post-Google World | Outspoken Media

Beyond SEO: Inbound Marketing in a Post-Google World | Outspoken Media | A Social, Tech, Market, Geek addicted | Scoop.it
There’s been a lot of kerfuffle in the industry in the last year or two over whether or not we should still call what we do “SEO” A lot of people (myself included) have settled on the term inbound marketing...
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Kim Dotcom: Megaupload Is Almost Back

Kim Dotcom: Megaupload Is Almost Back | A Social, Tech, Market, Geek addicted | Scoop.it
Megaupload founder Kim Dotcom says -- well, tweets -- that the next incarnation of his legendary file hosting site is almost built.
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HERE IT IS: Marissa Mayer's Plan To Save Yahoo

HERE IT IS: Marissa Mayer's Plan To Save Yahoo | A Social, Tech, Market, Geek addicted | Scoop.it
She's going to fill in employees tomorrow, but we have the broad strokes now.
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Rescooped by Mario Lanza from Marketing, Social Media, E-commerce, Mobile, Videogames
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Who's Who in Ecommerce | Small Biz Daily

Who's Who in Ecommerce | Small Biz Daily | A Social, Tech, Market, Geek addicted | Scoop.it

If you’re selling online, are you happy with your ecommerce solution? If not, there are lots of senior and new players to choose from. Check out this infographic from Lexity, a provider of online marketing solutions for small merchants...


Via Nebojsa Stojanovic, Jose Maria Hernandez Montes
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Email Marketing: Boost Engagement With Social Sharing | V3 Kansas City Integrated Marketing and Social Media Agency

Email Marketing: Boost Engagement With Social Sharing | V3 Kansas City Integrated Marketing and Social Media Agency | A Social, Tech, Market, Geek addicted | Scoop.it
Combine your email marketing with social media to boost your click-through rates--and improve your overall content marketing strategy. Here's how.
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Twitter Announces New Look for Profile Pages, Updated Mobile Apps

Twitter Announces New Look for Profile Pages, Updated Mobile Apps | A Social, Tech, Market, Geek addicted | Scoop.it
Twitter has announced a new look for profile pages.
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Rescooped by Mario Lanza from Google+ Local & Local SEO News
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Will Citations Stop Being Effective for Local Optimization in the Future?

Will Citations Stop Being Effective for Local Optimization in the Future? | A Social, Tech, Market, Geek addicted | Scoop.it

Darren Shaw, creator of the Local Citation Finder, recently asked me this great question…

 

I’ve heard people talking about how citations might not be a valuable ranking factor in the future. What do you think? Will they stop being effective for local optimization in the future?

 

It might be better to ask what is the role of citations in the current state of affairs and given how it is interwoven into the algo how it is it likely to change.


Via Linda Buquet :: Catalyst eMarketing
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AdWords Introduces Ability To Share Budgets Across Campaigns

AdWords Introduces Ability To Share Budgets Across Campaigns | A Social, Tech, Market, Geek addicted | Scoop.it
Google’s AdWords has released a new feature that will let an advertiser share daily budgets between multiple campaigns in a single account.
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Rescooped by Mario Lanza from MarketingHits
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90 Percent of Small Businesses Use Social Media

90 Percent of Small Businesses Use Social Media | A Social, Tech, Market, Geek addicted | Scoop.it

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.When 42% of owners...


Via Brian Yanish - MarketingHits.com
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Google Doesn't Require Google Search On Android, Despite What FairSearch & Microsoft Want You To Believe

Google Doesn't Require Google Search On Android, Despite What FairSearch & Microsoft Want You To Believe | A Social, Tech, Market, Geek addicted | Scoop.it
Fairsearch, a group backed by Microsoft and other Google competitors to lobby that Google isn’t “fair” to them with its search results, has been having a event today to push its view of all that’s wrong with Google.
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Rescooped by Mario Lanza from MarketingHits
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Infographic: Helping Digital Marketing Serve "The Right Impression"

Infographic: Helping Digital Marketing Serve "The Right Impression" | A Social, Tech, Market, Geek addicted | Scoop.it

Forrester predicts that consumer purchases via smartphones will grow from $10 billion in 2012 to $31 billion in 2016 and smartphones will account for 3% of e-commerce in 2012 and 7% in 2016. With holiday shopping right around the corner, marketers need to have a mobile strategy that enables them to deliver the right impression on the right device.

 

Todays digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression.

 

Here is a fun infographic asking the digital media world "Are you serving the right impression?"


Via Brian Yanish - MarketingHits.com
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TechWombat's comment, September 14, 2012 12:34 PM
This is a very handy breakdown!
Rescooped by Mario Lanza from The Perfect Storm Team
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Social Media Influencers versus Brand Advocates Infographic

Social Media Influencers versus Brand Advocates Infographic | A Social, Tech, Market, Geek addicted | Scoop.it
Which is a better conduit for awareness and sales, online influencers or customer advocates? This detailed social media infographic breaks down pros and cons.

Via Stan Smith
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Rescooped by Mario Lanza from inKubateur
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Track a PayPal Form Event with Google Analytics

Track a PayPal Form Event with Google Analytics | A Social, Tech, Market, Geek addicted | Scoop.it

Comment traquer les clics sur vos boutons paypal dans Google Analytics


Via inKubateur
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Unique sitelinks policy will be more proactively enforced - Inside AdWords

Unique sitelinks policy will be more proactively enforced - Inside AdWords | A Social, Tech, Market, Geek addicted | Scoop.it
Google's official blog for news, information, and tips on AdWords...
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Rescooped by Mario Lanza from SEO and Social Media Marketing
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Aligning SEO Strategy & Social Media Activity to Build Links

Aligning SEO Strategy & Social Media Activity to Build Links | A Social, Tech, Market, Geek addicted | Scoop.it

It's becoming a necessity to integrate your SEO strategy with social media activity.

 

Here are some examples of how aligning SEO and social media efforts can really boost the impact of your SEO performance, especially from a link building standpoint.

 

 

Full Article Here: http://searchenginewatch.com/article/2207423/Aligning-SEO-Strategy-Social-Media-Activity-to-Build-Links


Via Antonino Militello
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Google News Blog: A newly hatched way to tag your news articles

The day after the historic 1929 stock market crash, Variety bannered their front page with these words: “WALL ST. LAYS AN EGG.” It’s a great headline: pithy, catchy, and expressive of the substance of the story as well as the scale of its consequences. It’s also worth noting thatVariety’s editors had a full day to write the headline—millions of readers weren’t trying to search for the story within seconds of hearing about it.

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Why Infographics Are Not Enough To Make Global Content Marketing Strategies Successful

Why Infographics Are Not Enough To Make Global Content Marketing Strategies Successful | A Social, Tech, Market, Geek addicted | Scoop.it
No one can deny the rapid rise in the popularity of infographics. No wonder, since they are graphically attractive, they solve user problems of information overload and they make great webpages.
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Rescooped by Mario Lanza from SEO and Social Media Marketing
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Author Rank: A Step-by-Step Guide to Dominating Search with Content Marketing

Author Rank: A Step-by-Step Guide to Dominating Search with Content Marketing | A Social, Tech, Market, Geek addicted | Scoop.it

"Another way in which you as a content creator can dominate the search rankings with your content is to get more and more social shares.

 

 

 

A study by branded3 proved the connection between tweets to a particular URL and its ranking. Their results showed:

 

 

 

1) 50 tweets or less – Not sure how much, but URLs received benefit in rankings with 50 tweets or less, but those benefits declined after that.

 


2) 5,000 tweets – There’s a huge jump for a page that gets an average of 5,000 tweets. This would be content that goes viral on Mashable, BuzzFeed or Copyblogger.

 


3) 7,500 tweets – When a page gets 7,500 or more tweets, they can easily show up in the top five SERPs on Google".

 

 

 

Full Article Here: http://www.quicksprout.com/2012/09/17/author-rank-a-step-by-step-guide-to-dominating-search-with-content-marketing/


Via Antonino Militello
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Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?)

Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) | A Social, Tech, Market, Geek addicted | Scoop.it
Google’s announced that another Panda Update is being unleashed on its results, one that it says will impact 0.7% of queries. We’re calling it Panda 3.92, through we’re wondering if it’s time to declare Panda 4.0 upon us.
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Rescooped by Mario Lanza from SEO and Social Media Marketing
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Is Social Media the New SEO?

Is Social Media the New SEO? | A Social, Tech, Market, Geek addicted | Scoop.it

Has social media so changed the seo landscape that social shares are most important and do other seo strategies even count?

 

 

 

To understand the rising importance of social media on search, let’s backtrack to two interesting developments to Search:

 

 

 

1) The launch of Social Search (Content that is shared within your social networks is given priority) and

 


2) The general inclusion of social signals in rankings (The amount of likes, shares, reddits etc. that an article receives has a direct impact on its rankings).

 

 

 

Read More: http://webcontentblog.com/seo/is-socialmedia-new-seo/


Via Antonino Militello
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How to Take Advantage of Google AdWords’ Improved Geotargeting

How to Take Advantage of Google AdWords’ Improved Geotargeting | A Social, Tech, Market, Geek addicted | Scoop.it
Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is also a great way to take a step deeper into the data available to make smarter optimizations.
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Google Algorithm Changes, Mobile Internet Have Most Significant Impact On Search Marketers [SEMPO]

Google Algorithm Changes, Mobile Internet Have Most Significant Impact On Search Marketers [SEMPO] | A Social, Tech, Market, Geek addicted | Scoop.it
About nine out of 10 search marketers say Google’s recent algorithm changes have had a significant impact on them, and about the same amount say that the rise of the mobile internet and local search are also having a significant impact.
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Bing | People Prefer Bing Web Search Results Over Google Nearly 2:1 – Bring on the Bing It On Challenge!

Bing | People Prefer Bing Web Search Results Over Google Nearly 2:1 – Bring on the Bing It On Challenge! | A Social, Tech, Market, Geek addicted | Scoop.it
Since we launched Bing we’ve been hard at work to deliver relevant, useful search results that help you go from searching to doing. Awhile ago, we began to notice an interesting trend in our internal testing – for the first time our testing...
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Rescooped by Mario Lanza from An Eye on New Media
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6 Powerful Reasons Why you Should include Images in your Marketing - Infographic | Jeffbullas's Blog

6 Powerful Reasons Why you Should include Images in your Marketing - Infographic | Jeffbullas's Blog | A Social, Tech, Market, Geek addicted | Scoop.it

Ken's Key Takeaways:

I really like this framework of three phases and 6 reasons why images are important.

 

I really like this statisic only for press materials

Photos lead to 14% more attention

Video leads to 20% more attention

Videos with photo leads to 48% more attention.  Obviously more than the expected 34% increase in attention

Ken

 

We live in the increasingly visual age and web where there is camera in nearly everyone's pocket and with more than 2.5 billion camera phones in use we are entering a new dynamic era around image creation and content.


Via Ken Morrison
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Ken Morrison's comment, September 13, 2012 7:06 AM
Hello Rogerio,
Thank you for the rescoop. I really like what I see on your site. If I spoke spanis, I would surely subscribe.
Ken
Rogério Rocha's comment, September 13, 2012 2:20 PM
I thank you for honoring us with your comments! I hope that the issues could have ever published any relevance to the public. Whenever possible, publish content in English as well. Big hug for you, Ken Morrison!
Rogério Rocha's comment, September 13, 2012 2:23 PM
I thank you for honoring us with your comments! I hope that the issues could have ever published any relevance to the public. Whenever possible, publish content in English as well. Big hug for you, Ken Morrison!