Positioning yourself in the marketplace so that you are associated with something particular is what branding is, according to Joel Grimes, as he discusses in this latest edition of his Behind The Lens series. Just like we say Kleenex when we mean any facial tissue, or Coke for any cola. In terms of photography, he essentially links branding in field with having a certain look.The biggest compliment for Joel is when someone can see an image and associate it with him even before knowing for certain whose work it was. With as many photographers as there are, this can seem like an insurmountable task, but Joel insists it’s not exactly rocket science. Rather, it’s the combination of focus, time, and repetition. That’s not to say repeating the same thing over and over again will garner you success, but that in order to be associated with something, a look, it usually takes having done it numerous times, and over a lengthy period of time – about 2 – 3 years in his estimation. His humility allows him to say often that he isn’t a creative genius, and that he’s not a brilliant man, but that his love for the creative process and strong work ethic are keys to his success. The passion is what gets him going, and the work ethic allows for it to be executed. Once you are associated with a look, and have that brand association, Grimes stresses that you must understand that there is a shelf life to all branded looks, and you may be lucky enough to get in at the right time with your look, or perhaps the worst time when that look is ‘out’. Either way, you have to make sure the brand is yours, and your vision, so the process of evolution is really personal rebranding, and only if it’s yours will you have the staying power to see it through.......
To celebrate James Nachtwey's 30 years as a contract photographer for TIME, we have organized an exhibit of 54 layouts that have appeared in the magazine featuring his work from Chechnya to Somalia and from Afghanistan to Burma.
Royal Academy of Arts exhibits The Lost Album, a collection of the actor's photographs that had been unseen since 1970 (Dennis Hopper's photography evokes freedom of 1960s Easy Rider generation http://t.co/jTTTlljvR8...
Kodak has been hit hard by the digital revolution and so has its hometown Rochester, New York. Dave Stelfox meets the couple who captured the death of a company town The death of Kodak town in picturesRochester is a place built by photography.
Popular Photography Magazine Zenfolio Launches "Photographer Central" Directory For Finding Local Shooters Popular Photography Magazine Zenfolio has rolled out a new tool, aimed at both at people looking for a photographer, and the shooters...
A G8 in Brussels with the biggest industrial countries, Canada, USA, UK, Germany, France, Italy and Japan but without Russia's Putin, so making it a G7 meeting. I was not invited either. Photographers need to be asked by country's delegations.
Sander de Wilde's insight:
This is really a photographer's life. An independant freelance photographer can't get close to the heads of state at the G7 summit, so he makes this photo story.
From a day at the zoo to post-war rubble, Vishniacs astonishing archive shows life for Jewish people before and after the monstrosities of the second world war See more at the Jewish Museum in Paris until 25 January 2015 Continue reading...
The annual conference CEPIC recently took place in Berlin, where international photo libraries congregate primarily to seek distribution for their images and/or image collections to represent for their clients
Reel Life With Jane AFI Docs Film Festival: 5 documentaries you should know about The Week Magazine But any filmgoer paying attention to the cinematic landscape over the past few years can attest that we're in the middle of a documentary renaissance.
Controversial film-maker and photographer Larry Clark has taken some of the images of teenagers he his best known for and turned them into a fashion range Director and photographer Larry Clark, the man behind 1995s incendiary Kids, has been...
Best of Brooklyn: Photographer Jen Davis explores body image through self ... News 12 Brooklyn BROOKLYN - A Brooklyn photographer is using years of her own self-portraits to explore concepts relating to obesity, body image, identity and beauty.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.