A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Where Should You Post That Thing You Want to Share?

Where Should You Post That Thing You Want to Share? | A Marketing Mix | Scoop.it

kleznev:
“ Where Should You Post That Thing You Want to Share?

Deanna Dahlsad's insight:

An inforgraphic illustrating just which types of posts fit in best at specific social media sites. Humorous, but lots of insights here. (The Instagram note made me giggle pretty hard!)

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Clive Oakley's curator insight, November 15, 2013 11:33 AM

I am obviously doing this wrong, posting on LinkedIn, which is not on this fantastic guide. I am not sure I would like to share "a pervy drawing", especially on "deviantart"!

The Newsroom 3.0's curator insight, November 21, 2013 8:06 AM

An enjoyable post!!

hrmanager-UAE's curator insight, March 28, 2014 10:08 AM
Where Should You Post That Thing You Want to Share?
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Vintage Ad Featuring Nude by Coby Whitmore

Vintage Ad Featuring Nude by Coby Whitmore | A Marketing Mix | Scoop.it
antipahtico:
“ Coby Whitmore
Deanna Dahlsad's insight:

Yes, you absolutely need a nude female to sell projectors.

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Deanna Dahlsad's curator insight, November 12, 2013 4:04 PM

Yes, you absolutely need a nude female to sell projectors.

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Can SEO ever be Natural? | Top Seo Blog

Can SEO ever be Natural? | Top Seo Blog | A Marketing Mix | Scoop.it
There’s no doubt that there are many different effective SEO strategies used to help improve a site’s ranking, build links and drive organic traffic.

Via Eugene Aronsky
Deanna Dahlsad's insight:

Yes; yes it can. I'm a HUGE believer in organic SEO. It really does trump other manipulations. For why work so hard to bring them to your site if they are disappointed when they get there?

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LANDING PAGES - Key Elements to Help You Make Your Landing Page Successful

LANDING PAGES - Key Elements to Help You Make Your Landing Page Successful | A Marketing Mix | Scoop.it
The purpose of all landing pages is to bring in as many visitors as possible and convert as many of those as well.

Via Peg Corwin
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Peg Corwin's curator insight, October 27, 2013 11:15 AM

WEBSITE LANDING PAGE tips


 - "Keep it to the point

 - Get rid of the clutter, visual and content

 - Make your headline stand out

 - Strong call to action

 - Prove yourself

 - Be consistent in layout

 - Test, always test


Click to learn more about each.  If you like this scoop, please consider a thumbs up or share.

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Sign up for Free Shop Small marketing materials - American Express OPEN

Sign up for Free Shop Small marketing materials - American Express OPEN | A Marketing Mix | Scoop.it

Give customers a reason to Shop Small® with you on Nov 30. The information you enter below will be used to personalize all of your marketing materials for Small Business Saturday®.


Sign up to get Small Business Saturday marketing materials to help your business stand out.

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Deanna Dahlsad's curator insight, November 6, 2013 11:28 PM

You can get 2 free printed posters from FedEx with this offer!

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Could Bing Ever Overtake Google in Search?

Could Bing Ever Overtake Google in Search? | A Marketing Mix | Scoop.it
Google has dominated search, but Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Here's what it would take for Bing to surpass Google.

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, November 4, 2013 7:46 PM

Interesting article by Mark Jackson (Search Engine Watch) about whether Bing could overtake Google as the dominant search engine. He admits at the beginning of the article that he is "pissed" at Google. He has 3 main reasons as to how and why this could happen:

 

Reason 1: "Google is focused on deep learning and understanding what users want so searchers don't have to use simple keyword phrases to search Google. Bing, on the other hand, has partnerships with every major social site and receives data directly from those sources. So, rather than trying to understand what users mean and predicting it, Bing actually knows what user want based on actual data from social sites."

 

Reason 2: 1 billion Microsoft users.

 

Reason 3: Competition is good.

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Native advertising: How news sites separate church and state | Media news | Journalism.co.uk

Native advertising: How news sites separate church and state | Media news | Journalism.co.uk | A Marketing Mix | Scoop.it

How news organisations are building commercial teams of former journalists who create paid-for content on behalf of brands.

 

Native advertising has been a key trend of 2013, with many publishers keen to benefit from this revenue stream.

Sometimes called sponsored or branded content, it is a form of advertising that moves beyond the advertorial.

"It is content that is created for or provided by a brand or an advertiser that is then surfaced on a publisher's platform," according to Raju Narisetti, senior vice-president and deputy head of strategy at News Corporation.

The Huffington Post, in conjunction with parent company AOL, last monthpublished a report which proposed that native advertising is "sponsored content, which is relevant to the consumer experience, which is not interruptive, and which looks and feels similar to its editorial environment".

Perhaps the easiest way to understand it is by looking at a couple of examples, such as the Guardian's 'what to wear on a date' video, sponsored by John Lewis, with clothes featured in the video from the department store, and BuzzFeed's '20 coolest hybrid animals', created for hybrid car Toyota Prius.

Many publishers see native advertising as a huge opportunity.


Via Russ Merz, Ph.D.
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Does Search Produce Better Customers Than Social Media?

Does Search Produce Better Customers Than Social Media? | A Marketing Mix | Scoop.it
A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.

Via Paul Lewis
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The Smirnoff guide to seduction

The Smirnoff guide to seduction | A Marketing Mix | Scoop.it

Seventies junk advertising is no ordinary advertising. It was the specially made Smirnoff guide to seduction (Complete and unabridged!) – “Elements of all the best seductions as discovered by Cosmopolitan for Smirnoff” with six top models who “reveal their personal approaches to the art“. Isn’t it glorious? Best of all, this is the kind of ephemera which falls out of a magazine and we just throw away, but somehow this survived…


Via Gracie Passette
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How to Run a Successful Social Media Sweepstakes

How to Run a Successful Social Media Sweepstakes | A Marketing Mix | Scoop.it
Are you planning to run a social media sweepstakes to make your business stand out this holiday season? Do you need a guide to ensure that you don’t miss the crucial elements of a successful sweepstakes promotion?


Sweepstakes, contests and giveaways are increasingly popular among marketers who are vying for the attention of their social media audiences. Choosing a prize is the easy part.


Whether you run your promotion on Facebook or Pinterest, it’s easy to overlook something. Making sure you’ve got all your planning, technical and legal “i’s” dotted and “t’s” crossed is critical to your success.

In this article, you’ll learn the five steps of running a successful social media sweepstakes.


Via Brian Yanish - MarketingHits.com
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12 Unusual Mid-Century Pageant Queens

12 Unusual Mid-Century Pageant Queens | A Marketing Mix | Scoop.it
In the mid-20th century, businesses began to see the huge commercial possibilities of holding a contest where pretty girls would compete just for the honor of representing their product or main export.
Deanna Dahlsad's insight:

See also: http://www.kitsch-slapped.com/tag/pageants/


How corny will your campaign seem later?

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Russian Tampon Commercial

Russian Tampon Commercial | A Marketing Mix | Scoop.it
The Russians don't need images of women playing tennis, wearing white pants and riding around on horses all day to sell tampons - they get straight to the point. Thanks Tim.
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The Way To A Man’s Heart Is Through His Stomach & Other Lessons In Vintage Cookbooks

The Way To A Man’s Heart Is Through His Stomach & Other Lessons In Vintage Cookbooks | A Marketing Mix | Scoop.it
This is the cover of The Way To His Heart “A Cookbook with a Personality”, 1941; note the figures on the cover. The five female figures on the cover of...
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Deanna Dahlsad's curator insight, November 4, 2013 5:25 PM

One cookbook illustrates so many issues: body image, ageing, racism, marketing & consumerism. Oh, and recipes too ;)

malek's curator insight, November 4, 2013 7:59 PM

KITSCH-SLAPPED describe itself as

"SPECIALIZING IN BAD TASTE FROM A (FEMINIST) CHICK’S PERSPECTIVE. POP CULTURE, PAST & PRESENT, IN YER KISSER."

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The Emotions that Make Marketing Campaigns Go Viral

The Emotions that Make Marketing Campaigns Go Viral | A Marketing Mix | Scoop.it
Heat maps of viral content show what compels us to share.

Via malek
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malek's curator insight, October 24, 2013 10:20 AM

- Why you need viral marketing? You don't have active audience to consume your content.

- You tried medioctr content and surprise, surprise..it didn't work.

- Time to try something different: impressive and you won't break the bank.

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Graves Printing and Marketing: How Printed Materials and Advertising Engages Readers

Graves Printing and Marketing: How Printed Materials and Advertising Engages Readers | A Marketing Mix | Scoop.it

Although online marketing is a growing resource for product and service promotion, print advertising still creates a significant impact on those who pick up your advertisement. Both online and print advertising can be designed to target a certain group for maximum effect. However, print advertising is tactile. The reader can hold on to it, or pass it off to a friend. Online advertisements are gone as soon as the reader clicks away from the page.


Via Matt Skallerud
Deanna Dahlsad's insight:

This would be a more effecrive article if the author had linked to (or at least properly named) the "recent study" mentioned.

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Twitter to roll out tweet scheduling, but is it that revolutionary?

Twitter to roll out tweet scheduling, but is it that revolutionary? | A Marketing Mix | Scoop.it
What does this new feature mean for marketers? How do they use Scheduled Tweets? How can they maximize its value? Is there anything they should be aware of?

Via Ally Greer
Deanna Dahlsad's insight:

As pointed out by others, such as Ally Greer who first posted or scooped this, the scheduling mechanism isn't new to people who have been using third party tools. However, for those who either do not like the extra logins etc. of third party tools, do not like to pay for them, or who just want to tweet and don't care about other bells & whistles (and there are a lot of those people!), this is indeed a good thing.

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Ally Greer's curator insight, October 17, 2013 3:06 PM

There are plenty of opportunities that come from the ability to schedule tweets on Twitter, most of which are covered here. 


That said, I'm not sure if this will be as big of a deal as it's made out, because this has been a feature on so many third party tools for quite some time now. Tweet scheduling isn't a new concept at all, thanks to Buffer, Tweetdeck, Sprout Social, TweetDeck, etc.


Speaking for myself, I rarely even use Twitter.com to send or consume tweets. There's a reason why social media managers use third party apps, like Leo states - there are other features like analytics, being able to post from multiple accounts in one place, etc. In my opinion, this won't change much.

Brian Yanish - MarketingHits.com's curator insight, October 19, 2013 12:54 PM
Twiiter you are to late.  I like many other marketers do not use the twitter.com site to make posts.
Val Stilwell MSCS's curator insight, October 23, 2013 9:04 AM

Twitter's bringing this feature inhouse - I say why not. But I wonder, if there's going to be an intuitive auto scheduler as well like Buffer or Hootlet. 

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Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined | A Marketing Mix | Scoop.it
When it comes to referral traffic from social networks, there's Facebook and Pinterest, and then there's everyone else.
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Why email newsletters still work -- and how you can make yours better

Why email newsletters still work -- and how you can make yours better | A Marketing Mix | Scoop.it

"While the email newsletter model has changed and adapted to the times, it’s continued to thrive. People love curated content, and they appreciate the lean-back experience of having interesting information delivered to them." Pete Sheinbaum the former CEO of Daily Candy offers some guidelines.


Via Guillaume Decugis
Deanna Dahlsad's insight:

It's like the old direct mail pieces, really. Numbers & call to action matter as much as content.

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Sigrid de Kaste's curator insight, October 16, 2013 6:20 PM

Make email newsletters part of your marketing routine...have a plan!

sophiedesc's curator insight, October 19, 2013 1:06 PM

Build a successfull newsletter just with these 4 basics: 

 

Entertain and inform

Be brief

Stick to one topic

Leverage non-email channels for delivery


Lily Sanders's curator insight, October 21, 2013 2:29 PM

This article will be helpful because many entry level jobs in PR requires you to write newsletters, news releases, media advisorys, etc.

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Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study | A Marketing Mix | Scoop.it
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C

Via Martin (Marty) Smith, Deanna Dahlsad
Deanna Dahlsad's insight:

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

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Deanna Dahlsad's curator insight, October 15, 2013 5:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

Alessandro Rea's curator insight, October 17, 2013 5:28 AM

While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.

John Thomas's curator insight, February 9, 2014 10:21 AM

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

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The mass media complains that ‘people can’t relate to Hispanics (or Asians).’

The mass media complains that ‘people can’t relate to Hispanics (or Asians).’ | A Marketing Mix | Scoop.it

It takes mysterious masked rebels, a beautiful young murdered singer or salsa outselling ketchup for the Anglo world to take notice of Latinos. If there weren’t a mushrooming billion-dollar ‘Hispanic’ market to be wooed, the Anglo world might still not know we exist.


Elizabeth Martinez, Seeing More Than Black and White (via live-n-prosper)

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Content Curation: Understanding the Why and How - a Research Study


Via Robin Good, Deanna Dahlsad
Deanna Dahlsad's insight:

Robin Good  of Content Curation World breaks the findings down thus:


a) what people curate as relevant is not generally among the top ranked results according to popular metrics. Good stuff is not the same as what is considered normally popular or authoritative stuff.


b) content curation allows a community to synchronize around specific issues and subjects (as anticipated by Clay Shirky)


c) better and more appreciated curation is of the "structured" kind, providing additional info, meta-data and categorization.


d) curators that are highly appreciated are characterized by consistent activity and by a variety of interests (or viewpoints under the same theme) that they are capable to cover.


This is rather my experience; however, I usually explain it to my clients this way:


a) You can be doing an excellent job, but never receive the recognition, popularity, or traffic you deserve.That doesn't mean you won't be appreciated greatly by the smaller group of people who do find/read your curated works.


b) No matter the popularity of your curation, you can build and have conversations -- but remember, community cultivation not only requires additional time, but a different skill set.


c) If you're going to do it, do it well. Use tools, such as labels and tags, and *always* provide context as well as proper credits and links.


d) Consistent activity is nearly as important as showing some personality along with your knowledge. Your topic may be narrowly focused, but offer additional topics and information about you personally (not just professionally) so that people get a sense of you.

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Carmenne Kalyaniwala-Thapliyal's curator insight, October 16, 2013 2:17 AM

A research paper by Zhong, Shah, Sundaravadivelan and Sastry, King's college London, 2013

AnneMarie Cunningham's curator insight, October 17, 2013 8:28 AM

See the excellent notes from Robin Good below. Interesting to see more work emerging in this field.

John Thomas's curator insight, February 9, 2014 10:20 AM

Content Curation: Understanding the Why and How - a Research Study 

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MediaPost Publications Loving The Mushy Stuff: The Success Of Tissue Box Marketing 10/11/2013

Loving The Mushy Stuff: The Success Of Tissue Box Marketing - 10/11/2013

Once upon a time, tear-jerk marketing was reserved for coffee commercials that aired at Christmas and AT&T spots that made moms cry in the ‘80s. But today, tissue box marketing has broken out of its narrow demo, and is being used by a wide range of brands to appeal to not just moms, but young consumers who are proving that when it comes to ads and content, they love the mushy stuff. .....


Via k3hamilton
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Difference Between Digital Marketing and SEO? | Common SEO Questions

Difference Between Digital Marketing and SEO? | Common SEO Questions | A Marketing Mix | Scoop.it

igital marketing and SEO could be considered to be the same thing; but they are two separate entities.


...To sum up the difference in the two is to say that the SEO professional is working on obtaining organic visits where the digital marketing professional is increasing the online presence of a company which expands beyond and SEO campaign.


Via Eugene Aronsky
Deanna Dahlsad's insight:

SEO is a tool. (And I am desperately trying not to call those who focus so much on SEO as tools!)

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Want valuable feedback on your website or blog? Pay attention to lazy pitches!

Want valuable feedback on your website or blog? Pay attention to lazy pitches! | A Marketing Mix | Scoop.it
I do not know about you, but I receive hundreds of emails every day. Between newsletters, new articles by my favorite blogs and publications, press releases, pitches from marketers and bloggers, an...

Via Cendrine Marrouat - cendrinemarrouat.com
Deanna Dahlsad's insight:

I don't invite guest bloggers at my sites; however, I receive dozens of requests a week anyway. In reading Cendrine's article, I wonder if perhaps making a page or post about why I do not welcome guest posts might decrease some of the requests I recieve.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, October 10, 2013 7:02 PM

If you blog or own a website, you know what I mean when I say that lazy pitches are annoying.

Well, actually, if you learn to read between the lines, there is some valuable feedback to gain. 

Not sure of what I'm talking about? Check out my article. I share how paying attention to one particular email helped me decrease the number of irrelevant pitches that land in my inbox by 60%.

Ivy Group's curator insight, October 10, 2013 9:45 PM

Check out Ivy Group at http://www.theivygroup.biz

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3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right?

3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right? | A Marketing Mix | Scoop.it
Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups. The results, published in November's issue, are posted below.

Via k3hamilton
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.