A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Vintage 7-Up Ad

Vintage 7-Up Ad | A Marketing Mix | Scoop.it
learntobabble:
“ thegikitiki:
“ Detail from Vintage 7-Up Advertisement.

Pyrex :)
Deanna Dahlsad's insight:

Soda for breakfast is not a new idea. ;)

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Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO

Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO | A Marketing Mix | Scoop.it
Social media was not intended to be a soapbox for businesses to talk about themselves. Consumers don't owe your brand anything. They don't have to share your content, they don't have to interact with posts and they certainly don't have to suggest your page to other people.

Via John van den Brink
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bill grishaw's curator insight, March 19, 3:36 PM

fall in love, play the game!!! #contentmarketing2014 #shoshin #billgrishaw

Marc Kneepkens's curator insight, March 20, 5:32 AM

Of course great content is key to what happens with your social media. And if you don't produce is, curate it.

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Why Spam Is Bad For Your Business

Why Spam Is Bad For Your Business | A Marketing Mix | Scoop.it

Now, you might think that anyone with a blog or website would know how inappropriate and annoying spam comments are, but a few of them sincerely seemed unaware that what they’d done was poor form. So here’s my quick attempt to educate folks on the subject.


Leaving spam comments isn’t just poor form — it’s a poor thing to do for many reasons.


First of all, despite what some poor &/or ignorant marketing folks will tell — and sell — you, spam links are not good for SEO


Via Gracie Passette
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Video Is the New Face of Content Marketing [Infographic]

Video Is the New Face of Content Marketing [Infographic] | A Marketing Mix | Scoop.it

Experts predict that video is the new face of content marketing. 


Via Stefano Principato, malek
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Stefano Principato's curator insight, March 9, 6:45 AM

Reasons for that are numerous, for example:

  1. YouTube is the 2nd largest search engine;
  2. Videos are 53 times more likely to show up on the 1st page of search results;
  3. Videos can drive engagement upto 300%;
  4. and many more.



malek's curator insight, March 9, 3:19 PM

The growing popularity of video means that consumer excitement speaks volumes about a product.

Marketers are searching high and low for a way to get people Youtubing, tweeting, Facebooking, and Instagramming, they can build a fast social following.

Antoine Knockaert's curator insight, March 10, 7:52 AM

Very interesting !

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Best Places For Adult Advertising

Best Places For Adult Advertising | A Marketing Mix | Scoop.it
With the number of advertising programs that limit or down-right prevent adult products, services, and websites from participating, I'm often asked about just where adult businesses can advertise o...

Via Gracie Passette
Deanna Dahlsad's insight:

Includes solid info for mainstream advertisers (but there are NWS images as example ads).

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malek's comment, March 9, 4:41 PM
Wow, and I think cats occupy the internet!
Gracie Passette's comment, March 9, 8:07 PM
@malek, surely you jest ;)
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The Dos and Don'ts of Modern SEO - eZanga Articles - eZanga

The Dos and Don'ts of Modern SEO - eZanga Articles - eZanga | A Marketing Mix | Scoop.it

Via Ally Greer
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Ally Greer's curator insight, February 25, 12:27 PM

Here's a useful infographic on SEO best and worst practices created by Vertical Response and shared by eZanga.


What would you add?

APIntd's curator insight, March 10, 1:43 PM

pour l'instant

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Why People Don't Trust Your Landing Page Testimonials

Why People Don't Trust Your Landing Page Testimonials | A Marketing Mix | Scoop.it
Turns out that social proof isn't foolproof. Here are 4 ways to get customers to trust your landing page testimonials.

Via Baochi, Jacqueline Taylor-Adams
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Jacqueline Taylor-Adams's curator insight, February 11, 5:20 PM

Time to learn, baby, learn! Great instructive article. It gives you the current state of testimonials, the why not and the why, and then ends with four distinct actions for you to take to make your testimonials more trustworthy.


Thanks to Pratik Dholakiya of Unbounce for providing implementable and relevant marketing information.

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Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | A Marketing Mix | Scoop.it
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?”
Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?
In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.
If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.

Via Lauren Moss, John van den Brink, malek
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Mr Tozzo's curator insight, March 4, 5:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 3:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 2:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 

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Wanted: The Shell of Dupont Nylon in 15 Quick-On-The-Draw Colors

Wanted: The Shell of Dupont Nylon in 15 Quick-On-The-Draw Colors | A Marketing Mix | Scoop.it
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Should You Have A News Section On Your Website?

Should You Have A News Section On Your Website? | A Marketing Mix | Scoop.it

Recently Mike Lieberman advised folks to “go ahead and get rid of that ‘Company News’ section.” Lieberman wrote that in response to an analytical report compiled by Chris Scott of Headscape — more accurately, Lieberman gave his advice based on reading Paul Boag’s post about Scott’s report. To be fair, there is no readily available copy of Scott’s report. But that still doesn’t account for some errors in critical thinking.

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Men, Casinos Are Betting The Pretty Employees Will Screw You Out Of Your Money

Men, Casinos Are Betting The Pretty Employees Will Screw You Out Of Your Money | A Marketing Mix | Scoop.it
Speaking of those scantily clad casino waitresses... I would like to draw your attention to a pair of studies done regarding men's reactions to pretty and scantily clad women. In the 2003 study, th...

Via Shawnee Rivers, Deanna Dahlsad
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Shawnee Rivers's curator insight, January 31, 9:57 PM

Even if a man knows he can’t take the sexy casino waitress up to his room, a guy can — and will — dream. And that just helps the house.

Gracie Passette's curator insight, February 3, 11:44 PM

The effects of scantily clad women on (hetero) male wallets

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Honest Company Slogans

Honest Company Slogans | A Marketing Mix | Scoop.it
LOL
Deanna Dahlsad's insight:

Click for the whole series

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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | A Marketing Mix | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....

Via janlgordon
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Neil Ferree's curator insight, February 4, 12:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 6:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 8:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

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Ad Campaign Challenges Beauty Ideals By Replacing Female Models With Ph.D.s

Ad Campaign Challenges Beauty Ideals By Replacing Female Models With Ph.D.s | A Marketing Mix | Scoop.it
How’s this for subverting conventional standards of beauty? In their new spring fashion campaign, clothing brand Betabrand replaced professional models with Ph.D.s and aspiring Ph.D.s. Challenging the ridiculous cultural notion that women can’t be both beautiful and ambitious, th
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Content Curation Has Been Hijacked

Content Curation Has Been Hijacked | A Marketing Mix | Scoop.it
Content Curation Is Not a Marketing Technique
Via Robin Good
Deanna Dahlsad's insight:

Many solid points here; but also worthy of reading for simply knocking the "easy way" mentality of many "quick marketing plans" out there.

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MyKLogica's curator insight, March 21, 11:07 AM

Personalmente, los denomino de formas diferentes, "Gestión" y "Curación" de contenidos, puesto que aunque en la gestión no se aporta el valor diferencial del punto de vista del curador, aún así es una gran labor la de seleccionar buen contenido y ayudar en su difusión.


Personally I call them differently as content "management" and "curation"; as though with management we haven´t the added value of the personal point of view of the curator, still it is a great job to find and select good, quality content.

i.e. Realty's curator insight, March 25, 1:06 PM

Are you creating value or noise?

Barbara Hart Radisavljevic's curator insight, March 26, 4:13 PM

Quality content curation takes time. It takes time to read sources before promoting them. 

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Infographics as press releases: 3 beautiful examples

Infographics as press releases: 3 beautiful examples | A Marketing Mix | Scoop.it

Research has shown that multimedia elements increase the number of views a message receives. With that in mind, it might be time to reconsider your next press release.


Via massimo facchinetti, malek
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malek's curator insight, March 10, 7:32 AM

The Hotels.com infographic is a live example of non-boring PR

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Shoppers Look for Quality—Not Deals

Shoppers Look for Quality—Not Deals | A Marketing Mix | Scoop.it
Shoppers aren’t too concerned with getting items at a low price. Instead, they’re looking for “superior quality products”—something consumers are increasingly prioritizing when looking to purchase.
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BETTIE PAGE WITH THE KU KLUX KLAN: CELEBRITY BRANDING AND SURFACE DEEP SELLING OF THE DEAD | Paraphilia Magazine

BETTIE PAGE WITH THE KU KLUX KLAN: CELEBRITY BRANDING AND SURFACE DEEP SELLING OF THE DEAD | Paraphilia Magazine | A Marketing Mix | Scoop.it

Via Craftypants Carol, Deanna Dahlsad
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It’s Twitter Time: The Final Chapter (aka Part 3) | Marketing With Candace

It’s Twitter Time: The Final Chapter (aka Part 3) | Marketing With Candace | A Marketing Mix | Scoop.it

By now you should have your Twitter profile setup and optimized.  You are following people on Twitter that are like minded individuals (not just your Aunt Sally and Cousin Lester) within your niche.

The second thing you should have set up are your accounts on Just Retweet and Viral Content Buzz.

Puttin’ the Twitter Pieces Together

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Guess Which Online Marketplace Is Advertising on TV?

Guess Which Online Marketplace Is Advertising on TV? | A Marketing Mix | Scoop.it

Time and again, we hear online merchants urging online marketplaces to advertise their sites more prominently, with many sellers advocating TV campaigns to drive shoppers to their listings. eBay and Overstock.com have run some memorable television ads in the past, but for the most part, online marketplaces stick with Internet, email and affiliate marketing to attract shoppers.


So news that Rakuten.com Shopping has begun promoting its marketplace through television and billboard advertising in the U.S. is big news, even though they are testing the campaigns in limited geographic areas.

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How Content Marketing Affects Search Engine Rankings [Infographic]

How Content Marketing Affects Search Engine Rankings [Infographic] | A Marketing Mix | Scoop.it

To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.

 

 

 


Via Antonino Militello
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Phoenix SEO Services's curator insight, February 14, 11:16 AM


Scottsdale Arizona SEO search engine firm Webspand is a great Phoenix digital marketing agency that offers international S.E.O. services as well as Dubai, NYC, Phoenix, and Las Vegas website design.  Our media buying strategists will manage all of your social media marketing campaigns and your inbound SEO optimization strategies.  We build authority websites based on content marketing and link building.

Parmveer Singh's curator insight, February 15, 9:01 PM

3 Content Marketing Tips from Neil Patel.

 

Andrew Taylor's curator insight, February 17, 8:34 AM

Just the kind if information to help you grow your business.

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The Ultimate Google Plus Posting Guide!

The Ultimate Google Plus Posting Guide! | A Marketing Mix | Scoop.it
Learn easy Google Plus posting tips & tricks that will help you increase the visibility and engagement of your posts.

Via Jaana Nyström, Cendrine Marrouat - www.socialmediaslant.com, malek
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Jaana Nyström's curator insight, February 6, 2:58 AM

Great tips from Brian Jensen about Googleplus. Thanks for using my post as an example! :-)

Cendrine Marrouat - www.socialmediaslant.com's curator insight, February 6, 11:56 PM


One of the best posts I have read on the topic. Tons of useful tips!

malek's curator insight, February 7, 3:51 AM

Good collection of tips and sources.

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▂ ▃ ▅ ▆ █ Buffer's How-to Guide: Using Symbols in Your Tweets (not just for Tweens) ♬♡►♪☺ - Search Engine Journal

▂ ▃ ▅ ▆ █ Buffer's How-to Guide: Using Symbols in Your Tweets (not just for Tweens) ♬♡►♪☺ - Search Engine Journal | A Marketing Mix | Scoop.it
Lots of people like to add things like ♥✩♬♡►♪☺♫ to their tweets for fun, but did you know adding symbols can make your tweets shorter and easier to read to

Via Cendrine Marrouat - www.socialmediaslant.com
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Brian Solis' Conversation Prism Catalogs The Best Social Platforms - Search Engine Journal

Brian Solis' Conversation Prism Catalogs The Best Social Platforms - Search Engine Journal | A Marketing Mix | Scoop.it

Brian Solis has released version 4.0 of his conversation prism, which is “a visual map of the social media landscape.” Created in 2008, the prism was inspired by a social network graphic called the “Social Media Starfish” developed by Darren Barefoot and Robert Scoble in 2007.This ongoing study on cataloging social platforms and how they are used can help digital marketers and other online professionals identify the best platforms to promote their events, content, and products. The most recent, updated version is above....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 1, 10:22 PM

I like Brian Solis' Conversation Pism. It's a great infographic.

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On advertising history, feminism and marketing in the future: Destroying the point

On advertising history, feminism and marketing in the future: Destroying the point | A Marketing Mix | Scoop.it

The social media movement born of Alan Jones' sexist comments had huge early success, but its clicktivists' wings have since been clipped. It was around the year of my birth that Philip Morris began a campaign to seduce its female smokers. In an era largely untroubled by my pregnant mother's cigarettes, the Virginia Slims campaign was, in itself, unsurprising.

 

What was surprising was the company's use of a ''women's libber'' to promote its product. This was the first time feminism sold anything to anyone; apart from its core principles, I suppose. Since then, the idea of an emerging social freedom has been used many times to sell women face cream and alcohol. The ''you go girl'' message has been successfully co-opted to bring my gender high heels and financial services and small cars. Because you're worth it.

 

These days, women are still buying back their own dissent from advertisers. But things are different now. In an age of social networking, where so many of us feel we are in ''control'' of our media, the way to a lady's wallet is a more difficult business....


Via Jeff Domansky, Deanna Dahlsad
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