A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Which infographic is right for you?

Which infographic is right for you? | A Marketing Mix | Scoop.it
That’s right, there’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.

Via Ally Greer
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lefkos's comment, April 10, 2013 5:06 PM
amazing job. thank you! very informative!
Michiel Gaasterland's curator insight, April 13, 2013 3:06 PM

Useful Infrographic on... how to choose which infographic is right for you. Quite helpful to access format. You'd still have to come up with the contentS i.e. The Messaging - yourself though! 

Daniel Jimenez Zulic's curator insight, April 30, 2013 12:17 AM

Un interesante y breve articulo, que sugiere un diagrama de flujo para definir cual es la forma grafica mas util para presentar una informacion.

Creo que nos puede ser especialmente util a los profes.

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Study: Only 1% of Facebook 'Fans' Engage With Brands

Study: Only 1% of Facebook 'Fans' Engage With Brands | A Marketing Mix | Scoop.it

If there's an overall caution, it's against, in the words of Ms. Nelson-Field, "putting a disproportionate amount of effort into engagement and strategies to get people to talk about a brand, when you should be spending more time getting more light buyers."

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How Are Social Media Used At The Workplace?

How Are Social Media Used At The Workplace? | A Marketing Mix | Scoop.it

For all the complaints, looks like most businesses are not blocking access to social media sites or use at the office.

 

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Study traces cycles of growth and collapse in social networks : Archaeology News from Past Horizons

Study traces cycles of growth and collapse in social networks : Archaeology News from Past Horizons | A Marketing Mix | Scoop.it

The advent of social networking sites like Facebook and Twitter have made us all more connected, but long-distance social networks existed long before the Internet.

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The No. 1 Way To Fail At Content Marketing | Social Media Today

The No. 1 Way To Fail At Content Marketing | Social Media Today | A Marketing Mix | Scoop.it

Creating content solely about your business, its products or its services is a great way to fail at content marketing.


Via Ally Greer
Deanna Dahlsad's insight:

This is pretty much true for any social media endeavor, including blogs. You aren't engaging when you are shouting (or mumbling) "Me! Me! Me!"

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Ally Greer's curator insight, March 18, 2013 1:51 PM

I'm not sure how many more times we can say this, but it couldn't be more true! 

Juannean Young's curator insight, March 20, 2013 10:21 AM

Was there a time when life seemed to make promises of hope and success? What happend? Did your dreams coming running to you with open arms or have you felt like your dream words no longer have a bond?

 

Only thinking about yourself is a great way to Fail.

 

One of the largest battles that we deal with is the need seemingly have the most "love", the fight to be on top. Many of us see others living a life that we want and think that cutting eachother is the way to get an available seat. Once we realize that the same feelings that you have are the same feelings that I have. The same desire to be accepted that you may have, I've also shared. We all share the want for true freedom. They best way to get what you want is to supply that same need to someone else with your best intent. The world really can change. We just must first take the brave step to be the change we wish to see. Once we become change, the box that once contained our hope can be broken and our dreams will then have room to become reality.

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Create Your Free One-Page Responsive Website with Aircus

Create Your Free One-Page Responsive Website with Aircus | A Marketing Mix | Scoop.it

Via Robin Good, Cendrine Marrouat - cendrinemarrouat.com
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Pamela Bartar's curator insight, March 19, 2013 4:38 AM

useful for all powerusers of web 2.0

Peg Corwin's curator insight, June 16, 2013 2:34 PM

I am seeing more and more flexible platforms that do not require developers.  I could envision microsites, promotional sites, startup experiments and more.

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Note To Advertisers: That Sexy Model In Your Ad Isn't Working On Women - International Business Times

Note To Advertisers: That Sexy Model In Your Ad Isn't Working On Women - International Business Times | A Marketing Mix | Scoop.it

In the fickle world of modern-day advertising, there is one certainty we can always count on: Sex sells. Or so we've been trained to believe. Indeed, that age-old mantra of consumerism is repeated so often by marketing executives that it’s accepted with pious conviction, but past research on the effectiveness of sexual imagery in advertising has been at best conflicting and at worst downright murky.


Via Paula Maria Tinoco Trindade
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Brand Social Outreach Must Walk a Fine Line - eMarketer

Brand Social Outreach Must Walk a Fine Line - eMarketer | A Marketing Mix | Scoop.it
Most consumers are aware that brands listen to what they say online, and many internet users want companies to pay attention. But attempts to engage with consumers online can backfire if they are perceived as too intrusive.
Deanna Dahlsad's insight:

Amazingly, US internet users between the ages of 45 to 54 were most cognizant of this phenomenon, at 72% of respondents -- compared to only 54.4% of those "kids today" 18-24 year-olds.

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Twitter is Making Your Tweets a Low(er) Priority Versus Paid Tweets

Twitter is Making Your Tweets a Low(er) Priority Versus Paid Tweets | A Marketing Mix | Scoop.it

3. Twitter as Curator and Editor
This one has potentially the biggest impact, and the most likelihood to create ire and angst. Taking a page directly out of Facebook’s EdgeRank instruction manual, Twitter will designate tweets as “low” “medium” and “high” value, labels that will impact their exposure across the platform. And in a less than shocking twist, rumors abound that Twitter will enable advertisers to purchase “high” categorization.

Of course, not everyone who follows you on Twitter sees all your tweets, and they never have. But historically, that’s because Twitter users sip from the waterfall of information rather than scroll down forever to make sure they didn’t miss your treasured bon mot. Not all of your followers see each tweet because not all of your followers are on Twitter when you tweet (this has given rise to tools like Buffer (#investor) that help you optimize when to tweet).

But now, Twitter is taking the yoke and ensuring that not all of your followers will see your tweets ALGORITHMICALLY. This is going to dramatically increase costs for brands using Twitter as a major part of their social marketing program, as paying Twitter to increase distribution will join paying Facebook to increase distribution as teeth-gritting must-dos.

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Demographics Vary Across Social Networks - eMarketer

Demographics Vary Across Social Networks - eMarketer | A Marketing Mix | Scoop.it
Who is using social platforms such as Twitter, Pinterest and Instagram? A study finds that white internet users are most likely to use Pinterest and least likely to use Twitter.

Via Debra Askanase
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Debra Askanase's curator insight, March 11, 2013 3:07 PM

Twitter demographics, also Instagram and Internet demographics

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You Won’t Like These Lingerie Ads

You Won’t Like These Lingerie Ads | A Marketing Mix | Scoop.it

Now, a German lingerie label has found a way to channel anti-FB feelings and remind people what real emotion is all about.

 

Blush Berlin (not to be confused with Canadian luxury label Blush) paired up with the ad agency Glow Berlin to create the clever “Don’t Like Love” campaign to promote its bright new spring collection.

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Create your blog for free

Create your blog for free | A Marketing Mix | Scoop.it
OverBlog Portal! The latest news and the best posts from our bloggers! Create your blog for free on OverBlog! Forums, communities and blog directory on OverBlog!

Via Ana Cristina Pratas, RitaZ, michel verstrepen, Cendrine Marrouat - cendrinemarrouat.com, Deanna Dahlsad
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RitaZ's comment, March 14, 2013 5:56 AM
thank you for sharing views!
Gracie Passette's comment, March 15, 2013 12:50 AM
This OverBlog is very hard to navigate and there's no search, which is infuriating. Also, they say "no porn" which, as it is a "know it when I see it" thing, means anyone dealing with sexuality in any form likely isn't welcome. Instead, OverBlog says adult folks should go to their other site, http://www.erog.fr/ ~ however, that is also confusing and lacks search ~ and is also all in French.
Laura Brown's comment, March 19, 2013 9:44 PM
Sites which offer blogs like this are way out of date and out of touch with the current situation on the Internet. The "free blog" thing has come and gone. Pick Blogger.com or WordPress.com and be done with it. Anything else is too risky and not likely to stick around very long.
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WATCH: MSNBC Host Rips Bloomberg For Controversial Ad Campaign

WATCH: MSNBC Host Rips Bloomberg For Controversial Ad Campaign | A Marketing Mix | Scoop.it
Melissa Harris-Perry had harsh words for New York mayor Michael Bloomberg on Saturday.
The MSNBC host took issue with a series of controversial ads, paid for by the city, that target teen pregnancy.

Via J'nene Solidarity Kay, Deanna Dahlsad
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Touch Both Sides For Added Enjoyment (or How To Peeve Female Customers)

Touch Both Sides For Added Enjoyment (or How To Peeve Female Customers) | A Marketing Mix | Scoop.it

So, yeah, that first image is from a European Sony ad and I don’t know about you BUT IT CREEPS ME OUT. Ignoring the skeevy implications (woman’s body is a plaything for men, etc) it’s also just CREEPY AS HELL.

Deanna Dahlsad's insight:

Arg!

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Tess Giles Marshall's comment, March 10, 2013 5:22 AM
In the 21st Century? Unbelievable!
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An Autopsy of a Dead Social Network | MIT Technology Review

An Autopsy of a Dead Social Network | MIT Technology Review | A Marketing Mix | Scoop.it
Following the collapse of the social network Friendster, computer scientists have carried out a digital autopsy to find out what went wrong.

Via Jordan Sanders, Deanna Dahlsad
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Jordan Sanders's curator insight, February 28, 2013 10:53 PM

An interesting read - explains the reasoning behind a social networks collapse - using the case study of Friendster and its decline. #cmgr #cmgrchat

Deanna Dahlsad's curator insight, March 1, 2013 8:00 AM

What I find most interesting about this is the fact that the issued noted are exactly the same for real world businesses, including retail; however, the data is easier to obtain in the digital world, as opposed to ethographic research.

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Magic Control For Those "Calorie-Curves"

Magic Control For Those "Calorie-Curves" | A Marketing Mix | Scoop.it
Via Lulu’s Vintage
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Collecting Print Blocks

Collecting Print Blocks | A Marketing Mix | Scoop.it

The use of printing blocks in newspapers and other printed advertising resulted in vast quantities of these blocks being produced. Examples of the same logo were often replicated in several sizes depending on the usage. Larger sizes for newspaper or magazine ads, with full, half or quarter page ads requiring different size print blocks. Even smaller versions were needed for letterheads, business cards or company envelopes.  These are now a relic of the very recent past, and quite collectible.

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Deanna Dahlsad's curator insight, February 28, 2013 5:40 AM

Recognize any of the old logos -- even backwards? ;)

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The marketing of Mod

The marketing of Mod | A Marketing Mix | Scoop.it

First among the fash/Mod image pushers is Ben Sherman, purveyor of the mighty button-down shirt and a true Mod God. Its new advertising campaign plays on its Mod tradition, featuring pitched battles on the beach between Mods and rockers under the catchline, "As worn at the Battle of Hastings, 1966", and a proud, black skinhead staring at the camera under the catchline, "A man should be judged on the colour of his shirt."

Deanna Dahlsad's insight:

Dated March 9, 1997.

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How copyright owners can leverage the remix culture: the Harlem Shake meme example

How copyright owners can leverage the remix culture: the Harlem Shake meme example | A Marketing Mix | Scoop.it

While the videos are simple fun for the thousands of people that have participated in Harlem Shakes, they’ve become an easy moneymaker for the song’s creator, Baauer, and YouTube itself.


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc, Guillaume Decugis
Deanna Dahlsad's insight:

Finally, "going viral" can mean something besides the quick falsh 15 minutes of fame.

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Guillaume Decugis's curator insight, February 22, 2013 5:27 PM

This is a great story on how the remix culture can actually be leveraged by copyright owners. And which is a great follow-up to Matthew Ingram's post on the clash between the two which could lead to a new prohibition.


And yes, we did a Harlem Shake video too at our last #LeanContent Meetup.

Anne Bosworth's curator insight, March 2, 2013 2:37 PM

Do you "shake" it up?

Aubree Furrer's curator insight, March 4, 2013 10:08 AM

Nothing proves the theory that originality doesnt exist anymore more than the harlem shake. A bunch or remakes to just one song over and over again. It gets old fast.

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17 Types of Content That Google Will Eat Up

17 Types of Content That Google Will Eat Up | A Marketing Mix | Scoop.it
Content - Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.

Via Kenneth Mikkelsen, Deanna Dahlsad
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Deanna Dahlsad's curator insight, February 22, 2013 9:44 PM

I think most of the items on this list are known (if somewhat debatable), but reading the reasoning may help some to identify which sort of content best fits their audience &/or business model.

Marco Bertolini's curator insight, February 23, 2013 2:51 AM

L'ogre Google avale tout.  Mais privilégie certains contenus : interviews, débats, listes, contenus régulièrement mis à jour, etc.  A vous d'en tenir compte si vous voulez apparaître dans les résultats !

Patrizia Bertini's curator insight, February 23, 2013 11:34 AM

worth a look (or two)

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Things Your Grandmother Knew: Get Ready To Save & Sell With NerdWallet Indie Shopping

Things Your Grandmother Knew: Get Ready To Save & Sell With NerdWallet Indie Shopping | A Marketing Mix | Scoop.it
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Six Brand Advocate Archetypes

Six Brand Advocate Archetypes | A Marketing Mix | Scoop.it

Via Kenneth Mikkelsen
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AlGonzalezinfo's curator insight, February 22, 2013 6:59 AM

I find this truly amazing

Robin Martin's comment, March 9, 2013 6:07 PM
Absolutely...some say this is like "back to high school" but in these days and times things like "Klout" scores, etc. do matter! Love it!
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Understanding the Domain Validation Change | eBay Partner Network Blog

Understanding the Domain Validation Change | eBay Partner Network Blog | A Marketing Mix | Scoop.it

"Starting today, we’re launching a pilot of sorts that will allow partners to promote eBay on any site in a manner that fits within the spirit of our Code of Conduct."

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Deanna Dahlsad's curator insight, February 21, 2013 12:51 AM

Among other things, eBay affiliates may now use social media to share their affiliate links.

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The 2 Pillars of Success for SEO and Social Media

The 2 Pillars of Success for SEO and Social Media | A Marketing Mix | Scoop.it
SEO guru, Arsham Mirshah of WebMechanix, shows how being active and adding value to conversations will improve both your SEO rankings and your Social Media success.

 

 

Read More Here: http://www.socialmediaexplorer.com/search-engine-optimization-2/the-2-must-dos-of-seo-social-media/

 


Via Antonino Militello
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Miquel Loriz's curator insight, February 21, 2013 2:29 AM

Sé activo y proporciona valor

Tony Arciaga's curator insight, February 23, 2013 7:34 AM

Here is a blog that describes SEO and Social Media, its difference and how can you be successful. In addition, it'll give you the best techniques in social media optimization. Hope you find it useful.

Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.