A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Remington typewriter advertisement, 1959 The...

Remington typewriter advertisement, 1959 The... | A Marketing Mix | Scoop.it
Remington typewriter advertisement, 1959 “ The smart student goes for the strong, silent type… ”...
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Mad Women : Ms. Magazine Blog

Mad Women : Ms. Magazine Blog | A Marketing Mix | Scoop.it

"...By 1964, the year in which the last season of Mad Men took place, women had been involved in American advertising for generations. Mathilde C. Weil opened the M.C. Weil Agency in 1880. Helen Lansdowne was an experienced copywriter when Stanley Resor of the J. Walter Thompson agency hired her in 1907. She took over the Woodbury Facial Soap account in 1910 and conceived the campaign “A Skin You Love to Touch,” featuring illustrations of men chastely touching women that are widely considered to be the first use of sex appeal in advertising. Eight years after the campaign was launched, sales had increased 1000 percent. By that time, Helen Lansdowne had married Stanley Resor, and was in charge of JWT’s all-female Women’s Editorial Department. Ms. Resor and her team were wildly successful: In 1918, they were responsible for over half of JWT’s billings..." Lynn Peril


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The Doubletake: The Worst 1950s Christmas Ad Ever

The Doubletake: The Worst 1950s Christmas Ad Ever | A Marketing Mix | Scoop.it
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Study shows prescription gender gap - Medical Marketing and Media

Study shows prescription gender gap - Medical Marketing and Media | A Marketing Mix | Scoop.it
Study shows prescription gender gapMedical Marketing and Media“I think physicians need to know this and need to know there may be unconscious biases against managing women the same as managing men, or there might be a lack of knowledge about the...

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Modern Woman Mondays: Hooray For Summer! | Kitschy Kitschy Coo

Modern Woman Mondays: Hooray For Summer! | Kitschy Kitschy Coo | A Marketing Mix | Scoop.it

Vintage ad for Lowe’s, 1965

 

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Marketing To Women: How To Get It Right | Fast Company

Marketing To Women: How To Get It Right | Fast Company | A Marketing Mix | Scoop.it

"According to a recent report by She-conomy, women account for 85% of all consumer purchases, including everything from autos to health care, and spend about $5 trillion annually, over half of the U.S. GDP. Women also dominate social sharing and online content creation; according to a report by bazaarvoice, women produced 60% of user-generated content in Q2 of 2011 and, interestingly, are generally more positive than men.So you’d have thought marketers would appreciate the importance of the female demographic. And yet, according to the same report by She-conomy, 91% of women said that advertisers don’t understand them. So where is it going wrong and, more importantly, which companies are getting it right, and how?.."


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The Haves & The Have Not (Yet)s Of EBay

The Haves & The Have Not (Yet)s Of EBay | A Marketing Mix | Scoop.it
Recently eBay released this infographic based on information gathered by Hunch, a recent eBay acquisition, on “the core differences between people who have bought or sold something on eBay vs....
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“Pop” Goes The Golden Era Of Advertising Auction - Deanna Dahlsad @ CollectorsQuest.com

“Pop” Goes The Golden Era Of Advertising Auction - Deanna Dahlsad @ CollectorsQuest.com | A Marketing Mix | Scoop.it

Big upcoming auction featuring items from the golden age of advertising.

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The Ultimate Panty Survey

Open to women, men who buy lingerie as gifts, and men who wear panties too.


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Send In The John Jameson Whiskey Robot To Battle The Hawk of Achill

Send In The John Jameson Whiskey Robot To Battle The Hawk of Achill | A Marketing Mix | Scoop.it
Lot:John Jameson Whiskey Robot Advertising Figure., Lot Number:600, Starting Bid:$100, Auctioneer:Dan Morphy Auctions LLC, Auction:MORPHY AUCTIONS Sat, April 21, 2012 Auction, Date:07:00 AM PT - Apr 21st, 2012...
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Why Women Are the Most Powerful Brand Ambassadors In the World | Social Media Today

Why Women Are the Most Powerful Brand Ambassadors In the World | Social Media Today | A Marketing Mix | Scoop.it
Last December I wrote of the need for more brand ambassadors.
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Google Gives Search Engine a Refresh

Google Gives Search Engine a Refresh | A Marketing Mix | Scoop.it

The company is aiming to provide more relevant results by incorporating technology called "semantic search," which refers to the process of understanding the actual meaning of words.


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Understanding Google PageRank | Google PageRank Infographic | Add This Infographic to Your Website

Understanding Google PageRank | Google PageRank Infographic | Add This Infographic to Your Website | A Marketing Mix | Scoop.it
The ZippyCart.com Contact Information.(RT @servicenoodle: Understanding Google PageRank | Google PageRank Infographic | http://bit.ly/c5INWb...)...

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A Cultural History of Advertising: Soap, Sex & Cigarettes

A video introduction to a cultural history of advertising. A college general education elective.

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Bill Crider's Pop Culture Magazine: Today's Vintage Ad

Bill Crider's Pop Culture Magazine: Today's Vintage Ad | A Marketing Mix | Scoop.it
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Should your blog posts look more like this?

Should your blog posts look more like this? | A Marketing Mix | Scoop.it

With the rise of infographics and Pinterest, perhaps we need to rethink how we write our blog posts....

 

Maybe our posts should be more visual to be more effective?


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Why Madison Avenue Is Boycotting AMC's Reality Show 'The Pitch'

Why Madison Avenue Is Boycotting AMC's Reality Show 'The Pitch' | A Marketing Mix | Scoop.it

Plus: a guide to the contenders who said "yes."...


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It's Not All About You: What Privacy Advocates Don't Get About Data Tracking on the Web

It's Not All About You: What Privacy Advocates Don't Get About Data Tracking on the Web | A Marketing Mix | Scoop.it
People condemn targeted advertising for its "creepiness" but the real issue is that we are giving private companies more power.

"Rather than caring about what they know about me, we should care about what they know about us. Detailed knowledge of individuals and their behavior coupled with the aggregate data on human behavior now available at unprecedented scale grants incredible power. Knowing about all of us - how we behave, how our behavior has changed over time, under what conditions our behavior is subject to change, and what factors are likely to impact our decision-making under various conditions - provides a roadmap for designing persuasive technologies. For the most part, the ethical implications of widespread deployment of persuasive technologies remains unexamined..."


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Ever wonder what the difference was between...

Ever wonder what the difference was between... | A Marketing Mix | Scoop.it

public relations, marketing, advertising and branding?  Then you'll enjoy this!


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Chick Lit: A case study in how publishers and booksellers drive a trend into the ground

Chick Lit:  A case study in how publishers and booksellers drive a trend into the ground | A Marketing Mix | Scoop.it
The “chick lit” box never really did justice to the full spectrum of women’s experience that many of these novels address—and is no longer relevant to the work being published now.

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A Slip of a Girl: No Bra, No Way? Vintage Rudi Gernreich Lingerie

A Slip of a Girl: No Bra, No Way? Vintage Rudi Gernreich Lingerie | A Marketing Mix | Scoop.it

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The Death of Pay Per Click Advertising (PPC) | Social Media Today

The Death of Pay Per Click Advertising (PPC) | Social Media Today | A Marketing Mix | Scoop.it
For something that’s been around for just a few years, PayPer Click advertising, or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” (Source: Search Engine Land). Yet while PPC seems to have become a staple of online marketing, there are clear signs that it is dying out as a lone marketing resource. For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov).

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Cardboard Coca-Cola Army Service Girl Cutout. : Lot 726

Cardboard Coca-Cola Army Service Girl Cutout. : Lot 726 | A Marketing Mix | Scoop.it
Lot:Cardboard Coca-Cola Army Service Girl Cutout., Lot Number:726, Starting Bid:$125, Auctioneer:Dan Morphy Auctions LLC, Auction:MORPHY AUCTIONS Sat, April 21, 2012 Auction, Date:07:00 AM PT - Apr 21st, 2012...
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We Love These Vintage Ads In Newsweek's New 'Mad Men' Issue

We Love These Vintage Ads In Newsweek's New 'Mad Men' Issue | A Marketing Mix | Scoop.it
Yesterday's advertising for tomorrow's magazine today. (Is Newsweek's New 'Mad Men' Issue with retro ads available in UK?
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David Lynch's Freakish Advertisements: The Rats of New York City

David Lynch's Freakish Advertisements: The Rats of New York City | A Marketing Mix | Scoop.it
Around the time he was filming Twin Peaks, Lynch was dabbling in some seriously bugged-out ad campaigns.

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