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onto A New Paradigm of Development

Content Isn't King. Trust Is King. | SEOmoz

Content Isn't King. Trust Is King. | SEOmoz | A New Paradigm of Development | Scoop.it

Excerpted from article on SEOmoz:
"One of the really big advantages small business owners have over the titans of industry is that you can get much more personal with your target audience than they can. You have a face and a voice. You can be human with your audience. And, as it turns out, one of the best ways to do that is by talking to your customers.

Here are some of my favorite content marketing tips from experts around the web.

1. Don't build on rented land:
Publish your best content on web properties that you personally own (i.e., your own self-hosted website). Social media has hit the business world like a freight train, and there is great value in spreading your message far and wide via these cheap media channels. The point of all that chatter, though, is to get all those eyeballs back to your own site.

2. Help, not hype, your customer:
The goal of content marketing is to allow the potential customer to develop a trusting relationship with you. One of the best ways to develop that trust is by answering customer questions and offering information in a clear, honest, and transparent way.
Trust is not built by pushing sales. Trust is built by selflessly helping people looking for help.

3. Write what people want to read, not what you want to write:
Repeat after me: It's ALWAYS about them, never about you. This is content marketing. It's not sales, and it's not advertising. If you want to do sales and advertising, that's perfectly fine, but just don't do it in your content marketing. Write for the reader, always.

4. Reference industry influencers:
Even if you are the undisputed thought leader in your specific niche or areas of expertise, it doesn't mean that you are the only person with something valuable to add to the conversation. In fact, you make yourself seem more trustworthy and confident when you reference other players in the marketplace.

5. Create content for all types of readers:
Branch out from your normal niche and target readers in a wider variety of related niche. This doesn't mean that you go way off on a huge tangent from your core demographics, but people do have other interests.

6. There is more to content than links:
A link from a reputable site is valuable because of the number of people that will click on it and come learn more about you and your company. And it just so happens that the search engines will love it for that exact reason too; win-win.

7. Don't forget the "marketing" in content marketing:
n general, if you're being helpful, people don't really care if your writing is a little rough around the edges. If you're getting people the information and answers that they're looking for, they will very easily forgive non-perfect writing. In fact, very often it can make you seem even more human to them.

8. It's all about relationships:
The bottom line with social is this: you have to be an active member of the team. It's not enough to just stop in and share a few things here and there, a day or two before you're going to need those same people to share your stuff for you. You have to be active. You have to be part of the team; a member of the community. It's not a wishy-washy kind of thing. It's a commitment; a commitment to your community. Your network depends on you to be there for them, just like they are there for you.

9. Think like a publisher:
Use your site to engage, entertain, and inform. That's all you really have to do. The hardest part is remembering to do that every time you sit down to write another piece of content. One of the quickest/easiest ways to do that is to write content that answers common customer questions. That sounds simplistic, but it's incredibly useful and engaging for people seeking answers.

10. Use other sites to find out what kind of content people want:
Read other good blogs on your topic and then just write similar articles with your own opinions and insights on the same topic, and try to make it better. I'm not suggesting that you copy anything from them obviously; just that you get inspired from them..."

Each tip is analyzed with more and detailed information. Read full original article here:



Via Giuseppe Mauriello
Sergey Yatsenko's insight:

  Contents is the  King ,  with  the  real  evidence .

Harmen Batubara's curator insight, May 12, 2013 9:47 PM

absolutly yes...contents is the king and SEO is the quint..It is right?

Jon Turino's curator insight, May 13, 2013 6:22 PM

Read and follow directions carefully. Do try this at home.

A New Paradigm of Development
Unfavorable conditions dictate a New Paradigm of Development, namely the introduction of Nanotechnology for consumers.
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Rescooped by Sergey Yatsenko from Digital Transformation

5 Things To Do When You Lead A Digital Transformation

5 Things To Do When You Lead A Digital Transformation | A New Paradigm of Development | Scoop.it
CIO Isaac Sacolick on 5 Things to keep in mind if you want to succeed as a leader of a digital transformation.

Via Mark Stach
Sergey Yatsenko's insight:

*/S.Y\  The  Evolution  on Web   born  Revolution on  Mindset  for  Consumers. New  Products & Services  with  Original  Quality.  

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Rescooped by Sergey Yatsenko from Disruptive Entrepreneurship & Innovation

Why the future of your business depends on curiosity

Why the future of your business depends on curiosity | A New Paradigm of Development | Scoop.it

In an economy of individuals with everyone in the world close to all the information in the world, organizations can no longer just copy-paste their strategy and plans from the year before. There is no way back. The open world is here to stay and expected to further accelerate. The future will be less about money, power or size, but more about agility, networking and sharing. In order to survive, businesses need to grow to a permanent state of curiosity, making it a core strategic competence.

Barriers to Curiosity

While every human being is curious by nature, organizations are not. Most management practices are failing and working against driving organizational curiosity: hierarchical and silo structures prevent bottom-up or transversal creativity, closed mindsets block fresh thoughts from the outside world, and funnel thinking limits the survival of out-of-the-box ideas. Companies can only be curious because they are composed of individuals who are curious. But the problem with individuals is that they are all victims of their own human limitations. We suffer from an illusion ofknowledge bias, thinking we know more than we actually do. We suffer from false consensus bias, starting from our own vision of the world, believing that everybody thinks like us and would make the same choices. We suffer from observational selection bias making us find new evidence to support our own false beliefs. We suffer from agnosticism bias, not knowing what we don’t know, focusing too much on things we already do know.


The future will be less about money, power or size, but more about agility, networking and sharing. In order to survive, businesses need to grow to a permanent state of curiosity, making it a core strategic competenc

Via Russ Merz, Ph.D.
Sergey Yatsenko's insight:

The magic only starts at the end of your comfort zone.  -  */S.Y\   History of Thought Leader is Storytelling of Charmer On - Line on Network. 

Russ Merz, Ph.D.'s curator insight, February 17, 2014 5:54 PM

Four steps for overcoming barriers and stimulating curiosity within your organization.

Rescooped by Sergey Yatsenko from Helping People Grow

Leadership and Emotional Intelligence Development. | Improving Leadership, Individual and Team Performance.

Leadership and Emotional Intelligence Development. | Improving Leadership, Individual and Team Performance. | A New Paradigm of Development | Scoop.it
Emotional Intelligence gives an advantage in the achievement of “success” and is more important than IQ-This is especially true for Leadership (Leadership and Emotional Intelligence Development.)...

Via Alonzo Johnson
Sergey Yatsenko's insight:

Emotional Intelligence is broken down into competences which are categorised by Goleman into Dimensions: Self-Awareness, Self-Regulation, Motivation, Empathy and Social Skills.  -  */S.Y\  

 A Permanent Creativity is the Best Quality for Leader with New Opportunities for Business.
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Rescooped by Sergey Yatsenko from 21st Century skills of critical and creative thinking

The Power of Conceptual Thinking to Strengthen Your Leadership

The Power of Conceptual Thinking to Strengthen Your Leadership | A New Paradigm of Development | Scoop.it
Enhance the abstract part of your brain to best convey your vision and stimulate creativity. The fourth in a seven-part series on leadership communication.

Via iPamba, Lynnette Van Dyke
Sergey Yatsenko's insight:

Blanchard told me: "Creativity is not a department. It is a trait that we encourage in everybody." His thinking tendencies around relationships, collaboration, and new ideas bubbled to the surface. Communicating that personal tendency--and vision--of his required him to link creativity and conceptual thinking with his workforce.  -  */S.Y\  Leadership is Capacity of Decoding the existent Reality .

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Rescooped by Sergey Yatsenko from Learning, Brain & Cognitive Fitness

Train Your Brain to Focus

Train Your Brain to Focus | A New Paradigm of Development | Scoop.it
Next time you are sitting in a meeting, take a look around. The odds are high that you will see your colleagues checking screens, texting, and emailing while someone is talking or making a presentation.

Via Maggie Rouman
Sergey Yatsenko's insight:

Organizing your mind, and your team members’ minds, will yield a solid payoff in the year ahead. Adding “high-quality focus” is a great place to start. - */S.Y\ Critical Thinking give new Mindset, becoming a Thought Leader. Thought Leader can realize new Business Decisions for SME's - Nanotechnology /New IP of Nano /. Also, Thought Leader can make correct Strategic Consulting for any company / working with Big Data /. Philosopher Kings: Business leaders would benefit from studying great writers. - */S.Y\ Looking for answers with new Mindset after Transformation .

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A Model of the Creative Process - Hugh Graham Creative

A Model of the Creative Process - Hugh Graham Creative | A New Paradigm of Development | Scoop.it

The Gather phase correlates with research, but involves both specific and general information. Specific information about the project and its background and goals, but also more general information on the context of experience. Gathering should be done in as non-judgmental a way as possible (though of course we all bring our own history to bear), which is why ethnographic techniques (observation, etc.) have such value in this process.

Gestate is the process of ‘mulling over’ – it might involve noodling around, or thinking, or taking a walk, but it’s not aimed at created the final product. It’s hard for our minds to move straight from research to solution; this can be described as the time for lateral thinking.

Create is where the ideas are generated. At their best, ideas come forward in unexpected ways and at unexpected times. We need to get them out there without worrying about whether they are the right idea or not. Sometimes the right idea comes out of the wrong idea. Creating can be done alone or in small groups. There is always a tendency to engage in critique during the generative phase (especially when working in groups), but that makes coming up with ideas much more difficult.

Critique is where we refine and revise out ideas, explore other combinations, and connect our ideas back to the mission and vision of our project (whatever that is). This can be done in groups (through charrettes, for instance), with the goal of moving the process forward toward greater fidelity. Critique can be destructive if it gets personal, but it can also be very constructive and is in fact a generative act.

Via Alessandro Jacoby
Sergey Yatsenko's insight:
Smart Tips. Many Faces of Constructivism. Look the Mirror of Thought Leader. You can see Much Creativity on Demand.
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Rescooped by Sergey Yatsenko from Online and Blended Learning in K-12+

10 Skills The Workforce of the Future Will Need

10 Skills The Workforce of the Future Will Need | A New Paradigm of Development | Scoop.it

I find myself averse to writing predictions of the future as most predictions fail. Take a few minutes to peruse some older covers of magazines on a blog like Paleofuture and you may find yourself chuckling at the image of planes landing on top of skyscrapers and airships shuttling thousands of people lazily from one city to the next one.

Even the posts as late as 1980 are a little cringeworthy now, and many articles written today will seem equally ridiculous to later generations.

A great example is OMNI Magazine's prediction of 47 careers that would be common in the future, like "space geographer" or "microwave marketer." Most predictions of the future simply take the present and add 20 to it or reflect the personal prejudices and naive expectations of the predictor.

Yet, as I scroll through these relics of futures that never came, I started to wonder if it really is such a bad idea to take some time and ponder how work and careers would change in the coming decades. Maybe such predictions seem silly, but back in the '70s, who would have changed a lucrative job manufacturing cars for a career in robotics? They might have, had they seen the articulated robotic arms being sold to General Motors and its competitors. In 1990, when the fledging web was emerging, how many people thought they needed to jump into online security? Today, it is one of the most in-demand jobs.

I soon realized that if I want to remain gainfully employed, it might be worth imagining what being gainfully employed will mean in several decades. With that thought in mind, I sat down at my keyboard and whipped up a list of 10 skills that I think the workforce of the future will need to know.

1. They will need to know how to create new worlds.

Virtual reality has been discussed for so long it has already started feeling retro. But the truth is, we have been building towards it for the last three decades, and it is moving from entertainment to everyday life, including classrooms, likeKhan Academy, where millions of children connect and learn every day. These virtual worlds will expand beyond the realm of entertainment to become extensions of the workplace environment and people will have to know how to move through them, manipulate them and create them. 

2. They will need to think holistically.

Resources will be limited and more will have to be done with less. We have been led to believe that resource constraints create vicious competition, but successful competitors in nature are often collaborators that can see a greater value in a whole, and how they fit into it. Already, companies like Patagonia and Zappos are asking their employees to focus on more than just the bottom line and are reaping benefits from it.

3. They will often be changing themselves mentally and physically to respond to challenges.

Adaptation is a must. Eventually, we as a species will become as malleable as our devices. The future workforce must expand their minds to envision what can be done when technology and nature are no longer separate and whole new categories of diversity become commonplace. It may seem like science fiction, but the boundaries of what humans can do will be pushed in the future and those working in it will need to know how to operate within a whole new set of boundaries.

4. They will turn information into matter and matter into base information on the fly.

Many people will become makers, creating prototypes on demand for all sorts of products. They will also be able to do the same in the opposite direction, taking apart things and breaking them down into information that can be shared amongst team members. Today, anyone can build things that only factories could produce, using their personal computer and a 3D printer that fits on their desk.

5. They have to be able to work without direct leadership in tight temporary organizations that will act independently.

The ability to build fast relationships is a must as well as the ability to manage oneself with little external input.

6. Those seeking long-term secure employment will find it in employee-owned and -operated companies.

Most service industries will have shed much of their workforce to automation, so many low skilled employees will find work in collectivized companies, which will fulfill niches that large multinational corporations will miss or ignore. Right now, the 7th largest firm in the U.S. is the employee owned company, Publix. In such situations, everyone, from the dishwasher to the chief executive, will need a good business sense.

7. Many future skills will relate to mind-machine interfaces.

If humans are to compete with machines in any meaningful way, they will have to become part machine themselves. In this way, humans are not in competition with machines, but working in concert with them. Already, contact lenses that can take pictures exist, so the machines are only getting closer and closer.

8. They will all be data analysts.

We swim in seas of data, and like most oceans, they will be dark waters that will require some navigation to sail through to find the dry land of useful information. Even now, a simple internet search can turn up millions of links, but it takes a trained mind to parse out which ones are relevant.

9. The ability to tell a good story will be valued over spreadsheets, graphs, and data points.

Data is fine, but people will still need to be convinced that a particular course of action is worth time and resources, and this is where the skills and abilities of a telling the data driven proof in a narrative way will become an important technique.

10. Our future workforce must be ready to become "shallow experts" very quickly on many different types of software, platforms, and services.

There will always be specialists, and they will continue to fulfill important niches, but considering the speed of change, no one platform can be expected to dominate a field forever. The biggest foundation skill the new workforce will need is the ability to develop a working knowledge of new systems in very little time, either to fulfill the expectations of their job, or to work with the specialists who will.

There you have it. Does this list describe the future of work? Are there some items I suggested that you see happening now? For sure, the future will be connected, collaborative and digital, and along the way, many ideas will be relegated to status that airships and moon bases occupy in our media today, yet we should never stop predicting. In predicting the future we learn something about our present and ourselves, and learning will always be the most important skill anyone, in any workforce, in any time period, can have in their toolbox. To explore more about this subject, check out many more articles on ImpactX exploring the changes technology will have on our lives, now and into the future.

This piece is part of Cisco's series on the workforce of the future. As the worldwide leader in networking, Cisco is committed to helping people develop the technology and career skills they will need to succeed in tomorrow's workforce. Learn more athttp://csr.cisco.com/pages/workforce-readiness

Via Gordon Dahlby
Sergey Yatsenko's insight:

They will need to know how to create new worlds. - New Media Symbiosis. This is the Positive Effect of Interaction in Social Media / Facebook, Twitter, Scoop.it, LinkedIn, About me,.. /.

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Rescooped by Sergey Yatsenko from Entrepreneurship: Lean EntrepreneurshiԀPassion

4 Tips to Wire Your Brain for Entrepreneurial Wisdom

4 Tips to Wire Your Brain for Entrepreneurial Wisdom | A New Paradigm of Development | Scoop.it

Developing mental stamina helps us manage uncertainty, improves relationships and increases well being.

Via Oliver Durrer
Sergey Yatsenko's insight:

4 Tips to Wire Your Brain for Entrepreneurial Wisdom .  -  */S.Y\ Smart Tips. Many Faces of Constructivism. Look the Mirror of Thought Leader. You can see Much Creativity on Demand

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Rescooped by Sergey Yatsenko from Knowmads, Infocology of the future

Thinking, Fast and Slow: A New Way to Think About Thinking

Thinking, Fast and Slow: A New Way to Think About Thinking | A New Paradigm of Development | Scoop.it
Beneath the biases of intuition, or how your experiencing self and your remembering self shape your life.

Via Wildcat2030
Sergey Yatsenko's insight:


Transformation of Thought Leader give New Understanding & Analytical Wisdom . 
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In a Changing World, You Need to Know Which Way the Knowledge Flows

In a Changing World, You Need to Know Which Way the Knowledge Flows | A New Paradigm of Development | Scoop.it

We create this bubble around ourselves where we reinforce the beliefs that we have, the views that we have in a world that’s rapidly changing.

Via Kenneth Mikkelsen
Sergey Yatsenko's insight:

*/S.Y\ What is New Paragirm of Development on Social Media ?!

Kenneth Mikkelsen's curator insight, November 28, 2013 1:43 PM

You’re going to be more and more out of step with a world that has a different set of needs and a different set of opportunities. And so the way to really participate in that world successfully is to find ways to connect and participate in knowledge flows. 

Working professionally with personal knowledge management is one efficient way to avoid the filter bubble and expose yourself to knowledge flows and diverse communities. 

Rescooped by Sergey Yatsenko from The Passive Income Lab

The Social Media Question That Small Business Owners Should Be Asking

If you're still wondering whether social media is important for your business, think of this: Facebook has facilitated more than 2 billion connections between small businesses and consumers. Instead of wondering "Do I need to be on social media?" start asking "How can I use social media to help me and my business?" For small business owners that are already pressed for time it can be hard to make social media a priority, but in today's digital age, you need to meet customers where they are. You don't want to ignore a study conducted by Market Force, which found that 78 percent of U.S. consumers' purchasing decisions are impacted by posts made by businesses they follow on social media.

The thought of finding time to frequently write and post impactful status updates may seem overwhelming at first, but maintaining a social media presence doesn't need to be time consuming. Here are some guidelines on how to get started and efficiently integrate social media into your day so that it becomes a natural part of your routine.

1. Establish your social media presence. Prioritize the social media channels that make the most sense for your business. The best places to start for many small businesses are Facebook and Google+. Once you have the basic details about your business on your page, you should aim to post every couple of days to keep your audience engaged and your page fresh.

2. Figure out an editorial approach. Develop a calendar that covers what you would like to post on specific days for the next few months. This takes a lot of pressure off because you don't need to come up with new ideas every day.

As a small business owner, you have an advantage over marketing professionals at big companies because you are interacting personally with your customers every day. Trust your instincts about what will resonate with them and start sharing. Here are some initial suggestions on content to post that will help build your credibility:

a. Photos and videos. Share images of your work, employees or office. It gives you an opportunity to show projects you're proud of and makes your page more rich and engaging. Simply add a quick caption that describes the image and hit post. Start with pictures you already have. Remember to also take snapshots of completed jobs and happy customers as new work comes along. For businesses in certain fields like healthcare, make sure you have the appropriate permission to use client photos. You can upload those pictures from your smartphone immediately onto social media.

b. Relevant news stories. Finding articles that are relevant and potentially of interest to your followers saves time and positions you as a thought leader. Most news sites have share buttons on the top or bottom of the page. Next time you're reading an article relevant to your area of expertise, click the share button to send it to all of your followers. To engage more deeply with your customers, add a status update sharing your opinion about the story.

c. Customer reviews. According to a study conducted by Ipsos Open Thinking Exchange (OTX) in 2012, 78% of consumers use online reviews to make buying decisions, so you should use social media to amplify positive feedback about your business. Post status updates linking to the positive reviews your customers have posted on other websites. You can also ask happy customers to go directly to Facebook and Google+ to review your business.

3. Set up alerts. Real-time alerts are great reminders to interact with your customers on social media. Turn on push notifications on your smart phone so that you can manage your social media pages on the run. You will then know when someone posts on your page and can respond immediately, eliminating the need to worry about it later on.

4. Consider software solutions. Explore technology that makes it even easier to manage your social media and increase its impact. Online marketing platforms can help you manage your content schedule and automatically distribute reviews, photos and status updates across social media channels. This will make sure that everything you're putting out about your business is consistent, which is an important part of building a brand that will keep customers coming back.

Keep in mind with everything you do that the purpose of social media is to share authentically. Your followers will relate to honesty. They want to see your personality through real comments and images. Don't feel like you have to create a voice to impress your customers. Treat social media as an extension of your business, and interact with your online followers the same way you talk to clients in-person. Soon you'll have a happy social community that will be more likely to think of your business the next time they need the services you provide.

Court Cunningham is the CEO of Yodle, a leader in local online marketing that helps its 50,000+ local business clients find and keep their customers simply and profitably. For additional tips on local online marketing, visit www.yodleinsights.com.

Via Mike Sireci
Sergey Yatsenko's insight:

Keep in mind with everything you do that the purpose of social media is to share authentically. Your followers will relate to honesty. They want to see your personality through real comments and images. Don't feel like you have to create a voice to impress your customers. Treat social media as an extension of your business, and interact with your online followers the same way you talk to clients in-person. -   Smart  Content.  -  

POSITIVE SOCIAL INTERACTIONS give the Growth of Your Social Media. A Permanent Creativity born Real Interest & New Connections of Users in Network.
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Rescooped by Sergey Yatsenko from Benedict Cumberbatch News

The Fifth Estate: Portrait of a genius as a bit of a jerk

The Fifth Estate: Portrait of a genius as a bit of a jerk | A New Paradigm of Development | Scoop.it

It’s hard to imagine a movie nipping at the heels of history more closely than The Fifth Estate, which opens the Toronto International Film Festival on Sept. 5. Just weeks after Bradley Manning (now Chelsea Manning) was slapped with his prison sentence for unleashing military secrets, and as explosive new leaks from Edward Snowden still ricochet through the media, the man who opened the gates for a world of whistle-blowers now makes his entrance as the charismatic anti-hero of a major studio picture.

But WikiLeaks founder Julian Assange won’t be crashing the red carpet at TIFF. Still in asylum at London’s Ecuadorian embassy, avoiding extradition on allegations of sexual assault from Sweden, he’s also a sworn enemy of the film. After seeing the trailer and an early, leaked draft of the script, he’s condemned it as “a massive propaganda attack on WikiLeaks.” But The Fifth Estate’s Oscar-winning director, Bill Condon (Kinsey, Dreamgirls), expects nothing less from the man he has depicted as a megalomaniac. “He’s clever,” says Condon, on the phone from New York. “He conflates anything that might be critical of him as an attack on WikiLeaks. But he may be surprised at how even-handed a portrait it is. Nobody set out to make some kind of hit job. We want to understand what makes him tick. I came to admire him in many ways.”


The Fifth Estate, which opens commercially on Oct. 18, does for Assange what The Social Network did for Facebook mogul Mark Zuckerberg. It portrays him as a visionary who is pathologically insensitive, a genius with a cruel wit whose single-minded ambition leads him to betray his partners and his sources. Just as Zuckerberg was cast as a pioneer of social media who is devoid of social skills, Assange comes across as a populist crusader with an allergy to actual people. As he admits with a smirk in the film, “I’ve heard people say I dangle on the autistic spectrum.”

With a thatch of white hair, and the bottled-up energy of an albino time bomb, Assange is played by Benedict Cumberbatch. He’s the intense British actor whose air of otherworldly intellect has fuelled roles ranging from Sherlock Holmes to the villain in the latest Star Trek movie. (Suddenly ubiquitous, Cumberbatch also stars in two other Oscar-pedigree movies premiering at TIFF—12 Years a Slave andAugust: Osage County.) “He’s able to play the most complicated emotions,” says Condon. “And there’s something about Benedict and Julian that does intersect. First of all, [Benedict] is crazy smart. There’s a really extraordinary intelligence that’s difficult to fake. Even physically . . . ” Then Condon trails off, perhaps loath to talk about the fact that Cumberbatch’s face is, well, as unusual as his name. Finally, he adds, “There are things about Assange that are initially strange and off-putting. Benedict can capture those, then convey just so many layers of what’s going on underneath.”

The drama pivots on Assange’s fractious relationship with his ex-colleague Daniel Domscheit-Berg (Daniel Brühl), whose book, Inside WikiLeaks: My Time with Julian Assange at the World’s Most Dangerous Website, informed the script along with another book by two British journalists. Engineered as a propulsive thriller, the story is driven by the mystery of Assange’s past. He’s depicted as a kind of revolutionary cult leader, haunted by a childhood stint in a New Age sect that had all the kids dye their hair blond. As one character notes, “only someone so obsessed with his own secrets could have come up with a way of exposing everyone else’s.” So is Assange hero or villain? Both, says Condon. “The whole idea of the movie is to lay out that question, to grapple with those issues of transparency versus privacy in the brave new world of citizen journalism. Ideally you’ll change your mind about the issues many times as you watch it.”

It seems Assange’s mind is already made up. But in a final twist of its mirror-ball narrative, the film anticipates his response in a coda that has him addressing the camera with wry incredulity. “A WikiLeaks movie?” Cumberbatch’s Assange asks. He then notes that the audience will have to “look beyond this story, any story” to find the truth. Just don’t expect Assange himself to be leaking it any time soon.

Note to readers: This article has been updated since publication to reflect that Assange faces allegations — not charges — of sexual assault.

Via Tee Poulson
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Rescooped by Sergey Yatsenko from Big Data and Personalization

The Evolution of the Web

The Evolution of the Web | A New Paradigm of Development | Scoop.it

Not too long ago, when the web was young and just hitting mass adoption, we were all astounded at the ability to have information at our fingertips, shifting forever the way we live and work.

The 90s featured an emphasis on community and connecting, and a fascination with how social media is transforming the way people think, communicate and act. As we look into what’s next with today’s web, we see how communities are gathering not just to connect and find each other, but also to find power in their shared voice, raising the bar for what companies will deliver, and the type of service they will receive.

These high-level shifts are happening in record time, and leaders and companies are striving to keep up with the trend, much less make predictions on how to better serve a much more empowered, more demanding customer base with high expectations for customized solutions.

We have compiled a summary of the megatrends impacting the evolution of the web, from Web 1.0 of the 1980-90+ (Mass Adoption of the Web) to Web 2.0 1990s-2010+ (Communities Rule) to Web 3.0 (Communities Raise the Bar), in the hopes that insights from this article will help drive the planning, strategy and execution for these leaders.

1. Technology Evolution: Computer Hardware, Software, Network and Devices

Y2K scare spawned a massive investment in IT, and much of the monies were devoted to the acquisition of new equipment – hardware and software, and new ways of communicating, the internet. With Web 1.0, graphics became sophisticated and complex; databases drove interactive solutions; advances in network, computer and server hardware and software and security drove mass adoption and international expansion.

With Web 2.0, software emphasis was more on groups, membership, segmentation and engagement of users. The emergence of smart phones and tablets and an abundance of apps facilitated the expansion and advancement of social media solutions, and the massive response of the millennial generation in particular shifted forever how we connect and communicate, how we think about expressing ourselves.

As we anticipate the rise of Web 3.0, we will see the evolution of wireless, sensors, geophysical and augmented reality solutions, along with the increased sophistication and integration of devices, databases and software. Together, this will allow companies to process unprecedented volumes of information, including video technology, creating actionable dashboards, with the focus on providing personalized services, leveraging aggregated data, and ultimately better serving the needs of the customer.

2. The Role of Marketing: From Getting a Web Presence to the Rise of Community to Forecasting Needs

The self-service nature of Web 1.0 enabled customers to quickly find information and compare it with other offerings, and even get better tech support about their solution. This is a distinct difference from an age where customers and prospects waited for information to be delivered to them.

Information and automation was the focus, and getting everyone within a corporation to collaboratively update and upload accurate information was no easy task. It changed the mindset of corporate employees at all levels, and also the expectations of customers – companies did not look professional unless the web site looked that way.

With Web 2.0, it was a given that companies would have a web presence. Internal marketing departments focused the integrity of the brand, the alignment of the message, and the technical and process hurdles of getting all the information out there, to the right audiences. Independent communities and those sanctioned and supported by companies began to emerge, and began to increasingly impact the adoption curve of products and services. Managing the messages around product and service options became a challenge and an opportunity for companies.

With the emergence of Web 3.0, online communities continue to impact whether a product is adopted or panned as well as which features and products are most desirable now and in the future. But with this next phase, Marketing will leverage the community data and begin to interpret the immediate and ongoing needs of the community, and works with internal departments to deliver to those needs.

3. The Access of Control: From Corporate Leaders to Empowered Communities

With Web 1.0, Corporate leaders dictated web communication strategy and timing. The company webmaster and IT department and marketing and other execs decided whether information is up and what information is put up.

With Web 2.0, IT works with marketing to create interactive communities (or not) and Marketing works with active users and other stakeholders for input and feedback.

With the emergence of Web 3.0, Self-managed communities are increasingly working independently of companies to make purchase recommendations, and corporate execs are scrambling to work with these communities to manage brands and messages and get the right information to the right people. Authentic and proactive communication will support any necessary damage control measures and the goodwill of these powerful stakeholder communities.

4. The Quest for Content, Including Managing Spam: Sifting the Wheat from the Chaff

With Web 1.0, there was little spam, as content is driven and approved by corporate contacts. But, with Web 2.0, content is created by a partnership of company and community and the messages of community members sometimes needed to be managed by the company. Filtering out quality content and leaders was sometimes a challenge. As Web 3.0 emerges, Company-approved ambassadors and influencers partner with companies to provide quality content, mostly unbiased, to growing communities, and Spam gets more anticipated and managed as these trusted ambassadors and influencers are valued, and spammers are increasingly shunned and sanctioned.

5. The Proliferation of Devices: From PCs to Smart Phones and Tablets to TV-Mobile-Computer Integration

Web 1.0 was marked by the mass adoption of the personal computer, even for those not in technology. It also included updated servers and software and security and network access which would support users having multiple computers. Web 2.0 saw the mass adoption of smart phones and tablets, and the obsession with always being online, playing apps, connecting with communities. This mass adoption and rapid advancements in device technology and integration will lead to the integration of TV, laptop, tablets, mobile, a Web 3.0 emerging trait.

6. Security Challenges: The Direct Correlation Between Expansion and Security Challenges

It was easy when Security and IT issues are managed by companies in Web 1.0. There weren’t that many security issues, viruses were existent, but only a problem for those too lax. And with Web 2.0, companies managed the security of communities they create or sponsor and independent vendors managed the security for independent communities. With the rapid adoption of computers and devices, network and software security issues increasingly became a problem, but there were also a host of solutions. As we emerge into Web 3.0, proactive security measures will be implemented, but need to be continually updated as hackers and others get more creative and resourceful.

7. Performance Hurdles: Keeping Up with Insatiable Demand

The performance hurdles of Web 1.0 were generally solved by updating equipment: corporations updating IT, network and software and users updating and purchasing computers and internet access plans. With Web 2.0, the volumes of users and variable usage, IT and performance needs to be proactively managed by corporate team and independent vendors and again, users had to upgrade their equipment – namely adopting smart phones and increased data plans. As we evolve into Web 3.0, Data will become increasingly overwhelming, especially with the rise of video and the dynamic updating and customization of data. Users need better devices and contracts to get full service and access and corporations need to have the hardware, software and bandwidth to deliver what the customers want, and the leadership to proactively manage and anticipate the messaging to the user, and serve the needs of the user and community, as they define it.

8. Serving the Customer: The Evolving Expectations of the Customer

In Web 1.0, corporations needed to have the hardware, software and bandwidth to deliver what the customers want, which was not easy, particularly for companies not in the technology space. Leaders learned to proactively manage and anticipate the messaging to the user, and serve the needs of the user and community, as they define it. They got more sophisticated about it with the rise of Web 2.0, when it was so much about eyeballs, communities, and the rapid spread of messages-that-needed-to-be-managed, sometimes community takes off, serving the needs of the members, independent what companies want their community to hear. With the emergence of Web 3.0, there is more content and larger communities serving more people, who range in their level of participation and involvement. The content and the community help members define ongoing needs and find offerings that meet their needs, raising the expectations of all customers, and therefore, the deliverables of the companies that serve them.

9. Delivery to the Door: As the Volume of Sales Increase, Operational Challenges also Grow

With Web 1.0, eCommerce solutions were brought online, increasing sales of some companies, and putting other brick-and-mortar companies out of business. Products got delivered using standard delivery methods, as customers and companies slowly adopted the eCommerce way, and delivery vendors adapt to the new ways of customers. With the communities of Web 2.0 there were more users and prospects and additional vetting of products and recommendations, generating confidence in purchase decisions, and an increase in ecommerce success stories. ‘The ‘Dell Way’ was embraced by some companies who have quantities of standard materials, preparing for custom-built solutions on demand. Standard delivery options become more efficient, serving more customers. With Web 3.0, we are anticipating an increased volume of eCommerce sales and it becomes important to efficiently deliver to that last mile – Think ‘The Dell Way’ and map with supply chain innovations to optimally deliver personalized solutions. New delivery methods leveraging standard delivery options, software-company-turned delivery-company options (like Amazon and Google) and entrepreneurial options will emerge and grow.

10. Shift in Focus and Profits

With Web 1.0, Retail goes online, E-mail and web get integrated, Messages are easily communicated and updated, and the focus is on getting the information right, and getting it out there, easily available. Money comes from Volume sales of standard offerings, new business generation as information gets to the masses cheaply, and more repeat business/better upsell, although with the expense of conversion of data, upgrades of equipment and staff, etc., profits are marginal for most companies as a result.

With Web 2.0 and the rising influence of communities and their impact on product and service offerings as well as corporate brand, the focus is on ‘eyeballs’ and advertising dollars, not necessarily on revenues.

With Web 3.0, user analytics on  products/ services/features, will continue to guide company strategy as they better understand the aggregated community/user needs. The focus is on profits based on better serving the needs of the customer and revenues will come from better serving immediate needs of customers and even anticipate upcoming needs and trends.

What are your predictions on what will happen with Web 3.0 and beyond? E-mail us at info@fountainblue.biz with your thoughts.

Via Linda Holroyd, Edward Chenard
Sergey Yatsenko's insight:

Find  New  Paradigm  for  Development   and  Create  Original  Content for Consumers .  This  is  New  Evolution  on  the Web.

Linda Holroyd's curator insight, January 28, 2014 4:37 PM

How has your life and business changed with the evolution of the web?

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How to Cultivate a Creative Mind

How to Cultivate a Creative Mind | A New Paradigm of Development | Scoop.it
More often than not, success is synonymous with creativity. If success comes with being creative, the crucial question then, is what does it take to possess a creative mind?

Via Constantine Andoniou, Leanne Oslund
Sergey Yatsenko's insight:

This unique cooperation of different portions of the brain will create the perfect environment for your mind to be at its creative best.  -  */S.Y\ Essential Qualities Of Leadership. - Creativity, Permanent Creativity & Multi - Level Creativity.  

Ivon Prefontaine's curator insight, February 1, 2014 12:40 PM

Integrating written, artistic, spoken, and digital activities makes sense. They each stimulate the brain differently.

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How to Evaluate Your Own Emotional Intelligence

How to Evaluate Your Own Emotional Intelligence | A New Paradigm of Development | Scoop.it

by Daniel Goleman


"What you need now is emotional intelligence,’ was what China’s new president told a graduating class last month at their top tech school.


"Now Bloomberg’s Businessweek tells us that Yale’s school of management has added a test of emotional intelligence to its admissions requirements.


"And how’s your emotional intelligence?


"Just as for IQ, there are several theoretical models of emotional intelligence, each supported by its own set of research findings. The one I’ve proposed — which has fared well in predicting actual business performance — looks at a spectrum of EI-based leadership competencies that each helps a leader be more effective.


"Here are some questions that will help you reflect on your own mix of strengths and limits in EI. This is not a “test” of EI, but a “taste” to get you thinking about your own competencies:"

Via Jim Lerman, Stewart-Marshall
Sergey Yatsenko's insight:

How to Evaluate Your Own Emotional Intelligence. - */S.Y\ A Permanent Creativity as the Index of Emotional Intelligence.

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Your Least Engaged Employees Might Be Your Top Performers

Your Least Engaged Employees Might Be Your Top Performers | A New Paradigm of Development | Scoop.it

Some of the most engaged employees in your organization are your worst performers. And some of the least engaged are your highest performers. This conclusion comes from new research by the consulting firm, Leadership IQ.

Via Riaz Khan
Sergey Yatsenko's insight:

This conclusion comes from new research by the consulting firm, Leadership IQ. - */S.Y\ A Permanent Creativity as Index of High - Potential Talent .

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The value of Big Data: How analytics differentiates winners

The value of Big Data: How analytics differentiates winners | A New Paradigm of Development | Scoop.it

Big Data is quickly becoming a critically important driver of business success across sectors, but many executives say they don’t think their companies are equipped to make the most of it. Bain & Company surveyed executives at more than 400 companies around the world, most with revenues of more than $1 billion. We asked them about their data and analytics capabilities and about their decision-making speed and effectiveness.

The results were surprising: We found that only 4% of companies are really good at analytics, an elite group that puts into play the right people, tools, data and intentional focus. These are the companies that are already using analytics insights to change the way they operate or to improve their products and services. And the difference is already visible.


Source: The value of Big Data: How analytics differentiates winnersSeptember 17, 2013, BAIN insights

By Rasmus Wegener and Velu Sinha


Report: http://www.bain.com/Images/BAIN%20_BRIEF_The_value_of_Big_Data.pdf


Via wmijnhardt
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Some industries are farther along than others—financial services, technology and healthcare, for example, are leading players in redefining the battlegrounds and business models, based on their analytics capabilities and insight-driven decisions.  -  */S.Y\ 

. Real Result is Correlation between real Opportunity for Development /exterior / and Capacity for Realization / interior /.

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The Importance of Critical Thinking: Why You Should Encourage All Those Why Questions

The Importance of Critical Thinking: Why You Should Encourage All Those Why Questions | A New Paradigm of Development | Scoop.it
Follow @ThePoachedEgg The Importance of Critical Thinking: Why You Should Encourage All Those ‘Why’ Questions Beyond Teachable Moments Do you have a child who constantly asks: “Why?” (We do).

Via Travis White
Sergey Yatsenko's insight:

The ability to think critically is a rare skill these days.   -   */S.Y\  New Smart Content.A Rational Mindset is Result of the Positive Critical Thinking

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How is Critical Thinking Different from Analytical or Lateral Thinking? | ReadyToManage

How is Critical Thinking Different from Analytical or Lateral Thinking? | ReadyToManage | A New Paradigm of Development | Scoop.it

Via Karen Loftus
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How is Critical Thinking Different from Analytical or Lateral Thinking. – */S.Y\ A Permanent Creativity give “Things of Perfection”,The Real Application of They born Smart Transformation / New Understanding & Analytical Wisdom/.

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1 Simple Trick to Creativity – Constrain Yourself

1 Simple Trick to Creativity – Constrain Yourself | A New Paradigm of Development | Scoop.it
Trying to solve a problem that everyone else finds impossible? Good. These practical tips on embracing constraints can lead you to breakthrough solutions.

Via Cat George
Sergey Yatsenko's insight:

I feel like I was raised to believe that true creativity came from white space—from chaos and entirely liberated thinking. - */S.Y\

Clutter Is Killing Your Creativity. First of All, Need Understanding Your Clutter, and they Change Your Creativity.

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Brand Storytelling in a Digital World

Brand Storytelling in a Digital World | A New Paradigm of Development | Scoop.it
As digital expands into every facet of a consumer’s life, marketing strategy and brand storytelling must shift its focus to create content driven by consumer conversations and needs. So how do brands get there? How can a brand leverage the momentum of conversations consumers are already having?

Via Gregg Morris
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Brand Storytelling in a Digital World . - */S.Y\ 
History of Thought Leader is Storytelling of Charmer On - Line on Network.

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What Makes a Leader?

What Makes a Leader? | A New Paradigm of Development | Scoop.it
It was Daniel Goleman who first brought the term “emotional intelligence” to a wide audience with his 1995 book of that name, and it was Goleman who first applied the concept to business with his 1998 HBR article, reprinted here. In his research at nearly 200 large, global companies, Goleman found that while the qualities traditionally associated with leadership—such as intelligence, toughness, determination, and vision—are required for success, they are insufficient. Truly effective leaders are also distinguished by a high degree of emotional intelligence, which includes self-awareness, self-regulation, motivation, empathy, and social skill.

Via Vicki Kossoff @ The Learning Factor
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Social Skill . - */S.Y\ Find New Paradigm on Social media .

sm's curator insight, February 9, 6:53 AM

Nice article with accurate details !

Momentum Factor's curator insight, February 9, 4:59 PM

'Daniel Goleman found direct ties between emotional intelligence and measurable business results.' He outlines them here for some interesting reading. 

Jessica Starkman's curator insight, April 21, 9:44 PM

old but good article

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Data Scientists Should Think Like Journalists

Data Scientists Should Think Like Journalists | A New Paradigm of Development | Scoop.it

It isn't about statistics and math, it is about being able to construct a narrative and use data to tell stories says D.J. Patil, data scientist in residence at venture capital firm Greylock Partners.

Data scientists should look to journalism for the skills they need, according to one of the people credited with popularizing the term.

D.J. Patil, data scientist in residence at venture capital firm Greylock Partners, speaking at last week’s Le Web conference, said the key to data science was the ability to use the data to tell stories.

“Data science is about creating narratives,” he said. “It is about creating analogies, about using complex data to tell stories.”

Via Gregg Morris
Sergey Yatsenko's insight:

/S.Y\   Nanotechnology  give  New  Philosophy    for   Science ,  and  real  Application  of  they  for  Development. 

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The Brain, Imagination, & Creativity

The Brain, Imagination, & Creativity | A New Paradigm of Development | Scoop.it

"For years, neuroscientists looked for a "creativity spot" in the brain. But now they know it's in lots of places, and certain practices can help make you think more creatively. Scientists have long wanted to understand exactly how our brain allows us to be creative. Although there is still a lot left to learn, one thing has become clear in recent years: Creativity doesn't live in one spot.

There are sites in the brain dedicated to recognizing faces, moving your left index finger and recoiling from a snake, but having original ideas is a process not a place. "There is a very high level of cooperation between different parts, different systems of the brain so that they orchestrate this process," said Antonio Damasio, a neuroscientist and director of the Brain and Creativity Institute at the University of Southern California. Damasio is leading a panel today on creativity and the brain to launch the Society for Neuroscience's annual meeting in San Diego.

There are differences, of course, between creating a painting and creating a new business strategy, writing a symphony or coming up with new ways to comfort a distraught child. But Damasio says they all share the same underpinnings. Imagination is the cornerstone of creativity. "It's pretty hard to conceive that anyone could be creative without a rich imagination," he says.

Yet imagination depends on memory. Imagining what a new piece of music might sound like requires you to play with bits of music that you carry in your head, to have an understanding of and memory for music so that you can manipulate notes to create something new.

Memory is also required to recognize when something is original, which is an essential, and particularly rewarding, part of creativity. Emotions are intimately involved in creativity, too, Damasio says. And if the creativity involves finding a new way to get the football across the field or recite a monologue, then many areas of the brain that move the muscles are activated, too. "All those are different aspects of creativity," he says.

Some people are inherently more creative than others. Very large studies have shown that people with mental illnesses such as bipolar disorder and their close relatives are more likely to be creative than the general population, says Kay Redfield Jamison, a professor of psychiatry at the Johns Hopkins University School of Medicine, who is speaking on Damasio's panel. "I'd be very reluctant to romanticize (mental illness)," she says, but "it has this very interesting relationship to creativity."

People have long sought creativity in drugs and alcohol, but there's no indication, Jamison says, that mood-altering substances can promote creativity. Some aspects of creativity can be taught or at least exercised, though. "The brain is a creativity machine. You just need to know how to manipulate your software to make it work for you," says Shelley Carson, a researcher and lecturer in psychology at Harvard University and author of Your Creative Brain.

Schools often get blamed for drumming the creativity out of kids. Sometimes that blame is deserved, Carson says, particularly in places where rote memorization is crucial to success. But sometimes kids give up on imagination themselves, around grades three to five, when they naturally become more interested in rules. The trick to keeping creativity going, she says, is helping kids see that rules and imagination are not at odds.

Creativity can be cultivated through curiosity, training and specific exercises designed to foster the imagination, says Bruce Adolphe, a composer and musician. Our schools, however, often stifle creativity instead of promoting it, he says. Adolphe is part of a panel on creativity and the brain at the annual Society for Neuroscience meeting Saturday, 

When composer and musician Bruce Adolphe visits schools, he says he often tells children to start a story with an ordinary moment from their everyday lives — and then add a twist that's never happened before. They'll write about brushing their teeth, perhaps, and then a dragon will squeeze out of the toothpaste tube, with the drama taking off from there.

Testing can shut down this creative process, while engaging methods of teaching can spark it, says Adolphe, another panelist, and composer-in-residence Damasio's Brain and Creativity Institute. The more we understand about the neuroscience of creativity, the better we will be able to teach people to be more creative, Damasio says. "I think people are getting more and more aware that creativity can be strengthened, fostered and encouraged.""

Via HBEsbin
Sergey Yatsenko's insight:

The Brain, Imagination, & Creativity.  -  

A Permanent Creativity as Index of High - Potential Talent .
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Having Power Diminishes Your Empathy For Others

Having Power Diminishes Your Empathy For Others | A New Paradigm of Development | Scoop.it

New research shows that increased power in an organization diminishes capacity for empathy.


Several research studies have shown that increasing power in an organization (or in any kind of relationship) tends to diminish capacity for empathy, compassion, and seeing another person’s perspective. This is especially damaging to effective leadership of people subordinate to those in power. Studies have shown that increased power diminishes activity of your “mirror neurons,” which provide the sense of connection with another person’s experience, and fuels empathy. Here’s the latest study that sheds more light on what happens. It shows the need for helping leaders develop and strengthen their capacity to connect with others’ reality and experience, which helps counter the tendency towards self-absorption in one’s own perspective, when one is in a higher-power status. 


Douglas LaBier, Ph.D.

Via Edwin Rutsch, Jocelyn Stoller, Jasmine Berry
Sergey Yatsenko's insight:
A Sense Of Fairness: Part of Human Evolution. -  The Evolution of Leader. A Permanent Creativity  give "Things of Perfection",The Real Application of They born Smart Transformation / New Understanding & Analytical Wisdom/. This is New Level Knowledge.   
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