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Are you sitting comfortably? Then listen to PR leaders discussing the power of storytelling to build brands and energise businesses (Interesting read "@ThePRCoach: Good read: What is the role of #storytelling in #PR?
I love this post that reminds us all about the power of storytelling for businesses. Here Public Relations leaders share with us how stories are critical to use in business for branding and building a strong customer base.
Stories are everywhere, but the real trick is the following, says Tom Watson, professor of public relations at Bournemouth University: “For brand communicators, the challenge is to create narratives that are deserving of trust by their target markets and sustainable over time."
I also like what Kevin Murray, chairman of PR agency the Good Relations Group, says: “I use stories to entertain people at dinner parties to amuse. But in business you need to tell stories that make a difference.” Good point!
Go read what the PR professionals in the article have to say. There are great insights.
Link to original article: http://prmoment.com/1212/What-is-the-role-of-storytelling-in-PR.aspx ;
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Karen Dietz
Have you ever worked with a very charismatic leader?
Charisma is something that many people believe you're born with. However, this isn't the case – you can become more charismatic, and we'll explore how you can develop charisma in this article
Charisma is a collection of traits and behaviors that make you appeal to other people. The word comes from the Greek word "charis," which means "grace" or "gift."
Read more: http://bit.ly/KJZ7WX
Via Martin Gysler, donhornsby
Community, more than any other factor, will transform the role of leaders and influence the development of workplace culture. The power of online learning communities is more visible in lean-running start-ups where skills must shift quickly, but I think their effect will be more profound in established companies on a global scale.
Via Richard Andrews, Bobby Dillard, AlGonzalezinfo, Christine Heine, Roger Francis
George Couros (@gcouros on Twitter) is the Division Principal of Innovative Teaching and Learning for Parkland School Division, a large district near Edmonton, Alberta.
As many school administrators are enjoying their summer break, we all tend to think of ways that we can make our school better in the upcoming year. Often, I point school principals and district leaders to a powerful post by Will Richardson that helps us point the finger right at ourselves when we are looking to push our school ahead. Richardson states:
"Meaningful change ain't gonna happen for our kids if we're not willing to invest in it for ourselves first. At the heart, it's not about schools . . . it's about us."
Via Gust MEES