"The boiling of millions of penguins on a remote Antarctic island triggered one of the first international wildlife campaigns. A century on, DNA analysis proves it has been a success. Now, Macquarie Island's king penguins must face rampaging rabbits."
"Water -- just a liquid or much more? Many researchers are convinced that water is capable of "memory" by storing information and retrieving it. The possible applications are innumerable: limitless retention and storage capacity and the key to discovering the origins of life on our planet. Research into water is just beginning."
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.
In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".
What isn't mentioned is Coca Cola's impact on communities around the world ~ or that they've been implicated in the disappearance and murder of workers and union members... the Killer Cola boycott hasn't been forgotten.
Maybe it's time others get to tell their stories...
I am writing to you with the hope that you will stop ruining my life. While your obsession with my ethnicity is flattering, it has become somewhat apparent to me that you might have gotten the wrong end of the stick.
This is sort of awkward for me, because I don't want to be the one to break it to you, but your documentary, 'Big Fat Gypsy Weddings', is unfortunately a work of fiction. There is no need to be embarrassed, it can happen to the best of us, and thus I hope my letter will help you establish the facts, after all I'm sure you are passionate about fighting discrimination against ethnic minorities.
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