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12 Attributes of a Successful Content Curation Strategy

12 Attributes of a Successful Content Curation Strategy | A New Society, a new education! | Scoop.it

 

Excerpted from article by Heidi Cohen:

"Content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.


Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content.

 

Content curation is a core content marketing element for the following three reasons:

- Offering your audience a combination of original and third party content provides a branded -context for your work.
- Curating other people’s content positions you and/or your organization as a tastemaker in your field.
- Creating sufficient content is a marketing and business challenge.

 

Here are twelve attributes your content curation strategy should have to insure success.

1) Has defined, measurable goals...
2) Targets a specific audience...
3) Contains red meat content, not filler...
4) Follows “the less is more” theory...
5) Incorporates original content... 
6) Adds real value...
7) Has a human touch...
8) Provides branded context for your information... 
9) Involves a community...
10) Offers information in small chunks... 
11) Sticks to a schedule...
12) Credits its creator...

 

Content curation puts your original content in a branded context for your target audience..."

 

Each attribute is analyzed with more information. Read full article here: http://heidicohen.com/12-attributes-of-a-content-curation-strategy/

 

Selected originally by Jan Gordon on "Curation, Social Business and Beyond" here: http://bit.ly/lBeRSF

 

 


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Danielle M. Villegas's curator insight, January 18, 2013 8:39 PM

This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists. 

 

Read this one carefully, as it's chock full of good advice.

--techcommgeekmom

Better Homes, Better Life's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
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Direct Proposals to organize a new Education in the Knowledge Society.
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Adquiere una nueva perspectiva

Adquiere una nueva perspectiva | A New Society, a new education! | Scoop.it
por Juan Sebastian Celis Maya - En respuesta a los desafíos de la vida, es fácil en ocasiones ver el mundo desde una perspectiva de supervivencia, pues así como los animales deben luchar por sobrevivir, nosotros como seres humanos, luchamos por sobrevivir en diferentes ámbitos de la vida, ya sean laborales, afectivos, financieros, académicos… etc. Es importante destacar entonces, que bajo ésta perspectiva, se ve el mundo de manera más individualista, sin tener en cuenta que las demás person

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Air Pack, le pigeon voyageur 2.0

Air Pack, le pigeon voyageur 2.0 | A New Society, a new education! | Scoop.it
Air Pack est un concept qui préfigure l’avenir de la livraison par drones. Défini comme le pigeon voyageur de demain, il s’agit d’un drone livreur spécialement conçu pour fournir un service personnalisé au quotidien.

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Sample Images Created with Circos // CIRCOS Circular Genome Data Visualization

Sample Images Created with Circos // CIRCOS Circular Genome Data Visualization | A New Society, a new education! | Scoop.it

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La insoportable levedad de los MOOC

Foto: “Spam^^” de Der Hupe https://flic.kr/p/TV9qi Hace unos días la revista Computers & Education publicó un artículo (de pago) firmado por Anoush Margaryan , Manuela Bianco y Allison Littlejohn y titulado “Instructional quality of Massive Open...

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How to use Infographics as multimodal learning tools

How to use Infographics as multimodal learning tools | A New Society, a new education! | Scoop.it
People don’t all learn the same way. Teachers know this, and that’s why multimodal learning methods are an essential part of any teacher’s toolkit.Venggage

Responding to the changing linguistic landscape caused by digital media and communication, many teachers are leveraging the multimodal learning opportunities offered by mixed media in the classroom.

Infographics combine both text and image, making them tools able to engage both verbal and visual learning styles. The combination of verbal and visual learning styles has been shown to ultimately increase students’ retention of basic skills by 21% and higher order skills by 20%. Having students research, conceptualize and create infographics in groups also addresses verbal and participatory approaches.

With that in mind, here are seven ways to use infographics as multimodal learning tools in the classroom

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Ankama Launches New Transmedia IP, ‘Abraca’

Ankama Launches New Transmedia IP, ‘Abraca’ | A New Society, a new education! | Scoop.it
Commissioned by France Televisions, 26-episode slapstick series taking place in the magical realm of Imagi is set to air in France mid-2017.

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cynthia jabar's curator insight, September 26, 2015 11:12 PM

Interesting mix of platforms, nice to see comics in there.

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The New Era of SEO: Optimize for People Before Searchbots

The New Era of SEO: Optimize for People Before Searchbots | A New Society, a new education! | Scoop.it
Dating back to when the first mainstream consumer search engines became available in the mid-nineties, digital marketers have desired to see their business

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Home Prof School

Home Prof School | A New Society, a new education! | Scoop.it
Proof School is a secondary school in San Francisco for kids who love math.
We are building a maker culture that puts ideas into practice.
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Team Building Activities That Support Maker Education, STEM, and STEAM

Team Building Activities That Support Maker Education, STEM, and STEAM | A New Society, a new education! | Scoop.it
Working as a productive and sensitive member of a team is looked upon by STEM-based companies as being a requirement to being an effective and contributing employee: As technology takes over more o...
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Slow_Maths-_Challenging_The_Metaphor_Of_Education_As_A_Race__Steve_Thornton.pdf

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Les outils visuels de l'apprentissage

Les outils visuels de l'apprentissage | A New Society, a new education! | Scoop.it

Quels outils visuels choisir pour favoriser l'apprentissage? C'est à cette question que répond de manière synthétique la très intéressante carte mentale ci-dessus. Pour chaque outil, son utilisatio...


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Marco Bertolini's curator insight, August 17, 2015 2:55 AM

Quels outils visuels utiliser pour apprendre ?  Une belle mindmap de synthèse :)