The biggest failure in fashion.... In October of 2006, it made one really poor decision, and since then the company has not turned a profit. Less than two weeks before appointing the 43 year-old William L. McComb as CEO, the brand decided to make clothes for J.C. Penney. Since then, McComb's five-year-plus tenure has seen the stockcollapse, and five consecutive years of annual net loss totaling more than $2 billion dollars.
[Don't lower your brand's worth.]