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Modern Marketing & Branding Tips
Modern marketing news and know-how for entrepreneurs and business owners.
Curated by Robyn Mather
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Personal Branding: Beware The Bright Lights Of Twitter! - Business 2 Community

Personal Branding: Beware The Bright Lights Of Twitter! - Business 2 Community | Modern Marketing & Branding Tips | Scoop.it
Every time I ask employees to tell me what is stopping them from becoming more social with their personal brand, the most popular answer, by far, is that they do not have enough time.
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A Brand New You! Discovering the Power of Your Personal Brand - Business 2 Community

A Brand New You! Discovering the Power of Your Personal Brand - Business 2 Community | Modern Marketing & Branding Tips | Scoop.it
We all love brands. From the shoes on our feet to the purses on our shoulders, we spend quality time with our favorite brands.  We’re intentional about wearing and pairing them, and telling our fr…
Robyn Mather's insight:

Very well presented walk through of personal branding. We all have a personal brand, but are you intentional about how its perceived? 

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Small Business Owners: Is Your Personal Brand Suffering? - Business 2 Community

Small Business Owners: Is Your Personal Brand Suffering? - Business 2 Community | Modern Marketing & Branding Tips | Scoop.it
Business 2 Community
Small Business Owners: Is Your Personal Brand Suffering?
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50 Best Motivation, Mindset & Success Quotes with Pictures

50 Best Motivation, Mindset & Success Quotes with Pictures | Modern Marketing & Branding Tips | Scoop.it

If you didn’t know, the key to your long-term success will depend upon your heart and your mindset. The heart is what fuels the mindset to want to grow and to want to expand.

 

In fact, without the right mindset you will NOT get anywhere!


Via Vicki Kossoff @ The Learning Factor
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Marcellus Maxximus's curator insight, January 13, 2:30 AM

Im not gonna lie, I scooped this because I just needed some motivation to get this project done and these helped me out. So I thought that this did its job.

Geoff Findley's curator insight, January 27, 12:28 AM

Never hurts...

Gretta Bankes's curator insight, Today, 9:05 AM

I like this quotes because it is very true!!

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Social Media Tips For Highly Regulated Industries - Forbes

Social Media Tips For Highly Regulated Industries - Forbes | Modern Marketing & Branding Tips | Scoop.it
Marketing Week
Social Media Tips For Highly Regulated Industries
Forbes
When consumers have questions about issues in their lives, it's no surprise to where they turn for answers: Social media has become the forum for questions about everything.
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Stop sending generic invitation requests on LinkedIn! | Creative Ramblings

Stop sending generic invitation requests on LinkedIn! | Creative Ramblings | Modern Marketing & Branding Tips | Scoop.it
Friday. 8 p.m. A stranger rings your doorbell. You open the door.

Via Cendrine Marrouat - www.socialmediaslant.com
Robyn Mather's insight:

First impressions are so important in today's digital meet-n-greet world. Take the time to do it better.

 

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Field and Manage Live Questions During Live Google Hangouts On Air Events

Field and Manage Live Questions During Live Google Hangouts On Air Events | Modern Marketing & Branding Tips | Scoop.it

Via Robin Good
Robyn Mather's insight:

Hangouts on Air keeps getting better and better as a communication tool.

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ghbrett's curator insight, September 30, 2013 10:42 AM

It was much easier when Video Conferencing was One to One or a Broadcast of One to Many with no real two way conversation. Now it's much more jumbled when everyone starts talking at once or even when the dog barks in the back ground and the camera goes to that participant. So, have a look at this video for some tips and advice how to manage and herd cats in a G+ Hangout circus.

Brad Tollefson's curator insight, October 1, 2013 6:35 PM

Coming to transmediasattle.com soon...

patto1an's curator insight, October 24, 2013 11:38 AM

Could be a great way to engage online learners!

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Top 10 Tools for Content Curation

Top 10 Tools for Content Curation | Modern Marketing & Branding Tips | Scoop.it
Nwosu Mavtrevor | Blogging Tips, Internet

Via Beth Kanter
Robyn Mather's insight:

great list of the top tools for curation.

 

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Beth Kanter's curator insight, April 9, 2013 7:50 PM

Very good starter list of ten free content curations - useful for nonprofits.

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What The Pinterest Redesign Means For Brands | Fast Company | Business + Innovation

What The Pinterest Redesign Means For Brands  | Fast Company | Business + Innovation | Modern Marketing & Branding Tips | Scoop.it
Here's how to take full advantage of the new features including the analytics function.
Robyn Mather's insight:

Ekaterina sums up nicely why a business should look at Pinterest. Several new changes to the platform demand a closer look...

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Email Marketing Etiquette Dos and Don'ts | Skadeedle via Visual.ly

Email Marketing Etiquette Dos and Don'ts | Skadeedle via Visual.ly | Modern Marketing & Branding Tips | Scoop.it
Ready to get your email marketing etiquette on? Follow these tips from Skadeedle.

Via iNeoMarketing
Robyn Mather's insight:

Important to go back to basics every now and then. This infographic does the trick and outlines email marketing etiquette in a nice visual way. How many of the do's & dont's do you follow or break?

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iNeoMarketing's curator insight, March 29, 2013 6:34 AM
  • See the article at visual.ly
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Email Marketing's curator insight, April 7, 2013 9:56 AM

Une infogrpahie bien sympathique :)

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11 Words You Should Never Use in Sales or Marketing

11 Words You Should Never Use in Sales or Marketing | Modern Marketing & Branding Tips | Scoop.it
Want to stand out from the pack? Stop sounding like the pack.

Via The Fish Firm
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David Job's comment, January 23, 2013 12:12 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
David Job's comment, January 23, 2013 12:12 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
David Job's curator insight, January 23, 2013 12:13 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
As the customer doesn't know much about operationnal excellence, indeed, using those words can be misunderstood.
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5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Jeffbullas's Blog

5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Jeffbullas's Blog | Modern Marketing & Branding Tips | Scoop.it
Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums.
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Online Reputation, Personal Branding. BrandYourself: Control Your Google Results at BrandYourself.com

BrandYourself - Manage your Online Reputation, Google Ranking, and Personal Branding. The free and easy way to control your own search results.

Via Daniel A. Libby, CFC, Robyn Mather
Robyn Mather's insight:

I use this site and find it helpful. Check it out and see if it's right for you.

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How A Personal Brand Can Help Reimagine Your Future - Business 2 Community

How A Personal Brand Can Help Reimagine Your Future - Business 2 Community | Modern Marketing & Branding Tips | Scoop.it
Last week at a gathering of CMOs, I had the chance to meet Dorie Clark, an impressive whirlwind of an overachiever.
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How to Keep Your Personal Brand True to You - Huffington Post Canada

How to Keep Your Personal Brand True to You - Huffington Post Canada | Modern Marketing & Branding Tips | Scoop.it
How to Keep Your Personal Brand True to You
Huffington Post Canada
Bare your soul. The more authentically you present yourself and your business, the easier you make it for your ideal clients to find you.
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How to Infuse Your Personality Into Your Social Media Marketing ...

How to Infuse Your Personality Into Your Social Media Marketing ... | Modern Marketing & Branding Tips | Scoop.it
Do your readers see you as a logo instead of a real person? Are you sharing the real you in your social marketing? It's tough to walk the fine line between being professional and being yourself. With social media those two ...
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Why the Human Story Will Always Beat Brand Storytelling

Why the Human Story Will Always Beat Brand Storytelling | Modern Marketing & Branding Tips | Scoop.it
There's a large movement around the importance of brand storytelling at the minute. But the human story will always beat brand storytelling, as we see here.
Robyn Mather's insight:

Human connection is the heart and soul of business. Put more of that into your marketing and social shares!!

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Google Plus Hangouts for Business | 10 Ways B2B Marketers Can Benefit

Google Plus Hangouts for Business | 10 Ways B2B Marketers Can Benefit | Modern Marketing & Branding Tips | Scoop.it
Take advantage of using Google Plus Hangouts for business to conduct meetings and stay connected with clients and their customers

Via WebDirexion LLC
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WebDirexion LLC's curator insight, May 6, 2013 9:37 AM

Hangouts are great for B2B -- We use them all the time at Webdirexion for client meetings, agency team meetings... and we will stream them live for our Social Strategies Sessions (free... go sign up)

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How I Found My Voice - and How to Find Yours

How I Found My Voice - and How to Find Yours | Modern Marketing & Branding Tips | Scoop.it
Of eight kids in our family I was number six, way down in the batting order. We ran around in the woods and caught turtles and tadpoles. We lived outside Pittsburgh in an area I've since heard

Via Liz Ryan
Robyn Mather's insight:
Fantastic insights to finding and using your voice that everyone can benefit from.
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Liz Ryan's curator insight, October 22, 2013 5:39 AM

How I Found My Voice - and How to Find Yours

Tina Shakour's curator insight, October 24, 2013 1:56 PM

I love, love this. Liz gave me the same advice once when I shared that I hesitate to write what I really want on my blog! "Some people will love what you write and say. Some will hate it. Some will go a step further and hate you personally, especially if you shake their frames." 

Linda Buckmaster's curator insight, October 27, 2013 8:43 PM

Liz inspired me not to give up and not to be scared by public speaking and more. 

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Curate Websites Collections on Pinterest with These Three Screen-Grabbing Tools

Curate Websites Collections on Pinterest with These Three Screen-Grabbing Tools | Modern Marketing & Branding Tips | Scoop.it

Via Robin Good, Beth Kanter
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Robin Good's comment, May 30, 2013 5:02 PM
You are very welcome Code Promo France.
athindrans's curator insight, June 13, 2013 10:58 AM

For Curation sites

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When Social Media Is Not Your Best Marketing Strategy

When Social Media Is Not Your Best Marketing Strategy | Modern Marketing & Branding Tips | Scoop.it

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to...

 

Many small businesses think they have to be active in social media just because it's become such a central part of big brand marketing and pop culture. I get it. It's starting to feel like if you're not in social media, you're not doing real marketing anymore. And in many categories, that may be true. Social media has become the great connector, aligning brands and customers in real time in ways never seen in marketing.

 

But you can't just jump into social media because you feel obligated. You need a plan of attack that makes sense for your brand and your customer. It may not make sense for your customer to engage. The key is to know when using social media fits strategically with what you are trying to accomplish. It starts with knowing what your brand is about and how your customers live their lives -- a marketing fundamental no matter the medium.

 

If you have a more private brand with customers who don't want to share their stories, you probably have no business using social media channels to connect with them. Here are some key factors to consider when determining what role social media plays in your marketing strategy...


Via Jeff Domansky
Robyn Mather's insight:

Using social media is not the strategy, but using social platforms to help you meet your objectives is a strategy. Great article

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Help Traduzioni 's curator insight, June 4, 2013 3:57 AM

"The key is to approach all parts of your marketing with confidence and a clear sense of purpose aligned with your brand and customers. Social media should not be an automatic, but rather a strategically approached medium through which to showcase your brand..."

 
WEDCBiz's curator insight, June 4, 2013 9:37 AM

Not only do we need to determine whether or not to use social media, but we also need to figure out which platforms are most relevant and effective.

Jeff Domansky's curator insight, June 4, 2013 6:19 PM

Here's a set of useful tips on how to decide when and if social media should be part of your marketing strategy. As the author says, it's not for every business.

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11 Words You Should Never Use in Sales or Marketing

11 Words You Should Never Use in Sales or Marketing | Modern Marketing & Branding Tips | Scoop.it
Want to stand out from the pack? Stop sounding like the pack.

Via The Fish Firm, Robyn Mather
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David Job's comment, January 23, 2013 12:12 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
David Job's comment, January 23, 2013 12:12 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
David Job's curator insight, January 23, 2013 12:13 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
As the customer doesn't know much about operationnal excellence, indeed, using those words can be misunderstood.
Rescooped by Robyn Mather from It's Your Business
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Working Hard? Crank That Music!

Working Hard? Crank That Music! | Modern Marketing & Branding Tips | Scoop.it
Start-up mode can be a lonely time for driven entrepreneurs. Music can be a perfect companion to keep you energized. Here's the case for keeping some

Via The Fish Firm
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Ricardo Belmont's curator insight, February 1, 2013 11:49 AM

Music. 

Maxwell Philip's comment, February 24, 2013 5:29 PM
some times it does but not really all the time.
Maxwell Philip's comment, February 24, 2013 5:29 PM
some times it does but not really all the time.
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The 5 Stages of Your Creative Process

The 5 Stages of Your Creative Process | Modern Marketing & Branding Tips | Scoop.it
I love the creative process. Yet I hate it, too. Creativity is almost always a love/hate/love relationship.

Via The Fish Firm
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Tomek Pawliszyn's curator insight, February 3, 2013 6:00 AM

Great read!

LALÉ's curator insight, February 13, 2013 3:38 PM

Una buena gráfica del proceso creativo. Te ha pasado esto?

Jed Fisher's curator insight, February 19, 2013 1:03 PM

Off topic but nice article. Always good to remember that it is a "process" and it's ok to go up and down through the process.

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17 Creative Ways To Re-Use Your Phone Book

17 Creative Ways To Re-Use Your Phone Book | Modern Marketing & Branding Tips | Scoop.it
I haven’t used a phone book in years. Years! I can hardly even remember life before Google. A while back I tried to opt out of my phone book delivery service,

Via The Fish Firm
Robyn Mather's insight:

Do you use a phonebook anymore? I have completely shifted to using my phone or computer to find addresses and phone numbers.

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The Fish Firm's curator insight, January 26, 2013 3:28 PM

This reminds me of equalman Killed By Tech You Tube... Its' a great 1:15 watch! http://sco.lt/6Fgbo1