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Black Hat Social Media Is Here To Stay

Black Hat Social Media Is Here To Stay | A Social, Tech, Market, Geek addicted | Scoop.it

Pssst, wanna know a secret?...

“Black hat” techniques for using social media are thriving, much to the chagrin of many social media purists.

It was inevitable for this to happen. For years, the concept of black hat has been tied to the SEO trade.

Those who profess to practice SEO honorably decry these practices and deny that they use them. Yet plenty of upstanding SEOs get smoked by others who don’t agree to play by the unwritten “rules.”

 

What Exactly is Black Hat Social Media?

"Any techniques that are essentially designed to game the system."

This typically means going against the terms of service or accepted “best practices” of a network. With Facebook for example, running contests directly on your page, without using an app, is against their terms of service. (You do know this—right? wink-wink)

 

Black hat practices can also incorporate automation, taking the person out of the seemingly essential equation of personal, one-to-one (or one-to-many) communications that one expects with true social media. Like automated DMs for new followers on Twitter.

 

Examples Of  Black Hat Social Media

1. Buying fans on Facebook, Twitter and other networks

2. Setting up a personal profile for a company on Facebook instead of a Page

3. Targeting fans of your competitors with ads

4. Automated following and replies

 

By Brandon Uttley  http://bit.ly/N52rrw

Source  http://bit.ly/QJZRNX


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Create Interactive Stories With New Four Dimensional Storytelling Tool: Meograph

Create Interactive Stories With New Four Dimensional Storytelling Tool: Meograph | A Social, Tech, Market, Geek addicted | Scoop.it

From official website:

"Meograph helps easily create, watch, and share interactive stories. Our first product combines maps, timeline, links, and multimedia to tell stories in context of where and when.

 

Viewers get a new form of media that they can watch in two minutes or explore for an hour. Sharing is easy: the two most viral types of media are videos and infographics ... Meograph is both."

 

 

From review by Mashable:

"Founder Misha Leybovich invisions Meograph to be a great product for journalists, educators and people looking to share travel stories.

 

The tool uses Google Earth and a timeline interface to show where and when events in a story unfolded.

 

You can now create your own 4D story, by adding events, links, photos and video. You can then embed your Meograph creation on any site or social network.

 

As of launch, you can only create Meograph stories using Google Chrome, though you can view a finished product in any browser..."

 

 

Try out it here: http://www.meograph.com

 

Watch demo: http://www.meograph.com/demo

 

Article by Mashable: http://mashable.com/2012/07/23/meograph/

 

(Image Credit: Mashable http://j.mp/NTrY8O)


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72 Fascinating Social Media Marketing Facts and Statistics for 2012

72 Fascinating Social Media Marketing Facts and Statistics for 2012 | A Social, Tech, Market, Geek addicted | Scoop.it

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate.


And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. And…even social media itself.


Which brings us to this post. Wondering which social network is most effective at generating b2b leads? What marketing technique generates leads with the highest close ratio? What the best day of the week is for Facebook posting? Which U.S. city produces the largest share of “pins”on Pinterest?


Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012.

 

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7 Tips for Creating a Social Media Plan for Your Business

7 Tips for Creating a Social Media Plan for Your Business | A Social, Tech, Market, Geek addicted | Scoop.it

Follow these steps to design and maintain a successful social media plan to remain active and move your business forward.

 

Do you have social media plan?

 

Are you looking for an easy to follow guide to formulate a plan for your business?

 

Keep reading for seven tips to help your business develop a social plan…

 

Why Businesses Fail With Social Media
Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment.

 

Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside.

 

Has this happened to your business’s social media presence? You aren’t alone. Very few people can simply choose to be active in social media and stick with it.

 

For the rest of us, we need something to keep us honest. That’s why I advocate you create a social media plan—a checklist, if you will—complete with daily maintenance, recurring tasks and milestone projects.

 

These seven tips will help you design a social media plan that will keep you on track, active and moving forward.

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10 Steps To Designing An Amazing Infographic

10 Steps To Designing An Amazing Infographic | A Social, Tech, Market, Geek addicted | Scoop.it
Information can be useful--and even beautiful--but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics.

This post includes 10 steps to help you create an infographic, beginning with gathering data and ending with releasing your infographic to the world. 


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The Public Is Growing Weary of Popular Technology | Infographic

The Public Is Growing Weary of Popular Technology | Infographic | A Social, Tech, Market, Geek addicted | Scoop.it
Facebook and Apple have been at the top of their respective games for some time now, but what goes up must come down.

Via Brian Yanish - MarketingHits.com
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Should All Social Media Managers Be Under 25? - Forbes

Should All Social Media Managers Be Under 25? - Forbes | A Social, Tech, Market, Geek addicted | Scoop.it
By now you have likely read the controversial article by Cathryn Sloane arguing that all social media managers should be under the age of 25.

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Have a Sprite Shower! - Great Marketing

Have a Sprite Shower! - Great Marketing | A Social, Tech, Market, Geek addicted | Scoop.it

Cool promotional effect with this shower, designed to look like a giant Sprite soda dispenser, setup on popular beaches in Brazil and Israel.


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Rescooped by Mario Lanza from Google+ Local & Local SEO News
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The Art of Seducing Google with Great Content

The Art of Seducing Google with Great Content | A Social, Tech, Market, Geek addicted | Scoop.it

The big G turned big because it managed to gain a tremendous amount of mindshare. Google today does not rule the search engine arena. It rules minds.

 

You don’t pay Google to have your site ranked. Really, who does that, right?  Wrong. You do pay for it. But not with money, with content.

 

LINDA SAYS: While I normally only share LOCAL content, this article has so many valuable gems that apply to your local site, or your consulting site, or your client's sites, that I just had to share!


Via Linda Buquet :: Catalyst eMarketing
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Hootsuite Opens Up Google+ Page Integration To All Users | TechCrunch

Hootsuite Opens Up Google+ Page Integration To All Users | TechCrunch | A Social, Tech, Market, Geek addicted | Scoop.it
Hootsuite, the popular social media management interface, can now offer Google+ Pages access to all of Hootsuite's nearly 5 million users.

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Facebook Tests Pinterest-Like Design for App Activity

Facebook Tests Pinterest-Like Design for App Activity | A Social, Tech, Market, Geek addicted | Scoop.it
Facebook is testing a new layout for Open Graph app stories that look reminiscent of one of the most popular apps out there: Pinterest.

 

The new design gives app stories a little more face-time on your News Feed, and gives you the ability to do things like comment or like a particular element of a story.

 

For instance, one example we found of the new design showed a number of items a friend had recently liked on Etsy. Photos of each are displayed in a Pinterest-like grid on the screen, and buttons below each allow you to comment of or like each individual photo.


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How Content Creators Benefit From The New SEO: The Importance Of Social Shares

How Content Creators Benefit From The New SEO: The Importance Of Social Shares | A Social, Tech, Market, Geek addicted | Scoop.it

Because of big changes in the SEO landscape, designers, photographers, videographers and writers have new opportunities to build their reputation, expand brand awareness and generate more leads.

 

"In the past, search results simply connected keywords to websites.

 

Today, in pursuit of an easier way to drill down, Google also connects keywords to social networks, user behavior and authors".

 

Here are five ways this is playing out, and why it’s all great news for content creators:

 

1. Personalized Search

2. The Importance Of Social Shares

3. The Rise Of Search Segmentation

4. More Emphasis On Quality And More Transparency

5. Google+ And The REL=AUTHOR LINK

 

Full Article Here: http://www.smashingmagazine.com/2012/06/28/content-creators-benefit-from-new-seo/

 

 


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Get Social with Google Analytics [Tutorial]

Get Social with Google Analytics [Tutorial] | A Social, Tech, Market, Geek addicted | Scoop.it

"Social Reporting was a great addition for Google Analytics. It’s ultra-important to understand the impact of social traffic, what’s being shared across social networks, which influencers are sharing your content, who is engaging that content.

 

It’s also important to analyze specific pieces of content that are being actively shared across social networks".

 

If you want to find and analyze data for a specific post read full tutorial here: http://www.hmtweb.com/marketing-blog/how-to-use-social-reports-in-google-analytics-to-analyze-specific-blog-posts-or-content-tutorial/

 


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7 Tips on How to Break Through the Most Common Creative Barriers (Infographic)

7 Tips on How to Break Through the Most Common Creative Barriers (Infographic) | A Social, Tech, Market, Geek addicted | Scoop.it

"It is not uncommon for many of us to have thoughts and ideas rustling around in our heads with the inability to get them out onto paper. This is referred to as a creative barrier or block, which most of us have become all too familiar with at one time or another.

This graphic is filled with tips that will help you in getting out of your creative rut and back into the swing of things."


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Ken Morrison's comment, August 1, 2012 11:00 AM
It is interesting that two of these deal with confidence. I agree that it is important to avoid throwing out good ideas. We all have to sell. Even the best ideas don't sell themselves.
Ken
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The Secrets Of Business To Business Marketing

The Secrets Of Business To Business Marketing | A Social, Tech, Market, Geek addicted | Scoop.it

The constant thread that has persisted throughout my professional career is that I’ve always dealt with business to business marketing. My clients were always other companies and they pretty much all wanted the same things regardless of their size and scope.


You see, companies are primarily concerned with making money or saving money and want to do so in a way that mitigates risk as much as possible. They value expertise, track record, and product knowledge far more than the brand your represent. They also put a lot of importance on personal relationships which is really about meeting their expectations regarding integrity, reliability, and honesty. Nothing damages a business relationship more than failing in any one of these three areas. Business clients will tolerate mistakes if you’ve done a good job with establishing integrity, reliability, and honesty. In addition, companies are always looking for innovation from their suppliers in both products and ideas. If you can’t bring something new to the table or offer an additional perspective then they don’t need you. Once you understand these fundamentals you can move onto actual marketing tactics.

 

Here’s my secret list when it comes to business to business marketing. 



 

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Rescooped by Mario Lanza from Social-Business-Marketing
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Is Your Social Media Campaign On Track?

Is Your Social Media Campaign On Track? | A Social, Tech, Market, Geek addicted | Scoop.it

Return On Digital have put all their hints and tips into an Infographic.

Covering how to interact and increase brand engagement within the three main social platforms, Facebook, Twitter and LinkedIn, in order to create a starting point for those who may be new to this arena.

Social Media Executive, Tim states: “Social is still really new in the grand scheme of things, and is evolving all the time. We know from experience what techniques are more likely to work for SMEs and which ones could be harmful to their brand image. With more than 900 million users on Facebook, approximately 360 million users on Twitter, and at least 161 million LinkedIn accounts, these growing networks can be targeted for business leads and sales with the correct strategy.

However, without an effective strategy and an understanding of their customer’s online behaviour, it could be a waste of valuable business hours.”

This fun Infographic is a quick and easy to use guide to ensure businesses ‘stay on track’ in social media.

 

By Hannah Atkinson http://bit.ly/NuBYJK

Source http://bit.ly/QD5D3Z


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maxOz's comment, August 1, 2012 2:28 AM
Mithu, with Appreciation!
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Typography Is The Foundation Of Web Design

Typography Is The Foundation Of Web Design | A Social, Tech, Market, Geek addicted | Scoop.it

For years you have been searching for it. You hear the question being asked in your dreams as you go on an Indiana-Jones-type-crusade to find the answer. When the answer comes to you, you know that the confetti will fall from the ceiling and the band will start playing your favorite song. You might even get a kiss from that special someone. So what is this question?

What is the secret to Web design?

A tough question and one that might not have an answer. In 2006, Oliver Reichenstein wrote Web Design is 95% Typography. Some people loved it, others were not so amused. If Web design was based that much on typography, then what was the point of learning anything else? All you needed to do is understand the elements of typography and you were good to go.


Via Brian Yanish - MarketingHits.com
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Mathieu Kutak's comment, July 25, 2012 3:39 AM
Amen.
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Create Interactive Stories With New Four Dimensional Storytelling Tool: Meograph

Create Interactive Stories With New Four Dimensional Storytelling Tool: Meograph | A Social, Tech, Market, Geek addicted | Scoop.it

From official website:

"Meograph helps easily create, watch, and share interactive stories. Our first product combines maps, timeline, links, and multimedia to tell stories in context of where and when.

 

Viewers get a new form of media that they can watch in two minutes or explore for an hour. Sharing is easy: the two most viral types of media are videos and infographics ... Meograph is both."

 

 

From review by Mashable:

"Founder Misha Leybovich invisions Meograph to be a great product for journalists, educators and people looking to share travel stories.

 

The tool uses Google Earth and a timeline interface to show where and when events in a story unfolded.

 

You can now create your own 4D story, by adding events, links, photos and video. You can then embed your Meograph creation on any site or social network.

 

As of launch, you can only create Meograph stories using Google Chrome, though you can view a finished product in any browser..."

 

 

Try out it here: http://www.meograph.com

 

Watch demo: http://www.meograph.com/demo

 

Article by Mashable: http://mashable.com/2012/07/23/meograph/

 

(Image Credit: Mashable http://j.mp/NTrY8O)


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Guide To Creating Personas: How To Understand And Meet User Needs

Guide To Creating Personas: How To Understand And Meet User Needs | A Social, Tech, Market, Geek addicted | Scoop.it

Personas are used by some of the leading brands around the world to help guide their design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions.

 

The “Guide To Creating Personas Infographic” will help you as a business owner realize the value personas can offer. You’ll also find tips and “How To”s for building your company’s personas, so you can better meet the needs of your users.

 

What are Personas?

Personas are hypothetical archetypes, or “stand-ins” for actual users that drive the decision making for interface design projects. Personas are not real people, but they represent real people and users throughout the design process. Personas are not “made up”; they are discovered as a by-product of the investigative process. Names and personal details are made up for personas to make them more realistic and life-like. Personas are defined by their goals. Interfaces are built to satisfy personas’ needs and goals.

 

By: Bill Ross http://bit.ly/MVMtQn

Source http://bit.ly/QqUNho


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maxOz's comment, August 2, 2012 12:56 AM
Jenny Thanks So Much for sharing, hope you've been well, cheers Michele
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5 Ways To Better Integrate Social Media & Enterprise SEO

5 Ways To Better Integrate Social Media & Enterprise SEO | A Social, Tech, Market, Geek addicted | Scoop.it

From The Article: "Social media has a direct and indirect impact on SEO but few large organizations are integrating the two as well as they should.

 

At the enterprise level, the two disciplines actually have a lot in common beyond the strategic and tactical crossover. Like SEO, social media cannot be segmented as a separate activity or fully owned by any one department.

 

For every way that social media initiatives can support SEO, there as just as many ways they can create conflicts or issues".

 

Here are five ways to better leverage social media for enterprise SEO:

 

1. Google Authorship & AuthorRank

 

2. Train The Social Media Teams

 

3. Factor SEO Into The Social Promotion Plan

 

4. Coordinate With Outside Agencies

 

5. Integrated Measurement & Reporting

 

Full Article Here: http://searchengineland.com/5-ways-to-better-integrate-social-media-enterprise-seo-127734


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SOSTAC® Marketing Plans #Infographic

SOSTAC® Marketing Plans #Infographic | A Social, Tech, Market, Geek addicted | Scoop.it

Applying SOSTAC® Planning to Digital Marketing

 

SOSTAC® is a planning model, originally developed by PR Smith in the 1990s to help marketers develop marketing plans.

 

SOSTAC® has rapidly grown in popularity because its simplicity and crystal clear logic make planning a lot easier.

 

This Infographic, developed by Dave Chaffey, Paul [PR] Smith and First 10, summarises the key issues to consider at each stage when developing digital marketing plans.

By Dave Chaffey http://bit.ly/LBVse2 ;

Source http://bit.ly/NMaVsL  ;


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John van den Brink's comment, July 20, 2012 3:28 PM
Thank you Michele for your great posts....
maxOz's comment, July 20, 2012 10:34 PM
John Always my pleasure. Thank You! How have you been? Enjoy the Weekend, xxx
Elvira Bolat Elvira Bolat's curator insight, September 1, 2014 7:35 AM

MC

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Optimizing Your Social Media Strategy Post Penguin

Optimizing Your Social Media Strategy Post Penguin | A Social, Tech, Market, Geek addicted | Scoop.it

From The Article: "As you probably know, Penguin is Google’s most recent effort to increase the relevance of search engine results (SERPs) so searchers easily find the information they’re looking for. Unfortunately for some websites, Penguin dropped them off the first page of SERPs, which seriously reduced their traffic.

 

And, since traffic means money, a drop in SERPs means less money in corporate coffers.


So, the question now is:

How Do You Optimize Your Social Media Strategy"?

 

1. CREATE FRESH CONTENT (55% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

2. KEYWORD RESEARCH (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

3. PUBLISH, SOCIALIZE, SHARE (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

4. SEO FUNDAMENTALS (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

5. MONITORING (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

Full Article: http://www.hausmanmarketingletter.com/5-tools-for-optimizing-your-social-media-strategy-post-penguin/


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Marissa Mayer's 9 Principles of Innovation

Marissa Mayer's 9 Principles of Innovation | A Social, Tech, Market, Geek addicted | Scoop.it

Google's VP of search products and user experience shares the rules that gives the search company its innovative edge:

 

1. INNOVATION, NOT INSTANT PERFECTION.

2. IDEAS COME FROM EVERYWHERE

3. A LICENSE TO PURSUE YOUR DREAMS

4. MORPH PROJECTS DON'T KILL THEM
5. SHARE AS MUCH INFORMATION AS YOU CAN

6. USERS, USERS, USERS
7. DATA IS APOLITICAL.

 

 

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Gruppi su LinkedIn: 7 consigli per trasformarli in leve strategiche

Gruppi su LinkedIn: 7 consigli per trasformarli in leve strategiche | A Social, Tech, Market, Geek addicted | Scoop.it
Gruppi LinkedIn, strumenti davvero utili ma ancora poco utilizzati al meglio. Ecco 7 consigli indispensabili per cambiare rotta!

Via Stefano Principato
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Happy Birthday Intel: 10 Fascinating Facts About the Tech Pioneer

Happy Birthday Intel: 10 Fascinating Facts About the Tech Pioneer | A Social, Tech, Market, Geek addicted | Scoop.it

On this day in 1968, Intel Corporation was founded in Santa Clara, Calif. Today, the company is the largest semiconductor chip maker in the world, with over 80,000 employees across the globe and a 2011 net revenue of $54 billion.

 

While the company’s influence can’t be underestimated, how much do you actually know about Intel? We have found 10 interesting Intel facts to help you school up.

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