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Carlos A. Scolari http://twitter.com/cscolari Professor at University Pompeu Fabra. Expert in ecology of media, interfaces and interactive digital communicat...
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We toss around the term “intuitive” a lot when it comes to user interface.
Seriously, would you have picked up an iPhone with Google Maps loaded and thought to yourself, "I can pinch this glass screen to enlarge the whole image"? Of course not. Nothing in real life--from newspaper print to a magnifying glass--works like that. But it’s amazing because it simply feels fantastic, requiring minimal effort while provoking a response from the interface that is perfectly predictable. And once you go through the motions, you’ll never forget them again.