All too often in business school when faced with a case, students tend to say, "X company should use social media to drive sales". Social media has become a buzzword in the marketing world, and only companies that drive interest, conversation, and action from consumers will reap the benefits of targeted social media.
This contest recently put on by Philips, the Official Shaver of the Toronto Maple Leafs, is a perfect example of integrating social media effectively into the traditional advertising that is the signage in the Air Canada Centre on the boards.
By playing off the well-known 'game face', Philips effectively alligns themselves with consumers who love hockey and are bringing new life to this conventional advertising medium.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.