A Marketing Mix
Follow
Find
4.3K views | +3 today
 
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
Your new post is loading...
Rescooped by Deanna Dahlsad from Soup for thought
Scoop.it!

Make content like a girl: how brands are turning to feminism for content inspiration - Brand Republic News

Make content like a girl: how brands are turning to feminism for content inspiration - Brand Republic News | A Marketing Mix | Scoop.it
Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles, says Kath Hipwell, head of content strategy, Red Bee Media. - Brand Republic

Via malek
Deanna Dahlsad's insight:

Just another gimmick?

more...
malek's curator insight, October 22, 8:17 AM

Crossing the thin line of objectifying into empowering

Rescooped by Deanna Dahlsad from Consumption Junction
Scoop.it!

Where you get your news depends on where you stand on the issues

Where you get your news depends on where you stand on the issues | A Marketing Mix | Scoop.it
Justin, you write, "Facebook was a source of political news to roughly as many people as local TV was." Pew reported, "Panelists were asked whether they got news from each of the 36 sources (plus local television news) over the past week, and while...

Via Jocelyn Stoller, Deanna Dahlsad
Deanna Dahlsad's insight:

And there's more:


"But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."

more...
Deanna Dahlsad's curator insight, October 22, 11:13 PM

And there's more:


"But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."

Deanna Dahlsad's curator insight, October 22, 11:16 PM

And there's more:


"But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."

Suggested by Cody Hendrix
Scoop.it!

SEO Study: New gTLD Domains DO Boost SEO Rankings

SEO Study: New gTLD Domains DO Boost SEO Rankings | A Marketing Mix | Scoop.it

A SEO study looking into the search impact of new gTLDS vs .COM and other TLD domain extensions. The new gTLDs DO effect search engine rankings, presenting opportunities for new and existing business to benefit.

more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

The One That I Want

The One That I Want | A Marketing Mix | Scoop.it
I suppose by now you've all seen the latest Chanel N°5 commercial featuring Gisele Bündchen... It's actually a film, directed by Baz Luhrmann. Nothing against Chanel N°5 film, but I remain a Coco g...
more...
No comment yet.
Rescooped by Deanna Dahlsad from The Social Media Slant Magazine
Scoop.it!

7 social media pros share little-known tips for social networking success

7 social media pros share little-known tips for social networking success | A Marketing Mix | Scoop.it

Here are the seven pros that contributed their tips:


@Mark Traphagen

@ janlgordon

@Mandy Wooley Edwards

@Ileane Smith

Jenn Herman

Cormac Reynolds

Frithjof Petscheleit


Thank you for your participation!


Via Cendrine Marrouat - www.socialmediaslant.com
more...
Alana Johnson's curator insight, October 9, 3:39 PM

Find out the 7 pros for social media success!  #entrepreneur #success # socialmedia #workfromhome 

Scooped by Deanna Dahlsad
Scoop.it!

The 8 Essential Tools That Keep a Social Media Agency Humming

The 8 Essential Tools That Keep a Social Media Agency Humming | A Marketing Mix | Scoop.it
Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.
more...
No comment yet.
Rescooped by Deanna Dahlsad from The Social Media Slant Magazine
Scoop.it!

Guest post: The guide to social networking etiquette (infographic)

Guest post: The guide to social networking etiquette (infographic) | A Marketing Mix | Scoop.it
The following is a guest post by Jennifer Landry. Her bio is at the end of the article. Don't talk with your mouth full. Make eye contact when speaking to people. You might have heard these types o...

Via Cendrine Marrouat - www.socialmediaslant.com
more...
Kim Library Studies 's curator insight, October 14, 6:28 PM

Social Media Etiquette 

Elise Libstudies's curator insight, October 14, 6:51 PM

An easy and fun way to understand social media etiquette. 

Scooped by Deanna Dahlsad
Scoop.it!

The battle: original vs aggregated content

The battle: original vs aggregated content | A Marketing Mix | Scoop.it
The battle: original vs aggregated content. From PR Week
Deanna Dahlsad's insight:

The description of "aggregated content" sounds a lot like content curation... To me, aggregating is much more like scraping. However, there are good points in here.

more...
No comment yet.
Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
Scoop.it!

I Think You're Missing The Big Bottom Line In Those "Skinny" Subway Ads

I Think You're Missing The Big Bottom Line In Those "Skinny" Subway Ads | A Marketing Mix | Scoop.it
Have you seen Subway's latest ad ~ the one with the woman who reminds us to "Eat Fresh!" and stay healthy & slim so we can fit into our sexy Halloween costumes? Jezebel did. And out came the re...
more...
No comment yet.
Rescooped by Deanna Dahlsad from Readin', 'Ritin', and (Publishing) 'Rithmetic
Scoop.it!

Content Marketing Case Study: How To Increase Traffic 272% In 30 Days (Without Spending A Penny)

Content Marketing Case Study: How To Increase Traffic 272% In 30 Days (Without Spending A Penny) | A Marketing Mix | Scoop.it
CASE STUDY: How to write a post that receives 10,199 visits in 30 days without spending a penny.

Via malek, Deanna Dahlsad
more...
malek's curator insight, October 3, 3:59 PM

The skyscraping approach is down to earth, yet highly challening

  • How to find proven content ideas
  • How to identify (and leverage) content weaknesses
  • How to drive thousands of people to your site without spending a penny
Rescooped by Deanna Dahlsad from Public Relations & Social Media Insight
Scoop.it!

Taco Bell and Chobani Claim Early Success With Instagram Ads

Taco Bell and Chobani Claim Early Success With Instagram Ads | A Marketing Mix | Scoop.it

The results reported by Chobani and Taco Bell are in line with metrics Facebook disclosed from Ben & Jerry's and Levi's last December. ...Neither the brands nor Instagram disclosed the spending by the campaigns, an important factor for advertisers considering the platform. The ads are sold on a CPM basis, meaning advertisers pay a fee based on every 1,000 people reached. Salesforce has estimated the average price of an app-install ad on Facebook at $5.68. Assuming a CPM in the range, both campaigns cost in the tens of thousands of dollars....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 18, 10:28 AM

This is recommended reading for marketing and content marketing pros. Take note of the excellent advice from the marketing director for Chobani.

McKinley Agnesi's curator insight, September 19, 8:47 PM

Seeing the world upgrade like this is amazing! Seeing things be successful on something like instagram is amazing! I really liked how they did it! Spending so little and getting so much out of it. Like Taco Bell really needs advertising, even on instagram but maybe it will push other companies to spend less money and do small things like this! I will like to see how this changes the idea of advertising forever. 

Rescooped by Deanna Dahlsad from Public Relations & Social Media Insight
Scoop.it!

The Elements of a Compelling Sales Story

The Elements of a Compelling Sales Story | A Marketing Mix | Scoop.it

Story time isn’t just for kids. In my analysis, top sales reps use stories at almost every stage of a deal -- clarifying the product, overcoming objections, answering questions. No matter what step they’re at or what the issue might be, they have a story on hand.


But the powerful art of sales storytelling is only mastered by a few. One reason is that salespeople aren’t taught how to talk about case studies and other marketing content as stories. It’s great to create written case studies, film an accompanying video or two, and put those resources on the website for potential customers. But the next step should be to provide training that walks salespeople through the talking points in the context of a story.


Also, too many sales reps use case studies as a way to puff out their chests. But they’re much more effectively put to use as a way to talk through challenges from the buyer’s perspective. Less “look how great my company is” and more “here’s how our client’s life got better thanks to our help.”


Here are the elements that should be in every sales story, to help both sales and marketing determine how to structure these valuable tales....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 11, 1:02 AM

Craig Rosenberg shares the key components of a compelling sales story.

Rescooped by Deanna Dahlsad from Let's Get Sex Positive
Scoop.it!

96 Bodies You Won't See On Billboards -- But Should

96 Bodies You Won't See On Billboards -- But Should | A Marketing Mix | Scoop.it
Only 5 percent of women have the type of body we see on billboards and in TV commercials.

The "Expose" project wants you to see the remaining 95 percent.

(Some images below may be considered NSFW.)



Blogger and activist Jes Bak...

Via Laura Brown, Gracie Passette
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Berocca - Mind and Body - Featuring Joel McHale?!

No Copyright Intended No Third Party Content Intended For Immediate Removal Please Email glenpatrick604@gmail.com Advertiser: Berocca Ad Url: http://www.buyb...
Deanna Dahlsad's insight:

I have no idea what this product really is.. I thought it was an SNL spoof of products... Joel, what are you doing?!

more...
No comment yet.
Rescooped by Deanna Dahlsad from Consumption Junction
Scoop.it!

What We Really Taste When We Drink Wine

What We Really Taste When We Drink Wine | A Marketing Mix | Scoop.it

Expectations, argued the neuroscientists Lauren Atlas and Tor Wager in a recent review, can influence our experience in two interrelated ways. There is the conscious influence, or those things we are knowingly aware of: I’ve had this wine before and liked or hated it; I’ve been to this vineyard; I love this grape; the color reminds me of a wine I had earlier that was delicious. As our experience grows, so do our expectations. Every time we have a wine, we taste everything we know about it and other related wines. Then there are the unconscious factors: the weather is getting on our nerves, or our dining companion is; we’ve loved or hated this restaurant before; I’m mad at my boss over something he said this morning; the music is too loud, and the room is too cold. These can all affect taste, too, even though they are unrelated to the wine itself.

One of the things wine researchers like to do, in fact, is manipulate some small factor of the environment or the wine to see how perceptions of taste are affected. If we are compelled by the description of the vineyard, its owners, or its history, we are likely to pay more for a bottle. Salzman admits, after we’ve handed in our scores, that that’s the reason he gave us so much background on the wines beforehand.

Information about the vineyard at least tells us something about the wine, but even factors that don’t, like price, can have an influence.

Deanna Dahlsad's insight:

Extrapolate across products, brands, consumers...

more...
Deanna Dahlsad's curator insight, July 15, 8:04 PM

Extrapolate across products, brands, consumers...

Rescooped by Deanna Dahlsad from Public Relations & Social Media Insight
Scoop.it!

The Page View Just Won't Die

The Page View Just Won't Die | A Marketing Mix | Scoop.it

Every few months media types seem to loop back to a familiar question: How to measure media beyond the page view.


This week the Financial Timesannounced it would begin exclusively selling display ads off of a new metric: time spent. Medium recently  reported it has started paying certain writers based on total time readers spend on articles. Upworthymade waves back in February ditching page views altogether to focus on what they call “attention minutes.” And back in May the traffic analytics company Chartbeat  launched its “Attention Web” campaign, in an attempt to move beyond the click.


“The thing about time spent is that it plays into three of the biggest trends right now — mobile, viewable impressions, and video,” Eric Franchi, co-founder of the digital ad firm Undertone told BuzzFeed. Franchi, like many others in the ad tech world, have been working to champion viewability, an ad metric that makes sure readersactually see and engage with the ads on the page....


Via Jeff Domansky
Deanna Dahlsad's insight:

It's about time!

more...
Jeff Domansky's curator insight, June 24, 11:32 PM

Here's why time spent is becoming ever more important as a social media metric.

Scooped by Deanna Dahlsad
Scoop.it!

Vintage Spaceage Japanese Tea Ad

Vintage Spaceage Japanese Tea Ad | A Marketing Mix | Scoop.it
sugarmeows:
“ Vintage Japanese advertisement for tea
more...
Deanna Dahlsad's curator insight, June 27, 1:51 PM

add your insight...


Scooped by Deanna Dahlsad
Scoop.it!

A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time

A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time | A Marketing Mix | Scoop.it
When is the best time to tweet, best time to post to Facebook or the best time to send emails or best time to publish blogposts? We found out today:
more...
No comment yet.
Rescooped by Deanna Dahlsad from Dare To Be A Feminist
Scoop.it!

Why Has Equality Eluded Us? Wrong message. Wrong messengers.

Why Has Equality Eluded Us? Wrong message. Wrong messengers. | A Marketing Mix | Scoop.it

Have you ever tried to convince someone to stop doing a bad thing but they just kept doing it? Well, that's exactly what's been happening to the female rights movement for over a hundred years.


Despite more than a century of women's rights movements and the passing of several important women's rights laws, males still don't view females as truly equal

more...
Deanna Dahlsad's curator insight, June 5, 1:42 AM

A discussion of marketing tactics in selling a social mission.

Rescooped by Deanna Dahlsad from Sex Work
Scoop.it!

Marketing Whore - Marketing, PR, Internet Marketing Tips for Mainstream and Adult Bloggers: Business Bigots

Marketing Whore - Marketing, PR, Internet Marketing Tips for Mainstream and Adult Bloggers: Business Bigots | A Marketing Mix | Scoop.it

Marketers often make stereotypes and pre-judge people when creating 'targeting markets.' We often have to lump folks into categories in order to create products for them and to reach them. (What do these people need? What do they want? Where do these people live? What do they read?)


Via Gracie Passette
more...
No comment yet.
Rescooped by Deanna Dahlsad from digital marketing strategy
Scoop.it!

40 Social Media Acronyms You Should Know (Infographic)

40 Social Media Acronyms You Should Know (Infographic) | A Marketing Mix | Scoop.it

Whether you’re dabbling in social media or making a career out of it, there’s a language among us social media geeks that you’ve probably heard bellowed down the halls of Facebook, and babbled 

in Twitter chats.

While there are probably hundreds or more of social media acronyms out there, we’re going to focus on 40 social media acronyms we think you should know.


Via Stefano Principato, malek
more...
No comment yet.
Rescooped by Deanna Dahlsad from Public Relations & Social Media Insight
Scoop.it!

Women are the Real Power Behind Social Media | Social Media Today

Women are the Real Power Behind Social Media | Social Media Today | A Marketing Mix | Scoop.it

Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? 


Take a look at the infographic below from Finances Online for some possibly surprising statistics. While it is well-known that women dominate Pinterest, they also outnumber men on four of the other top six social networks: Facebook, Instagram, Twitter, and Tumblr. However, men continue to account for the majority of LinkedIn’s users. In addition, 30% of women use social media multiple times a day, while only 26% men report using social media sites several times a day...


Via Jeff Domansky
more...
Shelley Costello's curator insight, May 26, 7:21 PM

Women are dominate buyers across most social media channels. 

Shelley

http://www.creativewebconceptsusa.com

Paul-Alain Stieglitz's curator insight, May 27, 4:01 AM

alors là j'abonde dans son sens...!

 

Jeanette Hall's curator insight, May 27, 9:53 AM

Interesting Article

Scooped by Deanna Dahlsad
Scoop.it!

Radio Killed the Political Star

Radio Killed the Political Star | A Marketing Mix | Scoop.it
A generation of politicians is saying goodbye to the “celebrity political class.” And making a killing in the media instead.
Deanna Dahlsad's insight:

I think there are great ideas here in terms of branding:


"But at a certain point, radio, like politics, is all about numbers. “Simple math,” Huckabee says. “If you have more votes than the other guy, you win; if not, you lose.” Same with ratings. “Anybody who thinks, Oh, I’m really smart and articulate, good for me . . . , if he doesn’t have people who watch and listen to him, he’s gone.” Huckabee has been broadcasting almost from the time he stopped running for president in 2008. He has made millions, moved from Arkansas to Florida and endured none of the headaches of fund-raising, campaigning, governing or public-sector compliance. He also has a much higher profile now than he would if he were just another former governor and presidential also-ran. And despite doing little but talk for the last six years, Huckabee is still asked all the time if he might run for president in 2016."


Has your brand forsaken it's mission for a product?

more...
No comment yet.
Rescooped by Deanna Dahlsad from Herstory
Scoop.it!

Sandi Mitchell with Gun, 1970

Sandi Mitchell with Gun, 1970 | A Marketing Mix | Scoop.it

menamuse:
“ Bruno Benini Sandi Mitchell with Gun, Melbourne, Australia, 1970

more...
No comment yet.
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tormorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.