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This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.
"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!
The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.
The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."
If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?
What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?
Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.
****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.
But regardless of what kind of consumer you’re trying to reach or what you’re selling,
****your SEO better be top notch — search is the most important influence on the web.
The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.
You'll find some amazing statistics this is definitely worth your time.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
Amanda Bell, grammar school principle looks at content curation today and feels barrier to entry is nonexistent and may be hampering our ability to find information that has any depth and may not be accurate. She worries that this will not be good especially for young people who are just starting out beginning to learn about the world.
I say, curation is a news delivery system for those who have already found their trusted sources and a research tool for those who have not. We're at the beginning stages on content curation, cream always rises to the top. I am definitely of the opinion that those who are driven to learn and understand something will delve deeper to find the truth no matter what.
What do you think?
In an article posted by Popova about Eli Pariser's new book, The Filter Bubble: Algorithm vs Curator & the Value of Serendipity, she asks whether it is a good thing that the web filters content for us.
It can be argued that old media (newspapers, radio, television) have always been selective and in more recent times their reach has spread beyond a single city or country. In fact, there has been global sanitising of the media networks' news headlines owing to the immediacy of access to information (including each other's information) thanks to effective and fast new communication technologies.
The question here, however, is whether the role of curator is any more sophisticated in these online contexts than the old media position of editor.