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Rescooped by Mario Lanza from SEO and Social Media Marketing
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The increasing importance of Social Media within SEO

The increasing importance of Social Media within SEO | A Social, Tech, Market, Geek addicted | Scoop.it

This guest post from James Gurd discusses why social media is an important part of SEO and how Google Analytics Social reports can help.

 

From The Article: "Social media signals started to play a part in search engine algorithms back in December 2010 but it wasn’t until 2011 that the likes of Google really started to pay attention and dedicate more effort to indexing social content and using social signals to boost content in search results. For a neat history of Google algorithm changes, turn to SEOMoz.

 

Furthermore, as Google ploughs on with its paid inclusion Armageddon, less and less organic content is appearing above the fold.

 

This means web marketers need to think of SEO in broader terms – not focussing on keywords and markup, but rather using content to excite customers and encourage them to click and share. This will tick the current SEO box but also help ensure there is a level of protection when and if pure SEO experiences diminishing returns.

 

So, Which social signals currently influence search results?

 

With over 200 search signals and constant changes, it’s hard to be precise. However, there are some key signals that are worth noting".

 

Full Article: http://www.smartinsights.com/digital-marketing-strategy/the-increasing-role-of-social-media-within-seo/


Via Antonino Militello
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Rescooped by Mario Lanza from Social-Business-Marketing
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Creating An Integrated Marketing Campaign

Creating An Integrated Marketing Campaign | A Social, Tech, Market, Geek addicted | Scoop.it

 

Creating An Integrated Marketing Campaign

When creating  an integrated marketing campaign we use both online and offline elements.

Be sure you start by identifying your customers needs, what kind of solution[s] do you have and how are you different than your competitors?

Use your social platform, your e-marketing, online but also print.

This Infographic for an Integrated Marketing Campaign from SeoCustomer may just give you some ideas.

 

By Henrik Sandberg -- http://bit.ly/Ls6S48

Source: http://bit.ly/O2Xhyg



Via maxOz
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maxOz's comment, July 20, 2012 2:55 AM
Alessio thank you for your feedback, hope all is good cheers xxx Michele
Rescooped by Mario Lanza from MarketingHits
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Big Data Just Beginning To Explode

Big Data Just Beginning To Explode | A Social, Tech, Market, Geek addicted | Scoop.it

The world of “big data” is changing dramatically right before our eyes – from the amount of data being produced to the way in which it’s structured and used.

The trend presents enormous challenges, but it also presents incredible business opportunities.

By 2020, over 1/3 of all data will live in or pass through the cloud Data production will be 44 times greater in 2020 than it was in 2009 Individuals create 70% of all data. Enterprises store 80%

The Infographic by CSC helps you visualize some of the latest trends and illustrates the importance of shifting from “collecting to connecting data” to search relationships between data sets to help reveal valuable new insights.

The Data rEvolution Report, also explains how data analysis can enable companies to succeed through looking ahead, anticipating and planning.

By CSC — http://bit.ly/OcQ6Ft

Source: http://bit.ly/NwFeQv

Data rEvolution Report : http://bit.ly/Q3FdIs [PDF]

Infographic: http://bit.ly/MrLd9Q [PDF]


Via maxOz, Brian Yanish - MarketingHits.com
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Rescooped by Mario Lanza from healthcare technology
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11-point checklist for a healthy social media strategy

11-point checklist for a healthy social media strategy | A Social, Tech, Market, Geek addicted | Scoop.it

It's time to zero in on your social media strategy and determine if you're having an identity crisis. Is your digital strategy healthy, or lingering on life support?


Your messaging must be:

 

Cohesive.
Integrated.
Consistent.


The big picture

Keep in mind that strategy is the big picture and tactics are the everyday activities that help you achieve success in your big picture.

 

Do you have a written vision of what you want to achieve and why it's important to you?

This is not about money. It's about doing work and providing products and services you are genuinely passionate about. Don't panic; you won't need a 63-page business plan. A few lines can provide clarity and a foundation for our next steps.

 

Your 11-point checklist:

 

1. Your blog: Like your website, your blog must be current, offer sound advice, and have a casual voice.

How often do you post? How do you decide on content and frequency? Hint: It goes back to the challenges of your niche market.

Does more than one person post? Is your blog's voice in harmony with your main messages? Who are your readers and why did they choose your site over millions of others?

 

2. Your e-zine or newsletter: Does your newsletter include the title tag from your site? List your social links and URL to encourage people to connect online.

 

3. Your videos: Do you have an opening and closing slide with your company name and/or logo? Did you weave your website into the text so the speaker can subtly promote it as a resource?

 

4. Your email marketing: Does the same common attitude of helping people shine through? Don't sell; build relationships with your target market. Use your title-tag descriptor, and forget the jargon, rhetoric and BS.

 

5. Your social profiles: Do your profiles on LinkedIn, Facebook, Twitter and other channels have (nearly) identical language that clearly describes how you help people?

 

6. Your business cards: Are business cards are a thing of the past? I don't think so, but not everyone agrees. If you have cards, do you have one or two social links listed? Do you really need your fax number, or is it obsolete?

People will look for your logo and consistent punchy phrase of how you solve problems and get results. Keep it clear, uncluttered, and visually pleasing. Dump the cutesy titles and focus on the prospect/client.

 

7. Your email signature line: This is an area many tend to forget. Include your social links, website, and anything that separates you from others. Use live links as well. Remember, the goal is to get people back to your site or profile.

 

8. Your "about us" page: These pages tend to be static, but if you update them periodically with staff changes, awards, accomplishments, and links to new testimonials, they can compel visitors to stay on your site and poke around.

 

9. Your Pinterest boards: Do your visuals and pictures make it absolutely clear which field/industry you're in? Is your profile congruent with your bio, title tag, email marketing, and blog?

 

10. Your bio line: Do you have two versions-long and short-that you use at the end of your bylined articles, white papers, and case studies?

 

11. Your traditional print-marketing pieces: Many industries find success in mailers, print advertising, and other traditional marketing channels. Are these pieces consistent, clear and congruent with all of the above? Is your message, clear, concise, compelling and visually appealing? Does your contact information and call to action stand out?

 

source: http://www.prdaily.com/Main/Articles/12165.aspx


Via nrip
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Rescooped by Mario Lanza from H2H Marketing
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8 of the Biggest Marketing Faux Pas of All Time

8 of the Biggest Marketing Faux Pas of All Time | A Social, Tech, Market, Geek addicted | Scoop.it

Enjoy reading through some of the worst marketing mistakes big brands have made.


Via Fabrizio Faraco
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Rescooped by Mario Lanza from marketing personale
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Social network e personal branding: strategie di una copywriter

Social network e personal branding: strategie di una copywriter | A Social, Tech, Market, Geek addicted | Scoop.it
Una copywriter e mille social network. L'evoluzione di una copywriter dall'offline all'online per un personal brand da 1.000 tweet +1.

Via Stefano Principato
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Rescooped by Mario Lanza from Internet Marketing Strategy 2.0
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A Collection of 750+ Facebook Marketing Campaigns: Facebook Studio

A Collection of 750+ Facebook Marketing Campaigns: Facebook Studio | A Social, Tech, Market, Geek addicted | Scoop.it

Robin Good: If you are looking for great examples of Facebook marketing at work, you may want to check the Facebook Studio, an official gallery/catalog of marketing campaigns using FB.

 

"...a place where creative agencies and marketers can deposit examples of great campaigns that leverages on the online social network to connect with audiences and have authentic conversations.


So far Facebook Studio has over 750 examples submitted and approved from around the world, and Facebook also holds the Facebook Studio Awards every year to recognize and laud the best work in the field.

 

Agencies can create an online profile on Facebook Studio that shows off their creative digital work, along with any of the awards accorded by Facebook.

 

These profiles go into a directory which is searchable and accessible, so you can preview the work.

 

Creatives who have worked on those projects or campaigns can be “tagged”, so people know who’s been involved in them. Creative individuals can also build their own profiles – which is separate from their regular Facebook profile (although they can be linked) – so that they can be tied to the work they’re involved in."

 

Source: http://www.youngupstarts.com/2012/07/13/digital-creatives-can-build-credibility-with-facebook-studio-and-facebook-studio-edge/

 

Get inspired.

 

Check it out here: http://www.facebook-studio.com/

 

 


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Rescooped by Mario Lanza from iPads in Education Daily
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Excellent Printing Apps for your iPad

Excellent Printing Apps for your iPad | A Social, Tech, Market, Geek addicted | Scoop.it
iPad 's ecosystem is built in such a secure and strong way that it makes it hard for developers to enrich it with apps particularly productivity ones.

Via Jon Samuelson
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