A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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We are ALL App Builders Now - 35 App Building Tutorials Help [Videos]

We are ALL App Builders Now - 35 App Building Tutorials Help [Videos] | A Marketing Mix | Scoop.it
Whether you're building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 16, 2013 7:05 PM

If you want to put your personal brand in overdrive, learn how to develpp aps. Not as hard as you think and pays huge return. 

Martin (Marty) Smith's curator insight, July 18, 2013 6:39 AM

The Appification of Ecommerce
About a year ago I purchased a new MacBook Air. Seeing how my new laptop related to the world much like an iPad with apps and an app store was a revelation. Apps will rule the world. 

This trend is why we are all app builders now and these tutorials are a must view. The trend toward apps is more than you think. A few days ago I shared a Haiku Deck about the future of web design 3.0 (http://sco.lt/7r6zkf). 

 I missed the appification of everything. Apps, the widget-like shrinking of code to Lego blocks, form the core of mobile programming. Since mobile is taking over the smart move is to "appify" everything. 

This means thinking of websites as interconnected blocks responding to each other and our visitors in real time (as described in the deck). Best demonstration or analogy for this fluid app future is MIT's David Merrill explaining Siftable at TED http://www.ted.com/talks/david_merrill_demos_siftables_the_smart_blocks.html .

The way Siftables related to one another (they are aware other Siftables are present and have a desire to connect if code expressed as a toy can have desires) and link in order to create a sum is greater than the whole universe is a great way to think about the New Ecommerce. 

The new ecom is location agnostic (capable of converting anywhere at anytime and with the merest snippet of Siftable-like code), socially self aware (capable of pulling friends and their influencers into the equation) and appified (small Lego-like blocks snapped together to meet specific needs). 

Sometimes we will snap in the predictive analytics block sometimes we might now. Other times we will want the social share block other times not. Design, in this Siftables-like future, becomes a series of WHAT IF conditions and testing, always testing. 

Going to be fun and why it is a GOOD idea to become an app builder.   

 

Ricard Garcia's curator insight, September 7, 2013 2:51 PM

Creativity, creativity, creativity

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Blogging Death Knells Are Premature & Passe

Blogging Death Knells Are Premature & Passe | A Marketing Mix | Scoop.it
This sort of “blogging is dead, especially for business” thinking as shared in Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce by Linda Bustos drives me nuts: Remember when business...
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Deanna Dahlsad's comment, July 12, 2013 4:31 PM
Thanks for sharing :)
Gracie Passette's curator insight, July 12, 2013 8:08 PM

Blogs are not dead, despite what you've heard. And this is great news for those working in the adult industry who are blocked from using Facebook and other giant sites. Click the links in the article for detailed info.

 

MartinSocially's curator insight, July 29, 2013 4:05 PM

The concept of individuals creating their own content will endure, platforms may come and go but the essence of origianal content is fundamental to the future of the internet and society as a whole.

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Google Ranking Factors: A Discreetly Cleaner, More Social Web & An Ever Dominating Search Engine

Google Ranking Factors: A Discreetly Cleaner, More Social Web & An Ever Dominating Search Engine | A Marketing Mix | Scoop.it

Recently, Search Metrics released a white paper on their findings for Google’s SEO Ranking Factors in 2013. It displays the correlation between particular metrics such as ‘Facebook Likes’ and ‘Backlinks’ and the rank ability of a page within Google.

 

Also available in the 70 page document are comparisons with 2012’s data, where that data is available. Not to many marketers surprise, a lot has changed. According to Search Metrics, it’s time to get social! In this article I graze upon some of the most important areas as well as my thoughts on what Google is playing it – for better and worse.

 

The data from search metrics is based on research and is not 100% factual. Nor are my opinions factual, but rather opinions and statements based on what I believe to be happening. 


Read more at: http://www.business2community.com/seo/google-ranking-factors-a-discreetly-cleaner-more-social-web-an-ever-dominating-search-engine-0545833


Via Antonino Militello
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laurent lafite's curator insight, July 23, 2013 10:35 AM

goocial...?

Aurélien Deschodt's curator insight, July 24, 2013 4:36 AM

SEO: its component and evolution

Elsie Whitelock's curator insight, July 24, 2013 8:27 AM

Makes you dig deep but very useful..

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Favorite Lists: Collect to Your Heart’s Content - Etsy News Blog

Favorite Lists: Collect to Your Heart’s Content - Etsy News Blog | A Marketing Mix | Scoop.it
Whether you’re gathering ideas, creating a wish list, or sorting by themes, Favorite Lists makes collecting easy and fun! What's your curation style?
Deanna Dahlsad's insight:

Etsy was one of the first major sites to include curation via their "Treasury" feature. Now they've added a new tool, "Favorite Lists".

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Men vs. Women – The Social Media Championship (Infographic) : Jericho Technology, Inc.

Men vs. Women – The Social Media Championship (Infographic) : Jericho Technology, Inc. | A Marketing Mix | Scoop.it
Deanna Dahlsad's insight:

For consideration in terms of reaching your target market and just who might be better at it

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Cesar De Anda Guizar's comment, September 17, 2013 1:33 PM
Muestra la comparacion del uso o el impacto de la redes sociales y el marketing, dividida en los 2 sexos.
Cesar De Anda Guizar's comment, September 17, 2013 1:35 PM
Las mujeres lo usan mas..
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Project MUSE - Advertising & Society Review - Images of Native Americans in Advertising

Project MUSE - Advertising & Society Review - Images of Native Americans in Advertising | A Marketing Mix | Scoop.it

Throughout its history, American advertising has used language and imagery depicting various ethnic and racial groups. A great many of these representations of non-White people would today be labeled as racist and stereotypical. Although contemporary advertising generally strives to be sensitive to multicultural issues, there remain many places in advertising and marketing where greater efforts are possible.

This unit focuses specifically on Native American (including Alaskan and Hawaiian) ethnic imagery in advertising. It examines both older representations and some more contemporary ones. It seeks not only to survey the story of Native Americans and advertising but also to serve as a model for similar investigations of the relationship between other ethnic/racial groups and advertising....


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Infographic: Pinterest requires constant content curation

Infographic: Pinterest requires constant content curation | A Marketing Mix | Scoop.it
I’m not an especially visual person, so I can appreciate people who are. I’m blown away by the style and creativity I see on some Pinterest boards.
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YouTube Secrets and Content Curation | Social Media Today

YouTube Secrets and Content Curation | Social Media Today | A Marketing Mix | Scoop.it
Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? Go ahead and read those helpful tips right now.
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Website Tips Based On Your Website's First Impression [Infographic]

Website Tips Based On Your Website's First Impression [Infographic] | A Marketing Mix | Scoop.it
Gain valuable website tips based on an eye tracking study done at the Missouri University of Science and Technology. It's all about where we look on a site.
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Ally Greer's curator insight, May 25, 2013 1:00 AM

Personally, my first impression of a website determines everything from whether I want to share the content I find there from whether I want to do business with this brand or use their service.


What does your website say in 3 seconds?

Laura Brown's comment, May 31, 2013 10:52 AM
I'm never satisfied with mine. It's always changing.
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Tumblr Panic | The Marketing Whore

Tumblr Panic | The Marketing Whore | A Marketing Mix | Scoop.it

For adult webmasters and bloggers, the real ruckus started when Tumblr prepared itself for a Yahoo buy-out by appearing to purge itself of adult content. The micro-blogging site did this quite effectively when it dealt a dirty blow to Tumblr users by using robots.txt to exclude the search engines from indexing sites labeled as “adult”. This was reported in accurate detail by Bacchus at the long-respected ErosBlog. (it must be noted that Tumblr does not seem to be using the Robots Meta Tag. Do you know about robots.txt files and Robots Meta Tags?)

 

This was reported by Bacchus before anyone even had an idea that Yahoo & Tumblr were in talks. Just days later, Bacchus again discussed issues for adult bloggers at Tumblr, i.e. how difficult it became to even search your own Tumblr blog & how to back-up your Tumblr site. By this time, the rumors had become official news: Yahoo had purchased Tumblr.


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Gracie Passette's curator insight, May 23, 2013 4:31 PM

But that's just the beginning... Probably.

Laura Brown's comment, May 24, 2013 11:02 PM
I noticed the difference on Tumblr early on. Links on other sites were leading to missing sites, or sites that just would not load. Where will the adult bloggers go next? Tumblr was a nice, simple place for them the past few years. I don't think they can move to WordPress.com as was suggested for other Tumblr bloggers who don't want to wait for Yahoo to drop.
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Elizabeth Taylor with purple cowboy hat at Neiman Marcus store, Dallas

Elizabeth Taylor with purple cowboy hat at Neiman Marcus store, Dallas | A Marketing Mix | Scoop.it

Elizabeth Taylor with purple cowboy hat at Neiman Marcus store, Dallas

Creator: J. Allen Hansley


Part Of: J. Allen Hansley photographsDate: October 1987

Description: Elizabeth Taylor at Neiman Marcus store, North Park, Dallas. Taylor was promoting her fragrance, Passion. Richard Marcus, right.

Physical Description: 1 negative: safety film, color; 35 mm. 

File: ag2006_0009_05_47_taylor_2926_33_opt.jpg             

Rights: Please cite Southern Methodist University, Central University Libraries, DeGolyer Library when using this image file. A high-quality version of this file may be obtained for a fee by contacting degolyer@smu.edu.

For more information, see: http://digitalcollections.smu.edu/u?/tex,318

View Texas: Photographs, Manuscripts, and Imprints: http://digitalcollections.smu.edu/all/cul/tex/

Deanna Dahlsad's insight:

Perfume tour marketing event.

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Banned Gay Guinness Ad Resurfaces After 17 Years Thanks To Gay Marriage Victories – Video

Banned Gay Guinness Ad Resurfaces After 17 Years Thanks To Gay Marriage Victories – Video | A Marketing Mix | Scoop.it
Banned Gay Guinness Ad Resurfaces After 17 Years Thanks To Gay Marriage Victories - Video (RT @BACK2STONEWALL: Banned Gay Guinness Ad Resurfaces After 17 Years Thanks To Gay Marriage Victories - http://t.co/AUFqB4kX...

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Why We Can't Just Be SEOs Anymore

Why We Can't Just Be SEOs Anymore | A Marketing Mix | Scoop.it

Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. 

 

 


Via Antonino Militello
Deanna Dahlsad's insight:

Personally, people who practiced "the old SEO", who didn't think of this "new" stuff, were missing out then too. It's never a really good idea to focus on being a cog to the exclusion of the process and purpose of the whole well-oiled machine.

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David Pangione's comment, May 11, 2013 7:14 PM
I have found that there are tons and tons of strategies to SEO. Some beginners that enter are just bewildered by the amount of information they feel is needed to be learned.
Gaurav Pandey's comment, May 11, 2013 7:35 PM
Hi David, I feel it's the same for marketing, if not more overwhelming. However, going forward we will see a lot of overlap between the two roles and it's probably not going to affect those who are really good at SEO, but a lot of people with intermediate-advanced knowledge who call themselves SEO pro's will surely come under the pump as a marketing expert could acquire intermediate SEO skills if he has to.
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What Would it Look Like if Gender Roles Were Reversed in Advertising? (Video)

What Would it Look Like if Gender Roles Were Reversed in Advertising? (Video) | A Marketing Mix | Scoop.it
What do you think of these role-reversed ads?

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This 1994 Ikea Ad Was TV's First-Ever Ad With a Gay Couple

This 1994 Ikea Ad Was TV's First-Ever Ad With a Gay Couple | A Marketing Mix | Scoop.it
Never one to shy away from a scandal, controversy or unorthodox marketing scheme, in 1994, Ikea aired a commercial featuring two men shopping for a dining room table, the first...

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The Smell Of Fear (Or Something Stinks In Vintage Film Ad)

The Smell Of Fear (Or Something Stinks In Vintage Film Ad) | A Marketing Mix | Scoop.it
From the Corpus Christi Times , March 29, 1957, comes this frightful ad featuring scary movies boldly warning things such as “Do not judge by anything seen before!” and “Girls!...
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Give your website a Pinterest flavor with Tint

Give your website a Pinterest flavor with Tint | A Marketing Mix | Scoop.it
A couple of weeks ago, I redid all my Internet properties, including my website. One thing I really wanted was to show all my latest articles on the landing page. If you have followed my career for...

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 23, 2013 6:26 PM

An awesome tool that I discovered recently and that has really made my website more visually appealing. 

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Breast complaint upheld: latest watchdog ruling

Breast complaint upheld: latest watchdog ruling | A Marketing Mix | Scoop.it
The ASB has upheld complaints against two ads from differing brands, including a poster which showed a woman's breasts as edible treats, claiming they "degraded" women and "glamourised" smoking.
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Why Marketers Shouldn’t Ignore Google Plus | Uberflip

Why Marketers Shouldn’t Ignore Google Plus | Uberflip | A Marketing Mix | Scoop.it
Despite being the most popular search engine in the world, many businesses are still not utilizing Google or its properties efficiently.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 21, 2013 12:05 AM

Some great tips on how to leverage Google+.

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'Everything I Know About Social Media Marketing I Learned Doing Sex Work'

'Everything I Know About Social Media Marketing I Learned Doing Sex Work' | A Marketing Mix | Scoop.it

"Everything I know about social media marketing I learned doing sex work," sex worker Kitty Stryker tells CNNMoney. "Currently I'm using Hootsuite a lot; I'm using Klout a little nit. I also use Twitter calendar, which is just this simple free thing, but it's got very interesting analytics data."

 

These women offer a variety of services: Sexual massages, prostitution, escort, and dominatrix work. Some women charge anywhere from $350 to $500 an hour. Karen, who charges $500 an hour, estimates she has made nearly $1 million doing sex work over the last decade.


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Map and visualize Twitter profiles, communities, and hashtags with Bluenod

Map and visualize Twitter profiles, communities, and hashtags with Bluenod | A Marketing Mix | Scoop.it
Bluenod, a new visual web-based app, lets you search and explore interesting Twitter users and hashtags. The results page shows you who has the biggest influence and traffic over time, with the lef...

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Giovanni Benavides's curator insight, April 17, 2013 1:19 AM

cool app, just tried it

Christopher Yeh's comment, April 17, 2013 1:07 PM
Really sleek app, thanks for sharing!
Cendrine Marrouat - cendrinemarrouat.com's comment, April 17, 2013 3:00 PM
Glad you like it!
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How Does The Meaning of Color Vary By Culture?

How Does The Meaning of Color Vary By Culture? | A Marketing Mix | Scoop.it

Click on image and zoom in to enlarge. via http://www.informationisbeautiful.net/ ;

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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.