A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | A Marketing Mix | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....

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Neil Ferree's curator insight, February 4, 2014 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 2014 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 2014 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

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Paid Search Clicks Climb at the End of 2013, as Do CPCs

Paid Search Clicks Climb at the End of 2013, as Do CPCs | A Marketing Mix | Scoop.it
Paid search advertising had a good year in 2013, hitting an all-time high, according to research. And the paid search ecosystem is showing signs of increased efficiency as clicks increase while impressions drop. Ad spending on Bing/Yahoo! grew 43% year over year, while Google saw an increase of 19%.
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Scantily Clad Casino Employees: Sex Sells, Right?

Scantily Clad Casino Employees: Sex Sells, Right? | A Marketing Mix | Scoop.it
Have you ever wondered why casinos often employ scantily clad waitresses? I'm not making this up as some sort of feminist attack or even a complaint. Many casinos, like the Rio in Vegas, do more th...

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Online Selling Trends 2014: How Google PLA Ads Changed Ecommerce

Online Selling Trends 2014: How Google PLA Ads Changed Ecommerce | A Marketing Mix | Scoop.it
Online product listings no longer show up in Google Shopping search results unless merchants pay for Product Listing Ads, leading to higher acquisition costs for many merchants.
Deanna Dahlsad's insight:

PLAs are the ads on search results pages which showcase an image and details of a product being sold.

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The Most Effective Content Marketing Tip Ever | Feldman Creative

The Most Effective Content Marketing Tip Ever | Feldman Creative | A Marketing Mix | Scoop.it

Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear.

Answer your prospects’ top 30 questions.

That’s it. Do it and enjoy the magic.


I’ll expand on the idea ever-so-slightly…


Your prospects aren’t going to buy your stuff until they get the answers they seek. Listen closely to the questions. Write them down. Then make each question the title of a blog post and publish the answers....


Via Jeff Domansky
Deanna Dahlsad's insight:

Marketing & customer service 101

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Nicoline Maes's curator insight, January 24, 2014 10:12 AM

Beantwoord de vragen van je klanten. DE beste en simpelste contentmarketing #tip EVAH. Het gaat niet om jou! #Content

Valerie Sing's curator insight, January 29, 2014 2:35 AM

A 90/90/30 rule to creating blog posts. 90 pieces of content (30 blog posts, 30 videos, 30 podcasts) in 90 days based on 30 questions. Writing posts are easy enough, but to achieve this means getting up to speed with your video and podcasting skills.

Marie Clement's curator insight, January 29, 2014 10:00 AM

This makes perfect sense - it's all about knowing your customers and communicating with themin a way that they respond to and content is key!

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‘Fear of Missing Something’ Drives Home Screen Alert Usage

‘Fear of Missing Something’ Drives Home Screen Alert Usage | A Marketing Mix | Scoop.it
Always-on, always-connected consumers are spending more than one-quarter of their smartphone time with the home screen—not too surprising when one considers they pick up their phones around 100 times per day, according to research.
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Shawnee Rivers's curator insight, January 22, 2014 6:17 PM

Games is right there in the middle..

Laura Brown's comment, January 24, 2014 2:01 AM
I see people who are obsessed with reading Twitter feeds and same for other social media. They worry about what they miss, some actually get upset about it. I don't. I check RSS feeds a couple of times a week and only read as far as I want to. I doubt I spend more than an hour including time to write up a post, make coffee or have a snack and repost or link to anything which interests me. I even skim read several posts from the feed.
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What is preferable: A blog or a traditional Newspaper?

What is preferable: A blog or a traditional Newspaper? | A Marketing Mix | Scoop.it
Hello “TechnoTactics” readers, how are you all doing? Busy checking out the new SEO strategies to get more engagement? Welcome to my article regarding...
The post What is preferable: A blog or a traditional Newspaper?

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Your Best Tool For SEO (Or, Why Search Engines Are Your Friends)

Your Best Tool For SEO (Or, Why Search Engines Are Your Friends) | A Marketing Mix | Scoop.it

I believe search engine optimization (SEO) is best and primarily served via the content you write. If you believe that, you may stop reading; but if you aren't convinced...

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The Academy of Mystic Arts Invites You to: BECOME A "Witch!"

The Academy of Mystic Arts Invites You to: BECOME A "Witch!" | A Marketing Mix | Scoop.it
retrogasm:
“ The Academy of Mystic Arts
Deanna Dahlsad's insight:

I have no idea why they'd use quotes... Is a "Witch!" is different than a plain old witch? Is he use of quotes like airquotes or something?

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Deanna Dahlsad's curator insight, January 18, 2014 5:18 PM

I have no idea why they'd use quotes... Is a "Witch!" is different than a plain old witch? Is he use of quotes like airquotes or something?

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Consulting & Other Services

Consulting & Other Services | A Marketing Mix | Scoop.it

Have you decided that you need to begin, firmly establish, or update your online presence — but you feel stuck, wondering what platform to use, what networks to join? I’ll help you identify which content management software, social media venues, &/or content curation sites are not only of the most value to your brand & product identities, but best suited to your own assets.


Do you feel overwhelmed by technology? Does trying to understand SEO & PR, let alone implement best practices, leave you feeling frustrated? Does the learning curve threaten your ROI? Time is money, after all; so sweating it out alone can really cost you! Let me help you worry less about the latest plugins and gadgets and, instead, concentrate more on how to collect the data you need — and how to use the data you have.


Do so-called “simple” webpages & profiles intimidate you, forcing you to procrastinate? I’ll personally train you in how to set up those sites with one-on-one tutoring. Or, if you prefer, I can set them up for you.


Whether you could use some help getting started or staying motivated, whether you need someone to steer you in the right direction or just be a sounding board to help you sort out all the things you have read (or that are in your head!), I can help. Schedule a consultation appointment with me, and we can discuss in real-time — on the phone, via chat/instant messenger, or in email — your business needs.

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Marketing’s new re-designed 7P’s

Marketing’s new re-designed 7P’s | A Marketing Mix | Scoop.it
The omni-chanannel, real-time, everything’s available environment we are currently living in has changed the marketing fundamentals quite radically. The world is no longer the same place for which The marketer E.

Via Fred Zimny, malek
Deanna Dahlsad's insight:

Exploring the old marketing equation from 1960s in a contemporary, digital, age.

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Tutor virtual's curator insight, January 18, 2014 9:39 PM

Las 7 P...!!!

Ubleam's curator insight, January 20, 2014 4:28 AM

Position – in customer’s mind

Performance – the user experience

Proximity – How close the brand is to it’s customers, Customer intimacy

Price  – Price is no longer a fixed figure

Presence – instead of

Place

Product

Promotion

Debra Walker's curator insight, January 20, 2014 5:32 PM

Love this repositioning of perspective - always wise to shift the way we look at things from time to time.

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UP to the DL: Blog Tours & Marketing Services

UP to the DL: Blog Tours & Marketing Services | A Marketing Mix | Scoop.it

U.P. to the D.L. is the dynamic duo of Deanna Dahlsad & Laura Brown, two wordy grrls who met 10 years ago as columnists at (the now defunct) Backwash.com.

Of course, both had been writing and promoting online (and off) long before that time, so the slow demise of one site didn’t keep them from continuing to do what they do — or being friends. *wink*

Our latest joint projects are Inherited Values and Ululating Undulating Ungulate. (If you visit the sites and are interested in joining us there, please check out the “about” pages!)

Because of our years of experience in the Internet trenches, we’ve long been individually helping other writers, bloggers, artists, sellers, and entrepreneurs start-up or increase their online presence; now we’ve joined forces, offering you our firsthand knowledge and experience.

We offer specialized services, such as:

Blog Tours
Marketing Consultation
Website Reviews
Individualized & Customized Services Upon Request
Bloggers, you have brands too, so any of these services can be tailored to suit you!

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'Pay to play' on the Web?: Net neutrality explained

'Pay to play' on the Web?: Net neutrality explained | A Marketing Mix | Scoop.it
Net neutrality explained. Will you have to pay more for Netflix, or a fee to be able to stream YouTube videos at full speed?
Deanna Dahlsad's insight:

If you've wondered what all the rukus is about, this neatly explains it all.


See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04



If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/

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Deanna Dahlsad's curator insight, January 16, 2014 4:42 PM

If you've wondered what all the rukus is about, this neatly explains it all.


See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04


Don't kid yourself into thinking this won't have gender bias, race bias, etc. -- it will. This is an issue of the  99%.


If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/

Deanna Dahlsad's curator insight, January 16, 2014 4:43 PM

If you've wondered what all the rukus is about, this neatly explains it all.


See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04


Don't kid yourself into thinking this won't have gender bias, race bias, etc. -- it will. This is an issue of the  99%.


If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/

Deanna Dahlsad's curator insight, January 16, 2014 4:45 PM

If you've wondered what all the rukus is about, this neatly explains it all.


See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04


Don't kid yourself into thinking this won't have gender bias, race bias, etc. -- it will. This is an issue of the  99%.


If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/

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Square Founder Jack Dorsey Advises Retailers to Find Genuine Voice

Square Founder Jack Dorsey Advises Retailers to Find Genuine Voice | A Marketing Mix | Scoop.it

After keynoting at the National Retail Federation conference in New York City on Wednesday, Jack Dorsey took some time to discuss the role of social networking in commerce.


...Social is one of those words we tend to overuse and then becomes meaningless, Dorsey said. "One of the things I would advise people is to really speak in a genuine voice about your brand and about what you do. And that is engaging."


If you make bags, talk about the process, show the process, show how you make them, show your customers in the field, show how they use their bags - that is going to build much more engagement than any other strategy - you talking about what you love, he said. "Then your customers will talk about why they love what you're building and what you're making."


Twitter and social media is an equivalent of word of mouth, but more people can do it, it happens much faster, and more people can see it in real time. He advised merchants to talk about their products online the same way they talk about them to their neighbor, or to their wife or husband, or their kids or parents - "talk about them online using these tools, and you'll reap the rewards."

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Sexism In The Gambling Industry

Sexism In The Gambling Industry | A Marketing Mix | Scoop.it

With all the talk about sexism in gaming, I think it's time to discuss the sexism in gambling. Everyone knows that the number of female gamblers are increasing, just as it is in gaming; but where are the casinos, online or real world destinations, which cater to these women?


At the start of this century, there were several...

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malek's comment, January 18, 2014 4:44 PM
Sexism and gambling: a kind of addiction
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If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk

If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk | A Marketing Mix | Scoop.it

The social media desk at The New York Times expanded in 2013 with the addition of three editors and a broadening of our roles in the newsroom. Beyond editing Times social media accounts, our team devotes an increasing amount of labor to working with the paper’s editors and reporters to integrate reader engagement into our most important journalism. But with nearly 5 million more people following @nytimes in 2013, more and more consumers of The Times are finding their way to our journalism using our main presence on Twitter.


For that reason, we took stock of what worked and what didn’t on @nytimes. We examined some of 2013’s most successful tweets, measured in terms of clickthroughs and retweets, to see what connects with these readers and where our investment of editorial effort really paid off (the data comes from SocialFlow, whose system the Times uses to manage some of its major Twitter accounts). We also looked at some of our strategies and tactics to encourage a variety of types of reader engagement with our journalism using Twitter.


Here are some lessons we learned in 2013 from what we did on @nytimes and other institutional Twitter accounts....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 10, 2014 12:01 PM

The team at NY Times' Twitter accounts looks at what worked, what didn't — from running @nytimes in 2013.  Recommended reading.

Lori Wilk's curator insight, January 10, 2014 2:50 PM

As a Twitter fan  like to hear about best practices and have posted more than 19,000 Tweets ont Twitter@Successipes .Takeway from this article: "If a Tweet worked, post it again." The shelf-life of a Tweet is relatively short so re-posting a successful Tweet makes sense and either reinforces the message or reaches new people who didn't see it the first time you posted it. 

 

FREDRICK MUTOONI's curator insight, January 11, 2014 9:10 AM

I learned three major things from this NYT article

1. Its ok to re-tweet but re-tweet targeting absent audience that may have missed your original tweet

2. Do not be opinionised on your tweets. 

3. The power of celebrities exceed that of the corporation you own or your working for

Fredrick Mutooni (Pictured) curates tourism contents and videos that educates and promotes East African Community countries tourism industry

#TourismContentCurator #GreatSafariVideos


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Online audiences of value are earned, not gotten

Online audiences of value are earned, not gotten | A Marketing Mix | Scoop.it
Evaluate your social media strategy and how you're building your audience by earning their trust, building your reputation, and establishing authority.

Via Cendrine Marrouat - cendrinemarrouat.com
Deanna Dahlsad's insight:

Like the adage goes, it's not the size, but how you use it ;)

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, January 12, 2014 12:49 AM


Focusing on the size of your audience is definitely the wrong approach. As I always say, before thinking of gaining new followers, make sure you know the ones who already support you. Build a relationship with them, make them feel like they matter.

What's the point of having 500,000 fans if only 10 or 20 pay attention to what you do? Focus on how you can change a few lives instead.

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Create Infographics Using Stock Media in 5 Easy Steps « Graphic Stock Blog

Create Infographics Using Stock Media in 5 Easy Steps « Graphic Stock Blog | A Marketing Mix | Scoop.it
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Why Marketers Fear the Female Geek

Why Marketers Fear the Female Geek | A Marketing Mix | Scoop.it
Anjin Anhut lays out the down and dirty facts about how ignoring geeky women seems like good business... and how to change that.

Via malek
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malek's curator insight, January 1, 2014 3:44 PM

 I definitely don't agree to that. "Pink lego is the spade that can dig geek toys out of their sexist hole?

Deb Bailey's comment, January 2, 2014 1:11 PM
Very interesting article. Painting something pink and selling it to women will not work. Women are as geeky as men in many instances - but are invisible. Anyone who really sees that demographic and respects it will make a fortune.
malek's comment, January 2, 2014 5:19 PM
Amen. "Life is better in Pink" is too superficial
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Vintage Thalspun Double Knit Ad

Vintage Thalspun Double Knit Ad | A Marketing Mix | Scoop.it
vanderbeer:
“ sans titre by retro-space on Flickr.
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73% of Marketers: "Curation is a valuable part of my marketing mix."

73% of Marketers: "Curation is a valuable part of my marketing mix." | A Marketing Mix | Scoop.it

Nearly half of marketers surveyed (45%) say they are unable to meet their curation goals and admit their companies do not share as much content as they should.


Via Ally Greer, Guillaume Decugis
Deanna Dahlsad's insight:

@Guillaume Decugis says:


Content curation is becoming an essential part of the content marketing mix as the need to publish more quality, targeted content is becoming clear. While the easy way out of this constraint was to easily produce cheap content in the past (hence the temporary success of content farm), Google's algorithm changes and the rise of social media completely changed this game forcing all of us to publish only quality content consistently if we wanted to raise above the noise. This makes it impossible to rely solely on your own content production, hence the rising need to include content curation in the mix - something a vast majority of marketers realize.

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Ennio Martignago's curator insight, January 8, 2014 3:26 AM

"Il 73% degli attori di mercato afferma che la curation è una parte considerevole del loro mix di attività e quasi la metà  risponde che le loro aziende non trasmettono contenuti per quanto sarebbe necessario non riuscendo a conseguire gli obiettivi di curation che si sono preposti

Beth Kanter's curator insight, January 8, 2014 9:40 PM

 recent survey  by Trapit asked 131 US marketers questions about content curation and how it relates to their content marketing strategies. The findings were super interesting, and here are some of the key takeaways (presented via Marketingprofs):


- 74% of marketers say that content curation is an important part of their content strategy.


-60% of marketers say it's difficult to find original content to curate.


- 58% said that their companies need effective content curation in order to say afloat in their industries.


- 57% of marketers said that finding the right kind of content to curate is difficult.

Lori Wilk's curator insight, January 9, 2014 10:32 AM

It seems like those who will be the most successful will find a balance between content curation and content creation. With so much information bombarding us every day, the best of the best curators will be those who share curated content that adds the most value for their readers.  Time is such a precious commodity that people want a return on their time so curate and share valuable content. Understand what is valuable for your readers.

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2014 Marketing Statistics Infographic

2014 Marketing Statistics Infographic | A Marketing Mix | Scoop.it
[Infographic] 20 Captivating Marketing StatisticsThis new infographic reveals 20 marketing statistics that you should use to direct your future marketing campai

Via malek
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malek's curator insight, January 3, 2014 2:58 PM

Why it's the genny in the bottle? Dynamic content will improve engagement levels with more relevant messaging, with a large impact on bottom line, making calls to action more persuasive, and increase the likelihood of conversion. Thank you Chintan Jain

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How Netflix Is Changing Content Curation - ScentTrail Marketing

How Netflix Is Changing Content Curation - ScentTrail Marketing | A Marketing Mix | Scoop.it
Netflix & Amazon know something most new to web merchants miss; Information creates online scale becoming the gold at the end of a means rainbow.

Via Martin (Marty) Smith, Deanna Dahlsad
Deanna Dahlsad's insight:

@Martin (Marty) Smith says, "Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."

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Martin (Marty) Smith's curator insight, December 28, 2013 1:55 PM

Netflix and Amazon understand something most "new to web" catalog merchants don't - information is both means and ends. Online scale depends on information more than money. 

This post is about how Netflix uses their reviews-based User Generated Content engine to disrupt online retailing. Where that disruption will end who knows? The advantage of online scale is, once built, you can point a scaled and increasingly intelligent system at any business vertical and win. 

Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online.  

Deanna Dahlsad's curator insight, December 28, 2013 4:45 PM

@Martin (Marty) Smith says,"Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."

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Sex doesn't sell? This study into women's response to raunchy advertising .

Sex doesn't sell? This study into women's response to raunchy advertising . | A Marketing Mix | Scoop.it

The Independent Sex doesn't sell? This study into women's response to raunchy advertising ...


Via Desife
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Pantene Breaks Down Every Sexist Workplace Stereotype in One Ad - TIME

Pantene Breaks Down Every Sexist Workplace Stereotype in One Ad - TIME | A Marketing Mix | Scoop.it
Pantene Breaks Down Every Sexist Workplace Stereotype in One Ad
TIME
PrenticeMathewPorter 5pts. This is precisely the kind of ad that takes the tone that many men in support of the feminist movement will resent.

Via Sarah Sepulchre, MLB, Deanna Dahlsad
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malek's curator insight, December 22, 2013 5:03 PM

Pantene sends a clear message of support for women: Don’t let labels hold you back.

Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.