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Modern marketing news and know-how for small businesses
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What The Pinterest Redesign Means For Brands | Fast Company | Business + Innovation

What The Pinterest Redesign Means For Brands  | Fast Company | Business + Innovation | Modern Marketing Tips | Scoop.it
Here's how to take full advantage of the new features including the analytics function.
Robyn Mather's insight:

Ekaterina sums up nicely why a business should look at Pinterest. Several new changes to the platform demand a closer look...

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Email Marketing Etiquette Dos and Don'ts | Skadeedle via Visual.ly

Email Marketing Etiquette Dos and Don'ts | Skadeedle via Visual.ly | Modern Marketing Tips | Scoop.it
Ready to get your email marketing etiquette on? Follow these tips from Skadeedle.

Via iNeoMarketing
Robyn Mather's insight:

Important to go back to basics every now and then. This infographic does the trick and outlines email marketing etiquette in a nice visual way. How many of the do's & dont's do you follow or break?

iNeoMarketing's curator insight, March 29, 6:34 AM
  • See the article at visual.ly
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Email Marketing's curator insight, April 7, 9:56 AM

Une infogrpahie bien sympathique :)

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11 Words You Should Never Use in Sales or Marketing

11 Words You Should Never Use in Sales or Marketing | Modern Marketing Tips | Scoop.it
Want to stand out from the pack? Stop sounding like the pack.

Via The Fish Firm
David Job's comment, January 23, 12:12 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
David Job's comment, January 23, 12:12 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
David Job's curator insight, January 23, 12:13 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
As the customer doesn't know much about operationnal excellence, indeed, using those words can be misunderstood.
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5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Jeffbullas's Blog

5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Jeffbullas's Blog | Modern Marketing Tips | Scoop.it
Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums.
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Online Reputation, Personal Branding. BrandYourself: Control Your Google Results at BrandYourself.com

BrandYourself - Manage your Online Reputation, Google Ranking, and Personal Branding. The free and easy way to control your own search results.

Via Daniel A. Libby, CFC, Robyn Mather
Robyn Mather's insight:

I use this site and find it helpful. Check it out and see if it's right for you.

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Online Reputation, Personal Branding. BrandYourself: Control Your Google Results at BrandYourself.com

BrandYourself - Manage your Online Reputation, Google Ranking, and Personal Branding. The free and easy way to control your own search results.

Via Daniel A. Libby, CFC
Robyn Mather's curator insight, January 30, 6:19 PM

I use this site and find it helpful. Check it out and see if it's right for you.

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3 Reasons Why Linkedin Is More Than Social Media? - Business 2 Community

3 Reasons Why Linkedin Is More Than Social Media? - Business 2 Community | Modern Marketing Tips | Scoop.it
Business 2 Community
3 Reasons Why Linkedin Is More Than Social Media?

Via Mandy Wooley Edwards
Robyn Mather's insight:

I'm guilty of not spending quality time inside Linkedin. But this article positions why it deserves more of my attention.

"Linkedin is not really social media. In fact, it is more than that. It is a sustainable network that allows business people to build a long term relationship through close connections with one another; and it is also a platform for professionals to increase their own industry expert profile as well." Well said Jacky Tan.

 
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Timeline Cover Maker | Custom Facebook Banner/Background

Timeline Cover Maker | Custom Facebook Banner/Background | Modern Marketing Tips | Scoop.it

I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]

 

Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture.

Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.

 

Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.

 

Read more: http://timelinecoverbanner.com/


Via Martin Gysler
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Rescooped by Robyn Mather from Everything from Social Media to F1 to Photography to Anything Interesting.
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The 100 Must Read Social Media Blog Posts From 2012

The 100 Must Read Social Media Blog Posts From 2012 | Modern Marketing Tips | Scoop.it

Every year I put together a list of the 100 best social media blog posts from around the world that people can bookmark and use as a huge resource in to the industry.


Via Chiraag
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Your Personal Brand in Pictures | The Personal Branding Blog

Your Personal Brand in Pictures | The Personal Branding Blog | Modern Marketing Tips | Scoop.it
But have you ever considered using SlideShare to promote your personal brand? Though you may view it as only a place where you can upload PowerPoint presentations and share them online, it can be a lot more than that.
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Rescooped by Robyn Mather from Curating the Evolution of Social Business and Beyond
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Shel Holtz's GreatTutorial: Using Content Curation For Your Business [Video]

I want to acknowledge Alison Harrison a fellow curator on Scoopit who did an outstanding job of curating this video.

 

 

Useful presentation from Shel Holtz that shows actual examples of curation for internal communications.

He talks about the stages of the process and demos various examples of how curation is being done by organizations from Ragan and Smart Brief to the NYT.


Shel notes areas where internal communicators could use curation -  for news about the company, competitors, the industry or the marketplace - and shows how AEP curates content on its intranet.


He quotes the head of  internal comms for AEP "The external news helps employees ot better understand the external forces that affect internal decisions. It's clear to me that our employees are much more informed as a result."
 
Another emerging trend is the ability for employees to share articles from the company , provided they do not contain proprietary information, via social media as a way of promoting the company. 

Shel then turns to the use of curation in training - and shows an example of curated instructional video for a health care client. Another great idea!

Vital professions - how about finding an enthusiastic professional in the firm to curate useful professional info for the others?

 

 Needless to say, there is a ton of useful, practical information in this presentation. It is an hour long ( including Q&A) but it's definitely worth it!

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See video here [http://vimeo.com/30168580]


Via Alison Harrison, janlgordon
janlgordon's comment, May 6, 2012 11:04 AM
Hi Alison, Good informative video from Shel Holtz and an outstanding job of curation on this piece as well as the other articles in your collection. So happy I found you here, it's a pleasure to meet a fellow curator who is clearly demonstrating how to do this effectively.
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5 Socially Conscious Startups You Need to ... - CC Social Marketing

5 Socially Conscious Startups You Need to ... - CC Social Marketing | Modern Marketing Tips | Scoop.it
In our social entrepreneurship series, The World at Work, Mashable interviews the faces behind the startups and projects that are working to mak…...
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Five Things Most Businesses Wished They Knew Before Launching a New Website | B2B Inbound Online

Five Things Most Businesses Wished They Knew Before Launching a New Website | B2B Inbound Online | Modern Marketing Tips | Scoop.it

Great article by Julie Rogier of Rogier Communications on the key website questions to ask to ensure your sanity and success. Pass along to anyone looking to build new or refresh their website.

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11 Words You Should Never Use in Sales or Marketing

11 Words You Should Never Use in Sales or Marketing | Modern Marketing Tips | Scoop.it
Want to stand out from the pack? Stop sounding like the pack.

Via The Fish Firm, Robyn Mather
David Job's comment, January 23, 12:12 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
David Job's comment, January 23, 12:12 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
David Job's curator insight, January 23, 12:13 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
As the customer doesn't know much about operationnal excellence, indeed, using those words can be misunderstood.
Rescooped by Robyn Mather from It's Your Business
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Working Hard? Crank That Music!

Working Hard? Crank That Music! | Modern Marketing Tips | Scoop.it
Start-up mode can be a lonely time for driven entrepreneurs. Music can be a perfect companion to keep you energized. Here's the case for keeping some

Via The Fish Firm
Ricardo Belmont's curator insight, February 1, 11:49 AM

Music. 

Maxwell Philip's comment, February 24, 5:29 PM
some times it does but not really all the time.
Maxwell Philip's comment, February 24, 5:29 PM
some times it does but not really all the time.
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The 5 Stages of Your Creative Process

The 5 Stages of Your Creative Process | Modern Marketing Tips | Scoop.it
I love the creative process. Yet I hate it, too. Creativity is almost always a love/hate/love relationship.

Via The Fish Firm
Tomek Pawliszyn's curator insight, February 3, 6:00 AM

Great read!

LALÉ's curator insight, February 13, 3:38 PM

Una buena gráfica del proceso creativo. Te ha pasado esto?

Jed Fisher's curator insight, February 19, 1:03 PM

Off topic but nice article. Always good to remember that it is a "process" and it's ok to go up and down through the process.

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17 Creative Ways To Re-Use Your Phone Book

17 Creative Ways To Re-Use Your Phone Book | Modern Marketing Tips | Scoop.it
I haven’t used a phone book in years. Years! I can hardly even remember life before Google. A while back I tried to opt out of my phone book delivery service,

Via The Fish Firm
Robyn Mather's insight:

Do you use a phonebook anymore? I have completely shifted to using my phone or computer to find addresses and phone numbers.

The Fish Firm's curator insight, January 26, 3:28 PM

This reminds me of equalman Killed By Tech You Tube... Its' a great 1:15 watch! http://sco.lt/6Fgbo1

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Two Reasons a Personal Brand is Imperative to Business Growth | Spin Sucks

The debate about personal branding - whether or not it exists - is active, but there are two reasons leaders should have recognition in order to grow business.
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Social Media Q and A, Episode 24: Are Facebook Ads Effective?

Social Media Q and A, Episode 24: Are Facebook Ads Effective? | Modern Marketing Tips | Scoop.it
Welcome to episode 24 of “Social Media Q&A”! This week's video is about Facebook ads and if they are effective (my answer: yes!). If you miss any of the episodes, they can be found on my YouTube channel.

Via Mandy Wooley Edwards
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Social Media and Content Marketing | Predictions for 2013

Social Media and Content Marketing | Predictions for 2013 | Modern Marketing Tips | Scoop.it
There is no better way to start off December than to look ahead to next year. With that, we share our Social Media and Content Marketing Predictions for 2013.
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Have We Lost The Art Of Storytelling In Marketing?

Have We Lost The Art Of Storytelling In Marketing? | Modern Marketing Tips | Scoop.it

"As the buzz about content marketing, social media and all things digital continues to rise, one of the catch phrases that gets a lot of attention is storytelling in marketing. We afford it incredible lip service but do we actually practice it?"


Hmmmm -- good question. Here the author, Drew McLellan asks if in previous decades business was better at storytelling in its marketing and advertising.

 

Makes you think. Drew includes 3 videos to make his point. The first is a 1980s video from Dunkin Donuts as an example of effective storytelling. Well -- it is definitely not storytelling but instead an add that is all features and benefits.

 

The other two advertising videos however, are great examples from the past of really good stories.

 

I don't know if our biz storytelling is not as good these days as in previous decades. But I do like the questions Drew poses at the end of the post to help us decide.

 

What do you think? Is our biz storytelling better or worse than before?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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The ABCs of Social Branding

The ABCs of Social Branding | Modern Marketing Tips | Scoop.it
The behaviors a company must engage in to build a social brand are different than those of traditional brand building.
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Are You Social Marketing or Marketing on Social Networks? - Forbes

Are You Social Marketing or Marketing on Social Networks? - Forbes | Modern Marketing Tips | Scoop.it
Your old-fangled marketing on new-fangled channels comes across as spammy and you know how much everyone detests spam.
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813 Free PowerPoint templates and backgrounds

813 Free PowerPoint templates and backgrounds | Modern Marketing Tips | Scoop.it
Free PowerPoint templates and backgrounds from Presentation magazine. A wide range of free professional and business quality Power Point templates.

 

I'm always on the lookout for new, interesting, and professional PPT templates so I can build my storied presentations to fit each context I'm working in.

 

So here's another resource for free templates. I poked around and found many I liked. I hope you find some great ones also!


Via Baiba Svenca, Karen Dietz
Karen Dietz's comment, April 29, 2012 4:19 PM
Thank you Jacek for re-scooping this article! Have a good weekend :)
Karen Dietz's comment, April 29, 2012 4:20 PM
Thanks Debra! It's been awhile since we've chatted. Hope you are doing fabulously :)
Suzanne Izzard's curator insight, January 5, 4:40 AM

Always useful...a resource of free templates.

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8 Professional Tumblr Themes for Your Small ... - CC Social Marketing

8 Professional Tumblr Themes for Your Small ... - CC Social Marketing | Modern Marketing Tips | Scoop.it
Unfortunately, when it comes to your small business website, image is everything.
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