A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Rescooped by Deanna Dahlsad from SEO and Social Media Marketing
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Social Annotations in Search: Now Your Social Network = Rankings

Social Annotations in Search: Now Your Social Network = Rankings | A Marketing Mix | Scoop.it

From The Original Article: "For years, the best way to gain rankings in search results was to have:

 

1) Accessible pages featuring
2) Quality content
3) Targeting the right keywords
4) In a way that naturally earned external links

 

Now a huge social reach is a competitive advantage in SEO. If you're doing SEO today, I think it's no longer possible to ignore the growth of your social connections as a big part of your SEO strategy.

 

Honestly, I expect in 18 months, Twitter followers, Facebook connections, LinkedIn account size and engagement across these won't just be social metrics; they'll be KPIs for our SEO, too".

 

Full article Here: http://www.seomoz.org/blog/social-annotations-in-search-now-your-social-network-rankings

 

 


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Rescooped by Deanna Dahlsad from SEO and Social Media Marketing
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SEO Is More Important Than Social Media [INFOGRAPHIC]

SEO Is More Important Than Social Media [INFOGRAPHIC] | A Marketing Mix | Scoop.it

According to research by BlueCaribu it is in fact Search Engine Optimisation, or SEO, that is still dominating businesses thoughts, with 9.1 million related searches every month.

 

The complete research carried out by BlueCaribu is presented in this awesome info graphic they have produced.


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Rescooped by Deanna Dahlsad from Curation & The Future of Publishing
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There’s no such thing as an objective filter: Why designing algorithms that tell us the news is hard

There’s no such thing as an objective filter: Why designing algorithms that tell us the news is hard | A Marketing Mix | Scoop.it

"filtering algorithm design is one of those wildly interdisciplinary problems. The challenge is to imagine systems that:
forward societal goals that we think are important, yet are precise enough to be phrased as performance yardsticks,
combine algorithms with humans in a productive way, and
can actually be built with available technology."

Great article explaining the different approaches that technologists and humanists take to deliver "relevant"news. The temptation of the "all technology" could be strong in a world where algorithms seem to solve many problems. But it's not only about "solving". Accessing news should be also about serendipity, exploration and "feeling" what people could like to discover. And human interactions stay key to be inspired. Curators of the digital age could be the link between these two different visions. Curation cor Scoop.it is a celebration of the humanrithm, to build a deep culture of exploration. Accessing knowledge is not enough anymore. Exploring the opportunity of collective wisdom is an amazing challenge.


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50: Rough Sketches - LA Times Magazine

50: Rough Sketches - LA Times Magazine | A Marketing Mix | Scoop.it

"Noel Petter's concept paintings for 1930s consumer packaging sent a clear message to Depression-era shoppers -- forget your troubles, c'mon get happy"

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Facts & Questions on Blogging, Curating & Collecting

Facts & Questions on Blogging, Curating & Collecting | A Marketing Mix | Scoop.it

But what does curation mean? How is that really different from blogging? And why on earth would we need another means of adding to information overload?

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Ye Olde Comfort Hip Corset Truly Chaffes

Ye Olde Comfort Hip Corset Truly Chaffes | A Marketing Mix | Scoop.it

An antique advertising or trade card for the “Comfort Hip” corset by Helm, Snorf & Watson of North Manchester, Indiana. I’m not sure if we’re supposed to sing it… I cannot; for some of the lyrics make me gag...

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Vintage Father’s Day Ads Tell A Story About Dads

Vintage Father’s Day Ads Tell A Story About Dads | A Marketing Mix | Scoop.it

"Father’s Day advertisements are a peek into what we think dads are all about. As cultures change, advertising shifts too, giving us a peek into the social construction of fatherhood."

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Clay Shirky on information overload versus filter failure - Boing Boing

Clay Shirky on information overload versus filter failure - Boing Boing | A Marketing Mix | Scoop.it

This Clay Shirky talk from Web 2.0 Expo NY ("It's Not Information Overload. It's Filter Failure") challenges the idea that we've got information overload problems (we've had more books than any human could read for hundreds of years), what we have is a series of filter failures, as our systems for managing information abundance are swamped by the growth of information.


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Rescooped by Deanna Dahlsad from Conversion Rate Optimization (CRO)
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4 Reasons Why Content Curation Has Gone Mainstream - Forbes

4 Reasons Why Content Curation Has Gone Mainstream - Forbes | A Marketing Mix | Scoop.it
4 Reasons Why Content Curation Has Gone MainstreamForbesAll major brands today are online – providing their prospects with information, customer service and even e-commerce offerings.

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Rescooped by Deanna Dahlsad from Knowledge Broker
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Making Choices in the Age of Information Overload

Making Choices in the Age of Information Overload | A Marketing Mix | Scoop.it

Why are we listening to signals when we can do the research ourselves? (More on the Advertising as Cult theory)

 

The Internet was supposed to make us smarter shoppers. So why should we still listen to the signals that brands send us?


Via Erika Harrison, Kenneth Mikkelsen
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Rescooped by Deanna Dahlsad from Dare To Be A Feminist
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Earn A Free Romney T-Shirt Or A Signed Photo By Making 300 Calls

Earn A Free Romney T-Shirt Or A Signed Photo By Making 300 Calls | A Marketing Mix | Scoop.it

First I was rolling on the floor lauging my a** off - but then I just gor really scared.

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Rescooped by Deanna Dahlsad from Curation & The Future of Publishing
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The Unanticipated Benefits of Content Curation - NTEN:Change's Content Curation Issue

The Unanticipated Benefits of Content Curation - NTEN:Change's Content Curation Issue | A Marketing Mix | Scoop.it

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 

 

It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.

 

The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."

 

This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".


Via Guillaume Decugis
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Guillaume Decugis's comment, June 13, 2012 12:28 AM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 1:51 PM
Thanks...
janlgordon's comment, June 14, 2012 10:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
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Hilarious Vintage Computer Ads

Hilarious Vintage Computer Ads | A Marketing Mix | Scoop.it

Hilarious Vintage Computer Ads... Sexist too.

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How Brands are Creatively Using Technology to Make Print Advertising More Effective

How Brands are Creatively Using Technology to Make Print Advertising More Effective | A Marketing Mix | Scoop.it
Since industry estimates now peg the average time a reader spends looking at your ad at 3 to 5 seconds, a successful print campaign now hinges upon eye-catching presentations that are meant to capture and resonate with the audience.
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Rescooped by Deanna Dahlsad from Artifacts
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Rob Flowers Interview

Rob Flowers Interview | A Marketing Mix | Scoop.it
Early fast food advertising is a big inspiration to me & they usually involve anthropomorphised hotdogs, burgers & the like which invariably look awesome/weird/dark/scary/gross, which I find really interesting as the characters are supposed to make you want eat their face.

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Rescooped by Deanna Dahlsad from Curation & The Future of Publishing
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Every media company is a media company ... and there's the rub

Every media company is a media company ... and there's the rub | A Marketing Mix | Scoop.it

"Media companies are in trouble because they have to compete against a multitude of companies producing media as a loss leader."

 

This is an interesting analysis by Tom Foremski on ZDNet that shows how much companies have now invested in the Publishing space. Be it through Content Creation or Content Curation, Social Media makes every brand a publisher. And it's bad news for traditional media which have to reinvent themselves.

 

Great read.


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Rescooped by Deanna Dahlsad from Voices in the Feminine - Digital Delights
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The Identity Spectrum – Identity Woman

The Identity Spectrum – Identity Woman | A Marketing Mix | Scoop.it

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Rescooped by Deanna Dahlsad from Psychology of Consumer Behaviour
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Google+ a Ghost Town as Brands Decamp for Pinterest | Digital - Advertising Age

Google+ a Ghost Town as Brands Decamp for Pinterest | Digital - Advertising Age | A Marketing Mix | Scoop.it
While the digital marketers say Google+ is an empty city where the masses go to set up a profile but then seldom return, Google doubles down on the investment.

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Filter, Flavor, Color Too With Glamorous Vanity Fair Cigarettes

Filter, Flavor, Color Too With Glamorous Vanity Fair Cigarettes | A Marketing Mix | Scoop.it

Part of the great marketing movement of making things pink to sell them to women…

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How Pinterest Drives Online Sales

How Pinterest Drives Online Sales | A Marketing Mix | Scoop.it
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Your Best Tool For SEO (Or, Why Search Engines Are Your Friends)

I believe search engine optimization (SEO) is best and primarily served via the content you write. If you believe that, you may stop reading; but if you aren’t convinced… People...
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Google's Penguin Update Hardest on Small Business

Google's Penguin Update Hardest on Small Business | A Marketing Mix | Scoop.it
How can you respond to recent changes made by Google that are affecting search rankings?
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Facebook Advertising vs. Google Display Network [Infographic] | WordStream

Facebook Advertising vs. Google Display Network [Infographic] | WordStream | A Marketing Mix | Scoop.it
How Much Is Facebook Really Worth? Facebook vs.
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Rescooped by Deanna Dahlsad from Herstory
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Gender Ads Project

Gender Ads Project | A Marketing Mix | Scoop.it

Scott A. Lukas, a college professor, began the Gender Ads Project, a website that analyzes women's roles in advertising in 2002. Now there's nearly 4,000 examples on the site.

 

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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tormorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.