A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Farewell 'push' marketing, hello brand journalism - Globe and Mail

Farewell 'push' marketing, hello brand journalism - Globe and Mail | A Marketing Mix | Scoop.it
Globe and Mail
Farewell 'push' marketing, hello brand journalism
Globe and Mail
Businesses are using social media, web video, and digital publishing to speak directly to consumers.

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Laura Brown's curator insight, February 1, 2013 11:14 PM

I've seen this but the corporations still aren't getting it!!! It's not enough to have a Twitter account, you need humans to act like human beings and give real answers and feedback, not form letters and sales promotions. I've lost count of how many times I have sent a corporation an email and been sent back a form letter reply which proves they did not read my question and thus are not even acknowledging me - just getting me off their to-do list. Excuse me...!!! I'm one of the people you want to sell stuff to. Remember? You might pretend to give a flying rat butt about my question. 

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Calling All Former Snip.It Users & Future Content Curators!

Calling All Former Snip.It Users & Future Content Curators! | A Marketing Mix | Scoop.it
As mentioned in my interview with Scoop.It’s Guillaume Decugis, Scoop.It has been working on a way for those of us abandoned by Snip.It to upload the exported data. Earlier this...
Deanna Dahlsad's insight:

I beta tested the new import feature & it works quite well! Plus, there are unlimited topics this month at Scoop.It -- for FREE!

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Online Retailers Home In on a New Demographic: The Drunken Consumer

Online Retailers Home In on a New Demographic: The Drunken Consumer | A Marketing Mix | Scoop.it
Shopping while drinking has long benefited high-end specialty retailers; now the popularity of Internet sales has opened alcohol-induced buying to the masses.
Deanna Dahlsad's insight:

I always wonder about the legalities of this... Likely just another reason to have chargebacks.

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The Scoop On Content Curation & Scoop.It

The Scoop On Content Curation & Scoop.It | A Marketing Mix | Scoop.it

Once Snip.It pulled the plug on the content curation site, thereby pulling the rug out from under the feet of content curators like myself, I began speaking with the fine folks at Scoop.it

Deanna Dahlsad's insight:

Discussing the pros & cons of Scoop.it with Co-founder & CEO, Guillaume Decugis.

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Cendrine Marrouat - www.socialmediaslant.com's comment, January 25, 2013 1:50 PM
I'm going to read this before the end of the weekend!
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Freakies News!

Freakies News! | A Marketing Mix | Scoop.it
I love Freakies! So I’m super excited to let you know there are great things happening with the Freakies. One, Guy Himber has licensed the rights to do a Freakies Playing Card Deck — bu...
Deanna Dahlsad's insight:

A childhood marketing gimmick lives on -- if you help!

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Yahoo Has Acquired Snip.it, And The Startup Dealmaker Who Launched It

Yahoo Has Acquired Snip.it, And The Startup Dealmaker Who Launched It | A Marketing Mix | Scoop.it
The Snip.it service is shutting down, according to a note posted on the website. That pragmatic decision will sadden some Snip.it users, but it suggests that Yahoo was interested in Snip.it more for its employees than its product.
 
Deanna Dahlsad's insight:

Ha!

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Snip.It Snaps

Snip.It Snaps | A Marketing Mix | Scoop.it
Today, just hours after I tweeted how much I loved the site, Snip.It was purchased by Yahoo. That’s good news for Ramy Adeeb and crew, but it leaves those of...
Deanna Dahlsad's insight:

Could this mean even more for Scoop.It? I just may...

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Laura Brown's comment, January 23, 2013 12:16 AM
I had so many collections at Snipit which I don't have here. I like Scoop.it but the limits (without having a paid account) prevent me from using this site more. I'm especially not keen on paying now, when I have seen how quick everything can be taken away at the whim of someone else.
Cendrine Marrouat - www.socialmediaslant.com's comment, January 23, 2013 12:18 PM
I was shocked as well. I don't understand why they didn't give us the heads up.
Ally Greer's comment, January 23, 2013 3:13 PM
Hey Deanna - I just wanted to let you know that I'm here for you! Please let me know how I can help and I look forward to getting the conversation started.
@Laura: I'm Ally, Scoop.it's Community Manager, and I'd be glad to talk further with you about how I can make your experience on Scoop.it as great as it can be. Please feel free to contact me via email ally(at)scoop(dot)it and I look forward to talking more :)
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This Is The Steelmark

This Is The Steelmark | A Marketing Mix | Scoop.it
Vintage ad for ARMCO, featuring the steelmark which would become the Steelers logo; Good Housekeeping, May 1961.
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How Google Author Rank could change content marketing… and journalism

How Google Author Rank could change content marketing… and journalism | A Marketing Mix | Scoop.it
Here’s a little piece of SEO nerdery that affects us all: Google is using Google+ to influence search results in a big way, and brands and media organizations alike have yet to wake up to the...

Via Guillaume Decugis
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Laura Brown's comment, January 28, 2013 1:49 AM
I fixed up the Author Rank last week on all my sites. I think it is far more reliable than the old Page Rank plan.
Laura Brown's comment, January 28, 2013 1:49 AM
At least for another six months when some scammer will figoure out how to work around it.
Andre van Wyk's curator insight, February 26, 2013 4:49 AM

I think people will now have to sit up and take notice, especially the naysayers ....

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Take Twitter campaigns to the next level with SEO data

Take Twitter campaigns to the next level with SEO data | A Marketing Mix | Scoop.it
You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO.

Integrating your online marketing efforts is all about breaking down silos and delivering amazing results for brands and agencies.

Social and SEO marketers can be a big part of this.

Read More Here: http://searchengineland.com/take-twitter-campaigns-to-the-next-level-with-seo-data-140738
Via Antonino Militello
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ibs's curator insight, December 12, 2012 6:31 AM

New things are coming into play with search engine optimisation. Using Twitter to drive more traffic is a great way to increase one's SEO campaign and it's yeild. 

Eélan Media's curator insight, December 14, 2012 6:02 AM

Don't just tweet! Here is how you can SEO your content before tweeting

Deborah Spector's curator insight, December 14, 2012 7:58 AM

Great insights to take your Twitter campaign to the next level. Brings a new more focused dimension to your tweets.

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Marilyn and N°5 - Inside CHANEL

To the question "What do you wear to bed?" Marilyn responded, "CHANEL N°5." What inspired Marilyn's world-famous reply? Discover the answer in Chapter 2 of I...

 

(she sounds a little high)


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The Psychology of Sharing

The Psychology of Sharing | A Marketing Mix | Scoop.it
Why do people share? The Psychology of Sharing reveals groundbreaking research conducted by The New York Times Customer Insight Group, that fills this knowledge gap.

Via Erika Harrison, Kenneth Mikkelsen
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How To Do News Curation Without Having Problems with Duplicate Content

How To Do News Curation Without Having Problems with Duplicate Content | A Marketing Mix | Scoop.it

Robin Good: If you have been resisting the idea of curating news content on your web site because you are afraid of being penalized for having "duplicate" content, this article will shed some light on what is best to do to avoid it.

 

By working with titles, writing intros and commentaries to curated posts, linking out to relevant and credible sources, you have many variables at your disposal to make curation work for you, rather than against you.

 

Just follow the good advice contained in this good article by Josh Cunningham (author of the WP-Drudge for link and news aggregation) and you will be OK. It's the same approach I use to curate all my news channels. It does work.

Informative. Useful. 8/10


Full article: http://wpdrudge.com/seo-tips-for-curators-and-aggregators

 

 

 

 


Via Robin Good, Cendrine Marrouat - www.socialmediaslant.com
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The Importance of Content Marketing When Building SEO Strategies [Infographic]

The Importance of Content Marketing When Building SEO Strategies [Infographic] | A Marketing Mix | Scoop.it

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand.

 

However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place.

 

Some interesting key facts from the infographic are:

 

The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.) and articles/guides, whereas audio content and podcasts are the least popular;


Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors;


27 million pieces of content are shared via the web each and every day in 2012;

 

More than 50 % of consumers say that blogs have influenced their purchase decisions;

 

94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.

 

Find Out More: http://www.mindjumpers.com/blog/2012/11/content-marketing-seo/


Via Antonino Militello
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Bill Chen's comment, December 22, 2012 9:19 AM
http://www.outlettimberland.biz/
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The Most Dangerous Threat to Your Online Marketing Efforts

The Most Dangerous Threat to Your Online Marketing Efforts | A Marketing Mix | Scoop.it

A decision made by another party, one they had no control over, took a wonderful business and destroyed it.And that’s precisely what you risk every day you make your business completely dependent on another company.  It might be Facebook. It might be eBay. It might be Google.  It’s called digital sharecropping, and it means you’re building your business on someone else’s land.

And it’s a recipe for heartbreak and failure.


Via Asil
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Facebook Fan Pages now have a dedicated feed

Facebook Fan Pages now have a dedicated feed | A Marketing Mix | Scoop.it

Have you used Facebook today? If so, you may have noticed a new tab called “Pages Feed” in the left sidebar of your homepage.

 

Clicking the tab will reveal a separate newsfeed tailored to only display content from the Pages a user follows. Updates appear in the order they are published, with the latest content at the top.

 

[I hope this is a REAL fix.]


Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's comment, November 19, 2012 2:17 PM
Thank you for sharing my article!
Jon Turino's comment, November 19, 2012 2:55 PM
You are welcome, Cendrine. You do a good job of curating.
Cendrine Marrouat - www.socialmediaslant.com's comment, November 19, 2012 3:41 PM
I appreciate your kind words, Jon!
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Product Curation and The Renaissance of the Department Store

Product Curation and The Renaissance of the Department Store | A Marketing Mix | Scoop.it

Robin Good: Kathleen Jordan, a principal in Gensler’s New York office, undertook an investigation into the future of the department store by speaking with industry leaders, visiting successful examples around the world, and reading a lot of articles.

 

The result of her investigation has helped her paint a new vision for how retail chanins and department stores could regain the competitive advantages they once held.

 

She writes: "Department stores have unprecedented power to select and curate their selection of products, demand exclusives from designers, and drive the creation of new products. Stores like Macy’s, Target, and H&M are leveraging this power to create unique offerings and experiences."

 

"Successful product curation requires walking the line between delivering what the customer wants and delivering what the customer doesn’t-yet-know she wants.


What if your store provided a “living laboratory,” defined as:


-> a space where customers can see new exclusives and product synergies, be exposed to new designers or trends,


-> where they can provide direct feedback on site utilizing technology enhanced experiences,


-> and then see the space respond to their input and preferences in real time.


That sort of engagement puts the customer in charge but with opportunities to insert unexpected offerings, delight and surprise the customer, and drive repeat store traffic."


Interesting. Insightful. 7/10

 

Full article: http://www.gensleron.com/lifestyle/2012/11/2/the-resurgence-of-the-department-store-product-curation.html




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Facebook is not manipulating news feeds says Facebook - Leaders West

Facebook is not manipulating news feeds says Facebook - Leaders West | A Marketing Mix | Scoop.it

There was a time when MySpace was in the situation Facebook is now facing.


The big question on a lot of people’s lips has been: “Has Facebook tweaked EdgeRank to force me to pay to promote my content?”


In his article, Jim Dougherty makes very valid points regarding the fallacy a lot of us have been led to believe:


“The mythology that brand pages will be a efficient marketing platform or customer service vehicle for the discount price of elbow grease and moxy is false. The preponderance of evidence of Facebook’s inefficiency is overwhelming, capped by Facebook’s backhanded admission on their blog.”


Via Cendrine Marrouat - www.socialmediaslant.com
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Here's How Chanel Tried To Fix Brad Pitt's Horrendous Ad

Here's How Chanel Tried To Fix Brad Pitt's Horrendous Ad | A Marketing Mix | Scoop.it
Don't worry, it's still pretty bad....

 

[Lord, how I have mocked this ad.]


Via k3hamilton
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Laura Brown's comment, December 17, 2012 2:23 PM
Why does Chanel want him to represent them? When I see him I really only think about how he cheated on, then dumped his first wife when she couldn't have kids. He traded up for a younger woman who adopted kids. I know they later married and had their own kids but at the time... he sounded like a louse to me. This ad makes him look old and spaced out. What does this do for Chanel? If you wear our perfume you will attract 50 year old married men who like to screw around with younger women? Ooooh baby...
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Google’s And Bing’s Search Strategies Diverge

Google’s And Bing’s Search Strategies Diverge | A Marketing Mix | Scoop.it

"Not too long ago, Google and Bing seemed fully focused on adding as many social features to their search engines as possible.

 

For Google, that meant adding lots of Google+ features and for Bing it meant making the best out of its exclusive relationship with Facebook. Since then, though, it seems the two search engines’ strategies have changed, with Google slowly deemphasizing social search and Bing going all in by adding more social features than ever".


Via Antonino Militello
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A Case Against Twitter, Facebook, Youtube, G+, and Triberr

A Case Against Twitter, Facebook, Youtube, G+, and Triberr | A Marketing Mix | Scoop.it

If you want to leave your marks on the Internet, you have to own your empire. You want people to stay on your blog, after all.


Dino Dogan shares some excellent insights in this article:


“It is fine if I bring people from Twitter and Facebook to my blog. However, it is NOT fine if I send people from my blog to Facebook.


This is the magic hat trick these platforms have pulled on us. They managed to convince us that placing ‘Follow me on Facebook/Twitter’ is a good thing for our blogs.


And if you visit 10 blogs, 9 of them will have “Follow me” buttons in the most prominent areas of the page.


What we’re effectively saying is ‘dear reader, I want you to go sign up for these other services so we can interact there’.”


Via Cendrine Marrouat - www.socialmediaslant.com
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How do you know if your blog is making an impact?

How do you know if your blog is making an impact? | A Marketing Mix | Scoop.it

"Working so hard to make your blog great can be depressing without feedback. And that's difficult to come by!"

Mark Schaeffer touches a very interesting point of social media in general and blogging in particular.

Why the heck am I doing that?

This is the question you will sooner or later ask yourself if you started a blog or a social media publishing activity. If you've followed us for a while, you know this is one of the frustration we had that pushed us to create Scoop.it. And also the more important question of how do you make an impact?

One of the answers we found is in developing the interest graph. Some people have the ability to impact many. That's rare. And most of us don't. But all of us have the ability to impact other people that share their interest. By looking at the complexity of the social web through the prism of interests, we come out with a totally different possible way to organize the web, define influence and being impactful.

Think about it this way: in what you do everyday, is it more important to influence a million random strangers or the tens or hundreds of people who care deeply about the same topic that you do?


Via Guillaume Decugis
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ben bernard's comment, January 9, 2013 11:56 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Content Curation your secret weapon - Drive Traffic & Find New Customers

Content Curation your secret weapon - Drive Traffic & Find New Customers | A Marketing Mix | Scoop.it

Brian Yanish posted a great case study on his blog on how to use Content Curation as a secret weapon to market your business. As a consultant helping clients market themselves online, Brian has a lot of experience with various marketing strategies and it's great to see his angle on how content curation can help. 

 

As he summarizes it after having been a Scoop.it user for quite some time (and testing lots of curation services), Content Curation "can drive traffic and help to show the world, yes the world that your business knows your market."

 

Must-read with very interesting data for business content curators.

 

(And by the way, if you're looking to hire Biran, he gave his contact details on the original post here: http://sco.lt/5BybWD)


Via Brian Yanish - MarketingHits.com, Ally Greer, Guillaume Decugis
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Why Content Marketing is the New SEO

Why Content Marketing is the New SEO | A Marketing Mix | Scoop.it

SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.

 

Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.

 

Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/

 


Via Antonino Militello
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Content curation: make it part of your content strategy | Freelance Marketing Blog

Content curation: make it part of your content strategy | Freelance Marketing Blog | A Marketing Mix | Scoop.it

If you're not convinced yet, freelance Content Marketer and blogger Mike Farmer has some interesting points for you.

 

One thing I would add to his post is the importance of creating a Content Curation hub to really capture the benefits of your Content Curation efforts. Sharing links is just not going to be enough: in a world where tweets have a very short lifetime, you need to give your curated content a second chance by putting it on a curation layer where it can be discovered from search and from people with similar interests. 

 

This can be a blog, a site or a Scoop.it page but if you're going to make content curation part of your content marketing strategy, you will need that long term repository that social networks don't bring.


Via Guillaume Decugis
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ben bernard's comment, January 9, 2013 11:56 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tormorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.