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A New Society, a new education!
Direct Proposals to organize a new Education in the Knowledge Society.
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Rescooped by juandoming from AtDotCom Social media

Google's Collateral Damage: SEO Cat & Mouse Game

Google's Collateral Damage: SEO Cat & Mouse Game | A New Society, a new education! | Scoop.it

Great infographic showing the cascading waterfall of SEO and Google's river responds to a changing Internet.



Via Martin (Marty) Smith, John van den Brink
Martin (Marty) Smith's curator insight, June 14, 2013 8:53 PM

Great infogrpahic of Google's waterfall of changes and their consequence on SEO and Internet marketing.

Robin Martin's comment, June 18, 2013 9:17 PM
Thanks for sharing Marty!
Rescooped by juandoming from Surviving Social Chaos

Content Curation on Social Media: An Introductory Guide

Content Curation on Social Media: An Introductory Guide | A New Society, a new education! | Scoop.it
Social content curation is an important building block of your inbound marketing strategy.

Via Robin Good, donhornsby
Robin Good's curator insight, February 28, 2013 8:39 AM

Gianluca Fiorelli does a good job, after his webinar last week, of reporting what are the key steps, resources and strategies to use to leverage the content curation approach for gaining visibility, followers and extra traffic across social media channels.

In this intro guide he addresses some of the basic questions received by webinar participants last week.

Some good resources for news discovery, but - in my opinion - too little in the way of good examples and what they are characterized by.

Useful as an intro guide for social media content marketers. 7/10

Full guide: http://www.seomoz.org/blog/social-media-curation-guide

You may also want to check The Content Curation Guide for SEO also published by Gianluca Fiorelli last year.

Rescooped by juandoming from Curation, Social Business and Beyond

Social Consumers and the Science of Sharing [INFOGRAPHIC]

Social Consumers and the Science of Sharing [INFOGRAPHIC] | A New Society, a new education! | Scoop.it

This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.


"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!


The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.


The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."




If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?


What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?


Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.


****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.


But regardless of what kind of consumer you’re trying to reach or what you’re selling,


****your SEO better be top notch — search is the most important influence on the web.


The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.


 You'll find some amazing statistics this is definitely worth your time.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"




Via janlgordon
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