A Marketing Mix
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12 Unusual Mid-Century Pageant Queens

12 Unusual Mid-Century Pageant Queens | A Marketing Mix | Scoop.it
In the mid-20th century, businesses began to see the huge commercial possibilities of holding a contest where pretty girls would compete just for the honor of representing their product or main export.
Deanna Dahlsad's insight:

See also: http://www.kitsch-slapped.com/tag/pageants/


How corny will your campaign seem later?

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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Appeals court rules against Amazon in dispute over product search results - GeekWire

Appeals court rules against Amazon in dispute over product search results - GeekWire | A Marketing Mix | Scoop.it
Watch manufacturer Multi Time Machine Inc. won its appeal against Amazon this morning in a dispute over the way the e-commerce giant displays search result

Via Ware-Pak LLC
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How Engaging Pinterest Content Can Triple Your Website Referral Traffic | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How Engaging Pinterest Content Can Triple Your Website Referral Traffic | Convince and Convert: Social Media Strategy and Content Marketing Strategy | A Marketing Mix | Scoop.it
Focusing on a mix of curated, influencer-driven, and user-generated pins can be the key to driving (and even tripling) your website traffic. Learn how to make it happen in this post from Jessica Gioglio.
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Are You Adhering to the FTC's New Social Media Guidelines?

Are You Adhering to the FTC's New Social Media Guidelines? | A Marketing Mix | Scoop.it
The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contests, endorsements and reviews.
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How To Build Backlinks : Ultimate Guide — Tricks2Blogging - Smart Ways To Blogging

How To Build Backlinks : Ultimate Guide — Tricks2Blogging - Smart Ways To Blogging | A Marketing Mix | Scoop.it
Are you building backlinks for seo, want to build backlinks fast or build backlinks after penguin. Well, that's exactly what I'm going to share with you in today's blog post no-matter for what reason you are building backlinks.

Via steve batchelder, massimo facchinetti, Os Ishmael, malek
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The Cleveland Cavaliers' Video of Domestic Violence Wasn't a 'Mistake'

The Cleveland Cavaliers' Video of Domestic Violence Wasn't a 'Mistake' | A Marketing Mix | Scoop.it
This video, which spread like wildfire across social media last week, was just the latest example of the way organizations continuously downplay the impact of domestic violence and rape culture. In turn, this betrays how little we as a society care for, or even think of, victims of interpersonal violence.
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Inside Amy Schumer - Beer Ad - Uncensored - YouTube

Amy confronts a guy at a bar after he flirts with his beer instead of her. Watch more Inside Amy Schumer: http://on.cc.com/1OYlpWb
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The Ironic Beauty Of Google Indexing Tweets While Penalizing Directories

The Ironic Beauty Of Google Indexing Tweets While Penalizing Directories | A Marketing Mix | Scoop.it
Ever wondered whether tweeting about a blog post could actually expand your keyword traffic? It appears that it can do exactly that!
Deanna Dahlsad's insight:

An interesting read about Twitter V. Link Farms (Directories). I theorize the difference is human interaction, hence the bump when Tweets are made with different wording/phrases -- as in, a person read the content and synthesized in order to compose a tweet.

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SHARK TANK-Helpful or Harmful for Start-Ups?

SHARK TANK-Helpful or Harmful for Start-Ups? | A Marketing Mix | Scoop.it
The hit TV show “Shark Tank” helps start-ups get started. Would-be business owners come on the series to solicit money and help from a panel of five heavy-hitting entrepreneurs. After giving a pitch and going through a grilling, the contestants find out if they’ll get funded or not and how much equity they will have to give up.

On the air for five years and counting, “Shark Tank” is an entertaining and successful show. However, as a founder of 16 start-ups, my criteria for evaluating potential businesses differs from most of the panelists—I often find myself arguing with the screen.
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Which Brands Are Taking Advantage of Instagram?

Which Brands Are Taking Advantage of Instagram? | A Marketing Mix | Scoop.it
There's plenty of room for adoption among brands looking to reach Instagram's enthusiastic audience, and restaurants and hotels have the largest presence currently. No matter the industry, brands should take a quality over quantity approach to Instagram, as recent research finds that post frequency and engagement have an inverse relationship.
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Rescooped by Deanna Dahlsad from Business in a Social Media World
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How to Use Medium: The Complete Guide for Marketers

How to Use Medium: The Complete Guide for Marketers | A Marketing Mix | Scoop.it
Growth hacks, how-tos, and a complete overview on how to use medium for your digital marketing strategy and blogging.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, April 8, 12:02 AM


The ultimate guide to Medium. Excellent resource from Kevan Lee!

Venkatesh Iyer (venkyiyer.com)'s curator insight, April 12, 1:21 AM

I have been pondering over whether to get into Medium for a couple of months now. Still unable to decide.

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How to create a lead capture page in 10 minutes - Maikel Michiels

How to create a lead capture page in 10 minutes - Maikel Michiels | A Marketing Mix | Scoop.it
If you are online and you want to make more money online, you absolutely have to be building your email list. No doubt about it! Yet, many people seem to get hung up on the technical stuff. Which by the way is just ridiculous with all of the technology that we have available to build …
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How to Use LinkedIn to Become a Networking Superstar

How to Use LinkedIn to Become a Networking Superstar | A Marketing Mix | Scoop.it
The Internet buzzes with social media activity & knowing where to network can be hard. How to use LinkedIn to become a networking superstar.
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Rescooped by Deanna Dahlsad from MarketingHits
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Seven Reasons Millennials Don't Care About Your Content [Infographic]

Seven Reasons Millennials Don't Care About Your Content [Infographic] | A Marketing Mix | Scoop.it
Is your content resonating with Millennials? It might not be if you're doing these seven things.

Via Brian Yanish - MarketingHits.com
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Testing.... Crucial for Small and Large Companies

Testing.... Crucial for Small and Large Companies | A Marketing Mix | Scoop.it

Last year I wrote a blog on Testing. . .Reduces Risk and Maximizes Success. It was geared to small Business. I said, “Large companies can absorb a failed product. Small company failures can be fatal. Now I would like to focus on two very large entities who neglected to test their ideas and paid a heavy price due to their ideas’ failure, which could easily have been avoided by testing.

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Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
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Vintage Marketing To Women Was A-Wash In Premiums

Vintage Marketing To Women Was A-Wash In Premiums | A Marketing Mix | Scoop.it
Some people think that the only premiums that came in boxes were in cereal boxes for kids. Sure, there were those coupon books and other early loyalty programs designed to bring people back to cert...
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Deanna Dahlsad's curator insight, April 5, 12:53 PM

Remember the old ads with Dolly Parton? Do you remember which brand it was?

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Sexy Carl’s Jr. 'All Natural' ad not selling for Carl's Jr., firm says

Sexy Carl’s Jr. 'All Natural' ad not selling for Carl's Jr., firm says | A Marketing Mix | Scoop.it
Busty models bikini models aren’t moving burgers.

Via Rob Duke
Deanna Dahlsad's insight:

Let's all act surprised.

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Rescooped by Deanna Dahlsad from Public Relations & Social Media Insight
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The Ideal Length of a Blog Post, Facebook Update and Email Subject Line

The Ideal Length of a Blog Post, Facebook Update and Email Subject Line | A Marketing Mix | Scoop.it
You’re asking all the right questions…

  • How long should an email subject line be?
  • How long should your blog post be?
  • How long should your [Insert digital content here] be?

Buffer surveyed, tested, and measured to find the ideal length of everything online (including your email subject lines), and then they put it into a nifty infographic for you.


So I asked heavy hitters in different fields to weigh in on Buffer’s results… and then some. These experts are expanding on the ideal length of social content with their own tips and strategies for maximizing the space you have....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 20, 1:38 PM

Make sure to see the expert comments for added insight! Recommended reading.  9/10

Debra Walker's curator insight, March 20, 6:47 PM

Great to have access to information like this.

Nikol Hristova's curator insight, April 7, 6:56 PM

There are many positive and negative comments about how long should be the perfect post, tweet or email subject. In my opinion, the shorter, the better. The shorter information it includes, the better understanding it will have. When i see people who's tweets or Facebook posts are longer than 4 rolls, i just stop reading the. This is a post, not a page of book, don't you think? 

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5 New Facebook Features and How Marketers Should Use Them |

5 New Facebook Features and How Marketers Should Use Them | | A Marketing Mix | Scoop.it
Are you taking advantage of the most recent Facebook features? Here are five ways to incorporate recently revealed Facebook features into your marketing.
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B2B Inbound Marketing: Top Tactics, Goals, and Challenges

B2B Inbound Marketing: Top Tactics, Goals, and Challenges | A Marketing Mix | Scoop.it
Marketing Strategy - Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
Deanna Dahlsad's insight:

"Content creation is rated as both the most effective inbound tactic and the most difficult to execute."

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Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post (23/30)

Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post (23/30) | A Marketing Mix | Scoop.it
Hi there blogger, super pleased to meet you! I see you’ve been hard-pressed to write some really creative and informative content. I know that you’re spending a great amount of time on research and conceptualizing, Great job! Who wants some crappy content anyway, right? If you’re going to publish something, might as well make it pretty. Now I know you just want to get the word out with the slight possibility of turning some heads, correct? Nah, I don’t think so. Let’s be real here, What you really want is your post to explode and go viral. Max visits and […]
Deanna Dahlsad's insight:

Not entirely a new 8 step plan, but relatively concise and with some good resource links.

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Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
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Antique Up-Skirt Action

Antique Up-Skirt Action | A Marketing Mix | Scoop.it
Who doesn't like a company that preaches values while looking up a lady's skirt? After complaining about Uncle Sam's tax, ye olde Day & Night tobacco company wants you to get your money's worth...
Deanna Dahlsad's insight:

Ye Olde Advertising

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Rescooped by Deanna Dahlsad from Social Media, SEO, Mobile, Digital Marketing
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The Ultimate Guide to Hashtags

The Ultimate Guide to Hashtags | A Marketing Mix | Scoop.it

You see them everywhere around the web… From Twitter to Instagram, hashtags are an essential part of social media. So, why should you care about hashtags?


Via Kamal Bennani
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Jen Pollard's curator insight, February 23, 7:50 PM

Great infographic explaining the basics of hashtags and how they vary across different social media platforms. 

Kristie's curator insight, February 25, 9:55 PM

Good reference on hashtags.

Miguel A. de Jesus's curator insight, March 20, 1:45 AM

Great Guide.

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Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance

Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance | A Marketing Mix | Scoop.it
Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network.
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How Social Media Listening Can Improve Your Content Marketing

How Social Media Listening Can Improve Your Content Marketing | A Marketing Mix | Scoop.it
Lay the foundation of a strong and sustainable content marketing strategy by using social media listening to create better content for your audience.
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Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing

Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing | A Marketing Mix | Scoop.it
“You would be amazed to find how often we mislead ourselves, regardless of how smart we think we are, when we attempt to explain why we are behaving the way we do,” Dichter observed in 1960, in his book “The Strategy of Desire”. He held that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to do with the product itself. Trained as a psychoanalyst, Dichter saw human motivation as an “iceberg”, with two-thirds hidden from view, even to the decision-maker. “What people actually spend their money on in most instances are psychological differences, illusory brand images,” he explained.

At a time when national companies were aggressively jockeying for position among Americans—a suddenly cash-happy and acquisitive bunch—Dichter promised a way to influence consumers' brains. If shopping was an emotional minefield, then strategic marketing could be a gold mine for companies.

Between the late 1930s and 1960s Dichter became famous for transforming the fates of businesses such as Procter & Gamble, Exxon, Chrysler, General Mills and DuPont. His insight changed the way hundreds of products were sold, from cars to cake mix. He pioneered research techniques such as the focus group, understood the power of word-of-mouth persuasion and earned startling fees for his theories. By the late 1950s his global business reached an annual turnover of $1m ($8m today), and he enjoyed a reputation as the Freud of the supermarket age.
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tormorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.