A Marketing Mix
5.4K views | +0 today
Follow
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
Your new post is loading...
Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
Scoop.it!

Whatjamacallits Wednesday: Tigers In Your Tank Edition

Whatjamacallits Wednesday: Tigers In Your Tank Edition | A Marketing Mix | Scoop.it
Back when I was a kid and I didn’t understand intellectual property such as sales & marketing slogans; hence, I never understood why Kellogg’s didn’t just come right out and...
more...
No comment yet.
Rescooped by Deanna Dahlsad from Business in a Social Media World
Scoop.it!

How Users Interact On Pinterest [Wishpond Study] - Social News Daily

How Users Interact On Pinterest [Wishpond Study] - Social News Daily | A Marketing Mix | Scoop.it
How Users Interact On Pinterest [Wishpond Study]
Social News Daily
Just like Facebook, LinkedIn, Twitter and other networks, Pinterest users have their own unique ways of communicating thanks to the networks decidedly visual design.

Via Manlio Mannozzi, Panicos Kamasia , Mau, donhornsby, Cendrine Marrouat - cendrinemarrouat.com
more...
Courtney Jones's comment, February 18, 2013 1:23 PM
Rescooped by CourtneyJones from CJ Digital Media Consulting onto Creative Business Branding
TrendOMatic's curator insight, February 19, 2013 10:06 AM

Plaatjes ipv faces...

Angela Watkins's curator insight, February 20, 2013 11:58 AM

Creativity - Information/Knowledge - Great avenues for Marketing for idea/hobby/cause/biz/ministry.

Rescooped by Deanna Dahlsad from Antiques & Vintage Collectibles
Scoop.it!

Antique Tobacco Trading Cards: Sex In Advertising, Or Sexist Collectors?

Antique Tobacco Trading Cards: Sex In Advertising, Or Sexist Collectors? | A Marketing Mix | Scoop.it
In 1885, W. Duke & Sons inserted "sexy" trading cards of actresses in their packages of Duke's Cigarettes. This act is said to have led to Duke's becom
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

We vegetarians are currently having a good chuckle...

We vegetarians are currently having a good chuckle... | A Marketing Mix | Scoop.it
We vegetarians are currently having a good chuckle at the carnivores’ faux indignance at being served dead horse instead of dead cow as if the slaughter industry was previously a paragon of moral...
Deanna Dahlsad's insight:

Detail from a Fry’s Sandwich Chocolate ad from Picture Post, September 16th 1939.

more...
No comment yet.
Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
Scoop.it!

Can You Smell That Smell? A Mystery Is In The Air

Can You Smell That Smell? A Mystery Is In The Air | A Marketing Mix | Scoop.it
A vintage text ad from the Ritz for Michael Todd Jr’s 1960 film, Scent Of Mystery (1960), in “glorious” smell-o-vision! A film which “positively cannot be shown in any other...
more...
Deanna Dahlsad's curator insight, February 15, 2013 4:23 PM

Properly used and executed, smell-o-vision and all the rest could do more than entertain; it would evoke and create memories.

Rescooped by Deanna Dahlsad from Content Curation World
Scoop.it!

Four Vital Traits of a Good Content Curator

Four Vital Traits of a Good Content Curator | A Marketing Mix | Scoop.it
The Anatomy of a Good Content Curator Part of being a Social Media Manager is culling the infinite sources of the web for the latest news, information, and resources relevant to your industry or target market.

Via Robin Good
more...
Emily at Two Pens's curator insight, February 20, 2013 7:46 PM

What has long arms and raised eyebrows?

 

Charlotte L Weitze's curator insight, March 11, 2013 4:43 AM
Robin Good's insight:

 

Lindsey Weintraub at SocialMediaToday has a short but valuable guide to four key traits a good curator really needs to have.

 

From the ability to search and tap into sources that should not be what everyone else is looking at, to the ability to know in and out its chosen niche of interest and its players, the good content curator has an uncanny talent for scanning, selecting and triple-verifying anything potentially interesting before even considering showcasing in its selections.

 

Rightful. Good for anyone just starting out with curation. 7/10

 

Article:http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator#

Rebeca Lamas's curator insight, November 18, 2013 8:07 AM

¿Qué aspectos hacen de ti un buen Content Curator?

Scooped by Deanna Dahlsad
Scoop.it!

Farewell 'push' marketing, hello brand journalism - Globe and Mail

Farewell 'push' marketing, hello brand journalism - Globe and Mail | A Marketing Mix | Scoop.it
Globe and Mail
Farewell 'push' marketing, hello brand journalism
Globe and Mail
Businesses are using social media, web video, and digital publishing to speak directly to consumers.
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Calling All Former Snip.It Users & Future Content Curators!

Calling All Former Snip.It Users & Future Content Curators! | A Marketing Mix | Scoop.it
As mentioned in my interview with Scoop.It’s Guillaume Decugis, Scoop.It has been working on a way for those of us abandoned by Snip.It to upload the exported data. Earlier this...
Deanna Dahlsad's insight:

I beta tested the new import feature & it works quite well! Plus, there are unlimited topics this month at Scoop.It -- for FREE!

more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Online Retailers Home In on a New Demographic: The Drunken Consumer

Online Retailers Home In on a New Demographic: The Drunken Consumer | A Marketing Mix | Scoop.it
Shopping while drinking has long benefited high-end specialty retailers; now the popularity of Internet sales has opened alcohol-induced buying to the masses.
Deanna Dahlsad's insight:

I always wonder about the legalities of this... Likely just another reason to have chargebacks.

more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

The Scoop On Content Curation & Scoop.It

The Scoop On Content Curation & Scoop.It | A Marketing Mix | Scoop.it

Once Snip.It pulled the plug on the content curation site, thereby pulling the rug out from under the feet of content curators like myself, I began speaking with the fine folks at Scoop.it

Deanna Dahlsad's insight:

Discussing the pros & cons of Scoop.it with Co-founder & CEO, Guillaume Decugis.

more...
Cendrine Marrouat - cendrinemarrouat.com's comment, January 25, 2013 1:50 PM
I'm going to read this before the end of the weekend!
Scooped by Deanna Dahlsad
Scoop.it!

Freakies News!

Freakies News! | A Marketing Mix | Scoop.it
I love Freakies! So I’m super excited to let you know there are great things happening with the Freakies. One, Guy Himber has licensed the rights to do a Freakies Playing Card Deck — bu...
Deanna Dahlsad's insight:

A childhood marketing gimmick lives on -- if you help!

more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Yahoo Has Acquired Snip.it, And The Startup Dealmaker Who Launched It

Yahoo Has Acquired Snip.it, And The Startup Dealmaker Who Launched It | A Marketing Mix | Scoop.it
The Snip.it service is shutting down, according to a note posted on the website. That pragmatic decision will sadden some Snip.it users, but it suggests that Yahoo was interested in Snip.it more for its employees than its product.
 
Deanna Dahlsad's insight:

Ha!

more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Snip.It Snaps

Snip.It Snaps | A Marketing Mix | Scoop.it
Today, just hours after I tweeted how much I loved the site, Snip.It was purchased by Yahoo. That’s good news for Ramy Adeeb and crew, but it leaves those of...
Deanna Dahlsad's insight:

Could this mean even more for Scoop.It? I just may...

more...
Laura Brown's comment, January 23, 2013 12:16 AM
I had so many collections at Snipit which I don't have here. I like Scoop.it but the limits (without having a paid account) prevent me from using this site more. I'm especially not keen on paying now, when I have seen how quick everything can be taken away at the whim of someone else.
Cendrine Marrouat - cendrinemarrouat.com's comment, January 23, 2013 12:18 PM
I was shocked as well. I don't understand why they didn't give us the heads up.
Ally Greer's comment, January 23, 2013 3:13 PM
Hey Deanna - I just wanted to let you know that I'm here for you! Please let me know how I can help and I look forward to getting the conversation started.
@Laura: I'm Ally, Scoop.it's Community Manager, and I'd be glad to talk further with you about how I can make your experience on Scoop.it as great as it can be. Please feel free to contact me via email ally(at)scoop(dot)it and I look forward to talking more :)
Scooped by Deanna Dahlsad
Scoop.it!

This Is The Steelmark

This Is The Steelmark | A Marketing Mix | Scoop.it
Vintage ad for ARMCO, featuring the steelmark which would become the Steelers logo; Good Housekeeping, May 1961.
more...
No comment yet.
Rescooped by Deanna Dahlsad from Curation & The Future of Publishing
Scoop.it!

How Google Author Rank could change content marketing… and journalism

How Google Author Rank could change content marketing… and journalism | A Marketing Mix | Scoop.it
Here’s a little piece of SEO nerdery that affects us all: Google is using Google+ to influence search results in a big way, and brands and media organizations alike have yet to wake up to the...

Via Guillaume Decugis
more...
Laura Brown's comment, January 28, 2013 1:49 AM
I fixed up the Author Rank last week on all my sites. I think it is far more reliable than the old Page Rank plan.
Laura Brown's comment, January 28, 2013 1:49 AM
At least for another six months when some scammer will figoure out how to work around it.
Andre van Wyk's curator insight, February 26, 2013 4:49 AM

I think people will now have to sit up and take notice, especially the naysayers ....

Rescooped by Deanna Dahlsad from SEO and Social Media Marketing
Scoop.it!

Take Twitter campaigns to the next level with SEO data

Take Twitter campaigns to the next level with SEO data | A Marketing Mix | Scoop.it
You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO.

Integrating your online marketing efforts is all about breaking down silos and delivering amazing results for brands and agencies.

Social and SEO marketers can be a big part of this.

Read More Here: http://searchengineland.com/take-twitter-campaigns-to-the-next-level-with-seo-data-140738
Via Antonino Militello
more...
ibs's curator insight, December 12, 2012 6:31 AM

New things are coming into play with search engine optimisation. Using Twitter to drive more traffic is a great way to increase one's SEO campaign and it's yeild. 

Eélan M's curator insight, December 14, 2012 6:02 AM

Don't just tweet! Here is how you can SEO your content before tweeting

Deborah Spector's curator insight, December 14, 2012 7:58 AM

Great insights to take your Twitter campaign to the next level. Brings a new more focused dimension to your tweets.

Rescooped by Deanna Dahlsad from A Cultural History of Advertising
Scoop.it!

Marilyn and N°5 - Inside CHANEL

To the question "What do you wear to bed?" Marilyn responded, "CHANEL N°5." What inspired Marilyn's world-famous reply? Discover the answer in Chapter 2 of I...

 

(she sounds a little high)


Via k3hamilton
more...
No comment yet.
Rescooped by Deanna Dahlsad from Knowledge Broker
Scoop.it!

The Psychology of Sharing

The Psychology of Sharing | A Marketing Mix | Scoop.it
Why do people share? The Psychology of Sharing reveals groundbreaking research conducted by The New York Times Customer Insight Group, that fills this knowledge gap.

Via Erika Harrison, Kenneth Mikkelsen
more...
No comment yet.
Rescooped by Deanna Dahlsad from Business in a Social Media World
Scoop.it!

How To Do News Curation Without Having Problems with Duplicate Content

How To Do News Curation Without Having Problems with Duplicate Content | A Marketing Mix | Scoop.it

Robin Good: If you have been resisting the idea of curating news content on your web site because you are afraid of being penalized for having "duplicate" content, this article will shed some light on what is best to do to avoid it.

 

By working with titles, writing intros and commentaries to curated posts, linking out to relevant and credible sources, you have many variables at your disposal to make curation work for you, rather than against you.

 

Just follow the good advice contained in this good article by Josh Cunningham (author of the WP-Drudge for link and news aggregation) and you will be OK. It's the same approach I use to curate all my news channels. It does work.

Informative. Useful. 8/10


Full article: http://wpdrudge.com/seo-tips-for-curators-and-aggregators

 

 

 

 


Via Robin Good, Cendrine Marrouat - cendrinemarrouat.com
more...
No comment yet.
Rescooped by Deanna Dahlsad from SEO and Social Media Marketing
Scoop.it!

The Importance of Content Marketing When Building SEO Strategies [Infographic]

The Importance of Content Marketing When Building SEO Strategies [Infographic] | A Marketing Mix | Scoop.it

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand.

 

However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place.

 

Some interesting key facts from the infographic are:

 

The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.) and articles/guides, whereas audio content and podcasts are the least popular;


Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors;


27 million pieces of content are shared via the web each and every day in 2012;

 

More than 50 % of consumers say that blogs have influenced their purchase decisions;

 

94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.

 

Find Out More: http://www.mindjumpers.com/blog/2012/11/content-marketing-seo/


Via Antonino Militello
more...
Bill Chen's comment, December 22, 2012 9:19 AM
http://www.outlettimberland.biz/
Rescooped by Deanna Dahlsad from Stuff that Tweaks
Scoop.it!

The Most Dangerous Threat to Your Online Marketing Efforts

The Most Dangerous Threat to Your Online Marketing Efforts | A Marketing Mix | Scoop.it

A decision made by another party, one they had no control over, took a wonderful business and destroyed it.And that’s precisely what you risk every day you make your business completely dependent on another company.  It might be Facebook. It might be eBay. It might be Google.  It’s called digital sharecropping, and it means you’re building your business on someone else’s land.

And it’s a recipe for heartbreak and failure.


Via Asil
more...
No comment yet.
Rescooped by Deanna Dahlsad from Business in a Social Media World
Scoop.it!

Facebook Fan Pages now have a dedicated feed

Facebook Fan Pages now have a dedicated feed | A Marketing Mix | Scoop.it

Have you used Facebook today? If so, you may have noticed a new tab called “Pages Feed” in the left sidebar of your homepage.

 

Clicking the tab will reveal a separate newsfeed tailored to only display content from the Pages a user follows. Updates appear in the order they are published, with the latest content at the top.

 

[I hope this is a REAL fix.]


Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's comment, November 19, 2012 2:17 PM
Thank you for sharing my article!
Jon Turino's comment, November 19, 2012 2:55 PM
You are welcome, Cendrine. You do a good job of curating.
Cendrine Marrouat - cendrinemarrouat.com's comment, November 19, 2012 3:41 PM
I appreciate your kind words, Jon!
Rescooped by Deanna Dahlsad from Content Curation World
Scoop.it!

Product Curation and The Renaissance of the Department Store

Product Curation and The Renaissance of the Department Store | A Marketing Mix | Scoop.it

Robin Good: Kathleen Jordan, a principal in Gensler’s New York office, undertook an investigation into the future of the department store by speaking with industry leaders, visiting successful examples around the world, and reading a lot of articles.

 

The result of her investigation has helped her paint a new vision for how retail chanins and department stores could regain the competitive advantages they once held.

 

She writes: "Department stores have unprecedented power to select and curate their selection of products, demand exclusives from designers, and drive the creation of new products. Stores like Macy’s, Target, and H&M are leveraging this power to create unique offerings and experiences."

 

"Successful product curation requires walking the line between delivering what the customer wants and delivering what the customer doesn’t-yet-know she wants.


What if your store provided a “living laboratory,” defined as:


-> a space where customers can see new exclusives and product synergies, be exposed to new designers or trends,


-> where they can provide direct feedback on site utilizing technology enhanced experiences,


-> and then see the space respond to their input and preferences in real time.


That sort of engagement puts the customer in charge but with opportunities to insert unexpected offerings, delight and surprise the customer, and drive repeat store traffic."


Interesting. Insightful. 7/10

 

Full article: http://www.gensleron.com/lifestyle/2012/11/2/the-resurgence-of-the-department-store-product-curation.html




Via Robin Good
more...
No comment yet.
Rescooped by Deanna Dahlsad from Business in a Social Media World
Scoop.it!

Facebook is not manipulating news feeds says Facebook - Leaders West

Facebook is not manipulating news feeds says Facebook - Leaders West | A Marketing Mix | Scoop.it

There was a time when MySpace was in the situation Facebook is now facing.


The big question on a lot of people’s lips has been: “Has Facebook tweaked EdgeRank to force me to pay to promote my content?”


In his article, Jim Dougherty makes very valid points regarding the fallacy a lot of us have been led to believe:


“The mythology that brand pages will be a efficient marketing platform or customer service vehicle for the discount price of elbow grease and moxy is false. The preponderance of evidence of Facebook’s inefficiency is overwhelming, capped by Facebook’s backhanded admission on their blog.”


Via Cendrine Marrouat - cendrinemarrouat.com
more...
No comment yet.
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.