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When Social Media Is Not Your Best Marketing Strategy

When Social Media Is Not Your Best Marketing Strategy | Modern Marketing & Branding Tips | Scoop.it

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to...

 

Many small businesses think they have to be active in social media just because it's become such a central part of big brand marketing and pop culture. I get it. It's starting to feel like if you're not in social media, you're not doing real marketing anymore. And in many categories, that may be true. Social media has become the great connector, aligning brands and customers in real time in ways never seen in marketing.

 

But you can't just jump into social media because you feel obligated. You need a plan of attack that makes sense for your brand and your customer. It may not make sense for your customer to engage. The key is to know when using social media fits strategically with what you are trying to accomplish. It starts with knowing what your brand is about and how your customers live their lives -- a marketing fundamental no matter the medium.

 

If you have a more private brand with customers who don't want to share their stories, you probably have no business using social media channels to connect with them. Here are some key factors to consider when determining what role social media plays in your marketing strategy...


Via Jeff Domansky
Robyn Mather's insight:

Using social media is not the strategy, but using social platforms to help you meet your objectives is a strategy. Great article

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Help Traduzioni's curator insight, June 4, 2013 12:57 AM

"The key is to approach all parts of your marketing with confidence and a clear sense of purpose aligned with your brand and customers. Social media should not be an automatic, but rather a strategically approached medium through which to showcase your brand..."

 
WEDCBiz's curator insight, June 4, 2013 6:37 AM

Not only do we need to determine whether or not to use social media, but we also need to figure out which platforms are most relevant and effective.

Jeff Domansky's curator insight, June 4, 2013 3:19 PM

Here's a set of useful tips on how to decide when and if social media should be part of your marketing strategy. As the author says, it's not for every business.

Modern Marketing & Branding Tips
Modern marketing news and know-how for entrepreneurs and business owners.
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Why the Human Story Will Always Beat Brand Storytelling

Why the Human Story Will Always Beat Brand Storytelling | Modern Marketing & Branding Tips | Scoop.it
There's a large movement around the importance of brand storytelling at the minute. But the human story will always beat brand storytelling, as we see here.
Robyn Mather's insight:

Human connection is the heart and soul of business. Put more of that into your marketing and social shares!!

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Google Plus Hangouts for Business | 10 Ways B2B Marketers Can Benefit

Google Plus Hangouts for Business | 10 Ways B2B Marketers Can Benefit | Modern Marketing & Branding Tips | Scoop.it
Take advantage of using Google Plus Hangouts for business to conduct meetings and stay connected with clients and their customers

Via WebDirexion LLC
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WebDirexion LLC's curator insight, May 6, 2013 6:37 AM

Hangouts are great for B2B -- We use them all the time at Webdirexion for client meetings, agency team meetings... and we will stream them live for our Social Strategies Sessions (free... go sign up)

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How I Found My Voice - and How to Find Yours

How I Found My Voice - and How to Find Yours | Modern Marketing & Branding Tips | Scoop.it
Of eight kids in our family I was number six, way down in the batting order. We ran around in the woods and caught turtles and tadpoles. We lived outside Pittsburgh in an area I've since heard

Via Liz Ryan
Robyn Mather's insight:
Fantastic insights to finding and using your voice that everyone can benefit from.
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Liz Ryan's curator insight, October 22, 2013 2:39 AM

How I Found My Voice - and How to Find Yours

Tina Shakour's curator insight, October 24, 2013 10:56 AM

I love, love this. Liz gave me the same advice once when I shared that I hesitate to write what I really want on my blog! "Some people will love what you write and say. Some will hate it. Some will go a step further and hate you personally, especially if you shake their frames." 

Linda Buckmaster's curator insight, October 27, 2013 5:43 PM

Liz inspired me not to give up and not to be scared by public speaking and more. 

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Curate Websites Collections on Pinterest with These Three Screen-Grabbing Tools

Curate Websites Collections on Pinterest with These Three Screen-Grabbing Tools | Modern Marketing & Branding Tips | Scoop.it

Via Robin Good, Beth Kanter
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Robin Good's comment, May 30, 2013 2:02 PM
You are very welcome Code Promo France.
athindrans's curator insight, June 13, 2013 7:58 AM

For Curation sites

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When Social Media Is Not Your Best Marketing Strategy

When Social Media Is Not Your Best Marketing Strategy | Modern Marketing & Branding Tips | Scoop.it

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to...

 

Many small businesses think they have to be active in social media just because it's become such a central part of big brand marketing and pop culture. I get it. It's starting to feel like if you're not in social media, you're not doing real marketing anymore. And in many categories, that may be true. Social media has become the great connector, aligning brands and customers in real time in ways never seen in marketing.

 

But you can't just jump into social media because you feel obligated. You need a plan of attack that makes sense for your brand and your customer. It may not make sense for your customer to engage. The key is to know when using social media fits strategically with what you are trying to accomplish. It starts with knowing what your brand is about and how your customers live their lives -- a marketing fundamental no matter the medium.

 

If you have a more private brand with customers who don't want to share their stories, you probably have no business using social media channels to connect with them. Here are some key factors to consider when determining what role social media plays in your marketing strategy...


Via Jeff Domansky
Robyn Mather's insight:

Using social media is not the strategy, but using social platforms to help you meet your objectives is a strategy. Great article

more...
Help Traduzioni's curator insight, June 4, 2013 12:57 AM

"The key is to approach all parts of your marketing with confidence and a clear sense of purpose aligned with your brand and customers. Social media should not be an automatic, but rather a strategically approached medium through which to showcase your brand..."

 
WEDCBiz's curator insight, June 4, 2013 6:37 AM

Not only do we need to determine whether or not to use social media, but we also need to figure out which platforms are most relevant and effective.

Jeff Domansky's curator insight, June 4, 2013 3:19 PM

Here's a set of useful tips on how to decide when and if social media should be part of your marketing strategy. As the author says, it's not for every business.

Rescooped by Robyn Mather from Modern Marketing & Branding Tips
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11 Words You Should Never Use in Sales or Marketing

11 Words You Should Never Use in Sales or Marketing | Modern Marketing & Branding Tips | Scoop.it
Want to stand out from the pack? Stop sounding like the pack.

Via The Fish Firm, Robyn Mather
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David Job's comment, January 23, 2013 9:12 AM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
David Job's comment, January 23, 2013 9:12 AM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
David Job's curator insight, January 23, 2013 9:13 AM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
As the customer doesn't know much about operationnal excellence, indeed, using those words can be misunderstood.
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Working Hard? Crank That Music!

Working Hard? Crank That Music! | Modern Marketing & Branding Tips | Scoop.it
Start-up mode can be a lonely time for driven entrepreneurs. Music can be a perfect companion to keep you energized. Here's the case for keeping some

Via The Fish Firm
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Ricardo Belmont's curator insight, February 1, 2013 8:49 AM

Music. 

Maxwell Philip's comment, February 24, 2013 2:29 PM
some times it does but not really all the time.
Maxwell Philip's comment, February 24, 2013 2:29 PM
some times it does but not really all the time.
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The 5 Stages of Your Creative Process

The 5 Stages of Your Creative Process | Modern Marketing & Branding Tips | Scoop.it
I love the creative process. Yet I hate it, too. Creativity is almost always a love/hate/love relationship.

Via The Fish Firm
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Tomek Pawliszyn's curator insight, February 3, 2013 3:00 AM

Great read!

LALÉ's curator insight, February 13, 2013 12:38 PM

Una buena gráfica del proceso creativo. Te ha pasado esto?

Jed Fisher's curator insight, February 19, 2013 10:03 AM

Off topic but nice article. Always good to remember that it is a "process" and it's ok to go up and down through the process.

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17 Creative Ways To Re-Use Your Phone Book

17 Creative Ways To Re-Use Your Phone Book | Modern Marketing & Branding Tips | Scoop.it
I haven’t used a phone book in years. Years! I can hardly even remember life before Google. A while back I tried to opt out of my phone book delivery service,

Via The Fish Firm
Robyn Mather's insight:

Do you use a phonebook anymore? I have completely shifted to using my phone or computer to find addresses and phone numbers.

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The Fish Firm's curator insight, January 26, 2013 12:28 PM

This reminds me of equalman Killed By Tech You Tube... Its' a great 1:15 watch! http://sco.lt/6Fgbo1

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Two Reasons a Personal Brand is Imperative to Business Growth | Spin Sucks

The debate about personal branding - whether or not it exists - is active, but there are two reasons leaders should have recognition in order to grow business.
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Social Media Q and A, Episode 24: Are Facebook Ads Effective?

Social Media Q and A, Episode 24: Are Facebook Ads Effective? | Modern Marketing & Branding Tips | Scoop.it
Welcome to episode 24 of “Social Media Q&A”! This week's video is about Facebook ads and if they are effective (my answer: yes!). If you miss any of the episodes, they can be found on my YouTube channel.

Via Mandy Wooley Edwards
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Social Media and Content Marketing | Predictions for 2013

Social Media and Content Marketing | Predictions for 2013 | Modern Marketing & Branding Tips | Scoop.it
There is no better way to start off December than to look ahead to next year. With that, we share our Social Media and Content Marketing Predictions for 2013.
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Have We Lost The Art Of Storytelling In Marketing?

Have We Lost The Art Of Storytelling In Marketing? | Modern Marketing & Branding Tips | Scoop.it

"As the buzz about content marketing, social media and all things digital continues to rise, one of the catch phrases that gets a lot of attention is storytelling in marketing. We afford it incredible lip service but do we actually practice it?"


Hmmmm -- good question. Here the author, Drew McLellan asks if in previous decades business was better at storytelling in its marketing and advertising.

 

Makes you think. Drew includes 3 videos to make his point. The first is a 1980s video from Dunkin Donuts as an example of effective storytelling. Well -- it is definitely not storytelling but instead an add that is all features and benefits.

 

The other two advertising videos however, are great examples from the past of really good stories.

 

I don't know if our biz storytelling is not as good these days as in previous decades. But I do like the questions Drew poses at the end of the post to help us decide.

 

What do you think? Is our biz storytelling better or worse than before?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Social Media Tips For Highly Regulated Industries - Forbes

Social Media Tips For Highly Regulated Industries - Forbes | Modern Marketing & Branding Tips | Scoop.it
Marketing Week
Social Media Tips For Highly Regulated Industries
Forbes
When consumers have questions about issues in their lives, it's no surprise to where they turn for answers: Social media has become the forum for questions about everything.
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Stop sending generic invitation requests on LinkedIn! | Creative Ramblings

Stop sending generic invitation requests on LinkedIn! | Creative Ramblings | Modern Marketing & Branding Tips | Scoop.it
Friday. 8 p.m. A stranger rings your doorbell. You open the door.

Via Cendrine Marrouat - www.socialmediaslant.com
Robyn Mather's insight:

First impressions are so important in today's digital meet-n-greet world. Take the time to do it better.

 

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Field and Manage Live Questions During Live Google Hangouts On Air Events

Field and Manage Live Questions During Live Google Hangouts On Air Events | Modern Marketing & Branding Tips | Scoop.it

Via Robin Good
Robyn Mather's insight:

Hangouts on Air keeps getting better and better as a communication tool.

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ghbrett's curator insight, September 30, 2013 7:42 AM

It was much easier when Video Conferencing was One to One or a Broadcast of One to Many with no real two way conversation. Now it's much more jumbled when everyone starts talking at once or even when the dog barks in the back ground and the camera goes to that participant. So, have a look at this video for some tips and advice how to manage and herd cats in a G+ Hangout circus.

Brad Tollefson's curator insight, October 1, 2013 3:35 PM

Coming to transmediasattle.com soon...

patto1an's curator insight, October 24, 2013 8:38 AM

Could be a great way to engage online learners!

Rescooped by Robyn Mather from Content and Curation for Nonprofits
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Top 10 Tools for Content Curation

Top 10 Tools for Content Curation | Modern Marketing & Branding Tips | Scoop.it
Nwosu Mavtrevor | Blogging Tips, Internet

Via Beth Kanter
Robyn Mather's insight:

great list of the top tools for curation.

 

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Beth Kanter's curator insight, April 9, 2013 4:50 PM

Very good starter list of ten free content curations - useful for nonprofits.

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What The Pinterest Redesign Means For Brands | Fast Company | Business + Innovation

What The Pinterest Redesign Means For Brands  | Fast Company | Business + Innovation | Modern Marketing & Branding Tips | Scoop.it
Here's how to take full advantage of the new features including the analytics function.
Robyn Mather's insight:

Ekaterina sums up nicely why a business should look at Pinterest. Several new changes to the platform demand a closer look...

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Email Marketing Etiquette Dos and Don'ts | Skadeedle via Visual.ly

Email Marketing Etiquette Dos and Don'ts | Skadeedle via Visual.ly | Modern Marketing & Branding Tips | Scoop.it
Ready to get your email marketing etiquette on? Follow these tips from Skadeedle.

Via iNeoMarketing
Robyn Mather's insight:

Important to go back to basics every now and then. This infographic does the trick and outlines email marketing etiquette in a nice visual way. How many of the do's & dont's do you follow or break?

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iNeoMarketing's curator insight, March 29, 2013 3:34 AM
  • See the article at visual.ly
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Email Marketing's curator insight, April 7, 2013 6:56 AM

Une infogrpahie bien sympathique :)

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11 Words You Should Never Use in Sales or Marketing

11 Words You Should Never Use in Sales or Marketing | Modern Marketing & Branding Tips | Scoop.it
Want to stand out from the pack? Stop sounding like the pack.

Via The Fish Firm
more...
David Job's comment, January 23, 2013 9:12 AM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
David Job's comment, January 23, 2013 9:12 AM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
David Job's curator insight, January 23, 2013 9:13 AM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
As the customer doesn't know much about operationnal excellence, indeed, using those words can be misunderstood.
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5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Jeffbullas's Blog

5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Jeffbullas's Blog | Modern Marketing & Branding Tips | Scoop.it
Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums.
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Online Reputation, Personal Branding. BrandYourself: Control Your Google Results at BrandYourself.com

BrandYourself - Manage your Online Reputation, Google Ranking, and Personal Branding. The free and easy way to control your own search results.

Via Daniel A. Libby, CFC, Robyn Mather
Robyn Mather's insight:

I use this site and find it helpful. Check it out and see if it's right for you.

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Online Reputation, Personal Branding. BrandYourself: Control Your Google Results at BrandYourself.com

BrandYourself - Manage your Online Reputation, Google Ranking, and Personal Branding. The free and easy way to control your own search results.

Via Daniel A. Libby, CFC
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Robyn Mather's curator insight, January 30, 2013 3:19 PM

I use this site and find it helpful. Check it out and see if it's right for you.

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3 Reasons Why Linkedin Is More Than Social Media? - Business 2 Community

3 Reasons Why Linkedin Is More Than Social Media? - Business 2 Community | Modern Marketing & Branding Tips | Scoop.it
Business 2 Community
3 Reasons Why Linkedin Is More Than Social Media?

Via Mandy Wooley Edwards
Robyn Mather's insight:

I'm guilty of not spending quality time inside Linkedin. But this article positions why it deserves more of my attention.

"Linkedin is not really social media. In fact, it is more than that. It is a sustainable network that allows business people to build a long term relationship through close connections with one another; and it is also a platform for professionals to increase their own industry expert profile as well." Well said Jacky Tan.

 
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Timeline Cover Maker | Custom Facebook Banner/Background

Timeline Cover Maker | Custom Facebook Banner/Background | Modern Marketing & Branding Tips | Scoop.it

I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]

 

Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture.

Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.

 

Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.

 

Read more: http://timelinecoverbanner.com/


Via Martin Gysler
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