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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Increase traffic to your blog with these 10 directories

Increase traffic to your blog with these 10 directories | A Marketing Mix | Scoop.it

Looking for a way to increase traffic to your blog and generate quality backlinking at the same time? If so, why not try directories?

 

The following is a short list to get you started.

 


Via Cendrine Marrouat - www.socialmediaslant.com
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dj Goddessa's comment, September 18, 2012 4:04 PM
Cendrine, great list. This should keep me busy for awhile! :))
Cendrine Marrouat - www.socialmediaslant.com's comment, September 18, 2012 4:39 PM
Glad to know that! :-)
Cendrine Marrouat - www.socialmediaslant.com's comment, September 18, 2012 4:40 PM
Thank you for sharing my article!
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Think Pink: Collecting Vintage Marketing Materials Which Pander To Women | Collectors' Blog

Think Pink: Collecting Vintage Marketing Materials Which Pander To Women | Collectors' Blog | A Marketing Mix | Scoop.it
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10 Fun Tools To Easily Make Your Own Infographics

10 Fun Tools To Easily Make Your Own Infographics | A Marketing Mix | Scoop.it

People love to learn by examining visual representations of data. That’s been proven time and time again by the popularity of both infographics and Pinterest. So what if you could make your own infographics?


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vintage 1950s advertising blotters

vintage 1950s advertising blotters | A Marketing Mix | Scoop.it
Set of 7 vintage advertising blotters from the 1950s. Unused and gorgeous. Vivid yellow, red, and black graphics. A rich pink on the back.

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Email marketing vs social media - Who wins?

Email marketing vs social media - Who wins? | A Marketing Mix | Scoop.it

"Last year Mark Zuckerberg spoke out against email marketing claiming that in the future, email will be replaced by message-based services such as Facebook. While it’s true that we now have more choice when it comes to our preferred method of communication, this doesn’t mean that email no longer has a place. In fact, research has shown that the use of email in our marketing and CRM activities has grown significantly over the past few years. And let’s not forget that in order to sign up to Facebook you still need an email address."

 

[I won't be a spoiler; at least check out the infographic and glean!]

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Jinna Zhang's curator insight, May 23, 5:19 AM

It is  unfairly to identify a winner between email marketing and social media. These two ways could both make a big contribution in the process of market strategies. Only aligning with each other can achieve a better CRM activities .

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dream diet frozen food ca 1960

dream diet frozen food ca 1960 | A Marketing Mix | Scoop.it
dream diet frozen food ca 1960...
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A Slip of a Girl: Chandelier-Inspired Lingerie Sheds Light On My Shopping Habits

A Slip of a Girl: Chandelier-Inspired Lingerie Sheds Light On My Shopping Habits | A Marketing Mix | Scoop.it

"I love it in both colors, pink and black. However, I did not like being forced to create my style profile and register just to see more details about the bra.

Especially as I find style profiles based on celebrities off-putting... It's not that I don't have fantasies, but I'm a realist when it comes to shopping. I know I'm no size 2. Nor do I have red carpet events to attend. And I know that part of what makes me fancy a movie star or celebrity is the work they do. ...Maybe a story or two about their lives. That all really has little to do with my fashion style or purchasing."

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Be A Nature's Darling

Be A Nature's Darling | A Marketing Mix | Scoop.it
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Klout | The Standard for Influence

Klout | The Standard for Influence | A Marketing Mix | Scoop.it
Klout is the Standard for Influence. Join Klout to discover your influence and compare with others you may know.
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Staying Current vs. Knowing Something and Why Curation Role Is To Provide Context and Meaning To The News

Staying Current vs. Knowing Something and Why Curation Role Is To Provide Context and Meaning To The News | A Marketing Mix | Scoop.it

Robin Good: To be "in the know" is today often mistaken with being up-to-date. That is, having browsed and read what mainstream and social media have been serving lately.

 

But what is more important? Knowing the latest gossip and the hot issues on the Silicon Valley tech table or being able to understand in depth a topic and being abe to articulate a personal position relative to it?

 

It is on these matters that Andrew Battista, Assistant Professor, Information Literacy and Reference Librarian at the University of Montevallo in Alabama has wanted to focus the attention of his curation students, by writing an interesting article.

 

In it, he provides a short 1':53" short video (not visible to EU-based viewers due to rights-restrictions) extracted from a commercial TV series. In the clip, friends at a bar discuss over who is most in the know by referencing a bunch of articles and stories they have recently read.

 

Here Prof. Battista insightful comments: "What’s valued today is our ability to recognize surface-level bits of knowledge, and what we’ve lost, perhaps, is the ability to make, deep, meaningful connections between the things we read and the complex problems we face in the world.


Of course, it’s simply not realistic to expect that one person could possibly keep pace with all of the content in the publications Fred and Carrie list, which are but a sliver of all of the great journalism, blog writing, podcasts, news, and information that gets churned out every day.


Perhaps what is really being parodied here is the mistaken notion that one has to stay current with everything in order to come across as smart to one’s friends.


It’s just not possible, and we know that in this age of a swirling vortex of information, we have to find the right balance between knowing what the general buzz is and latching on to some information that we can use deeply.


This, in a nutshell, is the central challenge of information literacy, and I believe that curation, or the process of making decisions about what is good and what isn’t, is an integral skill for all citizens of the digital age that can help us become more information literate."

 

Recommended. 8/10

 

Full article + video (available only to US viewers): http://www.curationculture.org/archives/251#more-251

 

(Image credit: Literacy "Curation" Badge from the course taught by Prof. Battista - see CurationCulture.org)

 

 


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Here comes Offbeatr, the Kickstarter for porn: Why you should take a look

Here comes Offbeatr, the Kickstarter for porn: Why you should take a look | A Marketing Mix | Scoop.it
The adult entertainment industry is known to push the envelope and innovate online. But can it reinvent crowdfunding? That's what Offbeatr is trying to do with its Kickstarter for porn site, which actually has a few good ideas worth checking out.
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Which Social Platform Really Drives the Most Traffic? | Social Media Today

Which Social Platform Really Drives the Most Traffic? | Social Media Today | A Marketing Mix | Scoop.it

From The Original Article: "Facebook has regained domination for traffic driving over StumbleUpon, in fact, StumbleUpon seems to have dropped off quite dramatically this past year, but despite that fact, it still comes in as the number two traffic driver in social media well ahead of Twitter and edging out both Youtube and Pinterest.

 

With the tremendous buzz that Pinterest has been generating over the past few months and the fact that it was recently recognized that Pinterest drives up to 4x as much retail buying traffic as Facebook, the fact that StumbleUpon still drives more traffic than Pinterest is a big deal.

 

Then you look to YouTube, arguably the world's largest search engine, and it comes inbelow StumbleUpon as well, but just a hair ahead of Pinterest for the third place spot in real traffic driving among the major social media".

 

Read More: http://socialmediatoday.com/reyactive/650306/surprising-results-which-social-media-really-drive-more-traffic


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PKM Is Curation For Your Own Personal Growth | Harold Jarche

PKM Is Curation For Your Own Personal Growth | Harold Jarche | A Marketing Mix | Scoop.it

Robin Good: PKM or Personal Knowledge Management may be indeed a very close relative to Content Curation. But while Content Curation, is done with a specific audience in mind, PKM is done for one's own learning.

Harold Jarche, looks at the relationship between the two and writes:

 

"The most important part of personal knowledge management (PKM), in my opinion, is the need for active sense-making.

 

Merely seeking and sharing information does little other than create more noise online.

Sense-making takes time, discipline, and effort.

 

-> One strength of PKM is the “manual” nature of sense-making activities. The act of writing a blog post, a tweet, or an annotation on a social bookmark all force you to think a bit more than clicking once and filing it to an automated system.

 

-> Sense-making, or placing information into context, is where the real personal value of PKM lies.

 

-> The knowledge gained from PKM is an emergent property of all its activities.

 

Merely tagging an article does not create knowledge. ...


The difference between PKM and Curation is that the former is personal, while the latter is for an intended audience."

 

 

Insightful. 8/10

 

Full article: http://www.jarche.com/2012/07/pkm-as-pre-curation/

 

 


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Beth Kanter's comment, July 13, 2012 10:46 AM
I have been using his framework for the past year and a half to teach curation to nonprofits. Linking curation to nonprofit staffer work flow is a great way to get people to use curation!
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What Kind Of Curation Site Should You Use?

What Kind Of Curation Site Should You Use? | A Marketing Mix | Scoop.it

A simple little primer on the two major types of curation sites — and a decision tree I made to assist clients.

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Curation Is The New Black; But Will It Get In The Black?

Curation Is The New Black; But Will It Get In The Black? | A Marketing Mix | Scoop.it

There’s a lot of talk about content curation; but is anyone making money?

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Brian Yanish - MarketingHits.com's comment, October 3, 2012 8:31 AM
Indirectly I've monetized my use of Scoop.it by driving traffic to my websites. I'm working on a whitepaper that will explain how. Right now I'm still gathering analyitic results for it.
Guillaume Decugis's comment, October 3, 2012 9:37 PM
Looking forward to read that Brian! I'm curious what you guys think of a solution like http://linqia.com - we've been exchanging with their founders on whether it could be a good solution for our users or not. Nothing decided yet but as we're discussing monetization, I'd love to have your thoughts (or anybody else's interested in that).
Brian Yanish - MarketingHits.com's comment, October 5, 2012 1:16 AM
I've always wondered about the legal part of putting ads with curated content. Say I scoop a New York Times article word for word and there is an ad displayed on Scoop.it with the copied article.
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How to catch the curator's eye

Is great content enough? Here are 7 ways to help your work get noticed by the curators of the Web. Presented at WebVisions Portland, 2012.

 

Very interesting deck by the SlideShare team (who just got started on Scoop.it as we announced our new integration with them). 

 

Curators, the message we should see here is that we're being acknowledged as a driving force for content distribution by content creators and platforms designed to host and facilitate their distribution. SlideShare's presentation includes a great series of tips that show that the name of the game is not only SEO anymore but more and more to be discovered and curated by fellow humans.


Via SlideShare, Guillaume Decugis
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Original RCA NIPPER DOG Statue ~RARE~ advertising (Auction ID: 227292, End Time : Oct. 08, 2012 22:00:10) - MYNOTERA ONLINE AUCTION

Original RCA NIPPER DOG Statue ~RARE~ advertising (Auction ID: 227292, End Time : Oct. 08, 2012 22:00:10) - MYNOTERA ONLINE AUCTION | A Marketing Mix | Scoop.it
Find Original RCA NIPPER DOG Statue ~RARE~ advertising in the TREASURE HUNT category on MYNOTERA ONLINE AUCTION...

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PPC accounts for just 6% of total search clicks [infographic]

PPC accounts for just 6% of total search clicks [infographic] | A Marketing Mix | Scoop.it
Paid search only accounts for 6% of total clicks from search engines versus natural search at 94% of clicks, according to research from GroupM UK carried out with Nielsen.
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Lane Bryant Needs Tips On How To Be A Gold Digger

Lane Bryant Needs Tips On How To Be A Gold Digger | A Marketing Mix | Scoop.it

"Instead of making me happy, making me feel treated to something special (even though we all know it’s just about you getting your hand in my pocket and getting my money), you peeved me off. For all the efforts of your team of marketers who want to build relationships with me, you forgot some basic rules. Rules gold diggers know:"

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Vintage Illustrated Lingerie Boxes

Vintage Illustrated Lingerie Boxes | A Marketing Mix | Scoop.it
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THE LIZ CLAIBORNE DISASTER TIMELINE: How One Bad Decision Destroyed The Largest Women's Apparel Brand

THE LIZ CLAIBORNE DISASTER TIMELINE: How One Bad Decision Destroyed The Largest Women's Apparel Brand | A Marketing Mix | Scoop.it

The biggest failure in fashion.... In October of 2006, it made one really poor decision, and since then the company has not turned a profit. Less than two weeks before appointing the 43 year-old William L. McComb as CEO, the brand decided to make clothes for J.C. Penney. Since then, McComb's five-year-plus tenure has seen the stockcollapse, and five consecutive years of annual net loss totaling more than $2 billion dollars.

 

[Don't lower your brand's worth.]

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SEO Isn't What You Think It Is

SEO Isn't What You Think It Is | A Marketing Mix | Scoop.it

From The Article: "Both the Panda and Penguin updates contained very clear messages for marketers: stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google's algorithms too.

 

But the Panda and Penguin messages go deeper. With them, the search engines are openly acknowledging that a website isn't the only place on the Web that a brand needs to maintain a strong presence.

 

The interactive exchanges that people have with each other and with the brand--online--are happening in the social media channel, and the search engines are placing an increasing importance on how these conversations influence their views on brands and how their websites should rank.

 

This means that a brand can no longer rely on a well-optimized website to earn Google's attention. A brand must be a conversationalist, going where the people are and engaging them in discussion, and by doing that earn a wonderful reputation.

 

Smart brands are doing this by fully leveraging each social channels particular properties".

 

Full Article Here: http://www.fastcompany.com/3000283/seo-isnt-what-you-think-it

 

[Your site must appeal to people - I've been saying that for years.]


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Google+ Report Card: Plus or Minus for SEOs, Users?

Google+ Report Card: Plus or Minus for SEOs, Users? | A Marketing Mix | Scoop.it

Google+ isn’t the most dominant platform, but it’s the most impactful for organic search traffic and measurement.

 

The future of the Google+ platform and its growth will be a huge factor in shaping and changing Google search and organic strategies.

 

The question remains, however, are people really using Google+?

 

 

Read More: http://searchenginewatch.com/article/2197590/Google-Report-Card-Plus-or-Minus-for-SEOs-Users


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Content Curation Tools For Brands

Content Curation Tools For Brands | A Marketing Mix | Scoop.it

Therese Torris researched content curation using mainly two curation tools: one more business-oriented tool, Scoop.it, to monitor four topics (including Content Curation and Mobile Payments included in the Curated Content section of this blog) and one consumer-oriented social curation tool, Pinterest, to curate half a dozen varied topics of personal interest (books, art, shoes, designer handbags.

 

Here is what she concluded from this research:

 

1) Content curation does help content discovery.

Curation helped me discover and share content on my favorite topics. Numerous reports show that social content curation à la Pinterest brings traffic to brand sites. Curated content embeds brand content into a rich inbound context of external content.


2) Social content curation fosters customer engagement.

Consumers who curate a brand’s content not only send it traffic, they also bring to the brand and its product a much needed validation. Brands like Whole Foods that participate in social curation on Pinterest increase their customers’ engagement.


3) Corporate curation tools help create a competitive advantage.

In addition to public social curation platforms, brands should use scoop.it or corporate collaborative content curation tools like Curata, CurationSoft or Zemanta to listen to their market, optimize their content and collaborate on their content strategy.

 

4) But content curation is no panacea for failing content creation.

Curated content supplements original brand content, it cannot replace it. If a brand has no story to tell, no original content, no topics to share with its audience and no Social Media strategy, content curation will only increase the overall online noise level.

 

Read More Here: http://www.scoop.it/t/seo-and-social-media-marketing/curate


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Google Launches SERP Menus

Google Launches SERP Menus | A Marketing Mix | Scoop.it

Yesterday afternoon Google’s search engine results page (SERP) included clickable menus for select websites. [1] Here is a screenshot: If you click on a menu item, it loads another group of links.

 

Why would Google include menus in its search results and what are the implications for searchers, advertisers, and website owners?

 

First, these menus produce a better experience for searchers. You can quickly find the most relevant pages from within Google’s search results.

 

This saves you time. This feature also benefits advertisers and Google. If users are spending more time browsing Google’s search results they are probably more likely to see and click on a sponsored result. Higher click-through rates on ads equates to more revenue for Google.

 

Full Article: http://blog.intigi.com/google-launches-serp-menus/


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