A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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The Gendered Forest: Women Relax, Men Mountaineer

The Gendered Forest: Women Relax, Men Mountaineer | A Marketing Mix | Scoop.it

This summer I went hiking several times in California’s Eastern Sierra. Each time I went I counted the number of male to female hikers and ended up with a 5:1 ratio. This reflects many women’s experience of the wilderness and outdoor sports such as rock climbing or mountaineering. These are male-dominated arenas.


One of the reasons for that is because these activities are advertised to women as an escape from their stressful lives, not as a sport meant to challenge their physical ability. Outdoors equipment marketed towards women, then, consistently focuses on comfort and style, in contrast to men’s marketing.

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Deanna Dahlsad's curator insight, November 22, 2013 11:11 PM

A reflection of the "Hello Kitty" factor in sports marketing to men and women. The conclusion of the article shows how yoga is not "manned up" when marketing to men.


However, to be fair, one could also argue that more women do seek relaxation over physical challenges in their down-time, so perhaps the  ratio isn't all a result of marketing...

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Is Your Content Curation Ethical? A 10-Step Checklist

Is Your Content Curation Ethical? A 10-Step Checklist | A Marketing Mix | Scoop.it
Curation is nothing new, but online content curation is still in its early stages. Many content marketers are still unsure about what constitutes ethical content curation. If you're in this group, ...
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Deanna Dahlsad's curator insight, November 22, 2013 10:32 PM

Most of this is common sense, really. But I can't drive home enough two of the points:


Properly credit by prominently linking to the original source


and


Using quotes only; not the entire article.


Also, inserting your own point of view is great -- however, sometimes there are reasons not to; for example, time constraints which have you quickly offering a link and/or when reiterating is like beating a dead horse.

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Digital and Social Media Marketing Trends 2014 /@BerriePelser

Digital and Social Media Marketing Trends 2014 /@BerriePelser | A Marketing Mix | Scoop.it
Digital and Social Media Marketing Trends 2014. It’s been a huge year for social media, particularly in marketing, but what’s on the horizon?

Via WordPress SEO & Social Media, massimo facchinetti, malek
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malek's curator insight, November 16, 2013 9:26 AM

A highly informative infographic, somthing to keep and watch 2014 trends. Social media role in ranking is soaring but the key is still interacting and engaging!

Xarzy Castro's curator insight, November 17, 2013 1:38 AM

what we need to expect in 2014 trends?

9Dotstrategies's curator insight, November 20, 2013 12:58 AM

Digital and Social Media Marketing Trends for 2014  Via @BerriePelser

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Bad Hair Is No Joke (Or, Hairy Situations In Racism & Misogyny)

Bad Hair Is No Joke (Or, Hairy Situations In Racism & Misogyny) | A Marketing Mix | Scoop.it

I don’t know that I actually have to beat all the dead horses in this vintage ad, do I?  [But] while we are on the subject of hair…

Deanna Dahlsad's insight:

One horrible vintage ad (and those who click through to read will find lots of info on hair history).

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Deanna Dahlsad's curator insight, November 20, 2013 12:15 AM

Horrible advertising & hair's cultural power.

Deanna Dahlsad's curator insight, November 20, 2013 12:16 AM

Horrible advertising & hair's cultural power.

Gracie Passette's curator insight, November 21, 2013 7:22 PM

The importanace of hair

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Assaulted by trolls on social media? The high road is the only road for brands responding

Assaulted by trolls on social media? The high road is the only road for brands responding | A Marketing Mix | Scoop.it

"Not all negative commenters are trolls. How do you sift out the customers with a legitimate complaint – and deal with both customers and troublemakers quickly and effectively..."


Via Leona Ungerer
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Mainstream Advertising On Porn Websites

Mainstream Advertising On Porn Websites | A Marketing Mix | Scoop.it

It has long been a mystery to me why more mainstream products that are sold to porn-watching adults are afraid to advertise on porn websites. Porn advertising is dirt cheap, and so you’d think that any brand that’s not afraid to admit its customers also like porn would be all over the porn website world with huge ad campaigns. Whiskey and cigarette advertisers used to buy endless full-page ads in PlayBoy and Hustler back in the day; why don’t they now?

 

Thus I was both heartened and pleased to see that one of the online food-delivery startups has not only taken to porn site advertising, they’ve blogged in detail about why they did it and how well it worked:


Via Gracie Passette, Deanna Dahlsad
Deanna Dahlsad's insight:

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.


If your product or services fits the demographic, why not?

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Deanna Dahlsad's curator insight, November 19, 2013 6:36 PM

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.

Deanna Dahlsad's curator insight, November 19, 2013 6:36 PM

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.

malek's comment, November 20, 2013 7:43 AM
Nothing beats a pragmatic approach, fully agree with your view
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Weekly Reads – Without the Right Audience Good Content Doesn’t Matter

Weekly Reads – Without the Right Audience Good Content Doesn’t Matter | A Marketing Mix | Scoop.it

Many of us spend our days brainstorming, formulating and deliberating how we can create the best content for our brands or organizations. But we spend much less time focusing on the audiences that will be consuming those great content ideas. It’s not so much the number of followers we have on each of our platforms, but whether or not they are the right followers.

Deanna Dahlsad's insight:

A link round up to illustrate the point about "the right audience" in terms of social media. However, this does not address how organic SEO, i.e. well written content, helps bring the right audience by meeting the needs of those searching.

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What Pinterest’s new API Means for Brands | Spredfast

What Pinterest’s new API Means for Brands | Spredfast | A Marketing Mix | Scoop.it
Pinterest announced its first APIs geared toward consumer brands and media to showcase popular Pins on their own websites. Here are 3 ways brands benefit.
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Google, Porn, And The Press

Google, Porn, And The Press | A Marketing Mix | Scoop.it
Google, Porn, And The Press: This article at Erotic Scribes (the house blog for Sssh.com) is a sort of ranty mashup of several related screeds from the perspective of someone who has been making commercial porn for a long time.

Via Gracie Passette
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The Game is Broomsticks

The Game is Broomsticks | A Marketing Mix | Scoop.it
The Game is Broomsticks
Ring around Rosie. Or Carol. Or Eleanor, etc. Fun. But you can only play if you wear Broomstick’s slacks. …But if you don’t want to play our way — take off our pants and go...
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Where Should You Post That Thing You Want to Share?

Where Should You Post That Thing You Want to Share? | A Marketing Mix | Scoop.it

kleznev:
“ Where Should You Post That Thing You Want to Share?

Deanna Dahlsad's insight:

An inforgraphic illustrating just which types of posts fit in best at specific social media sites. Humorous, but lots of insights here. (The Instagram note made me giggle pretty hard!)

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Clive Oakley's curator insight, November 15, 2013 11:33 AM

I am obviously doing this wrong, posting on LinkedIn, which is not on this fantastic guide. I am not sure I would like to share "a pervy drawing", especially on "deviantart"!

The Newsroom 3.0's curator insight, November 21, 2013 8:06 AM

An enjoyable post!!

hrmanager-UAE's curator insight, March 28, 2014 10:08 AM
Where Should You Post That Thing You Want to Share?
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Vintage Ad Featuring Nude by Coby Whitmore

Vintage Ad Featuring Nude by Coby Whitmore | A Marketing Mix | Scoop.it
antipahtico:
“ Coby Whitmore
Deanna Dahlsad's insight:

Yes, you absolutely need a nude female to sell projectors.

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Deanna Dahlsad's curator insight, November 12, 2013 4:04 PM

Yes, you absolutely need a nude female to sell projectors.

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Can SEO ever be Natural? | Top Seo Blog

Can SEO ever be Natural? | Top Seo Blog | A Marketing Mix | Scoop.it
There’s no doubt that there are many different effective SEO strategies used to help improve a site’s ranking, build links and drive organic traffic.

Via Eugene Aronsky
Deanna Dahlsad's insight:

Yes; yes it can. I'm a HUGE believer in organic SEO. It really does trump other manipulations. For why work so hard to bring them to your site if they are disappointed when they get there?

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LANDING PAGES - Key Elements to Help You Make Your Landing Page Successful

LANDING PAGES - Key Elements to Help You Make Your Landing Page Successful | A Marketing Mix | Scoop.it
The purpose of all landing pages is to bring in as many visitors as possible and convert as many of those as well.

Via Peg Corwin
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Peg Corwin's curator insight, October 27, 2013 11:15 AM

WEBSITE LANDING PAGE tips


 - "Keep it to the point

 - Get rid of the clutter, visual and content

 - Make your headline stand out

 - Strong call to action

 - Prove yourself

 - Be consistent in layout

 - Test, always test


Click to learn more about each.  If you like this scoop, please consider a thumbs up or share.

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Sign up for Free Shop Small marketing materials - American Express OPEN

Sign up for Free Shop Small marketing materials - American Express OPEN | A Marketing Mix | Scoop.it

Give customers a reason to Shop Small® with you on Nov 30. The information you enter below will be used to personalize all of your marketing materials for Small Business Saturday®.


Sign up to get Small Business Saturday marketing materials to help your business stand out.

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Deanna Dahlsad's curator insight, November 6, 2013 11:28 PM

You can get 2 free printed posters from FedEx with this offer!

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Could Bing Ever Overtake Google in Search?

Could Bing Ever Overtake Google in Search? | A Marketing Mix | Scoop.it
Google has dominated search, but Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Here's what it would take for Bing to surpass Google.

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, November 4, 2013 7:46 PM

Interesting article by Mark Jackson (Search Engine Watch) about whether Bing could overtake Google as the dominant search engine. He admits at the beginning of the article that he is "pissed" at Google. He has 3 main reasons as to how and why this could happen:

 

Reason 1: "Google is focused on deep learning and understanding what users want so searchers don't have to use simple keyword phrases to search Google. Bing, on the other hand, has partnerships with every major social site and receives data directly from those sources. So, rather than trying to understand what users mean and predicting it, Bing actually knows what user want based on actual data from social sites."

 

Reason 2: 1 billion Microsoft users.

 

Reason 3: Competition is good.

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Native advertising: How news sites separate church and state | Media news | Journalism.co.uk

Native advertising: How news sites separate church and state | Media news | Journalism.co.uk | A Marketing Mix | Scoop.it

How news organisations are building commercial teams of former journalists who create paid-for content on behalf of brands.

 

Native advertising has been a key trend of 2013, with many publishers keen to benefit from this revenue stream.

Sometimes called sponsored or branded content, it is a form of advertising that moves beyond the advertorial.

"It is content that is created for or provided by a brand or an advertiser that is then surfaced on a publisher's platform," according to Raju Narisetti, senior vice-president and deputy head of strategy at News Corporation.

The Huffington Post, in conjunction with parent company AOL, last monthpublished a report which proposed that native advertising is "sponsored content, which is relevant to the consumer experience, which is not interruptive, and which looks and feels similar to its editorial environment".

Perhaps the easiest way to understand it is by looking at a couple of examples, such as the Guardian's 'what to wear on a date' video, sponsored by John Lewis, with clothes featured in the video from the department store, and BuzzFeed's '20 coolest hybrid animals', created for hybrid car Toyota Prius.

Many publishers see native advertising as a huge opportunity.


Via Russ Merz, Ph.D.
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Does Search Produce Better Customers Than Social Media?

Does Search Produce Better Customers Than Social Media? | A Marketing Mix | Scoop.it
A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.

Via Paul Lewis
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The Smirnoff guide to seduction

The Smirnoff guide to seduction | A Marketing Mix | Scoop.it

Seventies junk advertising is no ordinary advertising. It was the specially made Smirnoff guide to seduction (Complete and unabridged!) – “Elements of all the best seductions as discovered by Cosmopolitan for Smirnoff” with six top models who “reveal their personal approaches to the art“. Isn’t it glorious? Best of all, this is the kind of ephemera which falls out of a magazine and we just throw away, but somehow this survived…


Via Gracie Passette
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How to Run a Successful Social Media Sweepstakes

How to Run a Successful Social Media Sweepstakes | A Marketing Mix | Scoop.it
Are you planning to run a social media sweepstakes to make your business stand out this holiday season? Do you need a guide to ensure that you don’t miss the crucial elements of a successful sweepstakes promotion?


Sweepstakes, contests and giveaways are increasingly popular among marketers who are vying for the attention of their social media audiences. Choosing a prize is the easy part.


Whether you run your promotion on Facebook or Pinterest, it’s easy to overlook something. Making sure you’ve got all your planning, technical and legal “i’s” dotted and “t’s” crossed is critical to your success.

In this article, you’ll learn the five steps of running a successful social media sweepstakes.


Via Brian Yanish - MarketingHits.com
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12 Unusual Mid-Century Pageant Queens

12 Unusual Mid-Century Pageant Queens | A Marketing Mix | Scoop.it
In the mid-20th century, businesses began to see the huge commercial possibilities of holding a contest where pretty girls would compete just for the honor of representing their product or main export.
Deanna Dahlsad's insight:

See also: http://www.kitsch-slapped.com/tag/pageants/


How corny will your campaign seem later?

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Russian Tampon Commercial

Russian Tampon Commercial | A Marketing Mix | Scoop.it
The Russians don't need images of women playing tennis, wearing white pants and riding around on horses all day to sell tampons - they get straight to the point. Thanks Tim.
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The Way To A Man’s Heart Is Through His Stomach & Other Lessons In Vintage Cookbooks

The Way To A Man’s Heart Is Through His Stomach & Other Lessons In Vintage Cookbooks | A Marketing Mix | Scoop.it
This is the cover of The Way To His Heart “A Cookbook with a Personality”, 1941; note the figures on the cover. The five female figures on the cover of...
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Deanna Dahlsad's curator insight, November 4, 2013 5:25 PM

One cookbook illustrates so many issues: body image, ageing, racism, marketing & consumerism. Oh, and recipes too ;)

malek's curator insight, November 4, 2013 7:59 PM

KITSCH-SLAPPED describe itself as

"SPECIALIZING IN BAD TASTE FROM A (FEMINIST) CHICK’S PERSPECTIVE. POP CULTURE, PAST & PRESENT, IN YER KISSER."

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The Emotions that Make Marketing Campaigns Go Viral

The Emotions that Make Marketing Campaigns Go Viral | A Marketing Mix | Scoop.it
Heat maps of viral content show what compels us to share.

Via malek
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malek's curator insight, October 24, 2013 10:20 AM

- Why you need viral marketing? You don't have active audience to consume your content.

- You tried medioctr content and surprise, surprise..it didn't work.

- Time to try something different: impressive and you won't break the bank.

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Graves Printing and Marketing: How Printed Materials and Advertising Engages Readers

Graves Printing and Marketing: How Printed Materials and Advertising Engages Readers | A Marketing Mix | Scoop.it

Although online marketing is a growing resource for product and service promotion, print advertising still creates a significant impact on those who pick up your advertisement. Both online and print advertising can be designed to target a certain group for maximum effect. However, print advertising is tactile. The reader can hold on to it, or pass it off to a friend. Online advertisements are gone as soon as the reader clicks away from the page.


Via Matt Skallerud
Deanna Dahlsad's insight:

This would be a more effecrive article if the author had linked to (or at least properly named) the "recent study" mentioned.

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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tormorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.