A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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It's the Mad Men Sexist Ad of the Week

It's the Mad Men Sexist Ad of the Week | A Marketing Mix | Scoop.it

Also, spoiler alert about that debauchee Don Draper. 

Deanna Dahlsad's insight:

"Men are better than women! Indoors, women are useful -- even pleasant"

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Deanna Dahlsad's curator insight, December 19, 2013 10:41 AM

"Men are better than women! Indoors, women are useful -- even pleasant"

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The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial | A Marketing Mix | Scoop.it
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.


If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change?... Take a look.…


Via Jeff Domansky
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Ali Anani's curator insight, December 18, 2013 5:21 AM
Content- to be or not to be.
Intriguing Networks's curator insight, December 18, 2013 8:20 AM

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

 

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

 

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

 

Food for thought thanks again!

Alison D. Gilbert's curator insight, December 27, 2013 11:57 PM

I am curious about the way things will change. Are you?

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The Rules of the Game: A Century of Hollywood Publicity

The Rules of the Game: A Century of Hollywood Publicity | A Marketing Mix | Scoop.it
A Century of Hollywood Publicity Robert Mitchum serves a sixty-day sentence in the Los Angeles County jail for marijuana possession, 1949.
Deanna Dahlsad's insight:

The evolution of the Hollywood publicity racket.

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Top 500 U.S. E-Retailers - How social is Amazon? - Internet Retailer

Top 500 U.S. E-Retailers - How social is Amazon? - Internet Retailer | A Marketing Mix | Scoop.it
Internet Retailer - E-Retailers/Top 500 U.S. E-Retailers - How social is Amazon?
Deanna Dahlsad's insight:

This drives home a point: if you aren't a personality, but are still a large enough platform, Social Media isn't like what most folks describe or advise social media to be.

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From Chanel to Burberry, fashion is now a branch of the porn industry

From Chanel to Burberry, fashion is now a branch of the porn industry | A Marketing Mix | Scoop.it
These days, models like Keira Knightley (inset) pose open mouthed, their eyes half-closed as if in a state of arousal. Sometimes they lie on their backs, like Rosie Huntington-Whiteley did recently.
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Deanna Dahlsad's curator insight, December 8, 2013 11:04 PM

Despite the fact that this issue was discussed back when I was in college decades ago -- and likely long before that, this article makes the following claims:


  • Fashion adverts no longer sell fashion - they sell sex
  • The pornification of the fashion world is affecting our young girls
  • The advent of airbrushing and rise of internet porn are responsible
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How Online Retailers Could Use Scoop.it To Disrupt & Win In 2014

How Online Retailers Could Use Scoop.it To Disrupt & Win In 2014 | A Marketing Mix | Scoop.it

Content or Conversion
Ecommerce (B2C) merchants are narrowing the "content marketing" gap with their B2B cousins, but the old left/right brain problem remains. Ecommerce requires a strange synergy between right brain creativity (design, merchandising, visualization) and left-brain science (analytics, metrics, KPIs).  

If you asked me the greatest challenge from my 7 year Ecommerce Director tenure it would be finding ways to win on both sides of the content - conversion Rubicon. 

When we thought we had the content dial just right it would tank our conversion metrics. Each time we thought we had conversion set up perfect our "content" metrics like pages viewed, time on site and bounce rates would disintegrate. 

Finding the tiny balance beam between CONTENT's heuristic benefits (more time on site, better engagement, more Lifetime Value, better quality User Generated Content and more of it) and conversion's MONEY was hellish. 

Scoop.it To The Rescue
If you run a multi-million dollars ecommerce website and aren't using Scoop.it you’re nuts. There is NO faster content feedback tool than Scoop.it (period, full stop). 

Here are ways I would be using this magic wand of a tool if I was still responsible for more than $6M in online sales yearly:

* Test contest and game ideas. 
* Test Q&A content (most shared WINS a page). 
* Find and empower brand advocates (buzz team).

* Watch competitors like a HAWK (with keyword tool).

* Watch my key brands like a HAWK (also with keyword tool). 
* Ask for help (amazing talent in Scoop.it community). 
* Reward previous helpers with Scoop.it profiles and long thank you notes). 
* Copy Scoop.it's brilliant soft gamification and leader boards.

* Crack the API and find ways to build curation as a "channel" with a P&L, a budget and distinct goals. 
* Partner with the Scoop.it team to find common points and tap their community for "testing before you test" ideas.

* Look to create an uncapped incentive plan with Scoop.it team to weigh, measure and value traffic and conversions from the channel and PAY THEM a % of the action they create. 

This last bullet is worth MILLIONS . Instead of simply thinking about the very cool curation tool I would set up "content curation" as a marketing channel with a budget. Next I would call Guillaume and Marc and ask to meet in SF. 

At that meeting I would pitch a mutually beneficial partnership. Instead of approaching the partnership in a static way I would pitch the Scoop.it team on a more flexible and uncapped arrangement. If the "commons" we create together produced millions projected then Scoop.it gets a sizable "affiliate-like" commission. 

If I were running LLBean.com, Target.com or especially B&N.com I would be all over Scoop.it in 2014. RedEnvelope.com is an even better example. When I created FoundObjects.com in the late 1990s (now gone sadly) RedEnvelope was the cool kid on the block. 

Now RedEnvelope.com is being destroyed.

 

They can't compete against the User Generated Content of Estsy.com or the scale of Amazon. They are in the middle where NO ONE SURVIVES.

 

Crack the top of that website and reinvent it with the help of a cool tool like Scoop.it or RedEnvelope.com will reach the point of diminishing return where every order costs more to ship than it makes (ouch). 

If you are developing your ecommerce plan for 2014 and you aren't thinking about Scoop.it LOOK OUT.  

 


Via Martin (Marty) Smith, malek
Deanna Dahlsad's insight:

Preaching to the choir here, of course ;)

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malek's curator insight, December 7, 2013 10:14 PM

An eye opener on striking the balance between content and conversion.. The "How-to" list is worth multiple visits.

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PCs Still Tops for Web Shopping Across Categories

PCs Still Tops for Web Shopping Across Categories | A Marketing Mix | Scoop.it
There’s no question mobile devices are more important than ever in the online shopping landscape, but people still prefer PCs for researching and purchasing products and services.
Deanna Dahlsad's insight:

Note how completing a purchase via a mobile device was less common.

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Deanna Dahlsad's curator insight, December 5, 2013 4:45 PM

Note how completing a purchase via a mobile device was less common.

malek's curator insight, December 8, 2013 2:01 PM

Against rhetoric. Probably more research and more readings will explain the findings

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Ron Burgundy Scotch

Ron Burgundy Scotch | A Marketing Mix | Scoop.it
thestrongestmustache:
“ really. yes, really. the actual ron burgundy scotch is coming!
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Is This The Worst Logo Update Of 2013?

Is This The Worst Logo Update Of 2013? | A Marketing Mix | Scoop.it

The Appalachian State Mountaineers have just unveiled a new logo and it looks like a deranged Simpsons version of Abe Lincoln. What were they thinking?


On Monday, Appalachian State University unveiled an official new secondary logo for the school's athletic department: a disastrous figure that looks like a Simpsons rendering of Abraham Lincoln’s drunken evil twin. Probably drawn in Microsoft Paint, it shows a grumpy, frowny old man smoking a corncob pipe and with a top hat hiding his bald yellow head. This character’s name is “Victory Yosef,” but his face is the picture of defeat. .


Via Jeff Domansky
Deanna Dahlsad's insight:

Eeeeiiw

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Jeff Domansky's curator insight, December 5, 2013 3:46 PM

I have to agree. This is a big design fail, unfortunately.

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1952 Scandale stockings print ad

1952 Scandale stockings print ad | A Marketing Mix | Scoop.it

1952 Scandale stockings advertisement illustrated by Rene Gruau. 

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People Shopping on Mobile Devices Visit More Sites Than Those on a PC

People Shopping on Mobile Devices Visit More Sites Than Those on a PC | A Marketing Mix | Scoop.it

Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. According to Millward Brown Digital, people who shop from their mobiles visit more retailer sites than those who shop from their PCs (6.2 retailer visits per month on mobiles versus 2.9 on PCs). Mobile shoppers also use search engines and social media sites more than PC shoppers do. With all that opportunity to capture mobile purchases (or lose them to rivals), there’s all the more reason for retailers to make sure their mobile strategy is airtight.


Via Russ Merz, Ph.D., Deanna Dahlsad
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Russ Merz, Ph.D.'s curator insight, December 5, 2013 2:12 PM

Recent research by Millward Brown Digital shows some interesting shopping behavior differences between mobile and PC based shoppers. However, it is unclear what the base number of shoppers are in each group, or how many use both devices.

Deanna Dahlsad's curator insight, December 5, 2013 3:25 PM

It is nearly impossible not to notice some (more than) probably gender differences here; it sure looks like the men are shopping via mobile phone and tablet, while women are at the pc. This likely means big differences in terms of social sites, such as Pinterest, as well as in the shopping categories themselves.

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A Gift For Every Bowler In Your Family

A Gift For Every Bowler In Your Family | A Marketing Mix | Scoop.it
I don’t know about the rest of the stuff, but I sooo want that plastic bowling ball ornament / keepsake / gift certificate holder shown at the bottom of this 1962 ad. Puh-leeze, Santa? (That ...
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Let's Move Beyond The Content Marketing Hype by @Britopian

Let's Move Beyond The Content Marketing Hype by @Britopian | A Marketing Mix | Scoop.it

If one thing needs to happen in 2014, it’s that brands must get content right. Content is the lifeline into the digital ecosystem. It’s how we reach consumers, break through the clutter and change their behavior. It’s pretty obvious, I know.

What’s not so obvious though is that we need to elevate the conversation beyond just the content marketing insanity.

Deanna Dahlsad's insight:

Finally, an article that gets to the questions which must be addressed by brand before they hop onto the curation band wagon.

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4 Tips to Get Your Content Ready For Black Friday

4 Tips to Get Your Content Ready For Black Friday | A Marketing Mix | Scoop.it
Holiday season shopping officially kicks off this week with Black Friday and Cyber Monday. Historically  around...
Deanna Dahlsad's insight:

The best thing about this night-before-the-holiday article is that it is short. That should have been on the list. Because during the holiday season we don't have the same amount of time to read. This time of year,  I always advise shorter posts, published with greater frequency, for my clients who are pushing holiday merch. Shorter posts have a better chance of getting read -- so long as they get to the point quickly. And more frequent posts means that your great content doesn't get buried at the bottom of timelines and readers.


Other comments:


I disagree with the first point as a "never"; your approach depends entirely on your product/service, your audience, and the platform you are using.


Points 2 & 3 are ships that already sailed for this season.


The statement about the 36% of U.S. consumers say  is a bit misleading... Even when you read the Adobe Digital Index article (under the "With social, it’s all about the pur­chas­ing journey" heading)  it's far more complicated than that; see points 2 & 3.

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Content marketers miss the point | Graham Jones

Content marketers miss the point | Graham Jones | A Marketing Mix | Scoop.it
Content marketers appear to think that the word content is equivalent to the word article. It is not, there is so much more to content than articles.
Deanna Dahlsad's insight:

Jones also misses a major point. When he says people want "content in a myriad of forms – articles, yes, but also they want items in print, they want online lectures, they want ebooks, podcasts and more", he forgets one very important factor: We are not after "people", we are after a target market. So, really, the first thing to address is what kind(s) of content does your target market want?

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John Schwartz's curator insight, November 27, 2013 11:10 PM

Spot on!  You need more than words on a web page to keep a visitor's attention these days.  Smart online marketers use images, video, audio, interactive forms, and more to engage visitors.  Text-heavy pages are boring to most web surfers now.  Engage or sink.

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The Gendered Forest: Women Relax, Men Mountaineer

The Gendered Forest: Women Relax, Men Mountaineer | A Marketing Mix | Scoop.it

This summer I went hiking several times in California’s Eastern Sierra. Each time I went I counted the number of male to female hikers and ended up with a 5:1 ratio. This reflects many women’s experience of the wilderness and outdoor sports such as rock climbing or mountaineering. These are male-dominated arenas.


One of the reasons for that is because these activities are advertised to women as an escape from their stressful lives, not as a sport meant to challenge their physical ability. Outdoors equipment marketed towards women, then, consistently focuses on comfort and style, in contrast to men’s marketing.

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Deanna Dahlsad's curator insight, November 23, 2013 4:11 AM

A reflection of the "Hello Kitty" factor in sports marketing to men and women. The conclusion of the article shows how yoga is not "manned up" when marketing to men.


However, to be fair, one could also argue that more women do seek relaxation over physical challenges in their down-time, so perhaps the  ratio isn't all a result of marketing...

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Is Your Content Curation Ethical? A 10-Step Checklist

Is Your Content Curation Ethical? A 10-Step Checklist | A Marketing Mix | Scoop.it
Curation is nothing new, but online content curation is still in its early stages. Many content marketers are still unsure about what constitutes ethical content curation. If you're in this group, ...
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Deanna Dahlsad's curator insight, November 23, 2013 3:32 AM

Most of this is common sense, really. But I can't drive home enough two of the points:


Properly credit by prominently linking to the original source


and


Using quotes only; not the entire article.


Also, inserting your own point of view is great -- however, sometimes there are reasons not to; for example, time constraints which have you quickly offering a link and/or when reiterating is like beating a dead horse.

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Digital and Social Media Marketing Trends 2014 /@BerriePelser

Digital and Social Media Marketing Trends 2014 /@BerriePelser | A Marketing Mix | Scoop.it
Digital and Social Media Marketing Trends 2014. It’s been a huge year for social media, particularly in marketing, but what’s on the horizon?

Via WordPress SEO & Social Media, massimo facchinetti, malek
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malek's curator insight, November 16, 2013 2:26 PM

A highly informative infographic, somthing to keep and watch 2014 trends. Social media role in ranking is soaring but the key is still interacting and engaging!

Xarzy Castro's curator insight, November 17, 2013 6:38 AM

what we need to expect in 2014 trends?

9Dotstrategies's curator insight, November 20, 2013 5:58 AM

Digital and Social Media Marketing Trends for 2014  Via @BerriePelser

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Bad Hair Is No Joke (Or, Hairy Situations In Racism & Misogyny)

Bad Hair Is No Joke (Or, Hairy Situations In Racism & Misogyny) | A Marketing Mix | Scoop.it

I don’t know that I actually have to beat all the dead horses in this vintage ad, do I?  [But] while we are on the subject of hair…

Deanna Dahlsad's insight:

One horrible vintage ad (and those who click through to read will find lots of info on hair history).

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Deanna Dahlsad's curator insight, November 20, 2013 5:15 AM

Horrible advertising & hair's cultural power.

Deanna Dahlsad's curator insight, November 20, 2013 5:16 AM

Horrible advertising & hair's cultural power.

Gracie Passette's curator insight, November 22, 2013 12:22 AM

The importanace of hair

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Assaulted by trolls on social media? The high road is the only road for brands responding

Assaulted by trolls on social media? The high road is the only road for brands responding | A Marketing Mix | Scoop.it

"Not all negative commenters are trolls. How do you sift out the customers with a legitimate complaint – and deal with both customers and troublemakers quickly and effectively..."


Via Leona Ungerer
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Mainstream Advertising On Porn Websites

Mainstream Advertising On Porn Websites | A Marketing Mix | Scoop.it

It has long been a mystery to me why more mainstream products that are sold to porn-watching adults are afraid to advertise on porn websites. Porn advertising is dirt cheap, and so you’d think that any brand that’s not afraid to admit its customers also like porn would be all over the porn website world with huge ad campaigns. Whiskey and cigarette advertisers used to buy endless full-page ads in PlayBoy and Hustler back in the day; why don’t they now?

 

Thus I was both heartened and pleased to see that one of the online food-delivery startups has not only taken to porn site advertising, they’ve blogged in detail about why they did it and how well it worked:


Via Gracie Passette, Deanna Dahlsad
Deanna Dahlsad's insight:

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.


If your product or services fits the demographic, why not?

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Deanna Dahlsad's curator insight, November 19, 2013 11:36 PM

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.

Deanna Dahlsad's curator insight, November 19, 2013 11:36 PM

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.

malek's comment, November 20, 2013 12:43 PM
Nothing beats a pragmatic approach, fully agree with your view
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Weekly Reads – Without the Right Audience Good Content Doesn’t Matter

Weekly Reads – Without the Right Audience Good Content Doesn’t Matter | A Marketing Mix | Scoop.it

Many of us spend our days brainstorming, formulating and deliberating how we can create the best content for our brands or organizations. But we spend much less time focusing on the audiences that will be consuming those great content ideas. It’s not so much the number of followers we have on each of our platforms, but whether or not they are the right followers.

Deanna Dahlsad's insight:

A link round up to illustrate the point about "the right audience" in terms of social media. However, this does not address how organic SEO, i.e. well written content, helps bring the right audience by meeting the needs of those searching.

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What Pinterest’s new API Means for Brands | Spredfast

What Pinterest’s new API Means for Brands | Spredfast | A Marketing Mix | Scoop.it
Pinterest announced its first APIs geared toward consumer brands and media to showcase popular Pins on their own websites. Here are 3 ways brands benefit.
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Google, Porn, And The Press

Google, Porn, And The Press | A Marketing Mix | Scoop.it
Google, Porn, And The Press: This article at Erotic Scribes (the house blog for Sssh.com) is a sort of ranty mashup of several related screeds from the perspective of someone who has been making commercial porn for a long time.

Via Gracie Passette
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The Game is Broomsticks

The Game is Broomsticks | A Marketing Mix | Scoop.it
The Game is Broomsticks
Ring around Rosie. Or Carol. Or Eleanor, etc. Fun. But you can only play if you wear Broomstick’s slacks. …But if you don’t want to play our way — take off our pants and go...
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.