A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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How Brands are Creatively Using Technology to Make Print Advertising More Effective

How Brands are Creatively Using Technology to Make Print Advertising More Effective | A Marketing Mix | Scoop.it
Since industry estimates now peg the average time a reader spends looking at your ad at 3 to 5 seconds, a successful print campaign now hinges upon eye-catching presentations that are meant to capture and resonate with the audience.
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Rob Flowers Interview

Rob Flowers Interview | A Marketing Mix | Scoop.it
Early fast food advertising is a big inspiration to me & they usually involve anthropomorphised hotdogs, burgers & the like which invariably look awesome/weird/dark/scary/gross, which I find really interesting as the characters are supposed to make you want eat their face.

Via Panayiotis
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Every media company is a media company ... and there's the rub

Every media company is a media company ... and there's the rub | A Marketing Mix | Scoop.it

"Media companies are in trouble because they have to compete against a multitude of companies producing media as a loss leader."

 

This is an interesting analysis by Tom Foremski on ZDNet that shows how much companies have now invested in the Publishing space. Be it through Content Creation or Content Curation, Social Media makes every brand a publisher. And it's bad news for traditional media which have to reinvent themselves.

 

Great read.


Via Guillaume Decugis
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The Identity Spectrum – Identity Woman

The Identity Spectrum – Identity Woman | A Marketing Mix | Scoop.it

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Google+ a Ghost Town as Brands Decamp for Pinterest | Digital - Advertising Age

Google+ a Ghost Town as Brands Decamp for Pinterest | Digital - Advertising Age | A Marketing Mix | Scoop.it
While the digital marketers say Google+ is an empty city where the masses go to set up a profile but then seldom return, Google doubles down on the investment.

Via k3hamilton
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Filter, Flavor, Color Too With Glamorous Vanity Fair Cigarettes

Filter, Flavor, Color Too With Glamorous Vanity Fair Cigarettes | A Marketing Mix | Scoop.it

Part of the great marketing movement of making things pink to sell them to women…

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How Pinterest Drives Online Sales

How Pinterest Drives Online Sales | A Marketing Mix | Scoop.it
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Your Best Tool For SEO (Or, Why Search Engines Are Your Friends)

I believe search engine optimization (SEO) is best and primarily served via the content you write. If you believe that, you may stop reading; but if you aren’t convinced… People...
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Google's Penguin Update Hardest on Small Business

Google's Penguin Update Hardest on Small Business | A Marketing Mix | Scoop.it
How can you respond to recent changes made by Google that are affecting search rankings?
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Facebook Advertising vs. Google Display Network [Infographic] | WordStream

Facebook Advertising vs. Google Display Network [Infographic] | WordStream | A Marketing Mix | Scoop.it
How Much Is Facebook Really Worth? Facebook vs.
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Gender Ads Project

Gender Ads Project | A Marketing Mix | Scoop.it

Scott A. Lukas, a college professor, began the Gender Ads Project, a website that analyzes women's roles in advertising in 2002. Now there's nearly 4,000 examples on the site.

 

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Pitfall TV Commercial with young Jack Black! - Adventures of Pitfall Harry - Atari 2600

Pitfall TV Commercial Featuring a young Jack Black!


Via k3hamilton, Deanna Dahlsad
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Daily Kos: As a gay man the only way to get me to care about anything is to show me a hot man

Daily Kos: As a gay man the only way to get me to care about anything is to show me a hot man | A Marketing Mix | Scoop.it
Or at least that's what those marketing to themselves to gay men believe. For example, there is an organization trying to recruit gay men for an HIV vaccine. The image they use is a half-naked man ...

Via MRD
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The Top Three Online Content Curation Sites For Collectors | Inherited Values

The Top Three Online Content Curation Sites For Collectors | Inherited Values | A Marketing Mix | Scoop.it
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From Push to Pull Marketing via Content Curation

From Push to Pull Marketing via Content Curation | A Marketing Mix | Scoop.it

Robin Good: Cory O'Brien writes on his blog: "...Over time, as trust shifted and consumers were more willing to look outside of the traditional sources for new content, additional verticals started to adapt to this trend, including ad networks and daily deal sites.

 

... [here] I’ll give a few examples of daily deals sites that have harnessed the power of content curation."

 

And then he presents three online services that are making the best of content curation for marketing products.

 

From the article conclusions: "By becoming the source of curated content, brands can shift some of their energy from push to pull marketing.

 

Instead of constantly pushing out messages through banners spread far and wide, they can pull in their desired audience by sharing content those customers will enjoy, and then retain those customers for long-term interaction with the brand.

 

This gives the brand additional opportunities to develop a deeper relationship with their customers without additional media spend, and puts the focus on a channel that they have much more control over.

 

Curating content that customers will enjoy does take time, and you can’t be everywhere at once, so brands need to choose channels wisely, but for those that have the personality and the resources it takes, content curation can be a great way to attract and retain an audience that will trust the brand for more than just a one time sale."

 

Insightful. 7/10

 

Full article: http://thefutureofads.com/a-shift-to-curation ;


Via Robin Good, k3hamilton
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Can the Computers at Narrative Science Replace Paid Writers?

Can the Computers at Narrative Science Replace Paid Writers? | A Marketing Mix | Scoop.it
A look at new software that could transform journalism...

 

[Everyone wants to avoid paying writers. *heavy sigh*]

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Things I Learned At and About Tumblr

Things I Learned At and About Tumblr | A Marketing Mix | Scoop.it
Tumblr has a bad rep in the blogosphere; it’s notorious for its members taking the content of others without crediting it. But clients have asked or stated that they should...
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How Pinterest Is Changing Website Design Forever

How Pinterest Is Changing Website Design Forever | A Marketing Mix | Scoop.it
Get ready for the Pinterestification of the web.

 

[I don't really think Pinterest's layout is all that "new"; many of us have been using similar designs for years -- typically called "magazine" style, and they haven't been the best performing layouts for blogs, etc., either.]

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Beauty After The Atomic Bomb?

Beauty After The Atomic Bomb? | A Marketing Mix | Scoop.it

Vintage TV commercial for a pre-cold war cold cream preys on more than beauty fears... See a commercial for a cleanser which removes two and a 1/2 times the radiation of other cleansers.

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Picture of Poise

Picture of Poise | A Marketing Mix | Scoop.it

No, not the bladder leakage panties/adult diapers, this is a vintage Pepsi ad promoting the 'reduced in calories' cola. It reads, in part, "She's sure of herself, and why wouldn't she be! She knows she's a joy to look at -- that her 1956 figure does things for her dress."

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Mocking Feminism in (Vintage) Advertising

Mocking Feminism in (Vintage) Advertising | A Marketing Mix | Scoop.it

How marketers sometimes co-opt social movements for corporate greed - and, in this case, misogyny. Which is not unlike what individual men have done themselves, twisting "being feminist" into a way to get laid.

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Prudes Freak Out Over Clothier's 'Strip for Likes' Facebook App

Prudes Freak Out Over Clothier's 'Strip for Likes' Facebook App | A Marketing Mix | Scoop.it
Considering the staggering amount of actual filth on the Internet, what's truly shocking is that people get so worked up about marketing campaigns that dare to be a little bit salacious.

Via Alex Butler
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Victoria’s Secret uses QR Codes to help you undress women with your smartphone | SocialWayne.com by Wayne Sutton

Victoria’s Secret uses QR Codes to help you undress women with your smartphone | SocialWayne.com by Wayne Sutton | A Marketing Mix | Scoop.it
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.