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From The Original Article: "For years, the best way to gain rankings in search results was to have: 1) Accessible pages featuring
2) Quality content
3) Targeting the right keywords
4) In a way that naturally earned external links Now a huge social reach is a competitive advantage in SEO. If you're doing SEO today, I think it's no longer possible to ignore the growth of your social connections as a big part of your SEO strategy. Honestly, I expect in 18 months, Twitter followers, Facebook connections, LinkedIn account size and engagement across these won't just be social metrics; they'll be KPIs for our SEO, too". Full article Here: http://www.seomoz.org/blog/social-annotations-in-search-now-your-social-network-rankings
Via Antonino Militello
"filtering algorithm design is one of those wildly interdisciplinary problems. The challenge is to imagine systems that:
forward societal goals that we think are important, yet are precise enough to be phrased as performance yardsticks,
combine algorithms with humans in a productive way, and
can actually be built with available technology."
Great article explaining the different approaches that technologists and humanists take to deliver "relevant"news. The temptation of the "all technology" could be strong in a world where algorithms seem to solve many problems. But it's not only about "solving". Accessing news should be also about serendipity, exploration and "feeling" what people could like to discover. And human interactions stay key to be inspired. Curators of the digital age could be the link between these two different visions. Curation cor Scoop.it is a celebration of the humanrithm, to build a deep culture of exploration. Accessing knowledge is not enough anymore. Exploring the opportunity of collective wisdom is an amazing challenge.
Via axelletess
An antique advertising or trade card for the “Comfort Hip” corset by Helm, Snorf & Watson of North Manchester, Indiana. I’m not sure if we’re supposed to sing it… I cannot; for some of the lyrics make me gag...
This Clay Shirky talk from Web 2.0 Expo NY ("It's Not Information Overload. It's Filter Failure") challenges the idea that we've got information overload problems (we've had more books than any human could read for hundreds of years), what we have is a series of filter failures, as our systems for managing information abundance are swamped by the growth of information.
Via jean lievens
Why are we listening to signals when we can do the research ourselves? (More on the Advertising as Cult theory) The Internet was supposed to make us smarter shoppers. So why should we still listen to the signals that brands send us?
Via Erika Harrison, Kenneth Mikkelsen
Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move. The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills." This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".
Via gdecugis
Since industry estimates now peg the average time a reader spends looking at your ad at 3 to 5 seconds, a successful print campaign now hinges upon eye-catching presentations that are meant to capture and resonate with the audience.
"Media companies are in trouble because they have to compete against a multitude of companies producing media as a loss leader." This is an interesting analysis by Tom Foremski on ZDNet that shows how much companies have now invested in the Publishing space. Be it through Content Creation or Content Curation, Social Media makes every brand a publisher. And it's bad news for traditional media which have to reinvent themselves. Great read.
Via gdecugis
While the digital marketers say Google+ is an empty city where the masses go to set up a profile but then seldom return, Google doubles down on the investment.
Via k3hamilton
How can you respond to recent changes made by Google that are affecting search rankings?
Scott A. Lukas, a college professor, began the Gender Ads Project, a website that analyzes women's roles in advertising in 2002. Now there's nearly 4,000 examples on the site.
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According to research by BlueCaribu it is in fact Search Engine Optimisation, or SEO, that is still dominating businesses thoughts, with 9.1 million related searches every month. The complete research carried out by BlueCaribu is presented in this awesome info graphic they have produced.
Via Antonino Militello
"Noel Petter's concept paintings for 1930s consumer packaging sent a clear message to Depression-era shoppers -- forget your troubles, c'mon get happy"
But what does curation mean? How is that really different from blogging? And why on earth would we need another means of adding to information overload?
"Father’s Day advertisements are a peek into what we think dads are all about. As cultures change, advertising shifts too, giving us a peek into the social construction of fatherhood."
4 Reasons Why Content Curation Has Gone MainstreamForbesAll major brands today are online – providing their prospects with information, customer service and even e-commerce offerings.
Via Paul Gothier
First I was rolling on the floor lauging my a** off - but then I just gor really scared.
Hilarious Vintage Computer Ads... Sexist too.
Early fast food advertising is a big inspiration to me & they usually involve anthropomorphised hotdogs, burgers & the like which invariably look awesome/weird/dark/scary/gross, which I find really interesting as the characters are supposed to make you want eat their face.
Via Panayiotis
Part of the great marketing movement of making things pink to sell them to women…
I believe search engine optimization (SEO) is best and primarily served via the content you write. If you believe that, you may stop reading; but if you aren’t convinced… People...
How Much Is Facebook Really Worth? Facebook vs.
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![SEO Is More Important Than Social Media [INFOGRAPHIC] | A Marketing Mix | Scoop.it](http://img.scoop.it/U3yCKYiKqStn3kG-L2LGozl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
