A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Women’s Yellow Pages

Women’s Yellow Pages | A Marketing Mix | Scoop.it
Women’s Yellow Pages of Greater Milwaukee, 1995-1996. (Please refrain from jokes about “fingers doing the walking” among the women of Milwaukee. Thank you.) Today, Yellow Pages & phone books in...
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Have You Heard All the Hype About Content Marketing? The New 'Thing'? - Business 2 Community

Have You Heard All the Hype About Content Marketing? The New 'Thing'? - Business 2 Community | A Marketing Mix | Scoop.it

Like, seriously. How many experts can simultaneously shout from roof-tops (virtually of course since rooftop shouting is so passe’ – just like billboards and newspaper ads – now it’s all about blog posts!) about the amazing new marketing method – #CONTENTMARKETING!!!!!


Have You Heard All the Hype About Content Marketing? The New Thing? Not only is the frenzy resulting in volumes of asinine content like press releases announcing klout scores, but it also fundamentally misses the point. Content marketing isn’t new. This great infographic that @JoePulizzi recently included in one of his posts shows that the practice is at least a century old, if not 4 millennium.So if it’s not actually new…Then what’s the hype? Fair question.


And the answer isn’t content, it’s ubiquity of high speed internet access and quality of search engine results....


Via Jeff Domansky
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Everett Ross's comment, October 9, 2013 8:47 AM
This is something that really frustrates me.
Penelope's comment, October 10, 2013 3:53 PM
Yay! for a picture that tells the story.
Alison D. Gilbert's curator insight, October 11, 2013 8:55 AM

Well, let's see what all the hype is about according to Content Marketing World.

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Hosiery History

Hosiery History | A Marketing Mix | Scoop.it
weirdvintage: “ Vectra hosiery advertisement—Seventeen Magazine, December 1964 (scanned by weirdvintage) ”
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Deanna Dahlsad's curator insight, October 5, 2013 8:09 PM

So much hosiery technology history in one ad

hosiery's curator insight, November 15, 2013 8:38 AM

I really enjoy finding these vintage hosiery ads.

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Ah, The Chick’s An Old Battle Ax

Ah, The Chick’s An Old Battle Ax | A Marketing Mix | Scoop.it
The “new woman” rode bicycles — and she smoked and likely even chewed tobaccie. So it makes sense that folks would advertise tobacco directly to her. In this antique tobacco...
Deanna Dahlsad's insight:

History in advertising

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Why Most Companies Fail At Content Marketing

Why Most Companies Fail At Content Marketing | A Marketing Mix | Scoop.it

Executing an effective content strategy is a marathon, not a sprint. Like exercise, if you want to see results, you have to put in the work. You know it's important, and you don't doubt it'll produce results..Like exercise, if you want to see results, you have to put in the work. You know it’s important, and you don’t doubt it’ll produce results at some point or other. But most people quit after just a few short weeks.Those companies that stick to a plan and continue to develop great, useful content consistently … well, they’ve built a thriving business....


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Jeff Domansky's curator insight, September 29, 2013 2:50 AM

3 big reasons why most companies don't succeed at content marketing.

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Generating Traffic with Scoop.it

The surprising truth about using Scoop.it for traffic generation and SEO purposes – as well as tips on creating your own customized social media strategy, unique to your niche.

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9Dotstrategies's curator insight, September 26, 2013 10:33 PM

Traffic Generation through Scoop.it usage....

 

Linda Allen's comment, September 27, 2013 9:08 AM
Thank you for sharing--excellent!
malek's comment, September 30, 2013 7:17 PM
@dawn Matheson is absolutely right, I always find it more rewarding to search on Scoop.it (the curation effect in action)
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Clay Matthews, Handyman - Fathead TV Commercial

The latest Fathead commercial featuring Clay Matthews of the Green Bay Packers. WARNING: These are the secrets the big home improvement stores don't want you...
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To Select: The Unique Skill Content Curators Must Cultivate Like the Holy Grail

To Select: The Unique Skill Content Curators Must Cultivate Like the Holy Grail | A Marketing Mix | Scoop.it

Via Robin Good
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Therese Torris's curator insight, September 18, 2013 6:03 AM

A bit of the same old story, but always good to be reminded

Prof. Hankell's curator insight, September 18, 2013 2:18 PM

Robin Good's insight:

 

Tom Webster illustrates clearly why content curation is not a backup solution for those looking for a content marketing strategy that saves them time and resources.

 

Content curation, according to Tom Webster, "is even harder--and rarer--than quality creative output".

 

and "...the ability to create value through curation is uncommon."

 

And the solution, notwithstanding what conferences and events may appear to suggest, is not simply in having new fancy tools. The real difference is in how me and you curate the content we select.

 

"And the learned skill (through pattern recognition) that both the content curator and the content docent must share is the ability to discriminate."

Humans can "discriminate" in much more subtle ways than computers can, and this ability, if refined, is going to become a very valuable asset in the near future.

 

This is why content curators as well as content "guides" (from museum docents) will play an increasingly important role to their audiences, especially when compared to those who are just passing on "interesting links".

 

He further writes: "It will be increasingly difficult, in this age of declining content arbitrage, to build an audience through curation—to get new people to gravitate to your content if you are just passing along other people's content.

 

But if you build an audience first—if you are known for something—then your curation has meaning."

 

The author also points to two excellent examples of content curation: John Gruber (Daring Fireball) and Chris Penn (christopherspenn.com).


A good reading for anyone interested in better understanding what content curation is all about.

Rightful. 8/10

Full article: http://brandsavant.com/brandsavant/curation

Sally Tilley's curator insight, September 18, 2013 5:56 PM

A timely reminder of how your friendly Teacher Librarian can hopefully give you a hand with sorting through resources and content available for you curriculum areas, thank you for sharing this :-)

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Understanding Female Relationships With Greeting Cards

Understanding Female Relationships With Greeting Cards | A Marketing Mix | Scoop.it

While Hallmark was run by a man — or men with a few “poor working girls,” and can be seen as The Man, you can’t deny the serious dedication the company had to targeted marketing. They spent oodles of dollars and gobs of time focused on what sold and who bought it — including focus groups of women. If women weren’t buying the charming illustrations of women in their dainties and picture-laden puns of underthings, Hallmark wouldn’t have made them.Let alone so many of them.


...So one has to at least include the probability that women’s adoration of the female form, our so-called bisexuality or ability to be more fluid in our sexuality, has been around for a long time and perhaps has as much to do with “sex sells,” sexist ads, and our culture’s consumption of pornography as the patriarchy does.


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An ode to infomercial consumerism

An ode to infomercial consumerism
pholotinshep:
“ nyooom:
“ SOMEONE MADE AN INFOMERCIALS AMV SET TO PLEASE PLEASE PLEASE LET ME GET WHAT I WANT BY THE SMITHS AND IT IS THE BEST THING IVE EVER SEEN,...
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Power Publishing to Social Media With Symphony

Power Publishing to Social Media With Symphony | A Marketing Mix | Scoop.it

Manage your Facebook, Twitter, and Instagram profiles from one place. You can separate personal profiles from business so you never accidentally post to the wrong page.


No logging in and out, or switching between a zillion browser tabs.

Deanna Dahlsad's insight:

Probably the neatest tool is how it gives links posted at Facebook larger images (which is inclined to get more notice/interaction). However, this is not free; lowest rate is $29 a month.

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Laura Brown's comment, September 10, 2013 10:40 PM
Sad, but if it isn't free I just don't want to bother. Not because I'm cheap but because I am SO VERY tired of spending money on something only to be disappointed and annoyed at the time I wasted trying it out instead of sticking with the freeware. I've become hugely reluctant to pay for anything online because none of it offers anything really new, useful or functional.
Deanna Dahlsad's comment, September 10, 2013 10:42 PM
I could be crazy, but it looks like FB has improved the size of images in links posted on Pages... Not all of them, but sometimes they do slow rollouts, so my fingers are crossed ;)
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Social Networking Around the World

Social Networking Around the World | A Marketing Mix | Scoop.it

The world of social media is increasing these days and with the fact that most people today want to get their things done on Social Media, so definitely social media has a role to play in the future.  


In 2012, more than 63% of online users visited more number of social media websites than something else. 


Via Kenneth Mikkelsen
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Elviramacri's curator insight, September 12, 2013 3:51 AM

Stats on Global media 

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The Ever-Changing PR Salesperson | PR Whiteboard

The Ever-Changing PR Salesperson | PR Whiteboard | A Marketing Mix | Scoop.it

Much has been shared about the way the PR gig has changed over the past few years. While all of what’s being said is accurate and important, noteworthy is the fact that seeking new business has also changed. Listed here are a few of the ways new business generation has changed since I first jumped into the business:


 In 2013, prospects find you. This is the first and by far the most significant item on this list. Prospects find agencies or individual PR professionals in a home office somewhere by way of their online presence. That’s an online presence far beyond just a website – although that remains hugely valuable. Prospects are looking for professionals who practice what they preach, and who are active and engaged....


Via Jeff Domansky
Deanna Dahlsad's insight:

People haven't changed that much, but technology has changed what they do, how they do it, and how to interact with them to have that PR conversation.

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Jeff Domansky's curator insight, September 9, 2013 3:34 PM

Good reminder of how new business development has changed in PR and every business.

WebMarketingStore's comment, September 9, 2013 4:45 PM
PR is much more accessible to the smallest of businesses now. The whole context has changed about who can afford "PR," not to mention what the PR they want entails. I really wonder how far the atrophy of traditional PR agencies will go.
IOANNIS APOSTOLOU's curator insight, September 9, 2013 6:07 PM

Try to adjust to the new world!

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Ageism in advertising. And surprise! It's not directed at women!

Ageism in advertising. And surprise! It's not directed at women! | A Marketing Mix | Scoop.it

Shirts that speak out. If you're fat and forty, forget it.

Deanna Dahlsad's insight:

I wonder, since the age tide has turned, how the Baby Boomers who created this feel now ;)

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Flaunt your business on Facebook

Flaunt your business on Facebook | A Marketing Mix | Scoop.it
In six months, Dean Salakas has gone from zero to hero on Facebook, with 20,000 fans.

Via Webgrrl
Deanna Dahlsad's insight:

I love that this acknowledges how social media really works:


Salakas says he used sponsored posts and banner advertising to spread the word on his party-hire company, but they were ineffective, so now, he says, he sticks to posting thoughts, videos and photos to encourage "likes" and "shares" and spread his brand across the social media platform.


...Trying to predict what will fly and what will bomb however, is the hard part, he says.


“You can post something and think it's awesome and will go viral, and it doesn't even rate. Then you post something like a wine glass upside down with a candle on the top of it with a funny caption, and you get over 100 "shares". It surprises me all the time.”

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Webgrrl's curator insight, September 4, 2013 11:03 PM

business owners must build the page, build a following and then engage and grow their audience by posting regularly.

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The Standard Hotels, DuJour Media, and Violence Against Women

The Standard Hotels, DuJour Media, and Violence Against Women | A Marketing Mix | Scoop.it

DuJour is a new fashion/lifestyle magazine published nationally with localized issues for major cities. The Standard is a “boutique” hotel chain with locations in New York, Miami, and L.A. The image above looks to be taken from the NYC edition (based on the small print on the facing page). Somewhere in the offices where each of these companies does business, one assumes that entire teams of people looked at this and thought it was ok. At an ad agency hired by The Standard, some bright young creative type came up with this ad* in response to the challenge to market a hotel chain to rich people, a group that must certainly include many, many women. All three of these companies made the decision to use violence against women to market a product. Apparently, this isn’t the first time The Standard has been criticized for their advertising choices. Claire Darrow, creative director for Andre Balazs Properties has said these choices amount to “surrendering our ads to art, so to speak…We want to contribute to the magazines…We don’t just want to advertise.” (Update for clarity: This piece is part of a series by Erwin Wurm called “One Minute Sculptures”)


[more]


Via J'nene Solidarity Kay
Deanna Dahlsad's insight:

Ugh

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Marilee Ritchie Hird's comment, August 28, 2013 10:34 AM
It's unclear to me from the photo that there is violence involved. My first thought was that her suitcase was too heavy.
Laura Brown's comment, August 28, 2013 1:03 PM
My first thought was that her other arm is missing, her head may be under the suitcase. Either way, how does that advertise the hotel? Don't they have staff who would have offered to help her? Whatever the situation, heavy luggage, violence, illness... why would a hotel advertise by showing a woman down on the ground? I think that is more the point for me.
Gracie Passette's comment, August 30, 2013 12:32 AM
How can anyone see anything positive about this image? Hurt, wounded, murdered, whatever ~ "immobility" is counter to "travel", isn't it?
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The 80/20 Rule for Building a Blog Audience

The 80/20 Rule for Building a Blog Audience | A Marketing Mix | Scoop.it

The secret to building a blog with a raving fan base that’s ready to buy what you sell has nothing to do with how much content you create.It, instead, has to do with how good you are getting your content into the hands of more people.Sound hard to believe? Or maybe you’ve heard me talk about this before?


Bear with me for a sec, and keep reading.Why I Spend 80% Of My Time Promoting ContentIf you spend time writing a piece of content, and that content only gets 1,000 readers, chances are there are one million other people in the world who can benefit from what you wrote.Why, then, would you spend more time creating content when you already have something that your ideal customers can benefit from?...


Via Jeff Domansky
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Hein Holthuizen's curator insight, August 14, 2013 2:50 AM

Marketing is more efficient then sales

Alison D. Gilbert's curator insight, August 15, 2013 4:51 PM

I love to curate existing content and create new content.

Adrian Miller's curator insight, August 15, 2013 5:00 PM

How are you staying in contact with your prospects, clients and referral sources? If you are checking in and touching base, you're boring them to tears. You need to add VALUE to the relationship even before there might be a substantive relationship. Use information, introductions and invitations to stay on the grid.

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ToyotaVoice: How Print-On-Demand Is Transforming Self-Publishing

ToyotaVoice: How Print-On-Demand Is Transforming Self-Publishing | A Marketing Mix | Scoop.it

Thanks to the advent of self-publishing, crowdfunding and e-commerce, indie artists of all kinds are launching their creative careers as solopreneurs...


...“When you make something easier to do, people do more of it,” wrote Thompson. “‘Print-on-demand’ publishing is about to do the same thing to books. It’ll keep them alive—by allowing them to be much weirder.


”By ‘weirder’ Thompson means more individualized and diverse. And he was correct. Bowker has reported increases in the numbers of book titles published overall for years, despite decreases in titles published by traditional publishers. The bibliographic information clearinghouse reported the growth has been ”driven almost exclusively by a strong self-publishing market.”...


Via Jeff Domansky
Deanna Dahlsad's insight:

Weird is beautiful. ...Profitability, well... Perhaps the beautiful worry less about such things.

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Jeff Domansky's curator insight, August 4, 2013 5:30 PM

Maybe ebooks aren't killing publishing after all? Weird huh? 

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How To Leverage the Science of Relationships to Gain True Influence

How To Leverage the Science of Relationships to Gain True Influence | A Marketing Mix | Scoop.it

If you define influence by the size of your Klout score, you can stop reading this right now.


If you believe influence is driven by the creation of a relationship between two parties, where one sees the other as truly knowledgeable about a particular product or service, then let’s talk about the science behind that influence.


Via janlgordon, Guillaume Decugis
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Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
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Sex and marketing | Psychology for Marketers

Sex and marketing | Psychology for Marketers | A Marketing Mix | Scoop.it
Can sex and marketing work in synergy? Dive into human psyche to understand why sex sells and see the list of the top ads using sexual messages
Deanna Dahlsad's insight:

Nothing comes between Brooke and her Calvin Kleins

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Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels

Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels | A Marketing Mix | Scoop.it

Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased nearly 20 percent between June 12, when hashtags went live on Facebook,...


Via massimo facchinetti, Philippe Trebaul
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IAB Study Finds 90% of Consumers Back Brands after Interacting via Social Media

IAB Study Finds 90% of Consumers Back Brands after Interacting via Social Media | A Marketing Mix | Scoop.it
A new study conducted by the Internet Advertising Bureau has found that 90 per cent of consumers would recommend a brand to others after...

Via Jessica Kelly, Deanna Dahlsad
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25 Compelling Reasons to Blog for Business Yesterday

25 Compelling Reasons to Blog for Business Yesterday | A Marketing Mix | Scoop.it

And you're waiting for? Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content? There’s a lot of compelling reasons to blog starting yesterday, not the least of which is that it’s no longer a differentiating factor. There are now nearly 7 million blogs on the internet, a meteoric increase over the 100,000 that existed a decade ago. From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. We’ve highlighted 25 of our favorites below...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 17, 2013 1:05 PM

The research is compelling. Blogging and content marketing work. Here are 25 more reasons why you should be blogging. And you're waiting for? 

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5 Online Tools For Activists, By Activists

5 Online Tools For Activists, By Activists | A Marketing Mix | Scoop.it

Why are social networks powerful tools for causes and campaigns? Many times, people begin to engage in activism only after they’ve been attracted by the fun stuff in a campaign — connecting with old friends and sharing photos, for example. When they witness others participating, they’ll be more likely to join the cause. With socializing as the primary draw, it’s become easier for organizers to attract more and more unlikely activists through social media.


But once a campaign reaches its critical mass, activists might think about moving to other platforms made with their needs — especially digital security — in mind. Platforms like Facebook and Twitter will remain standard fare for online activism. But the time is right for niche-oriented startups to create tools that can supplement these platforms. Here are a few worth investigating....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 12, 2013 4:04 PM

There's some interesting points made about activism for public affairs and PR pros. These five sites are also worth monitoring to keep the pulse of what's going on in activism.

Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.